Fresh Relevance

THE REAL-TIME PERSONALIZATION

PLATFORM A fresh take on personalization for

the digital marketer

Our job is to make you awesome at yours.

One platform to collect customer data, analyze and personalizeWith over 6000 marketing tools out there, it’s hard to know what would

achieve your ultimate goal: Understanding what your customers actually

want and offering it, the moment they need it.

Fresh Relevance does exactly that. You can boost customer loyalty and

revenue by creating a seamless journey across all channels and devices.

The platform gathers email and website data from each shopper and

unifies it with your existing data. Showing you real-time behavior and

insight combined with the power to act on it, we help you consistently

achieve your KPIs.

Cross-channel personalization

Dynamic images

Product recommendations

Triggered emails

Social proof

Reporting, testing and optimization

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CROSS-CHANNEL PERSONALIZATIONImagine each shopper could have their own version of your website,

app and emails, tailored to their specific interests, actions and

inactions. That’s exactly what Fresh Relevance does.

Every time a shopper visits your online store or opens your messages,

they’ll be presented with content tailored to their latest behavior and

context. You can show shoppers relevant products when they’re most

interested. And treat them differently, whether they’re just browsing,

one-time buyers or lapsed customers.

Features include:

• Use specialty marketing rules, content and data tools (including

a profiling engine and advanced segmentation capabilities) to

build campaigns without having to drain IT resources.

• Provide a consistent brand experience that engages and

delights across multiple devices, countries and sites.

• Customize everything - banners, promotions, coupons, data

capture pop-ups, call-to-actions, website navigation, and more.

• Export precision segments based on behavior to your CDP,

CRM and ESP and use them to re-target shoppers with paid

social and PPC.

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DYNAMIC IMAGESDeliver an amazing customer experience with email and web content

that's personalized in real-time at the moment of engagement.

Leverage live inventory and pricing, customer and contextual

information and select from a comprehensive set of real-time

marketing tools to determine which images are displayed to each

individual or a segment.

The platform automatically generates compelling imagery that is

unique, relevant and up-to-date, the instant a shopper interacts with

your marketing content. This includes hero banners, product images,

copy, loyalty program balances and more. You can change the campaign

settings any time, even after an email has been sent, giving you

maximum flexibility and control.

Features include:

• Harness the shopper’s website browsing, transactional and

ESP data, such as preferences and demographic data, and

past email interactions.

• Deliver engaging content based on the device, weather,

time, and geo-location of each shopper at the moment

of engagement.

• Display customized banners, weather forecasts, live social

feeds, countdown timers and more.

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PRODUCT RECOMMENDATIONSHelp shoppers conveniently discover products they might like using

smart product suggestions. We give you full flexibility to design the

recommendations strategy that best achieves your unique goals.

Whether it’s suggesting the products each individual shopper is

most likely to purchase, promoting high-margin items or clearing

excess stock.

You can mix over 20 different recommendation types and align

messages at all stages of the funnel across email, website and app.

Our powerful machine learning engine tracks and analyses the behavior

of each shopper and blends these insights with advanced merchandising

rules to best achieve your business objectives. No integration

projects or product feeds needed, meaning you can deploy product

recommendations faster, and manage them simpler and at lower costs.

Recommendation types include:

• Personalized based on customer behavior, stage in the purchase

journey, customer lifecycle or geo-location.

• Crowdsourced based on what’s selling on your website right now.

• Social proof based on product ratings.

• AI-based using intelligent product similarity scoring to ensure

shoppers are presented with the most relevant suggestions.

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TRIGGERED EMAILSEmail automation is a great way to send timely and relevant messages with minimal manual effort. With Fresh Relevance, you can build a comprehensive triggered email strategy that spans the whole customer lifecycle - nudging shoppers through the purchase funnel, updating them on price or inventory changes to their favorite items and keeping them engaged once they’ve made a purchase. Message content can be fully personalized based on cart volume, type of shopper etc.

Don’t leave money in the shopping cart: convert more browsers into buyers by calling them back. We're the leading cart abandonment provider in the UK and recover more shopping carts than any other system as we identify shoppers across multiple devices. This means you won’t lose track if a customer revisits your website from a different device. They will find the items they had left behind - which has a significant impact on conversion rates. Marketers who send both cart and

browse abandonment emails see an average uplift of 11% in online sales.

Features include:

• Send single or multi-step browse, cart and form abandonment

messages.

• Let customers know that you have restocked a sold-out product

they looked at using back-in-stock emails.

• Inform shoppers of discounts on their favorite items with price

drop messages.

• Build predictive marketing campaigns, including post-purchase

and replenishment emails.

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SOCIAL PROOFIf you’re looking for a cost-effective and scalable tactic to make your

marketing more engaging and better converting, look no further. Social

proof harnesses the phenomenon where shoppers are most attracted

to items popular with fellow customers. These tactics help consumers

make a purchase decision and feel confident about their choice.

The best thing: with our platform, you have all the data and tools you

need to launch a social proof campaign at your fingertips.

Features include:

• Champion authentic product ratings and reviews in emails

and on the website in real-time.

• Let your customers do the marketing and include live

user-generated content (UGC) from Instagram, Pinterest

and Twitter.

• Show off customer favorites with product popularity

messaging based on how often a product was viewed or

purchased recently.

