The Problem(s) With Law

PRIVATE AND CONFIDENTIAL. DO NOT SHARE WITHOUT PERMISSION.

Does her problem need advice?Meet Julie.Julie has a problem.

“…over 100 million people are living with civil justice problems, many involving basic human needs.

American Bar FoundationCivil Legal Needs and Public Legal Understanding

Rebecca Sandefur

Money and debtRented and owned housing

InsuranceEmployment

Government benefitsChildren’s educationClinical negligence

Personal injuryRelationship breakdown and its

aftermath

Will her problem get advice?

Americans don’t think their justice problems are

legal problems

Private Problem

Moral ProblemSocial Problem

“Bad Luck”

Will her problem get advice?

She wants optionsDoes she need a lawyer?

Which lawyer should she choose?

How will Julie find the right lawyer?

Finding the right lawyer

Word of

mouth

35%

Google, Bing,

Yahoo

22%

Current

lawyer

referral20%

Yellow

pages

(offline)11%

Online (other)

10%

Social network

2%

2012 Survey by blumenthals.com of 1,500 consumers.

Finding the right lawyer

Edynamic-Law Firm Websites: The State of AmLaw 50 Sites in 2014; Google Consumer Survey 2012; Lawyer Marketing-Consumer Search Trends: What Your Law Firm Needs to Know; American Express-Snap Out of It! The Surprising Basics Business Owners are Ignoring; Graphics by RocketMatter

She is priced out of the marketShe is priced out of the marketCan she afford it?

She is priced out of the market

Over the past 10 years, legal costs have risen 75%.

Nonlegal costs have risen only 20%

William Blair & Co., National Law Journal

Thank you.