the power of personalization - oerv.at · topspots hm4 test ad number 2 dc cert order 1700 flt 6...
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The Power ofPersonalization
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49%der Reisenden 18-29
45%aller Reisenden
Schwierigkeiten, das passende Angebot zu finden
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41%der Reisenden 18-29
26%aller Reisenden
Vom vorhandenenAngebot überfordert
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einzigartigeKombinationenan Extras60%
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wären bei stärkererPersonalisierung loyaler50%
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der Nutzer, die eine Aktivität auf einem Gerät beginnen, setzensie auf einem anderen fort.
40%
der Internet-Nutzer verwendenmindestens 2 unterschiedlicheGeräte pro Tag.
60%
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Ich bin einzigartig
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Genau wie alle anderen
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Aufmerksamkeitbegrenzt von menschlichen Faktoren
Informationwächst exponentiell
Wettbewerb um Aufmerksamkeitwächst exponentiell
In der Vergangenheit:Mehr Aufmerksamkeit
als Information
In der Zukunft:Mehr Information
als Aufmerksamkeit
Heute: Am Wendepunkt
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Anbieter hat Kontrolle
Nutzer hat Kontrolle
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Information ist billig
Aufmerksamkeit ist teuer
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System 1
AutomatischIntuitiv
SpontanUnbewusst
UnterschwelligEmotional
System 2
AbwägendÜberlegtBewusstDeliberativReflektierendRational
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einfach= wahr
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Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.
— Eliel Saarinen