the power of pr
DESCRIPTION
The Power of PR. Amanda Horn, account director @ tebohorn. @ theabbiagency. What is News?. How do you pitch. Define your strategy Start with the story Do your research Know your audience Pitch creatively What makes you unique? Right pitch, right reporter. PR + Content Marketing. - PowerPoint PPT PresentationTRANSCRIPT
The Power of PRAmanda Horn, account director
@tebohorn
@theabbiagency
What is News?
How do you pitch• Define your strategy• Start with the story• Do your research• Know your audience• Pitch creatively
• What makes you unique?• Right pitch, right reporter
PR + Content Marketing• Content is King
– E-books– Expert Columns– Blog Posts– Infographics
• PR and Content Marketing– Expert Positioning– Offer Value– Data-driven– Infographics
You are an expert
Going National
Why does it matter? • A placement on the Wall Street Journal
website generated 40 referrals to Black Rock Mud’s website.
• An industry pub placement generated a lead for a client that resulted in a $110,000 sale