The Quick &Effective Strategy"

Created  by  YC.  Ng,  www.iBizClicks.com  

To Generate Targeted Prospects! To Your Business!"

Source:  Clicks2Customers  

Source:  Clicks2Customers  

53%

45%

1%

19%

78%

63%

1%

35%

3%

96%

1%

95%

4%

1%

99%

18%

78%

3%

95%

1%

43%

55%

1%

3%

95%

2%

Search  Engine  Market  Share  in  Asia  9%

47%

42%

Source: StatCounter, May 2010

Your Customers Are Specifically Searching For YOUR PRODUCTS!"

FREE Listing – Based on Search Engine Algorithm Pay Per Click

Search  Engine  Heat  Map  Study  The  “Golden  Triangle”  

The top/center region gets the most visibility, followed by the top right-column of the paid ads.

Where our eyes look?

Keyword  Research  http://adwords.google.com/select/KeywordToolExternal

How to Count Whoʼs Looking for Your Product / Service"

Google AdWords - Keyword Advertising"

•  Promote to your prospects when they are searching for your products & services

•  Only pay for visitors who come to your website

•  Local & International reach with any budget

•  NEW: Pay Per Conversion

women fashion

•  Reach –  Access to ~80% of Internet users worldwide

•  Cost –  Low costs for high ROI –  Pay Google when users click on your ads

•  Timing –  Ads are seen by users looking to purchase –  Reach your audience at the right time, with the right

message

•  Flexibility –  Start advertising quickly –  Unlimited changes, whenever you want –  You can target ads to the specific location & language of your

customers

Benefits of"

8 Tips to Google AdWords Success"

1. Keyword, Keyword & Keyword"  Spend more time on keyword research and it’s really never “over”

  Focus on 2 words phrase & above

http://adwords.google.com/select/KeywordToolExternal

2. Start with Keyword Exact & Phrase Match"

Exact Matching: [penang hotel]

Phrase Matching: “penang hotel”

Broad Matching: penang hotel

penang  hotel  

cheap  penang  hotel  penang  hotel  gurney  

penang  5  star  hotel  penang  food  and  hotel  

penang  gurney  

3. Create Simple, Enticing Ads"

Display URL: Capitalize Key Phrase

Ad Text: Include USP / Benefit

& Call-to-action at the end of ad text

Ad Title: Include keyword

4. Landing Page Relevancy"

Landing Page (not necessary home page)

Give what the searcher want! Your landing page should follow up on what was promised in your ad.

5. Start Running Your Campaign at Google Search FIRST "

6. Local Targeting"•  Find your customer exactly where he/she is at •  Use Customized Targeting to target highly specific areas •  Example: pizza delivery service

7. Conversion Tracking is Compulsory"

Track ROI and make smarter online marketing decisions.

8. Itʼs NOT the Jet Engine, Itʼs the Wings to make you fly"

Google  AdWords  

Without an effective website (wings), your online business may not go very far, even if it has a great marketing system (engine).

Your  Website  

Why? Why can’t I make any sales?

• Understand  who  your  visitors  are  and  where  they  come  from  

• Learn  how  visitors  use  your  website  

• Discover  which  visitors  are  likely  to  convert  and  how  to  aHract  more  of  them  

• OpJmize  online  and  offline  markeJng  by  measuring  post-­‐click  performance  

• Uncover  deep  insights  with  minimal  training  

Discover.  Share.  Act.  

Web Analytics: Try Google Analytics"

www.google.com/analytics/

Summary"

With Google AdWords your company website will appear on the Google top ranking, in just 24 hours.

It is an affordable way to drive high-quality traffic to your website. This allows you to easily target people interested in your particular products and services.

We Help You Generate And Convert More Web Visitors

Google AdWords Campaign Set-up, Optimization and Management Website & Landing Page Optimization

Web Analytics Internet Marketing Consultation

Social Media Marketing

www.iBizClicks.com

     

Any  Ques=ons?