THE POWER OF FLASHBy Sophie Barbon Mathiesen

What makes Flash great to create rich and engaging user experience?

Flash is not the solution for all websites

It depends of:

The message you want to bring out

The target group you address

Main areas where flash can create a rich and engaging experience:

Design

Navigation

Use of multimedia

Combination of different technologies

Design

Waterlife - an interactive story of the last great supply of fresh drinking water on earth.

IN THE LIVE PRESENTATION, VIDEO SCREEN CAPTURE IS DISPLAYED, BUT UNFORTUNATELLY SINCE SLIDE SHARE DOES NOT SUPPORT IT, THE VIDEO IS NOW REPLACED WITH A SCREENDUMP ONLY.

Waterlife - an interactive story of the last great supply of fresh drinking water on earth.

IN THE LIVE PRESENTATION, VIDEO SCREEN CAPTURE IS DISPLAYED, BUT UNFORTUNATELLY SINCE SLIDE SHARE DOES NOT SUPPORT IT, THE VIDEO IS NOW REPLACED WITH A SCREENDUMP ONLY.

Navigation

SAAB 60 years anniversary microsite

IN THE LIVE PRESENTATION, VIDEO SCREEN CAPTURE IS DISPLAYED, BUT UNFORTUNATELLY SINCE SLIDE SHARE DOES NOT SUPPORT IT, THE VIDEO IS NOW REPLACED WITH A SCREENDUMP ONLY.

SAAB 60 years anniversary microsite

IN THE LIVE PRESENTATION, VIDEO SCREEN CAPTURE IS DISPLAYED, BUT UNFORTUNATELLY SINCE SLIDE SHARE DOES NOT SUPPORT IT, THE VIDEO IS NOW REPLACED WITH A SCREENDUMP ONLY.

Use of multimedia

Ikea Dream Kitchen

IN THE LIVE PRESENTATION, VIDEO SCREEN CAPTURE IS DISPLAYED, BUT UNFORTUNATELLY SINCE SLIDE SHARE DOES NOT SUPPORT IT, THE VIDEO IS NOW REPLACED WITH A SCREENDUMP ONLY.

Ikea Dream Kitchen

IN THE LIVE PRESENTATION, VIDEO SCREEN CAPTURE IS DISPLAYED, BUT UNFORTUNATELLY SINCE SLIDE SHARE DOES NOT SUPPORT IT, THE VIDEO IS NOW REPLACED WITH A SCREENDUMP ONLY.

Combination of different technologies

GE's ecomagination / Plug into the Smart Grid

IN THE LIVE PRESENTATION, VIDEO SCREEN CAPTURE IS DISPLAYED, BUT UNFORTUNATELLY SINCE SLIDE SHARE DOES NOT SUPPORT IT, THE VIDEO IS NOW REPLACED WITH A SCREENDUMP ONLY.

GE's ecomagination / Augmented reality – how it works

IN THE LIVE PRESENTATION, VIDEO SCREEN CAPTURE IS DISPLAYED, BUT UNFORTUNATELLY SINCE SLIDE SHARE DOES NOT SUPPORT IT, THE VIDEO IS NOW REPLACED WITH A SCREENDUMP ONLY.

Hotel 626 uses several groundbreaking techniques to dial up the experience.

Hotel 626

Hotel 626 - Through first-person POV, you use your webcam, microphone and mobile

IN THE LIVE PRESENTATION, VIDEO SCREEN CAPTURE IS DISPLAYED, BUT UNFORTUNATELLY SINCE SLIDE SHARE DOES NOT SUPPORT IT, THE VIDEO IS NOW REPLACED WITH A SCREENDUMP ONLY.

Hotel 626 - Through first-person POV, you use your webcam, microphone and mobile

IN THE LIVE PRESENTATION, VIDEO SCREEN CAPTURE IS DISPLAYED, BUT UNFORTUNATELLY SINCE SLIDE SHARE DOES NOT SUPPORT IT, THE VIDEO IS NOW REPLACED WITH A SCREENDUMP ONLY.

Hotel 626 - Through first-person POV, you use your webcam, microphone and mobile

Thank you for listening!Waterlife

www.waterlife.nfb.ca

SAAB 60 Years Anniversary www.saab.com/microsites/60years/GLOBAL/en/index2.shtml

IKEA Dream Kitchen www.ikea.com/ms/sv_SE/kampanj/fy06_dromkok/dromkok.html

ecomagination Plug into the Smart Gridwww.plugintothesmartgrid.com

Hotel 626www.hotel626.com