the pragmatic guide to training and onboarding salesforce users in your nonprofit v 1
TRANSCRIPT
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 1/37
The Pragmatic Guide toTraining and Onboarding
Salesforce Users in Your
Nonprofit
www.ScreenSteps.com/Salesforce
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 2/37
AUTHOR
Jonathan DeVore
Jonathan (Jay) DeVore works for
Blue Mango Learning Systems,
developers of ScreenSteps.
Jonathan began his career as a CPA
in the state of Virginia, working for one
of the Big 4 Accounting firms as an
information systems consultant. Hiswork included compliance
assessments, process improvement,
training and development, and
process documentation.
He enjoys blogging about training and
onboarding best practices. Subscribe
to his new blog to learn tips and
techniques for onboarding andtraining Salesforce users in your
organization.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 3/37
Introduction: Who is this eBook for? 3Chapter 1: Show the Destinations 8
Chapter 2: Provide a Road Map 17
Chapter 3: Remove Road Blocks 29
Chapter 4: Final Thoughts 34
That’s it! 35
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 4/37
Introduction: Who is this eBook for?
This eBook is for the nonprofit staff member who was put in charge of
training team members how to use Salesforce.
You go by several names – the super user, the power user, the Admin, the
chosen one. Maybe you didn’t want the job of training and onboarding
Salesforce users, but you got it.
You don’t need help coming up with content for training (you know what
you need to teach) – you’re just looking for a practical way to show your
team what to do and how to do it.
You understand the importance of creating Salesforce training
documentation, and you want to build an effective resource that your team
can reference when you’re not available.
Most importantly, you want your users to be able to successfully use
Salesforce, and help your nonprofit succeed.
This eBook is for you.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 5/37
How will this eBook help you?
If your nonprofit organization is using Salesforce, you need a training
program. New Salesforce users need help onboarding so they get off
on theright foot, and regular Salesforce users need refreshers so that they can
continue to use Salesforce appropriately.
But you don’t have the budget or the time for multiple instructor-led
sessions, or a fancy schmancy software program that allows you to make
cartoons that sing songs about how to use Salesforce.
And that’s just fine – those things are great, but you don’t need them. I’m
going to show you a few simple techniques and point you to some easy to
use tools you can utilize to make amazing (yet practical) training resources.
The plan is to help you put together a pragmatic training program that:
• Gets your users up and running in less than an hour
• Answers ongoing questions and improves user adoption
• Allows you to efficiently provide ongoing training
So take 30 minutes to read through this eBook, and then start making
your training program, one step at a time.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 6/37
It’s time to get practical
When most people think of putting together a training program, they have
in mind the ideal situation:
• A full day/week of instructor-led courses showing users (both new and
old) how to use Salesforce
• Fancy software training programs that have learning modules and end-
of-course quizzes
• Unlimited time to sit with the team and coach them through questions
that come up about Salesforce
You don’t need ideal – you need effective
We want instructor-led courses, fancy programs, and unlimited time to sit
with our team because we think those are the most effective methods for
teaching others how to use Salesforce.
Well I’m here to tell you they are not. Sure, they would be nice to have, but
fancy does not equal effective, and watching instructors use Salesforcedoesn’t equal learning.
I mean, I’ve watched Chuck Norris fight
hundreds of bad guys. And while that
does give me a false sense of confidence,
watching him in action hasn’t made me
any good at doing a roundhouse kick.
The core of an effective training program
consists of actually using Salesforce (not
just watching somebody use it), and
having a resource to answer questions.
Image courtesy of navets
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 7/37
So if your focus is effective training (instead of fancy training), then a great
training program, that is also practical, is definitely attainable.
The keys to effective learning
Your users won’t learn how to use Salesforce just because you show them
how. To quote Benjamin Franklin:
Tell me and I forget, teach me and I may remember, involve me and I
learn.
If your team just watches you navigate through Salesforce, they’re not
learning – most likely they’re spacing out. They need to be in Salesforce
because it’s only when they’re in Salesforce that they really start to
formulate questions and pay attention. Harvard Business School Professor,
Clayton Christensen, has a terrific insight as to why that is so important:
When we ask a question, it is as if we put a Velcro pad in our brain
where we need the answer. When the answer is then delivered, itsticks itself to the Velcro right where it is needed.
