the redwoods

8/3/2019 The Redwoods

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Project Name

Redwoods are the tallest trees in the world.In addition, they are also considered the

oldest living organisms in our planet withcapacity to live up to 2,200 years.Redwood lumber is highly valued for itsbeauty, light weight and resistance to

THE REDWOODS

.

Incidentally, the Japanese Redwood iscalled Sugi and is the national tree ofJapan.

Its ornamental and practical uses areextensive as it is a common feature aroundtemples and shrines and is a local favoritein construction work and interior panelling.


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Project Name

THE REDWOODS

Bearing the story of the Sugi in mind, the

project is aptly named The Redwoodsbecause it represents the Neo-Asianthemed development, quality workmanshipby DMCI Homes and the ideals of peace,

wellness and interaction that the projectupholds.


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Project Logo

While the trees are a literal interpretationof the name, the artistic element of brushstrokes is added to convey the Neo-Asianinspired theme of the development. The useof two colors, red and black, furtheremphasizes this.

The font is clean, modern andsimple an ideal combination tothe hand-rendered quality of theillustration.


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Sales Kit Presentation


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Value Proposition


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Product Concept

Inspired by the concept of Japanese chashitsu (tea house); whereleisure, amusement, and social life revolve around meeting in apavillon at the middle of a park or garden.

The idea is to replicate the atmosphere of suburban charm whererelaxation is centered on a simple conversation over a cup of teaand afterward strolling along the surrounding lawns, ponds, andlandscaped gardens. The development hopes to create this settingto brin nature back into cit livin and diffuse the suffocatin

effect of urban stress.


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Product Concept

A place that rejuvenates the spiritby providing a relaxingenvironment conducive to healthand fitness

Tea HouseTranquility

WellnessWellnessWellnessWellness

Community

Has abundant landscaping, andwater elements that evokeserenity

A communal place that fosterssocial interaction and strengthensrelationships already made.


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Value Proposition

Value Proposition StatementThe only Neo-Asian community in the

heart of Fairview that offers aneighborhood of friendly faces amidst acalm, healthy and unhurried environment

Tea House


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Reasons to Believe

UnparalleledConvenience

Right across SM Fairview and Robinsons Mall In-village concessionaire & water station Strategic Location - Near schools, businesses, hospitals & churches Public transportation right outside the development and at the transport terminal of

Future MRT-7 to be completed on 2013


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Reasons to Believe

DistinctProject

Design Neo-Asian architecture and theme Landscaping that evokes a relaxing and peaceful ambience Village Amenities:

ap oo , e oo , ower reas, as et a court, aygroun ,

Tea House Gazebos, Gardens, Gym, Game Room Clubhouse Amenities:

Lounge, Bar, Function Rooms, Entertainment Room, Covered BadmintonCourt, WIFI Ready

Buffered frontage by trees and fence to provide a quiet, secure and relaxing

environment within the development.


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Reasons to Believe

SecuredLiving

Professional Property Management services General maintenance of common areas Move-in assistance Utilities application and payment assistance

Taxi call-in service Leasing service

Superior security features Guarded Entrance Gate Electrified Perimeter Fence 24/7 Roving guard patrol


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Reasons to Believe

A HighQuality

Home DMCI Homes 55-year construction heritage The Redwoods will feature trademark innovations by DMCI Homes - the mid-risecondo specialist:

ow ens ty, ve-storey con om n ums

Single-loaded, double row & single row buildings All units have balconies Landscaped atriums

Hi-grade and durable fixtures and finishes Spacious and efficient condo unit layout that is ideal for the family lifestyle


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Reasons to Believe

A GreatInvestment

Fairview will be the next growth area of Quezon City The completion of MRT-7 will boost accessibility of the area Sta. Lucias Neopolitan Business Hub at the back of SM Fairview

A source of recurring income through rental of the unit Fast real estate value appreciation due to highly-networked location and

professional property management of DMCI Homes The Redwoods will be a high quality development that will stand the test oftime and can be enjoyed by the familys future generations.


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VP Framework

DistinctProjectDesign

A GreatInvestment

UnparalleledConvenience

SecuredLiving

A HighQuality Home

Value Proposition StatementThe only Neo-Asian community in the heart of Fairview that offers aneighborhood of friendly faces amidst a calm, healthy and unhurried

environment


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Competitive Landscape


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Phinma is the leading developer and competitor of DMCI Homes interms of condo development in the area. Flora Vista and SofiaBellevue are currently pre-selling under economic and core-mid pricesegments (P700,000 P1.70M.).

House and lot and lot only projects in the area (Fairview and BatasanQuezon City, Caloocan and San Jose del Monte, Bulacan) aredominated by Vistaland (Crown Asia, Camella Homes and Carissa

, . .


