The Power of The Pencil
How Sketch Research can help you get inside the minds of your users
Sketches help us construct ideas
Sketches can help us deconstruct what’s in someone’s head
Psychologists have been using sketches for research for years
How does this relate to digital product design?
Maps & places
People & Relationships
Time & Sequences
Complex Systems
Sketch research can help you understand your users’ mental models of…
Case Study #1 Google Local Mobile Search
Seems obvious now, right?
Case Study #2 Google Social Research
Intercom works like this…
Wait, what?
How do you describe how Intercom works?
Sketch Research Takeaways
#1
Sketching is a powerful way to do product research
#2
Use it to understand users’ mental models of people, space, time, and complex systems
Competitive advantage
#3 #4
Go and try it!