the power of visual content
TRANSCRIPT
Want to get somewhere?
323%
You’ll be
more successful if you follow directions that include both text and illustrations9
100%
28% 53%
Users read an average of just
Viewers spend
more time on web pages with videos10
Photos on social media receive
more Likes than the average post12
of the words in any online visit11
Sources:
1. Content is the fuel of the social web - Aol & Nielsen (2011)
2. B2B Content Marketing - Content Marketing Institute (2015)
3. Not Quite the Average: An Empirical Study of Web Use - Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer (2008)
4. 19 Reasons You Should Include Visual Content in Your Marketing - Hubspot (2012)
5. The SAGE Handbook of Political Communication - Semetko, H. & Scammell, M. (2012)
6. Speed of processing in the human visual system - Thorpe, S., Fize, D. & Marlot, C. (1996)
7. The Persuasive Properties of Color, Marketing Communications - Green, R. (1989)
8. Syntactic Theory of Visual Communication - Lester, P. M. (2006)
9. Effects of text illustrations: A review of research, Educational Communication and Technology - Levie, W. J. & Lentz, R. (1982)
10. How Little Do Users Read? - Nielsen, J. (2008)
11. Content Marketing: Videos attract 300% more traffic and nurture leads - Marketing Sherpa (2011)
12. Photos on Facebook Generate 53% More Likes Than the Average Post - Hubspot (2012)
© 2015 Workbrands Ltd.
60,000
90%
1/10th
of information transmitted to the brain
is visual4
Visuals are processed It takes less than
times faster than text6of a second to make sense of a scene5
The power ofvisual content
7027 8secondsmillion %
9/10
marketers will be producing much more content this year
than they did last year.
Let’s take a look at what you are up against in your
battle for attention.
It’s no wonder we have learned to digest information at a glance - we are hard-wired to respond positively to visuals. So while content has become a strategic weapon in the battle for customer attention, brands who incorporate visuals are the ones who stand out.
Here are the stats to prove it…
pieces of content are being shared
every day1
of B2B marketers have been creating more content over
the past year2
is the average person’s attention
span3
150
10%20%80%
Colour increases the willingness
to read by 80%8
We remember:
Symbols can be
processed in
milliseconds7
of what we see
of what we read
of what we hear5
Reach a wideraudience through visual content
visuals create audience engagement across borders, languages
and cultures