the power of personalized marketing for travel & hospitality
DESCRIPTION
6 ways to drive digital revenue using email, mobile, and social media for the travel & hospitality industry. This presentation was given at the TIANS Conference in Halifax, NS - Canada.TRANSCRIPT
Slide via JESS3
Wanted to REDESIGN LOYALTY PROGRAM
Launched newly designed, PERSONALIZED MESSAGING with stronger call to action
55% INCREASE in GROSS REVENUE and 11% increase in unique clicks
Needed to grow skier’s BRAND LOYALTY
Created TRIGGERED EMAIL ALERTS that were personalized to skier’s lift runs and vertical feet skied 8% CLICK THROUGH RATE and 46% open rate
Needed to send PERSONALIZED & IMMEDIATE OFFERS
LEVERAGED HUNDREDS OF DATA SETS to drive real time, 1:1 messages
1 MILLION + EMAILS SENT per hour for Expedia incorporating no less than 150 DYNAMIC ELEMENTS
