The race to OS supremacy has begun, with Android gaining significant traction.

The sheer market power of Google, the attractiveness of the platform’s open

environment for developers, an expanding number of connected consumer

electronics, and an estimated 40 Android-based handsets planned for shipping

in 2010 are all creating significant momentum for the technology.

Original Design Manufacturers (ODMs) and Service Providers (SPs) are

committing significant investments to the Android platform. While Android

provides the base OS, certain “experience gaps” need to be addressed to deliver

a competitive overall user experience. These include integrating multimedia

enablers such as HD video, improving power efficiencies and delivering

unmatched performance – along with ensuring an innovative design and user

interface (UI).

Aricent helps to address these experience gaps through its Android Center of

Excellence (CoE) - one of the industry’s most advanced solutions for Android,

delivering unmatched innovation design and consulting, multi-layer lifecycle

services, systems integration and product assurance services.

PRACTICE BROCHURE

Elevating the Android Experience

ODMs and SPs are seeking to rapidly innovate and capitalize on the global surge in demand for mobile devices and beyond, with Android expected to become a key ingredient in products aimed at the $700B global consumer electronics market such as digital picture frames, mobile Internet devices (MIDs) and more. In the process, they are faced with the challenge of architecting a range of solutions on Android, often purchased from multiple vendors, into a single integrated system. This requires the ODMs to quickly develop deep technical skills as well as address experience gaps of the constantly evolving Android platform. They also need to ensure that this platform is tested across a wide variety of networks and applications to ensure acceptable service levels and customer experience.

In the case of service providers, it becomes critical to ensure rapid application prototyping, along with customization of the UI and support for multiple languages – all seamlessly integrated and extensively tested. SPs need to leverage the advancements in Android and introduce a range of new devices that can effectively combat the dominance of the iPhone. They also look to deliver their unique branding and differentiated value on these new devices.

Chipset vendors, on the other hand, seek low-cost reference designs and pre-optimized Android software that can leverage their existing hardware platforms to the fullest, and enable delivery of complete device kits to ODMs.

Aricent’s Android Center of Excellence

As one of the early entrants in the Android solutions space, Aricent has built up significant expertise in the development and integration of application suites, UI frameworks, application execution environment, multimedia middleware, kernel and hardware driver layers of the Android software stack.

This expertise is now available through Aricent’s Android Center of Excellence (CoE) one of the industry’s most advanced solutions for Android platform development, delivering unmatched innovation design and consulting, multi-layer lifecycle services, systems integration and product assurance services.

Innovation Design and Consulting

The designing of innovative user experiences is now table stakes for an increasingly sophisticated global mobile subscriber base. The creation of a highly compelling user experience demands harmonization of a highly complex set of technologies, including chipsets, user interfaces (visual, aural, touch), multimedia CODECs, multiple radios and more.

Aricent, through its world-class Innovation Design practice, offers a detailed consultative review of user interface (UI) designs to ensure that they harness the latest innovations and technologies, and align well with customers’ business objectives. These include, for example, simplifying content discovery to increase data usage, creating more value through customization and personalization, and ensuring a consistent and coherent brand experience.

Other consultancy services offered on Android are categorized into the following areas:

Audit – Performance evaluation and benchmarking for target Android devices in areas like Multimedia, Web browsing and Graphics (OpenGL IL).

Strategy – Creation of technology roadmaps, with phasing of features by releases, keeping in perspective the most recent market trends; identification and evaluation of third party solutions, and risk mitigation strategies.

Assurance – Identifying and Planning for better ROI through test automation, with appropriate automated testing frameworks on Android to accelerate product launches.

Audit

Assurance Optimization

Strategy

Aricent’s Android Capabilities• Innovation Design and Consulting• Multi-Layer Lifecycle Services• Optimized Middleware and Applications

In the first five months following the launch of Android in the US, Android requests increased an average of 47% per month

Aricent’s Value Proposition• Accelerate time to market for new Android product development by nearly 50%• Unparalleled performance through power savings of up to 25%

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Optimization – Consultancy on solution optimization and power management across various Android devices for different use case scenarios (Web browsing, Music, Video, Gaming).

Multi-Layer Lifecycle Services

Aricent’s multi-layer lifecycle services for Android include multimedia product and applications development, device driver integration, integration of multimedia middleware and UI - targeted at CE (MID, DPF, VOIP etc.) and handset (e.g. Smartphone) segments - and platform assurance solutions. In addition, Aricent offers porting and power management solutions to complement the core Android lifecycle services.

Research and Development Product Development – Design, development, and porting of all aspects of Android based devices, including integration of Aricent’s best in class Media EXPTM (CODECs, middleware, communication applications etc.).

Application Development – Design, development, porting and integration of the Android Mobile Application Suite, consisting of rich applications (e.g. Music, Video, Email, Social Networking, Contacts, Home Screen etc.) running on the target platform. We also offer widget development services that facilitate rapid application prototyping. Additionally, Aricent also offers an application development environment (IADE) and framework extension applications for Android.

