The Power of Stories

David Baker, CEO, Think Shift

Building a Tool Chest

THE POWER OF “BRAND”

Brand is not what you say it is...it’s what they say it is.

~ Marty Neumeier Author: “The Brand Gap”

“

Marty Neumeier

“We don’t see things as they are, we see them as we are.”

–Anais Nin

THE POWER OF “BRAND”

THE POWER OF “BRAND”Reliable

envelopeexpensive

overnight

professional

consistent

inflexible

BRAND IS STORY(story that affects behavior even if we unaware we hold the story to be true)

WHAT IS LEADERSHIP?

FRANCHISE STARTED 1995 3 FILMS AT A COST OF $320M EACH FILM SET BOX OFFICE RECORDS GROSSED $1.9 BILLION

Culture & Leadership reflect story (story that affects behavior even if we unaware we hold the story to be true)

LEADERSHIP AGENDA

LEVERAGE & LEGACY BRAND STYLE CULTURE

WELL & FENCE

ANATOMY OF A TOOL

Situation Model Possible Actions

TOOLKITBUILD YOUR OWN TOOLKIT

THE POWER OF “STORY” WE DON’T SEE

Perfo

rman

ce

Time

Selectable

Time

Performance

Incumbent

Unacceptable

LEVELS OF PERFORMANCE

ANATOMY OF A TOOL

Situation Model Possible Actions

BEHAVIOURS

ACTORS NOT VICTIMS RADICAL TRANSPARENCY CALL PEOPLE UP, NOT OUT STEWARDSHIP OBLIGATION

TRANSPARENCY

ACCOUNTABILITY

STEWARDSHIP

INTENTIONALITY

• Embrace the influence of story • Write your story of influence • Choose to be intentional • Develop tools to share

Speaker Contact Information: • David Baker, CEO, Think Shift • 204.989.4323 email address, website