So the keys to effective training (and learning): get your team using
Salesforce, get them asking questions, and give them answers.
Tell me and I forget,
teach me and I may
remember, involveme and I learn.”Benjamin Franklin
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 8/37
The Key to Pragmatic Training
In today’s world, it’s not practical to personally sit with new-hires, showthem everything they need to know, and answer all of their questions in one
sitting. Nor is it practical to regularly gather all of your Salesforce users and
personally walk them through a new workflow, feature, or task.
So the key to pragmatic training is to create a resource that can do it for
you. Something that is available 24/7, can teach new users, and remind
seasoned users – the key is good documentation.
My 3-phase approach to pragmatic training
Whenever I teach somebody how to do something new, I do it in 3 phases:
1. I show him/her the end result (i.e. show the the destination)
2. I show him/her how to get to the end result (i.e. provide a road map)
3. I answer questions that come up (i.e. remove the road blocks)
This approach works great for teaching any topic. For example, when I learn
how to cook a new meal, I use a recipe.
First, I see what the dish will look like when
I’m done (I see the destination). Second, I
follow the recipe to learn how to get there
(I follow the road map). Third, I reference
the glossary for questions like, “how do I
separate eggs?” (I get past the road blocks).
We will use the same approach for training your team how to use
Salesforce, with a focus on building resources that empower your team to
learn how to use Salesforce to do their job.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 9/37
Chapter 1: Show the DestinationsWhen you’re onboarding somebody
new, Salesforce is probably a word thathe/she hasn’t heard of. So just start by
answering the initial questions –
“what?” and “why?” Show what
Salesforce is, and briefly explain why
your nonprofit uses it.
For ongoing training, you should keep
that same mindset. If you’re showing a new feature or a new function, the
questions your team has are probably “what?” and “why?”
Demonstrating the “what” and explaining some of the “why” are what I call
showing the “destinations” – i.e. The end result that they are trying to
achieve. You’ll eventually give them a roadmap that shows them how to get
the destinations, but that comes later.
What are the destinations?
Some example destinations include:
• Reports you can generate
• Email campaigns that you can send out
• Contact/donor information you use
Depending on how much your nonprofit uses Salesforce, this could be 1 or
2 destinations, or it could be 1 or 2 dozen destinations. And since your
nonprofit probably uses Salesforce differently than anybody else uses
Salesforce, those destinations may be unique to your use case.
Photo courtesy of towneplaceturningpoint.com
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 10/37
So go through and show them the awesome things Salesforce can do, and
explain why it’s invaluable to your nonprofit organization.
How do you show the destinations?
There are a few ways of showing the destinations:
• Do a live demo of Salesforce (in person or virtual)
• Prepare a slide presentation or a handout (in person or virtual)
• Do a combination of both (in person or virtual)
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 11/37
Each approach has its pros and cons.
Pros Cons
Live demo Shows Salesforce inaction – it’s exciting to
see how powerful it is
Easy to lose theirattention when things
don’t work out or it
takes more than a
couple minutes to do
Slide Presentation
and/or handout
Gives them something
they can reference later
on; standardizes your
training for consistency
Can be dry, and
people get tired of
reading slides
Combination Keeps it lively with the
demos, and the slides
help you stay focused
and consistent
Takes a bit more
preparation and
planning
A combination of both live demos and PowerPoint slides is a great way to
go. Take screen shots of the destinations for your slide presentation, and just make sure everything works for the demo. Note: If you want to avoid
demos getting out of control, record the demo portion beforehand and
then just include the recording in your presentation.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 1
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 12/37
How much time should
this take?
Showing the destinations can take as
much time or as little time as you’d like. If
you’re showing seasoned Salesforce
users one new destination, then maybe it
only takes 3 minutes. If you’re showing
Salesforce to brand new users, you might
want it to take about 15-20 minutes.
Only show them relevant destinations
Probably 99% of your users only care about the tasks that they’ll be doing,
so just show them the destinations they will visit.
For example, if you are training users who will be creating email campaigns,
just show what a finalized email campaign looks like and explain why it’s
important. If they’ll only be entering contact/donor information, just show
them what a final contact record looks like, and explain the importance.
