the power of sbir!

SBIR”The Power of SBIR!”

Southeastern New England Defense Industry Alliance (SENEDIA)

Innovation in Oceanography, Ocean Engineering and DefenseNovember 4th, 2013

Mr. Richard McNamara

1

“The Power of SBIR!”

• SBIR Basics

– 500 people limit

– No revenue limit

– 3 Phase program with 4 contracts

– Competitive in Phase 1 and 2

– Can be sole source in Phase 3

– 11 Departments & Agencies

– $2B Annual Budget

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• SBIR History Perspective– Initiated in 1982 to get

people to work in SB

– 2.5% Taxes Applied to extramural RDTE

– Roland Tibbetts from NSF started it

– Any Agency with $1B R&D Budget

– 30 years later it is a $1.3Billion program in DOD alone

3

PEO Submarines

SBIR Phase III Awards

One Billion Dollars

MAY 2006


• SBIR Current Law

– Reauthorized in Dec 2011 for 7 years

– Changes increased 2.5% to 3% incrementally

– Basic program remains in tact

– More regulation and reporting of program

– Continues to foster innovation

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Better, Faster, Cheaper – Not Just Technology


• My Perspective Initially

– Technical dimension

• Innovative ideas

• Technology development

• TRL/MRL maturation

– Acquisition Dimension

• More powerful

• Rapid awards/sole source awards

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• My Perspective As a PM– 1980s: I paid SBIR Taxes and got nothing in return

– 1990s: I got engaged with program – writing topics etc.

• Lack of Program Manager Participation

• Hijacked by Technical Community

• Almost no Transitions to ‘Bill Payer’

– 2000s: I figured out how to use the program as a PM tool

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• So why get involved?– Topics are prioritized by PEO

– Topics tied to ‘needs’

– Topics are validated for completeness

– Industry can talk to Topic Authors prior to bid

– Plan for Transition

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• Talking with Topic writers– This is a big deal

– Help you focus on topics where you fit

– Increase chances of win

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A WIN!


• Bid Opportunity – averages– 15 proposals per Topic

– 3 awards per topic for phase 1

– 1 award for phase 2

– 40 hours per proposal prep

– 25% New Winners

– 20% WOSB & SDB Participation

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FY13.1Phase I Contract Award

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ProposalTKhsdkhsdfkls;dfl;sdhf;sldfs;dfhs;dffksdfksdksdsdfksdflksdfklsgdfksgdfklsdflksdfklgsdfklgsdlfkgskdfgslkdfglksdgfklsdgflksdgfklsgdflksgdfklgsdlkfgsdklfgslkdgfskldflksdflksdlksdflksdlfkgsdlkfgsdklfslkdfglksdslkdflskdlksdflksdflksdfl


• Awards - The power of SBIR– The requirement for competition takes place in

Phases 1 and 2

– Phase 3 can be awarded sole source

– Multiple Phase 3’s are allowed

– Basis of award is “a logical derivation or extension from the product or process developed under an earlier SBIR.”

– Justification of award is “by statute”….not technical data as is often misstated

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• Phase 1 Bonus

– Admin Assistance

• Up to $5K on Phase 1

• Help prep for Phase 2 Award– Accounting Audit

– Security

– Contract Compliance

• Separating Bid in Proposal

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Read Your RFP!


• Phase 2 Bonus

– Transition Assistance Program (TAP)

• 200 Hours of assistance to help transition from “EXPERTS”

• Business Plan Development

• Participation in Navy “Opportunity Forum”

• Similar programs in other agencies– Larta & Dawnbreaker

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• Awards are in Phases– Phase 1 – getting to know you

– Phase 2 – demonstrating your idea works

– Phase 2.5/CRP – transitioning to Phase 3

– Phase 3 – moving to full scale development and production – no limit

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NAVSEA SBIR FY13 Phasing StrategyTopic

