the rebellion imperative
TRANSCRIPT
Do you know what happened on December 16, 1773?”
Do you know what happened on December 16, 1773?”
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2012-11-08 Øredev
The Rebellion ImperativeRaganwald’s Address to The People: November 2012, Malmö, Sweden
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Comrade Reginald
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First impressions matter
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what I believe about people
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At fifty, I’ve seen things...
Every daring attempt to make a great change in existing conditions, every lofty vision of new possibilities for the human race, has been labelled Utopian.
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—Emma Goldman
2012-11-08 Øredev
We are living
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We are living in this future
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Wealth breeds inefficiencyIn people and in companies
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The powerful enforce stasisProgress is against their best interests
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We’re not in the businessWe are the business
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All those… momentswill be lost… in time, like tears in rain.
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fifteen minutes
The revolution is not an apple that falls when it is ripe. You have to make it fall.”
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—Che Guevara
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This is a revolutionaryDan Bricklin
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This is not a revolutionary
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Bad photo. Good revolutionaries.Steve Jobs and Jef Raskin
Marketing Warfare
An Overview
Marketing Warfare
An Overview
The Four Sustainable Positions
✤ The Leader
✤ The Rival
✤ The Innovator
✤ The 99%
The Four Strategies
✤ The Leader Defends
✤ The Rival Attacks
✤ The Innovator Disrupts
✤ The 99% are Rebels
Principles of Defense
Principles of Defense
✤ You must be the acknowledged Market Leader
✤ The best defensive strategy is the courage to attack yourself.
✤ All offensive moves should be covered, even if they appear to be futile.
Principles of Offense
Principles of Offense
✤ The main consideration is the character of the leader’s position
✤ Find a weakness in the leader’s strength and attack it
✤ Launch the attack as narrowly and as specifically as possible
Principles of Disruption
Principles of Disruption
✤ The disruptive move must be made into an uncontested area adjacent to the rivalry
✤ Tactical surprise is an essential part of the plan
✤ The pursuit is as critical as the attack itself
Principles of Rebellion
Principles of Rebellion
✤ Find a territory small enough to defend—and don’t overextend yourself
✤ Never act like the leader
✤ Be prepared to “bug out” at a moment’s notice
“The Revolution was the work of climbers and cavers.”
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Let’s Talk Rebellious Tactics
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1. The Territory
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Occupy an undesirable market
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half an hour
“God fights on the side with the most cannons”
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Hack the numbers advantage
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Beware over-extension
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2. Never act like the leader
“The Python Paradox is now the Scala Paradox”—Martin Kleppmann
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Your market opposes the system
“In ‘68, the US had 543 people in Vietnam. 80 were soldiers.”
000
000
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Go ugly, early
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3. Bugging Out
“A rebel doesn’t have resources to waste on a lost cause”
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Rebels have lean businesses
Two words:JavaScript Combinators”“
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Rebels use lean toolchains
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forty-five minutes
“Innovation distinguishes between a leader and a follower.”
—Steve Jobs
1984
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Let’s Talk Disruption
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1. Attack an uncontested area
“If there is an existing market, U R DOING IT WRONG”
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Who wanted a mouse in 1984?
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2. Surprise is Essential
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3. Pursuit is as critical as attack
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Pursue, pursue, pursue!
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one hour
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Return to Earth
With a grave face, as if he were about to announce the death of a dear comrade, he whispered to me that it did not behoove an agitator to dance.”
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—Emma Goldman
2012-11-08 Øredev
Ninety Seconds of Fun