Multi-Layer Porting – Along with base porting services on Android, Aricent’s expertise in OpenGL ES Optimization enables services such as porting of OpenGL on hardware accelerators that drive advanced graphics and visual effects on Android.

Systems Integration

Android based integration services include system integration for multimedia middleware and IPRs. We offer OpenCore Media Framework Integration and Performance Optimization, customization of OpenMAX IL API and integration of Audio/Video CODECs with the Android platform and OpenMAX Plugins.

We also provide integration services for multimedia applications such as Media apps, IMS based (Presence, Group/List Management, VVoIP, Video Share, MTP) apps, Video Telephony, Camera and more.

Finally, we offer integration services for various multimedia middleware IPR components - proprietary CODECs, image processing algorithms and multimedia middleware application components (Video Telephony, Video Share, IMS client, VoIP, Camera applications and more).

Product Assurance

Aricent offers comprehensive testing services on Android across a variety of areas - BSP, Android Framework, Multimedia - OMX layer, Modem - Voice call / Data and Applications, ranging across both existing and third party applications. Our testing services include interoperability testing and end-to-end testing on live networks.

Complementing the core lifecycle services are Aricent’s Power Management services on Android, utilizing the power states (idle, sleep, deep sleep etc.) in the most efficient manner to ensure optimum power consumption.

Power Management

Research &Development

SystemsIntegration

ProductAssurance

Aricent’s Android CoE services can drive up to 50% reduction in cost and time to market along with ~25% savings in power consumption

Aricent has successfully integrated its world-class Media EXPTM suite of multimedia products on Android for a Tier 1 chipset vendor

Aricent has also commercialized the Android platform for a leading OEM, amongst others

Success Stories

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C O R P O R A T E L O C A T I O N

700 Hansen Way

Palo Alto, CA 94304-1388

USA

Phone: +1 650 391 1088

www.aricent.com

© 2009 Aricent Inc. All rights reserved. All Aricent brand and product names are service marks, trademarks or registered marks of Aricent Inc. in the United States and other countries. All other marks are the property of their respective owners.

Key Benefits

• AcceleratethetimetomarketofarangeofnewAndroidbaseddevicesincludingphones,netbooks,mediaphonesetc.• ExplorethemarketpotentialforAndroidbasedinnovativedeviceswithminimalinvestment.• Dramaticallyreduceriskandimprovequalityoftheoveralldevicesbyleveragingbestinclasscomponentsandexpertise.• Deliverunparalleledmultimediaperformanceandbatterylifeonhandsetsandconsumerdevice.• Offerenhanced,differentiatedandseamlessmultimediaapplicationsforend-users,withuser-friendlyandcustomizedUI acrossmultipledeviceformfactors.

The Aricent Edge

• AsoneoftheearlyentrantsintheAndroidspace,Aricentisacompletesystemsintegrator,providingacomprehensiveset ofpre-packagedframeworksandlifecycleservices,frominnovationdesignandconsulting,totestinganddeployment.• Aricenthasidentifiedthe“experiencegaps”inleveragingAndroidtodeliverahighlycompetitiveuserexperience.These gapsinclude-integratingadvancedmultimediaenablerslikeHDvideo,improvingpowerefficienciesanddelivering unmatchedperformance.• AricentaddressestheAndroidexperiencegapsinareasofimageprocessingalgorithms,availabilityofproprietary CODECsandparsers,720pHDCODECsandrelatedapplications.WehaveinvestedinIPRstoaddresstheseandcan,thus, offeramorecomplete,value-addedsolutionexperience.• TheAricentsolutiondeliversupto50%reductionincostandtimetomarketalongwith~25%powersavings.

Application Suite

Applications

Application Framework

Libraries

Linux Kernel

Android Runtime

Hardware

Silicon Board Support Package

Home

Activity Manager

Package Manager

Surface Manager Media Framework SQLiteCore Libraries

Dalvik Virtual Machine

WebKitFreeTypeOpen GL ES

Display Driver Camera Driver Bluetooth Driver Flash Memory Driver Binder (IPC) Driver

Power ManagementAudio DriversWiFi DriverKeypad DriverUSB Driver

SGL SSL Libc

Telephony Manager Resource Manager Location Manager XMpp Service

Window Manager Content Providers

UI customizationPorting and integrating on AndroidWidget developmentDomain based applications on MID, PMPsMultimedia IPRS, codecs, components, application and optimizationAndroid Framework ExtensionsPorting and optimization srvices & integration of browser communication applications

System integrationApplication integrationOptimization of PowerMultimedia integration and powerGraphics optimizationFile parsers expertiseImage processing algorithms expertiseOptimized codecs integration

Base portingDevice drivers integrationInterfacing the optimized hardware power manager driver with Android middleware and application & power management - expertise at driver levelResource manager for power based on just the idle state Focus on the middleware interface libraries & linux Kernel

View System NotificationManager

Contacts Phone Browser ...

Aricent’s Expertise across the Android OS layers