A FRATERNAL NEWSLETTER November 2016

The Public

RelationsVoice

A Message From The Public Relations ChairmanDear Fellow Nobles,

This certainly is an exciting time of year for our Shriners organizations. The Shriners Hospitals for Children Open concluded recently – it was

a terrific tournament, and our patients were outstanding in their roles as standard bearers, presenters of the Hospital Experience, and even as golfers. We are confident their self-esteem, grace and abilities brought home the meaning and importance of Shriners Hospitals. Our nobles who helped out in so many ways, especially as official volunteers, also did a tramendous job, and we are very grateful for their hard work and dedication.

The New Year will kick-off with the annual, iconic Rose Parade. Since the parade is televised nationally and internationally, our presence in the parade brings us incalculable media exposure, and the opportunity to introduce Shriners Hospitals for Children® and Shriners International to countless people worldwide. And, later in January is the 92nd East-West Shrine Game® in St. Petersburg, Florida. We look forward to having as many of you as possible join us for a day of fun and football.

And, while it is still a few months away, it’s not too early to make your plans to attend Imperial Session, July 9-13 in Daytona Beach, Florida. We are adding several new activities that will appeal to different interests and age groups. For example, there will be a golf tournament, motorcycle ride and nightly live entertainment in the band shell on the beach. We will be providing plenty of information on these and other events throughout the coming months. Imperial Session is the time we

get together as one huge Shriner family, and we would love to see everyone there.

Thank you for everything you do for Shriners International and Shriners Hospitals for Children.

Yours in the faith,

Imperial Chief Rabban and Imperial Public Relations Chairman

� The East-West Shrine Game is the longest running, most respected college all-star football game in the nation.

� The East-West Shrine Game was first played in 1925. The West team won 7 - 0 in the third quarter on a pass from Talma "Tut" Imlay of Cal-Berkeley to Golden Bear teammate Harold "Brick" Muller. It was the only pass ever thrown by Imlay in a football game.

� The East-West Shrine Game is played for the benefit of Shriners Hospitals for Children.

� The East-West Shrine Game typically invites two Canadian players to participate each year.

� The East-West Shrine Game played on January 2, 1965, at San Francisco’s Kezar Stadium was nicknamed The Mud Bowl. Strong winds and torrential rain made a muddy mess of field and players; despite the historically bad weather conditions players fought on to finish the game.

Did you

know...?

THE PUBLIC RELATIONS VOICE November 2016

Children Open participants and staff. Tommy was the first to tee-off from the memorial tee box, signaling the official start of this year’s Shriners Hospitals for Children Open.

Thank You for Your SupportWe want to acknowledge all our amazing volunteers, including many Shriners and their family members, for dedicating their time and energy to the Shriners Hospitals for Children Open year after year – it is because of your hard work, dedication and passion that this tournameant has been so successful year after year.

We thank each and every one of you for your participation in this great event – whether as a volunteer or as a spectator at the game or at home, and for your continued support of Shriners Hospitals for Children. The annual golf tournament is an excellent way to increase awareness of both Shriners International and Shriners Hospitals for Children.

For more information about the Shriners Hospitals for Children Open, please visit shrinershospitalsopen.com.

The 2016 Shriners Hospitals for Children Open

Imperial Public Relations Committee Seminar Held in Tampa

The 2016 Shriners Hospitals for Children Open was held in Las Vegas, Nevada, Oct. 31-Nov. 6. Many of the top golfers in the world participated in the competition, which helps support Shriners Hospitals for Children.

The golf tournament was held at TPC Summerlin, which has been honored by Golf Digest as one of "America's Best" golf courses, and ranks as one of the "Top 100 Modern Golf Courses in the United States." The format was a 72-hole stroke play with a $6.6 million purse, and $1.2 million winner's share.

In the final round, Rod Pampling holed a fantastic birdie putt from 32 feet and shot a final-round 65 to claim his third win on the PGA TOUR, making him the 2016 Shriners Hospitals for Children Open champion.

Memorable MomentsDuring the event, several Shriners Hospitals for Children patients were on hand to share their stories and participate in various ways. Both of our National Patient Ambassadors were in attendance, and there were also patient ambassadors representing various Shriners Hospitals locations as standard bearers on the course. Also featured during the tournament was 5-year-old patient and golf prodigy, Tommy Morrissey, the first child with a limb difference to qualify for the U.S. Kids Golf World Championship. These patients are a powerful representation of the hope and healing provided by Shriners Hospitals for Children – we are proud of them, and thank them for their hard work and invaluable contribution to this event.

On the morning of Thursday, Nov. 3, the Wayne J. Lachut Memorial Tee Box was dedicated in Imperial Sir Lachut’s memory. Imperial Sir Lachut was a member of the Shriners International Imperial Divan, a sports enthusiast and familiar face to Shriners Hospitals for

The Imperial Public Relations Committee Seminar was held at Shriners International Headquarters in Tampa, Florida, on Nov.11-12.

The committee was restructured in July and now has 15 regions. This was the first meeting of the new representatives. The seminar was a great opportunity for new members of the Imperial Public Relations Committee to meet fellow members, headquarters public relations staff and the health care system’s regional public relations directors. The seminar was a blend of educational segments, brainstorming sessions and team-building activities.

