the power of social media
TRANSCRIPT
− 5 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Let us follow a patient through her journey …
Patient has
symptoms
GP examines
patient
GP
misdiagnoses
patient
− 6 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
She will search for information …
− 7 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
…And she may proactively ask her network for help
− 8 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Better informed she returns to the doctors
GP examines
patient
Patient
diagnosed
Refer to
specialist
− 9 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Armed with her diagnosis she continues to look for
information …
− 10 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
But her doctor may only have informed her of the
key bits of treatment information
− 11 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Once diagnosed she may receive treatment …
Patient receives treatment
− 12 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
... And explore what her treatment options are
− 13 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
But what if there is no real treatment?
Patient receives treatment
− 14 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Then she may turn to social media to find trials …
− 15 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Or fundraise or lobby to improve her options
− 16 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
So what does this mean for pharma?
− 17 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Increase sales by increasing the patient pool
Patient has
symptoms
Drive patient
awareness
− 18 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Get patients on your products faster …
GP examines
patient
Provide diagnostic
support
− 19 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
… and in the process improve relationships with
HCPs
GP examines
patient
Refer to
specialist
Support HCP networking and use of
social media
− 20 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Improve patient outcomes and adherence
Patient
diagnosed
Provide HCPs and patients with disease
information and support
− 21 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Speed up research and development …
Patient receives
treatment
− 22 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
… and improve approval and access
Patient receives
treatment
Help empower patients to take action
− 23 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Enhance your corporate reputation
Be present
and provide
reputable and
valuable
information
− 24 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Social media is a truly powerful channel for all of us
Be part of
− 25 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Thank you!
For further questions or more information
please contact me:
@Pharmaguapa