• Harness FOMO with scarcity messaging based on

remaining stock.

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REPORTING, TESTING AND OPTIMIZATION

Effective personalization isn’t a case of set and forget. It requires

ongoing monitoring, testing and fine-tuning. With Fresh Relevance’s

comprehensive reports, you can track how each tactic is performing

across channels, including opens, views, impressions, clicks,

conversions, and revenue. Using hard data, you can compare results

and instantly adjust strategies.

Take the guesswork out of your website and email optimization

by comparing the effectiveness of different types of creative, hero

images, call-to-actions, offers, and more with our wide-ranging

testing capabilities.

Features include:

• Test new marketing ideas on a subset of shoppers instead

of everyone by creating customized split rules with just a few

clicks, using A/B/n and multivariate testing.

• Use control groups to determine the influence of the tested

variable on results.

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Get up and running in no time

Getting started couldn’t be easier thanks to the quick and easy

implementation. The platform works with your martech stack without the

need for IT, including your ESP, eCommerce platform, CRM, marketing

database, ratings provider and more.

Fresh Relevance can be added to any website with just one line of

Javascript. We send emails through your ESP, keeping your sender

reputation and deliverability protected. Set-up is simple and just a matter

of entering your ESP log-in credentials, with no need for complex or

time-consuming integration.

An extension of your team

Our tailored onboarding package ensures you are set up for success

and can launch your first campaign quickly.

A dedicated account manager, customer success manager, and our

expert support team will help you get the most out of the system.

And, if you’d like more help, consider our strategic services, where we

coach you on digital marketing best practices or execute campaigns

for you.

Email service provider

Marketing database

eCommerce platform

CRM

...Ratings provider

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Pricing and features

Our “all you can eat” pricing gives you peace of mind and full control

over your marketing budget. The annual subscription model scales

based on website activity (monthly page views), not per impression

or email open. So you can use all features as often as you like and

aren’t punished for the success of your campaigns - the costs will

remain the same.

The modular feature menu avoids overlap with your

existing martech stack, allowing you to only purchase the

functionality you really need.

Choose one or more channels:

Web personalization

Customize your website with images, product

recommendations, coupons, UGC & more

that update at the moment of engagement.

Use Site Editor to optimize website content

without involving your web developers.

Email personalizationCustomize your bulk,

triggered and transactional emails with images, product

recommendations, coupons, UGC & more

that update at the moment of open.

Triggered emails

Send advanced cart, browse and form

abandonment, purchase complete and custom messages based on

customer profile data and any defined website

or in-store behavior.

Add add-on modules:

Social proof

Enhance your website and emails with real-time popularity and

scarcity messaging, rating stars and product reviews, integrated with

your product reviews provider.

Behavioral targeting

Engage shoppers with price drop and back in

stock emails. Build precision segments based on customer behavior to upload into your ESP or to

retarget them on paid social, PPC & more.

Geotargeting

Engage shoppersthrough localized marketing, basedon their current or preferred location.

Firehose

Export a customer data feed to your ESP, CDP,

Data Analytics Platform, Marketing Analytics

Platform, statistics and single customer views.

Data integration

Import and export data, including person data,

offline transactions and extended product

data from external sources such as your

CRM or POS.

Multiple sites

Add support for multiple site variants,

e.g. regional variations, outlet sites and other brands, that use the same site structure.

Sites must be of similar HTML structure.

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The marketing teams of over 500 websitesover 500 websites

worldwide use Fresh Relevance

2019

Boost customer loyalty and revenue with Fresh Relevance

✓ Comprehensive platform: with unrivalled set of digital

marketing tools.

✓ Integrated behavior capture: real-time data is collected as shoppers

browse and buy across channels and devices, even before they have

been identified through their email address or an account log-in.

✓ Integration and advanced API: makes it easy to access customer data

across the martech stack.

✓ Breadth of functionality: covers personalization, contextual images,

data capture, triggered emails, social proof, and more.

✓ Depth of personalization: builds a live picture of the shopper’s

preferences and ensures each individual is presented with the most

relevant content.

✓ Modular feature menu: avoids overlap with your martech stack by

allowing you to only purchase the functionality you really need.

✓ Ease of use: empowers you to execute all campaigns from start

to finish.

✓ Unique pricing model: based on monthly page views.

On average, brands using Fresh Relevance see:

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About Fresh Relevance

Fresh Relevance is the comprehensive, real-time personalization platform to

collect customer data, analyze and personalize. We help digital marketers

boost customer loyalty and revenue by creating a customized journey across

channels and devices. Our platform gathers data wherever customers go,

then brings it all together in one place with existing data, providing real-time

behavior and insight combined with the power to act on it. Fresh Relevance

shows customers relevant products when they’re most interested and

uses social proof to increase conversions. Treat website visitors differently,

whether they’re just browsing, one-time buyers or lapsed customers and

recovers more abandoned carts than any other platform.

BOSTON, US

6 Liberty SquareUnit #248

Boston, MA 02109

1-617-207-0156

LONDON, UK

2-2A Maltings Place,169 Tower Bridge Road,

London SE1 3JB

+44 (0)2031 676767

AMSTERDAM, NL

Keizersgracht 4821017EG

Amsterdam

+31-20-2410-299

hello@freshrelevance.com

www.freshrelevance.com