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SCHEME OF THE RESEARCH

THE POWER OF FEMALE CHARM IN “PANTENE PRO-V DAILY CREAMY

MOISTURE RENEWAL” ADS SELENA GOMEZ VERSION THROUGH

ROLAND BARTHES’S “SIGN” THEORY : A SEMIOTICS STUDY

Semiotics Roland Barthes’s Signification Order

Denotation  Myths Connotation 

THE POWER OF FEMALE CHARM IN “PANTENE PRO-V DAILY CREAMY

MOISTURE RENEWAL” ADS SELENA GOMEZ VERSION THROUGH

ROLAND BARTHES’S “SIGN” THEORY : A SEMIOTICS STUDY

 

   

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POSTER OF ANALYSIS

THE POWER OF FEMALE CHARM IN PANTENE PRO-V CREAMY DAILY MOISTURE RENEWAL SHAMPOO AND

CONDITIONER ADS SELENA GOMEZ VERSION A SEMIOTIC STUDY

TIARA DWIARTO LARASSATI | UNIVERSITY OF DARMA PERSADA

What are the denotative and the connotative meanings from the signs and symbols in Pantene Pro-V Creamy Daily Moisture Renewal Shampoo and Conditioner advertisement Selena Gomez version?

What the myths are implied in Pantene Pro-V Creamy Daily Moisture Renewal Shampoo and Conditioner advertisement Selena Gomez version?

PROBLEM/QUESTION  BACKGROUND 

Advertisement is one excellent tool to introduce company’s products to consumers, either in the form of printed or digital

advertisements. Advertisement has a function to describe something, a concept or information about the product. Every

advertisement has a signs to represent the message. In this research, the writer chooses advertisement from Pantene Pro-V Creamy Daily

Moisture Renewal Shampoo and Conditioner Ads Selena Gomez Version. Pantene is an American brand of hair care products owned by Procter & Gamble. The writer want to analyze the advertisement

using semiotic theoris from Roland Barthes to know what the connotative and denotative meaning that want to conveyed through

the myths.

FRAMEWORK OF THE THEORIES

METHODS OF  THE RESEARCH 

The research was conducted through a qualitative approach with a simple analysis of the advertisement. The analysis itself contains about the explanation from the compositions

that are used in the advertisement such as sign, symbol, and tag-line and the relations between

each elements to know what kind of myth conveyed in the advertisement is.

CONCLUSION

In the advertisement there are some indicators that brings people to make their own connotation meaning to it is advertisement. women is the strongest indicator to convey the message about the products of Pantene Hair Care. the

strong hair became the symbol of beautiful women. Each advertisement creates those own myth about beauty. From the myth that appears from the

advertisement, it creates a new myth about beauty standard.

ROLAND BARTHES THEORIES DENOTATION CONNOTATION MYTH

 

   

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CURICULUM VITAE

 

Tiara Dwiarto Larassati, 22 Years Old, Single, Bekasi

Personal Details

Full Name : Tiara Dwiarto Larassati

Sex : Female

Place, Date of Birth : Jakarta, March 26, 1996

Nationality : Indonesia

Marital Status : Single

Religion : Islam

Address : Pondok Ungu Permai Blok HH6/18. RT 003

/ 023 Kelurahan Kali Abang, Kecamatan

Bekasi Utara. Kota Bekasi. 17125

Mobile Number : +6287888527909

E-mail : td.larass@gmail.com

Educational Background

2002 – 2008 : Kali Abang Tengah 2 Elementary School, Bekasi

2008 – 2011 : SMPN 4 Babelan Junior High School, Bekasi

2011 – 2014 : Cindera Mata High School, Bekasi

 

   

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2014 – 2018 : Bachelor Degree University of Darma Persada, Jakarta.

Subject : English

Achievement

1st Winner Reading Poems Elementary Level in Jakarta 2004

1st Winner Fashion Show Hijab Junior High School Level in Bekasi 2010

Student Council President of SMPN 4 Babelan 2009-2010

3rd General Rank of SMPN 4 Babelan 2010

Gold Medal in International Taekwondo Academy in Cibubur 2012

Research Experiences

Closing The School Completion GAP For Indigenous Student in Australia 2018

Variasi Bahasa Supir dan Kondektur Angkutan Kota di Pulo Gadung Jakarta 2017

RAN by Kurosawa 2017 King Lear by Shake Speare 2017 Softskill in The Novel of Woman Warrior by Maxime Kingston 2016 Meeting at Night by Ribert Browning 2016 Purgatory by WB Yeats 2016 Stopping by Woods on a Snowy Evening by Robert Frost 2015 Dear John Wayne by Sherman Alexie 2015 Black Snake by Marry Oliver 2015 Inspector General by Anton Chekhov 2015 The Killers by Ernest Hemingway 2014

Job Experiences

PT. Trijaya Global Marindo as Secretary 2014

Handari Supriyanto Law Office as Personal Assistant of Lawyer 2015

PT Menjangan Sakti as Frontliner 2016 – Present

Interest

Travelling, Reading, Listening to Music

 

   

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GUIDING SHEET OF TERM PAPER

 

   

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TOEIC’S CERTIFICATE

 

   

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SURAT PERNYATAAN

 

   

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POWERPOINT SLIDE SHOW

 

   

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