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Project

TheRedwoods

SanBenissa

FloraVista

SofiaBellevue

VividaNorth

KasselResidences

LocationQuirinoHighway

CommonwealthAve.

CommonwealthAve.

CapitolHills

WestFairview

ZabarteRoad

Developer DMCI Homes Phinma Phinma Phinma Accendo CHMI

Land Area 2 has 1.6 has 1.8 has 1.7 has 0.15 has 1.5 has

Type ofDevelopment MRB MRB MRB MRB MRB MRB

Vertical Developments

Total inventory 506 960 870 840 120 137

No. of Inventoryfor sale 119 960 232 168 120 137

SOLD 960 179 57 50 49

Ave. unit take up/ month 37 16 19 4 4

80% of the condo supply that is available for sale is already taken-up.The Redwoods will infuse new supply in the market with a distinct andimpressive product.


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ProjectThe

RedwoodsSan

BenissaFloraVista

SofiaBellevue

VividaNorth

KasselResidences

MinimumSelling Price

2,198,000 770,000 877,000 1,512,000 1,243,956 721,600

MaximumSelling Price

3,995,000 1,158,000 1,170,000 1,680,000 1,860,699 1,273,388

Min SP / SQM 39,306 25,667 29,233 42,000 49,560 28,864

Max SP / SQM 48,136 38,600 39,000 42,000 55,230 42,446

Vertical Developments

Price Segment Core-Mid Economic Economic Core-mid Core-mid Economic

The Redwoods offers a selling price per sqm that is at par with core-midcompetitors. However, our buyers will get more value for their money since theproject will offer more amenities and features.


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A Cut Above the Rest

More distinctdesign

*floor plans not to scale


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A Cut Above the RestBigger and more efficient floor layout Competition offers mostly flat units

no wall partitions

Average competitor size = 31 sqm

55.5 sqm 64 sqm 84 sqm

30 sqm 36 sqm 30 sqm


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Durable Finishes


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A Cut Above the RestHigh Quality Fixtures

A C Ab h R


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AmenitiesSan

BenissaFloraVista

SofiaBellevue

VividaNorth Kassel

THEREDWOODS

Clubhouse

Multi-purpose Hall

Adult Swimming Pool Kiddie Pool

Basketball Court

Badminton Court

Only The Redwoods offers a full line of resort-themed amenities

Childrens Playground Fitness Center / Gym

Function Rooms / Areas

Game Room

Gazebos / Cabanas Landscaped Entrance Gate

Commercial Spaces

A C Ab h R


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A Cut Above the Restand property management services

General maintenance of common areas

Roving security personnel for common areas

Move-in assistance

Utilities application and payment assistance

Realty Tax payment assistance

Organizing of community events

Taxi call-in service Leasing Service

Car wash

Newspaper delivery service

SWOT l i


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SWOT analysisStrengths Weaknesses

Location Highly visible along Quirino Highway Far from central business districtsVery near commercial establishments (SMFairview & Robinsons)

Accessible to public transportation

Price& PaymentOptions

Flexible terms - minimum downpayment of15% over the construction period

Higher selling price and monthlyamortization compared to local economichousing condominiums

Product Design Resort Themed Development

e range o amen es ea ures

Single-loaded corridor design in buildings

Landscaped atrium

Larger unit floor areas

Quality turnover finishes

Service Presence of Property Management TeamDeveloper DMCI Homes' 55 year construction heritage

The country's mid-rise condominium specialist

SWOT l i


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SWOT analysis

Opportunities Threats

Most of condo supply available for sale in theFairview market is already sold

Economic housing condominium developmentsoffering lower selling prices

Purchased unit will be a possible source ofrecurring income through the unit rentals (i.e.Medical students in FEU, etc)

Indirect competition from house & lot projects

Will target end-users and upgraders in the area Traffic in Quirino Highway is currently congested

New captured market due to its proximity toFairview & Quezon City

The future MRT 7 will boost accessibility andgrowth of Fairview

Bank financing tie-up thru banks


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Target Market

Target Market


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Target Market

Managers, professionals andentrepreneurs

Start-up families and upgraders inNorthern Metro Manila & nearbyprovincial areas such as Bulacan,

Demographic Profile

OPTIMISTIC HOMEBUILDERS

Decision-makers aged 31 to 40 yrs. old

Earning a gross monthly householdincome of Php 90,000-Php160,000.

Target Market


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Target Market

Togetherness Belonging Sociable

Friendship Warmth Sense of

Emotive Needs

Psychographic Profile

harmony

Target Market


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Target Market

Homebuilders Family

Starters

Upgrade to abetter home

Upper Value for Family man

Identity Needs


middle class

money

/ woman

Target Market


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Target Market

Functional Needs

Reputable

developer

24/7 security Playgroundfor the kids

Themed Clubhouse & Near schools


development

Pool

& malls


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THANK YOU!

the redwoods

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