Tools of the trade
Here are some tools you can use to show your Salesforce destinations. I
know that some training takes place virtually, so I included a few tools to
help you do that, too.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 1
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 13/37
Keynote - $19.99 (Mac only)
Prezi - $4.92/month
Word - $109
Pages - $19.99 (Mac only)
PowerPoint - $109.99
Some tools to make a slide presentation or PDF handout:
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your 1
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 14/37
Snagit - $49.95
Clarify - $29.99
Skitch - Free
Some tools to take and annotate screenshots for the presentations/handouts
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 1
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 15/37
GoToMeeting - $49/month
Google Hangouts - Free
Skype - Free
Join Me - Free
SlideShare - $114/annually
Some tools to make a virtual presentation:
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 1
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 16/37
ScreenFlow - $99 (Mac only)
Snagit - $49
Camtasia - $99
Jing - Free
Some tools to record your screen (for demos and/or entire presentations):
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 1
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 17/37
Let’s review
Here are the key points for showing the destinations:
✓ When introducing Salesforce (or a Salesforce feature/function),
show users what it is and why your nonprofit uses it.
✓ Use screenshots and demos to show what Salesforce does.
✓ Make resources like a slide deck and video demos so that your
training can be consistent and repeatable.
✓ If you can, record your presentation so that users can view it
without you having to be involved every time.
✓ Explain the big picture and best practices, but do not go intothe “how” of Salesforce tasks.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 1
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 18/37
Chapter 2: Provide a Road MapIn an ideal training situation, you’d be able
to drop everything and spend all your timewalking your team through the necessary
steps required to arrive at each destination.
And your team would remember
everything you showed them after only
watching you do it once. If, by chance,
somebody happened to forget a step, you
could immediately walk over and answer their questions.
But that’s like having a chauffeur available to take you everywhere – it
would be convenient, but it’s not very practical.
The practical thing is to provide your team with something like a “road map”
– a resource other than you that can walk them through the necessary
steps required to arrive at the destinations (and then remind them whichbuttons to click when they forget).
What is a road map? A road map is visual Salesforce documentation that your team can follow
when they want to know how to get to a destination (e.g. set up a custom
campaign, run a specific report, etc.). It shows them how to do every step
of a specific task.
It’s designed to teach new users everything they need to know to
accomplish a task, as well as remind seasoned users what to do.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 1
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 19/37
Why create a road map? Writing documentation that has turn-by-turn directions serves
two purposes:
1. Your team will learn by doing, not watching – so let them learn by
actually going through salesforce, following a road map.
2. They can learn (and continue to learn) even when you’re not around.
They aren’t dependent on you personally being there for knowledge
transfer, which empowers them to do their job.
Your team will not learn how to do something in Salesforce by watching
you click a bunch of buttons on an overhead projector. They are the ones
who need to be in Salesforce clicking the buttons.
But going through the motions one time isn’t sufficient because we all tend
to forget how to do an on-screen process 10 minutes after we do it. So
standing over somebody’s shoulder and acting like a back seat driver (“click
here... click there...”) isn’t going to be very helpful – your team needs
something to reference later on that willhelp remind them what to do.
And if you don’t give them a resource
they can use to learn Salesforce, and
then remind them when they forget, you
limit what they can do.
How to make a road map I’m going to share how to make a road map for doing a task in Salesforce.
But before I do, I want you to think of a road map you use to drive your car.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 20/37
When you type in a destination to Google Maps, you get a series of
directions:
• Turn left on Lombard Street
• Turn right on Abbey Road
• Go straight down Wall Street
These directions tell you where to turn, but they don’t tell you how,
because Google assumes that you already know how to do that. It assumes
that you already know the mechanics of turning the steering wheel,
applying the brakes, pushing the gas, etc.
Well, with your Salesforce users, you can’t assume they know themechanics – so your road map will be slightly different than a Google map.
You have to provide directions (turn left, turn right) and mechanics (here’s
how to turn left, here’s how to turn right).
Separate directions and mechanics
I used to write user guides for information security programs, but I did a
horrible job. I didn’t think I did a horrible job at the time, but looking back, Irealize that my instructions had too much detail.
Well, let me rephrase that – they had disorganized detail. I would combine
the directions and the mechanics all in one place, which resulted in a lot of
great information that was hard to read through.
What I should have done is separate the directions from the mechanics.