Generation &

Approval

Concept Development &

Feasibility

Technology Development Technology Demonstration, Validation, Test, Evaluation &

Systems Integration

Navy Use

Ph I Opt Ph II CRP Opt Ph II.5/Ph III Dev & Cert

$80K $70K6 mos 6mos

$1 M24 mos

FFP Contract CPFF Contract CPFF ContractMatch on Ph III encouraged for CPP

1 - 3 3 - 6

Any

Ph II.5 5-7, Ph III 6-8 8 - 9TRL

Contract

• Successful Ph I proposal to approved topic

• Successful Ph I• Positive Ph II Decision

- Exercise Ph I Opt• PM Transition Memo

- Program interest- Potential funding- Ph II Requirements

Requirements

• Direct Contract• Subcontract to

Prime

Phase

Funding & Duration Non-SBIR Funds

$500K12 mos

• NAVSEA SBIR Technology

Managers and SMEs

nominate projects for

Phase II.5

Tech Auth TA Topic Review TA/SME Trans Talks TA Approves Trans Req’ts

CRP

• Signed TTA Required• Additional Phase II Contract up to $1.5M

SBIR Funding• Minimum of 1:1 Matching Program Funds

Required above $1.5M• ≤ 24 mos

Phase III

Phase II.5

Transition To PoR

• Non-SBIR Funds• Transition to R&D or Acquisition Program• Signed TTA required to exercise Phase II CRP

Option

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NAVSEA SponsorsPEO SUBS - Lauren Pitre [email protected]

IWS – Douglas Marker [email protected]

SBIR PM & HQ – Dean Putnam [email protected]

PEO Ships – Bob Mitchell [email protected]

PEO LCS – Megan Cramer [email protected]

PEO Carriers – Blenda Gately [email protected]

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mailto:[email protected]







• Data rights– Yours are protected

– You do not have to identify them in bid process

– Can’t be held hostage for award to give them up

– Onus on you to identify and mark data

– Are not the basis for Phase 3 awards

– ‘standard clause’ available as a subcontractor to a prime

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• Once an award is made don’t forget it– Recycle old topics when time arrives

– Phase 1 or 2 or 3 “Reach Back”

– Logical extension of work

– No time limit, no # of awards limited prior to FY 13 topics

– Seed the future application in Phases by documenting paths

– Cross department and agencies

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• Stumbling blocks– You must plan for success as

must your customer

– Data rights not understood

– PCOs not schooled in SBIR

– PEOs not schooled

– PMs don’t prepare

– Competition from labs/FFRDC/UARC

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• What I tell PMs– Where else can you get your tax money back

– Applied to a problem you have

– Test drive a Small Business innovator and

– If you like them, be told to procure sole source from them?

19


• What I tell PMs– Use for Risk Reduction

– Use for Technology Insertion

– Use to introduce competition

– Use to solve obsolescence problems

20


• What I tell Small Business– SBIR Phase 1 provides you:

• The “need to know”

• Access to technical and programmatic decision makers

• Opportunity to know your customer and distinguish yourself

• Chance for Phase 2 or a reach back Phase 2

21

Never Forget an SBIR


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Some New England Firms who Participate

Rite Solutions Image Acoustics

Mikel SUBChem

Applied Radar SeaCorp

Sonalysts Marine Acoustics

Charles River MSI


Technology Insertion and

modernization budgets• Develop once use many places

• Instant market for SBIR

products/processes

CCSM

Darlington

SCS C4I & IM&M Technology Combined Operations Wide Area Network

Planning Systems

GCCS Development & COTS Applications

DSR

Advanced Information SystemsSoftware Migration Legacy Trainer

Photonics Mast Workstation

STERN / PROPULSION

CSCArray Improvement

VIRGINIA Class Submarine

WEAPON LAUNCH, STOWAGE & HANDLING

Progeny

Tools for VME InteractiveAcoustic Analysis Process

Multi Tube Weapon Simulator

Common Weapon Launcher

PRESSURE HULL

TKC

Innovative Modeling

Compudrive

Electromechanical Actuator and COMT

AUXILIARY

MACHINERY ROOM

NoesisHigh Performance

Brushes Technology

MSI

Acoustics Sensors

RITE-Solutions

Mikel

Advanced Software

Trident Systems

Mobile Computing for Submarine Applications

TCN

OA Concepts

Acquisition Coverage• Blanket coverage by

Major Ship programs

• Local coverage by PMOs

Leadership Commitment• PEO leadership recognizes

value

• SBIR is centerpiece of SB

program in TSUB

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SBIR Web-Sites

www.acq.osd.mil/sadbu/sbir

www.navysbir.com

www.sbtc.org

SBIR Insider

the power of sbir!

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