the prospect's journey: how candidates engage with jobs on linkedin | talent connect london...
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Understand passive and active candidate journey through the LinkedIn Jobs Ecosystem and how you can drive the highest quality talent to engage with your organisation. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEafTRANSCRIPT
Ciara Fogarty Global Product Consultant
The Prospect's Journey: How Candidates Engage with Jobs on
Isabela Cardoso Global Product Consultant
LinkedIn #intalent
Our mission is to connect the world’s professionals to make them more
productive and successful. - Jeff Weiner
#intalent
Our vision is to create economic opportunity for every member of
the global workforce. - Jeff Weiner
#intalent
Members Companies Jobs Skills Schools Updates
THE ECONOMIC GRAPH
#intalent
New Jobs Initiative
Active
xyzCo
Careers at xyzCo
Passive and active
Limited Listings: § Appear in search only
Job Slots: § Recommended automatically to passive candidates
throughout the LinkedIn experience § Matched to the right candidates based on profile data
#intalent
The Candidate’s Journey
#intalent
Meet Lauren
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Lauren’s Career Journey
#intalent
Account Planner Crosswise Group – London
Planner Sony Music - London
Strategic Planner xyzCo – London, United Kin…
Strengthen Your Job by Leveraging the Algorithm
• Job Title • Postal Code • Industry • Job Function • Job Description
Focus on these key fields to help your job be placed in front of the right people.
#intalent
Meet Greg
#intalent
#intalent
Greg’s Career Journey
Don’t forget to share!
#intalent
Simple job title
Location of job
Concise job description
Common terms
Show your profile
Share
6 job posting tips you now know
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The Candidate Journey LinkedIn helps members on the way
Unaware
Aware
Considering
Hired
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Aware
Awareness
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Awareness starts on the LinkedIn Homepage
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Marketing Manager xyzCo – IRELAND-Republic …
Customer Marketing Manager Sky – Republic of Ireland
Consumer Marketing Manager Crosswise Group – Ireland
Isabela Cardoso Customer Marketing Manager
Jobs Powering Media
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…continues on the Jobs Page
#intalent
Considering
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Consideration
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Connecting Explorers with Brands
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71% members follow a company for jobs
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Hired
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New Hire
LinkedIn Influenced
LinkedIn Jobs directly influence your hiring
JOBS YOU MAY BE INTERESTED IN
Customer Marketing Manager
#intalent
Puppy Comes Home
#intalent
Danielle’s Story
Danielle’s Story
Taking your jobs to the next level
#intalent
More than 30% of Job Views come from mobile
#intalent
Job Automation
Job Automation
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Not all Jobs are created equal
#intalent
Product Security Consultant Crosswise Group - London
Technical Product Consultant xyzCo – London, United Kin…
Strategic Account Manager TYLER CORP. – London
Product Manager COMMONA – London, Unite…
Sponsored
Ciara Fogarty Strategic Product Consultant
Sponsored Jobs get 30-50% more applicants!
#intalent
“Sponsored Jobs was the lowest cost per hire that we’ve ever had
in the history of Red Hat.” LJ Brock, Vice President Talent Acquisition at Red Hat
Internal Job Recommendations
#intalent
Ciara Fogarty Strategic Product Consultant
Product Security Consultant Crosswise Group - London
Technical Product Consultant xyzCo – London, United King…
Customer Success Manager LinkedIn – London, United K…
LinkedIn Job Analytics Measuring Success
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Measuring Success The Power of Sharing
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Measuring Success View to Apply Conversion
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9%
“Our LinkedIn jobs outperform all of our other channel’s view-
to-apply conversion.” Stefan Karadzic, Global Talent Acquisition Project Manager at
Ericsson
Measuring Success Understanding your Audience
#intalent
Crosswise Group
xyzCo
TYLER CORP
COMMONA
5 Key Takeaways
Every day, there are millions of job views on LinkedIn.
Make your job description outstanding and let the algorithm work for you
#intalent
Get your jobs viral and make them personal!
#intalent
Nurture talent through all stages of the LinkedIn Journey:
Unaware to Aware to Considering to Hired
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33% of all LinkedIn talent is on mobile. Engage talent on the go!
#intalent
Don’t underestimate the power of LinkedIn Jobs!
#intalent
#intalent