How to write directions
The way I look at it, directions are like a checklist of things to do. If you
successfully do A thru Z, you’ll arrive at your destination. For example, let’s
say you want somebody to “Have an Updated Salesforce Success
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 1
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 21/37
Profile” (which we would call a “destination”) – the checklist would look
something like this:
Have an Updated Community Profile
✓ Update profile and picture
✓ Update work and experience
✓ Update community notifications
✓ Update community chatter notifications
✓ Update answers notifications
Having this checklist is great if somebody knows the mechanics because it
provides a quick rundown of what a user needs to do to have an updatedprofile – it is very straightforward, and it is easy to scan.
In another location, I’ll provide a visual explanation of each checklist item’s
mechanics for those users who need it.
How to write the mechanics
When you write the directions, you should think of a checklist, and whenyou write the mechanics, you should think of a picture book. If you use
screenshots and images to show every step of a process, and then add
some explanatory text and image annotations, your mechanic articles will
be extremely clear and easy to follow.
Another tip is to only show how to do one checklist item per article –
otherwise it becomes difficult to read (which means nobody will).
Check out this example of a mechanic article that I made for updating a
community profile and picture, the first bullet of our road map.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 2
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 22/37
Why this format works
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 23/37
The road map format of separating the directions from the mechanics
works well for three reasons:
1. It’s great for teaching
2. It’s great for reminding3. It’s task driven
And in your nonprofit, you need a resource other than you that can
effectively teach and remind others how to perform a task.
It’s great for teaching
Learning happens when we do, not when we watch somebody else do it.Visual mechanic documentation allows the user to perform tasks several
times on their own – all without having to get somebody else involved.
It’s great for reminding
If somebody remembers the mechanics but forgets the directions, the
checklist can quickly be scanned for a reminder. No need to go through
page after page of procedures to find them.
If your team remembers the directions but not all of the mechanics, the
same thing applies. And if you do it right, it’s very easy for somebody to find
the exact information he/she needs to do his/her job.
It’s workflow driven
Road map documentation focuses on performing tasks, not on showcasingfeatures or menus. Your team will learn how to use Salesforce in the context
of getting a job done, not 500 neat facts about the accounts screen.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 2
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 24/37
How to use your road maps After spending 15 to 20 minutes showing your Salesforce users the various
destinations, have them sit at their computer and work through a road map.
If you have the time to personally be
available during training, then by all
means supplement the road maps
with coaching and some live demos
– don’t leave to go get coffee or
plow some land in Farmville.
But if it’s not practical to personally
walk through all the steps with your
team for each destination, a road map will effectively get the job done.
Road maps will help your team navigate through, and learn, Salesforce.
Don’t be unnecessary
I once sat through a 4-hour training to learn basic SharePoint (i.e. folder
libraries). We had instructors show a class of 40 people the “destinations” on
PowerPoint, and then personally walk us through each step.
It took forever to get through the material. If we had instead used road
maps, we could have knocked out a 4-hour training in less than 30 minutes.
In the end, it was a huge waste of time.
Moral of the story: Training doesn’t have to be drawn out, long, and boring.
If you can show the destinations and help them get through the road maps
in under 30 minutes, guess what – you’re done.
Just because it’s common practice to waste time in live training sessions
doesn’t mean you have to do it, too. Don’t do unnecessary things that are
impractical for your nonprofit organization.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 2
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 25/37
Tools of the trade
If you’re just making PDF road maps, the tools mentioned in the previous
chapter will be suffi
cient. If, however, you’d like to make onlinedocumentation, you’ll need to add a few more.
Why make online
documentation?
Online documentation makes it easy to:
• Manage version control
• Create links to more detailed
documentation
• Put your documentation
anywhere
Manage version control
Your workflows and the Salesforce
interface are going to change over time, and your road map will have to beupdated – if everything is on a webpage then you just have to make
updates in one place and all of the links go to the right information.
Create links to more detailed documentation
Look at the road map examples in the floating blue box above – the
directions (i.e. checklist) link out to the mechanics. Easy to do and manage
online, not so much in a PDF.