The event was a great success, and we look forward to working together to further our public relations efforts.

THE PUBLIC RELATIONS VOICE November 2016

Be Burn Aware Campaign Launched

Here’s how you can help: � Be the Voice of Fire and Burn Safety in Your Community: Fresh cut Christmas trees are the most dangerous source of house fires during the holidays. One of the key ways to educate the community about tree safety is to take the information to the source – anywhere live trees are sold.

� Create a Visible Reminder: Shriners Hospitals for Children created Fezzy-themed Be Burn Aware tree tags with useful tips to keep Christmas trees safe from fire. These tree tags can be taken to local tree distributors and handed out at community events. Start your outreach as soon as local retailers beginning setting up for tree sales.

As part of our continued partnership with the National Association of School Nurses (NASN), we are pleased to announce that the Shriners Hospitals Be Burn Aware program is prominently featured in the November issue of NASN School Nurse magazine as follows:

» The ABCs of Burn Care for School-Age Children article by Philip Chang, M.D., of Shriners Hospitals for Children — Cincinnati

» A sample of the Be Burn Aware activity book, encouraging nurses to order them for their schools

» A full page ad highlighting Shriners Hospitals for Children as the leader in pediatric burn care

Additionally, a NASN Radio podcast interview with Dr. Chang will be available soon. To listen to the podcast, please visit schoolnursenet.nasn.org/resources/nasnradio.

� Click here to visit the materials ordering system on shrinersvillage.com to order your safety tip cards.

� Click here for a printable version of the tree tag.

Spread the Word: We encourage you to share this useful information with your friends, family, businesses and the public at any appropriate community event.

For more information, please visit beburnaware.org.

by AMY HAYNES on November 8, 2016nas.sagepub.comDownloaded from

Shriners Hospitals featured in November NASN School Nurse Magazine

According to a survey recently commissioned by Shriners Hospitals for Children, many Americans do not follow key fire and burn safety tips during the holiday season, which can be one of the most dangerous times of year. That is why, on November 15, Shriners Hospitals for Children once again began to promote holiday fire safety and burn prevention with the Be Burn Aware campaign.

Shriners Hospitals for Children has released public service announcements (PSAs), featuring actor Joe Minoso of NBC’s hit show Chicago Fire, that urge families to take precautions like watering live Christmas trees daily to reduce fire risks. A holiday fire safety and burn awareness quiz is also now available on beburnaware.org to test public knowledge and provide tools to learn more.

THE PUBLIC RELATIONS VOICE November 2016

CONTACT USShriners International Headquarters: Public Relations Department, 2900 Rocky Point Dr., Tampa, FL 33607

813-281-8162 | shrinepr@shrinenet.org

� Date: Saturday, Jan. 21, 2017

� Time: 3 p.m. EST

� Location: Tropicana Field, St. Petersburg, Florida

� Television: Broadcast on NFL Network

� Radio: International Radio Broadcast by East-West Shrine Game Radio Network

*A link to listen live to the online radio broadcast will be available on the website on game day.

Special Tickets for Shriners and their Guests are Now Available The $30 Premium Reserved Seating Ticket Packages include a premium location reserved seat, $10 concession voucher and 2017 game calendar. Advance sale only, and payment required at time of purchase. To order, call 813-281-8686.

The 2017 Shriners Hospitals for Children College Classic returns to Minute Maid Park in Houston, Texas, March 3 - 5, 2017.

The three-day tournament will feature the University of Mississippi, Baylor University, Texas Tech University, Texas A&M University, Texas Christian University and Louisiana State University.

For more information, to purchase tickets, or to watch video highlights from the 2016 Shriners Hospitals for Children College Classic, please visit houston.astros.mlb.com/hou/ticketing/college_classic.jsp.

*Earn 20 percent commission on the purchase of 10 or more Premium Reserved Seating Packages.

Host a Watch PartyThe East-West Shrine Game has proven to be a successful membership recruitment event; we encourage nobles who cannot attend the game in person to host a watch party at your temple during the live game broadcast on NFL network.

If you are planning on hosting a watch party, let us know. You will be provided with a watch party package to help promote your event, which includes game posters, brochures, trivia questions and fun giveaways. For more information, call 813-281-8686, or email EastWestShrineGame@shrinenet.org.

To learn more about the East-West Shrine Game, please visit shrinegame.com.

Be sure to join us for an exciting day of football at the 2017 East-West Shrine Game. The East-West Shrine Game continues to be an important part of America’s football tradition, giving top college players a chance to showcase their talents to NFL scouts and a national television audience, while also benefiting Shriners Hospitals for Children.

Start Planning Now for the 2017 East-West Shrine Game

Save the Date » Jan. 21, 2017: 92nd East-West

Shrine Game » Jan. 28 – Feb. 5, 2017: 2017 Imperial

Potentate Caribbean Cruise » March 3 – March 5, 2017: 2017

Shriners Hospitals for Children College Classic

» May 3 – May 4, 2017: 2017 Shriners Public Relations Conference

» July 9 – July 13, 2017: 2017 Imperial Session of Shriners International

2017 Shriners Hospitals for Children College Classic