The Power of the MarketPoli 110J 6.3

“The redefinition of needs”

We have it much better than before…

• Ideal & actual– The “side effects” of civilization– Tolerance of these is enforced by “the

overwhelming, anonymous power and efficiency of the technological society.”

– “The absorption of the negative by the positive is validated in the daily experience, which obfuscates the distinction between rational appearance and irrational reality.”

– P. 226

Historical determination of truth

• Mathematics and operationalism became understood to be ‘true’ (as values are not) by demonstrating their ability to predict and control the universe– Thus, the validity of the concept is not what

determines its truth, but its historical manifestation

– Thus, liberation will require a catastrophic shift in our historical circumstances

The Catastrophe of Liberation

• Catastrophe: – 1. ‘The change or revolution which produces the

conclusion or final event of a dramatic piece’ (J.); the dénouement.

– 2. ‘A final event; a conclusion generally unhappy’ (J.); a disastrous end, finish-up, conclusion, upshot; overthrow, ruin, calamitous fate.

– 3. An event producing a subversion of the order or system of things.

New Reason

• “A new direction of technical progress will be the catastrophe of the established direction”, not the evolution of quantitative rationality, “but rather its catastrophic transformation, the emergence of a new idea of Reason, theoretical and practical.” (228)

Recombining science and value

• TWO dimensions of thought• “What is at stake is the redefinition of values

in technical terms, as elements in the technological process.”

• “calculable is the degree to which, under the same conditions, care could be provided for the ill, the infirm, and the aged—that is quantifiable is the possible reduction of anxiety, the possible freedom from fear.” (232)

• “Formerly metaphysical ideas of liberation may become the proper object of science”– The Good is a part of Reason

• But for this, science must become political, it can no longer embrace a pretended neutrality.

Pacification

• The pacification of nature should be the aim of technology– All happiness results from the overcoming of Nature– The veneration of the Natural is a veil to protect the

status quo• Race• Disease• Gender• Sex• Economics• Poverty

• Art is, almost by definition, the enemy of the Natural– It asserts Truth against Fact

• Thus, Art can be “envisaged as validated by and functioning in the scientific-technological transformation of the world.” (239)– Not art for art’s sake, but as part of a project of

fundamental change

• Nature is only what IS, and what IS is oppressive in that it promotes the satisfaction of needs that requires– The rat race– Planned obsolescence– Enjoying freedom from thought– Working with and for the means of destruction

(241)

• “The artistic transformation violates the natural object, but the violated itself is oppressive; thus the aesthetic transformation is liberation.” (240)– The violence and saving power of Truth

Needed for the change• Centralized economic planning– Deployment of resources in rational plan to pacify

nature• Abolition of false freedoms– Freedom of enterprise– Advertising as speech– Population controls

• Change in consciousness– The “primary subjective prerequisite for qualitative

change” is “the redefinition of needs.”• Direct Democracy

• The false needs present in current technological society form the material base of domination– They prevent the individual from being the individual,

making him or her only an element of the economic and political apparatus. He or she is incapable of true self-determination. There is no space for solitude

– Enchained by a vision of “the good life” as one of material satisfaction & contentment

– P. 245

• But fundamental change may be impossible– Economic & political interests in maintaining

status quo– Aesthetics have been co-opted to veil domination

rather than reveal it• “A combination family room during peacetime and

family fallout shelter should war break out.”

– Workers, once the agents of change, have been incorporated into society’s structure

• What, then, is to be done?– The Great Refusal• “What we refuse is not without value or importance.

Precisely because of that, the refusal is necessary. There is a reason which we no longer accept, there is an appearance of wisdom which horrifies us, there is a plea for agreement and conciliation which we will no longer heed. A break has occurred. We have been reduced to that frankness which no longer tolerates complicity.” (Le Refus, fn. 3, p. 256)

• But this is only individual, and politically impotent.– It allows the individual to be authentic, True to a

greater extent than he or she would otherwise.• “Don’t wait to be hunted to hide.”

– But even such people will find themselves continuously compromised by the necessities of survival.

– Ultimately, while the life of the individual may have improved, and be Truer, nothing has changed.

“It is nothing but a chance.”

• Last possible agents of fundamental change:– “the substratum of the outcasts and outsiders, the

exploited and persecuted of other races and other colors, the unemployed and unemployable”

– “Their opposition is revolutionary even if their consciousness is not.” (256)

• “Their force is behind every political demonstration for the victims of law and order. The fact that they start refusing to play the game may be the fact which marks the beginning of the end of a period.” (257)– Protest & a demand for change

But…

• “the economic and and technical capabilities of the established societies are sufficiently vast to allow for adjustments and concessions to the underdog, and their armed forces sufficiently trained and equipped to handle emergency situations.” (257)

• Ultimately for Marcuse, the choice is between individual withdrawal or, just possibly, an alliance of diverse outsiders.– Both likely futile

Main Points

• Western society is as totalitarian as Soviet society, but much more pleasant

• The relationships of power in modern society are all-pervasive, shaping our basic thoughts and needs

• All sources of transcendence have been co-opted. This is the strongest defense that the status quo has.– Sex, love, art, reason, religion all negated by a

repressive form of tolerance

• For humans to truly be what they are, the critical dimension would have to reappear.

• This would have the effect of making the Good a necessary part of the Rational

• For Marcuse, to be free is not necessarily to be comfortable, secure, or even happy, but it is to be truly and fully human.

• “To live one’s love and hatred, to live that which one is means defeat, resignation, and death. The crimes of society, the hell that man has made for man become unconquerable cosmic forces.” (61)

Wednesday

• Du Bois– I. Of Our Spiritual Strivings– II. Of the Dawn of Freedom– III. Of Mr. Booker T. Washington and Others