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The Real Me@aarron

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voice

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People will forget what

you said, and what you

did, but they will neverforget the way you made

them feel.

Maya Angelou

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story

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The most eective design

has a narrative thread. Kit Hinrichs

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Narrative design is a way

to help our clients tell thestory of who they are and

what they value ...

Kit Hinrichs

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and do so in a way that

holds the viewers interestand makes them care.Kit Hinrichs

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dishonest

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Good design is honest. Dieter Rams

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smallkindness

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honest

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Make better things in abetter way.Raleigh Denim

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craft

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ersonal

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humanpresence

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personality

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Much of the variation

in personalityaboutfifty percenthasgenetic causes.

Steven Pinker, How the Mind Works

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4

benefits

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stand out1

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emotion &

memory

2

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The amygdala is

chock-full of theneurotransmitter

dopamine, and it usesdopamine the way an

o

ce assistant usesPost-It notes.

Dr. John Medina, Brain Rules

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When the brain detectsan emotionally charged

event, the amygdalareleases dopamine intothe system.


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Because dopamine

greatly aids memoryand information

processing, youcould say the Post-Itnote readsRemember this!


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find your tribe

3

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Seth Godin, Tribes: We Need You to Lead Us

Human beings cant

help it: we need tobelong.

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Seth Godin, Tribes: We Need You to Lead Us

One of the most

powerful of oursurvival mechanisms is

to be part of a tribe, tocontribute to (and take

from) a group of like-minded people.

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assion4

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process

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Alan Cooper, The Inmates are Running the Asylum

There is littledierence technicallybetween a complicated,confusing program anda simple, fun, and

powerful product.

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Alan Cooper, The Inmates are Running the Asylum

The problem is one of

culture, training, andattitude of the people

who make them. [...]We are deficient in our

process, not in ourtools.

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who are they?

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who are we?

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designpersona

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voice

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consistentvoice

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variedtone

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empathy

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formula

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voice

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story

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The most eective design

has a narrative thread. Kit Hinrichs

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craft

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Make better things in abetter way.Raleigh Denim

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remarkable

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Seth Godin, Purple Cow

If youre remarkable,

its likely that somepeople wont like you.

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Thats part of thedefinition of being

remarkable. Nobodygets unanimous praise.

Ever.

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The best the timid canhope for is to be

unnoticed. Criticismcomes to those who

stand out.

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real you

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best you

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more at:aarronwalter.com/realme

the real me 2

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