the power of story
TRANSCRIPT
The Creative CompanyBuilding Community Around Your Brand
Laura Gallagher
The Power of Story
Yours, Mine & Ours
How we tell it now…
Storytelling’s Impact on Net Worth
Elements of a Great Story
• Make me care• What’s in it for me• It’s 2+2, not 4• Change is essential• Build anticipation• Maintain strong theme
Our System
Connect with Us!Facebook
www.facebook.com/thecreativecompany
Twitterwww.twitter.com/creativecompany
LinkedInwww.linkedin.com/in/gallagherlaura