the publicity caravan of the 2019 tour de france · the caravan “caravan security” vehicles to...
TRANSCRIPT
1930
SPECTATORS 10 to 12M
(average) of people attending as a group
(4 to 5 people per group)
80% French spectators
77% families
7 hours average time
spent by the roadside
and 20% foreign spectators
92%
people for supervision55
SÉCURITÉ
PUBLIC
PUBLIC SAFE
TY
CONTINENTAL becomes the sponsor for
the stage winner
NAMEDSPORT> becomes the partner of the
team classification
E.LECLERC becomes the partner
of the polka-dot jersey
LOGIS the leading chain of independent
hotel-restaurants in Europe, becomes the official supplier of the Tour de
France
AMORA celebrates its 100th anniversary and
will be offering numerous goodies in the Tour de France Publicity Caravan
60% males
40% females
First-aid training and road risk awareness instruction
Daily alcohol and speed checks for all the drivers of the Caravan
“Caravan Security” vehicles to inform the public of best practices during the passage of the Caravan and the race
and 48% with children
2019 KEY FIGURES
NEW THIS YEAR SECURITY
BY THE ROADSIDEThe official creation of the Publicity Caravan based on the idea of Henri Desgrange to finance the change from brand teams to national teams.
PARC ASTÉRIX makes its first appearance in the Tour
de France Publicity Caravan
festive vehicles160
brands and institutions
31
people (480 Caravan members and 120 logisticians and technicians)
600
of show from the 1st to the last vehicles
30 min
people for supervision
55
goodies handed out during the Tour
15M
procession 11km
THE PUBLICITY CARAVANOF THE 2019 TOUR DE FRANCE