the real deal behind real time twitter marketing
DESCRIPTION
London Social Media CafeTRANSCRIPT
The ‘Real Deal’ Behind Real Time Twitter Marketing
Javier Burón, SocialBro
SocialBro – the #1 marketing platform for Twitter#SBHalloween
Allow me to introduce myself…
SocialBro – the #1 marketing platform for Twitter#SBHalloween
Javier BurónCEO & Co-founder
• 270,000 users in 70 countries
• Integrated with platforms including Hootsuite, Kred, Bufferapp
For more info go to www.socialbro.com & @SocialBro
SocialBro – the #1 marketing platform for Twitter
ABOUT SOCIALBRO
• Cloud based Twitter marketing and management platform
• Launched April 2011
#SBHalloween
Before We Start…#SBHalloween
SocialBro – the #1 marketing platform for Twitter
Happy Halloween!!! :)
#SBHalloween
• A History Of Real-Time Twitter Marketing
• Why Twitter?
• Let’s Talk Strategy
• When To Engage (& When Not To)
• Pitfalls To Avoid
• Tips For Success
SocialBro – the #1 marketing platform for Twitter
Real-Time Twitter Marketing
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
A HISTORY OF REAL TIME TWITTER MARKETING
#SBHalloween
• Twitter was made for real-time marketing
• TV + Twitter = Double reach
• Consumers spend 58% of their time on digital. Where do brands delegate their media spend?
SocialBro – the #1 marketing platform for Twitter
WHY TWITTER
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
LET’S TALK STRATEGY
Planned Unplanned
You can’t predict life! You can only respond as fast as
possible.
Preparing for a media surge with
hot topics (i.e. The Olympics)
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
LET’S TALK STRATEGY - PLANNED
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
LET’S TALK STRATEGY - SEMI PLANNED
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
LET’S TALK STRATEGY - SEMI PLANNED
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
LET’S TALK STRATEGY - SEMI PLANNED
#SBHalloween
SocialBro – the #1 marketing platform for Twitter#SBHalloween
LET’S TALK STRATEGY - SEMI PLANNED
SocialBro – the #1 marketing platform for Twitter
WHEN TO ENGAGE
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
WHEN TO ENGAGE
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
WHEN NOT TO ENGAGE
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
WHEN NOT TO ENGAGE
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
WHEN NOT TO ENGAGE
SocialBro – the #1 marketing platform for Twitter
WHEN NOT TO ENGAGE
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
WHEN NOT TO ENGAGE
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
PITFALLS TO AVOIDWHEN NOT TO ENGAGE
#SBHalloween
SocialBro – the #1 marketing platform for Twitter#SBHalloween
1. Don’t be boring
2. Avoid sales pitches
3. Have an easy sign-off process
4. Don’t force your story. Be relevant!
5. Avoid controversial topics
6. Don’t forget your follow up plan
SocialBro – the #1 marketing platform for Twitter
PITFALLS TO AVOIDPITFALLS TO AVOID
#SBHalloween
SUCCESS!!
SocialBro – the #1 marketing platform for Twitter
1. Think 2. Understand 3. Respond 4. Follow Up
TIPS FOR SUCCESS
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Think• Be aware of ‘what’s going on’
• Make sure it’s relevant for you to get involved
• Be sensitive
• Connect with your users
SocialBro – the #1 marketing platform for Twitter
TIPS FOR SUCCESS
#SBHalloween
Understand• Analytics: technology is your friend
• Gain an understanding of your audience to better connect with them
SocialBro – the #1 marketing platform for Twitter
TIPS FOR SUCCESS
#SBHalloween
Respond• Engage, engage, engage!
• Be fast and flexible within your organisation
SocialBro – the #1 marketing platform for Twitter
TIPS FOR SUCCESS
#SBHalloween
Follow Up• What’s the point in creating
something that users engage with if you don’t bother to follow up?
SocialBro – the #1 marketing platform for Twitter
TIPS FOR SUCCESS
#SBHalloween
TIPS FOR SUCCESS
SocialBro – the #1 marketing platform for Twitter
67% of Twitter followers are
more likely to buy from the
brands they follow…
#SBHalloween
SocialBro – the #1 marketing platform for Twitter
IN SUMMARY
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PRESENTATION FINISHED
Any questions?
SocialBro – the #1 marketing platform for Twitter#SBHalloween
Please get in touch
Send Twitter love (or not? ☹) to @JavierBuron + @SocialBro
www.socialbro.com
SocialBro – the #1 marketing platform for Twitter#SBHalloween