Put your documentation anywhere
Send somebody a link to your documentation in Chatter, or have your
webpage show up right in a Salesforce tab. Easy to do with online
documentation.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 2
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 26/37
WordPress - Free
Google Sites - Free
Drupal - Free
Zoho Wiki - Free
ScreenSteps - $29/month
Some tools to put your training documentation online:
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 2
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 27/37
Tips
Use pictures, not video
Videos are great for explaining high level ideas because there aren’t really“how to” instructions involved. So for showing off the destinations, video
can be great.
But for making road maps, video kind of stinks:
• Doing voice overs and editing is a pain
• New users have to rewind to see which buttons were clicked
• When workflow or interface changes are made, updates to thevideo can take forever
Besides, pictures accomplish the same goal of showing the “how-
to” (actually a little bit better for scanning and skimming) and are easier to
work with.
Keep mechanic articles short
When you’re writing a mechanic article, make them short and specific.
Anything more than 5-10 steps is too long.
Leave out any caveats – just link out to another article that explains the
caveat (e.g. “if this is your situation, click here to learn what to do”).
Leave out any conceptual ideas – If you want to explain a concept, just link
to another article that explains the concept. You want your mechanicarticles to be focused on one thing and one thing only. Anything extra
makes an article difficult to read.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 2
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 28/37
Be ready to update
Your road map is not static – it is always improving and changing. If your
users get lost somewhere along the way, it could be that your
documentation isn’t very clear or it’s outdated.
If that’s the case, fix it! Your goal is to create a resource that can be used
and reused over and over again.
If you make your documentation awesome, then you can just bring in new
staff, show them the applicable destinations, give them road maps, and they
will be successful with little to no involvement from you.
Check out Nonprofit 101 to get started
If your nonprofit is just getting started with Salesforce, check out Nonprofits
101 from the App exchange. It’s a knowledge-base made specifically for
nonprofit and educational organizations who are unfamiliar with Salesforce,
and need some help navigating through and learning the ropes. It was
created by Cloud for Good.
Don’t want to create online road maps
If you don’t want to make online road maps, that’s fine. Just make a bulleted
list of your directions at the top of a Word document, and then have a
heading for each bulleted item below with step-by-step, visual mechanic
articles. Not as easy to navigate as online road maps, but it will do the trick.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 2
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 29/37
Let’s review
Here are the key points for making a road map:
✓ Break out the directions from the mechanics so that your new
users have a place to learn and your seasoned users have a place
to be reminded.
✓ Use pictures instead of text to explain an on-screen action;
visual is always better, especially for new users.
✓ Have your users go through road map articles during training
and be there to answer questions and coach them.
✓ Try to avoid using videos in your road map documentation –
they are time consuming to make and difficult to watch whenlearning how to do an on-screen task.
✓ Keep mechanic articles short.
✓ Put your articles online so that you have better version control,
can reference other articles with a link, and share your articles
easily within Salesforce.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 2
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 30/37
Chapter 3: Remove Road Blocks In an ideal training environment, you
would be available 24/7 to answerquestions that weren’t covered in your
road map documentation.
But that’s not very practical. The fact is
that your Salesforce users are going to
have questions that prevent them from
accomplishing their task – something I call a “road block.” And when they
run into a road block, they can’t move forward until it’s removed. So the
practical thing to do is to create a resource that can remove it for them
when you’re not around.
What is a road block? Users run into road blocks when they know what they want to do and
where they want to go, but they get stuck along the way because they don’tknow how to do something.
They have a question that needs an answer before they can move on.
An example of a road block is a question like, “How do I remove
duplicates?” Maybe you have a road map for creating and updating records,
but that road map probably won’t show somebody how to remove a
duplicate because it’s not part of that workflow.
So even if your users know how to do an overall task, if they don’t know
how to remove a duplicate record (and the duplicate needs to get resolved),
your users are stuck until it gets sorted out.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 2
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 31/37
How do you remove roadblocks? Easy – answer the questions and make the answers available when your
users have them, where they have them.
So, how do you make answers available 24/7? Hmmm... if only there were a
way... oh wait! There is – documentation. And where do you put the
documentation? Right where your users have questions – in Salesforce.
It’s tempting to skip documenting road block removers because it’s usually
just a little thing – a simple question you can quickly provide an answer for.
But if you don’t document the answer, you’re making a mistake. You are
making everybody rely on you to be available instead of creating a reusable
resource that can be referenced when you’re not around.
