the problem with radio on hold
DESCRIPTION
Radio stations play content you don't want your callers to hear while they're on hold. Commercials, unpleasant news, inappropriate lyrics, etc. make a very bad impression. You're doing business with your phones, so take control over what your customers and prospects hear while they wait on hold.TRANSCRIPT
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Radio on hold?
• Competitor’s advertisements
• DJ banter
• Unhappy news reports
• Questionable song lyrics
• Off-tune static
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Radio on hold?
“When you place a caller on hold and transmit music via your telephone lines, that is a public performance of the music. It is your responsibility to obtain permission to perform ASCAP songs from ASCAP or directly from the copyright owner.”
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Aren’t The Stations Already Licensed?
“That agreement does not cover further public performance by those receiving the radio broadcast signal. When radio music is used in music-on-hold, that use is a separate performance under the copyright law.”
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callers on hold prefer something other than music
76
%
ICM CORP. STUDY
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You’re missing a critical marketing opportunity to inform, educate and sell more.
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On hold marketing is the missing piece.
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• Reduce hang-ups
• Shorter perceived wait-time
• Build relationships
• Reinforce your brand
• Improve customer service
What can on hold marketing do?
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You’ll sell more products and services
But most importantly:
$ 20%buy based on what they hear while holding.
IMC CORP. STUDY
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"We have seen loan volume triple since adding Easy On Hold.“
Brad R. Warner, CEOFAIRLESS CREDIT UNION
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We can help your business grow, too.
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We work with any phone system.
What happens next?
We’ll write a custom script.
You’ll hear your custom production online in just 3 days.
Voices and music will bring it to life.
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Easy, right?Now let’s find out about you.