the power of social advertising
TRANSCRIPT
![Page 1: The Power of Social Advertising](https://reader036.vdocuments.site/reader036/viewer/2022062515/55c730aabb61ebec458b4734/html5/thumbnails/1.jpg)
Bruce Martin, Ginger Juice
www.gingerjuice.co.uk
Experience Latin America
Paid Digital Advertising Vs Search & Content
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Bruce Martin / @brucemartinJeannie Hind / @jeanniehind
www.GingerJuice.co.uk
![Page 3: The Power of Social Advertising](https://reader036.vdocuments.site/reader036/viewer/2022062515/55c730aabb61ebec458b4734/html5/thumbnails/3.jpg)
Social Advertising
$23 billion in 2015
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Organic Content?
5-10% Reach
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•Don’t be ‘busy fools’•Post less, but post smart•Boost important posts
Social Advertising
![Page 6: The Power of Social Advertising](https://reader036.vdocuments.site/reader036/viewer/2022062515/55c730aabb61ebec458b4734/html5/thumbnails/6.jpg)
Retargeting
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Boost Posts
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Twitter Advertising
• £100 advertising budget• 217,000 real impressions• 5,000+ tweet engagements
How?Design, prize & smart targeting
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HOT Twitter tip: Cards