Document the answer, make the answer easily accessible (and searchable)for your users, and you only have to answer it once. (FYI, ScreenSteps also
makes it really easy to create answers that are searchable from right within
Salesforce.)
If people run into
roadblocks in Salesforce
and can’t find an answer,often times they’ll give up
searching and just do it
wrong (or not at all).”– Me... I said that.
“
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 3
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 32/37
Tips for writing a great road block article
Create a great titleThe title of your roadblock article is simply the question that was asked.
With that context, your article will
practically write itself. And the more
specific the title, the better.
Use picturesAnswer the question in the title by
capturing a screenshot of each step of
the answer. That can result in a lot of
pictures, but that’s okay! Do it right and
you only do it once.
Add textAdd a header for each image and include
instructional text when necessary.
Publish and sendSend over the PDF, Word document, or
link to your online knowledge base – and
you’re done! Your answer can now be
reused when the question comes up
again.
Stevemo is probably
the best road block
remover in the history
of Salesforce. As of
March 31st, he has
answered over 21,000
questions in the
Salesforce Answers
community. That’s a lot
of beers.Source: ButtonClick Admin, March 31, 2013
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 3
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 33/37
Create a reusable resource
You will be tempted to go around and answer questions without writing it
down in a road block removing article.
Don’t.
If you just respond to questions as they come in with an email explanation,
Chatter response, or pointing over a shoulder, you will end up answering
the same question again and again. And your team will only get answers
when you’re available.
Instead, do the practical thing and spend 3 minutes writing down the
answer in a road block removing article. Create a reusable resource so that
in the future, when that same question gets asked again, a user can just
perform a quick search and find your documented answer.
Empower your team to get by without you.
Just in time documentation You don’t need to sit down and think of all the questions that might be
asked – just answer the questions that are currently being asked.
I call this just-in-time documentation. You create it in response to your
team’s needs, and then make it available so that they can get to it when
they need it in the future.
This approach is much less overwhelming; however, the downside is that
you’re never quite done writing answers because the questions will just
keep on coming (sorry).
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 3
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 34/37
Let’s review
Here are the key points for removing roadblocks:
✓ Document your answers to common questions so that you
can reuse your answers.
✓ Use the question as the title of your road block removing
article.
✓ Use pictures for each step of your answer.
✓ Create your answers on an as-needed basis.
✓ When somebody has a question, answer it with your
documented answer via link or attachment.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 3
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 35/37
Chapter 4: Final Thoughts
You don’t need an ideal training situation to
have a valuable training program. Just spend
some time creating resources that show the
destinations, provide road maps, and remove
the road blocks, and you’ll have a pragmatic
training program that effectively gets the job
done.
And remember – if people seem resistant to Salesforce, they’re probablynot. They’re just resistant to change in general. But if you can provide great
onboarding, and offer continual training resources, using Salesforce won’t
be as difficult of a change.
And I acknowledge that great documentation isn’t a silver bullet to user
adoption or poor performance, but when your staff can clearly see what
you want them to do, and you give them a road map to get there, the
change will be much easier.
So start showing your users the destinations, give them the road maps, and
remove their road blocks so that they can begin successfully using
Salesforce to help your nonprofit’s mission succeed.
Photo source: Brian Hille as
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 3
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 36/37
That’s it!
I hope you enjoyed the material in this eBook. Check out the
ScreenSteps blog and subscribe so you can continue to learn tips andtechniques for onboarding and training Salesforce users in your
nonprofit organization.
Questions or comments, email me: [email protected].
How can ScreenSteps help?
Power users, Admins, and trainers love ScreenSteps because of howfast they can create training, onboarding, and help documentation for
their users.
End users love ScreenSteps because the training material is easy to
read and easy to find (it’s available and searchable right within
Salesforce).
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 3
www.ScreenSteps.com/Salesforce
7/27/2019 The Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit v 1
http://slidepdf.com/reader/full/the-pragmatic-guide-to-training-and-onboarding-salesforce-users-in-your-nonprofit 37/37
If you’re interested in improving your Salesforce training and
onboarding documentation:
Be sure to mention that you are a nonprofit organization so that youcan get our special pricing.
A Pragmatic Guide to Training and Onboarding Salesforce Users in Your Nonprofit 3
• Request a demo of ScreenSteps >
• Try it out for a free 14 day trial >