the power of ecommerce
TRANSCRIPT
Helen Bowling, Brightpearl & Tom Bond, PHP GenieThursday 18th, 2013
The Future of eCommerce
www.phpgenie.co.uk
Helen Bowling
Customer Success Manager at Brightpearlwww.brightpearl.com
Tom Bond
Partnerships Manager at PHP Geniewww.phpgenie.co.uk
Welcome
Outcomes:
● Which future ecommerce trends should you be thinking about?● See how businesses are using better processes to be more efficient● Plan developments to your sales channels using better design and text
We'll be looking at:
● Multi-channel - where we are now● 'Omni-channel commerce'● Channel integration and m-commerce● A personalised customer experience● Online brand building and curation
Agenda & aims for today
Multi-channel - where we are now
● A buzzword that is changing commerce
● Omni-channel is when Multi-channels start to merge
● Customers receive one seamless experience
● Bricks and mortar stores play a key role
'Omni-channel commerce'
A buzzword that is changing commerce
Source: http://www.google.co.uk/trends/explore?q=omnicommerce#q=omnichannel&cmpt=q
When multi-channels start to merge
Source: http://nydesignagenda.com/kate-spade-and-ebay-innovate-on-modern-shopping/
eBay shopping windows
Bricks and mortar stores play a key role
Source: http://econsultancy.com/uk/blog/62918-63-of-smartphone-owners-use-their-device-to-search-for-information-while-shopping
Beyond traditional stores
Source: http://www.mobilepedia.com.br/cases/supermercado-vende-ceia-de-natal-atraves-de-qr-codes/attachment/qr-code-shopping-wall-singapore-mrt
Beyond traditional stores
Source: http://www.ashworthcreative.com/blog/2011/08/qr-codes-now-in-store/
Tablets as PoS systems
Source: http://www.gopago.com/blog/wp-content/uploads/2012/08/GP-LIVE-Photo_Entire-System.jpghttp://powerpress.coffeetalk.com/wp-content/uploads/2012/11/POS.jpg
● A consistent relationship across channels is the key
● Responsive designs are becoming the standard
● Tablet-using customers are spending more
● 90-minute city delivery is changing the rules
Channel integration and m-commerce
Responsive customer facing designs
Source: http://mashable.com/2012/12/11/responsive-web-design/
Tablet-using customers are spending more
Source: http://success.adobe.com/en/na/programs/digital-index/1205_18011_tablet_report.html
90-minute city delivery is changing the rules
Source: http://www.warehouse.co.uk/delivery-info/content/fcp-content
● Diminishing returns in attracting new customers
● Increasing importance on retaining existing customers
● Understanding your customers is key
● Personalised engagement will give retailers the advantage
A personalised customer experience
What you can do - cart recovery
Source: http://www.salecycle.com/ourresources/case-studies/content/tm-lewin.aspxhttp://cartabandon.com/explanation/what-is-shopping-cart-abandonment-and-cart-recovery-software/
Other ways to increase conversion
● Clear message on shipping
● Loyalty programs
● Guest checkout
● Engagement with negative review
Personalised engagement
● It will be the competitive advantage
● Relies on knowing your customers
● A centuries old idea updated for the web
● Customers will 'window shop' with brands they associate with
● Curation is the new word of mouth, and is very powerful
● Using product reviews and original, personal descriptions
● Personalisation will be the competitive advantage
Online brand building and curation
Source: http://3.bp.blogspot.com/-uLsZu9mTJMs/TwxyjcMBroI/AAAAAAAADrQ/BVf0vPKKrA8/s1600/PinterestHomePage1.jpg
'Window shopping' and Pinterest
Source: http://www.ebay.co.uk/
Inspired by curation: eBay personalised feed
Source: http://www.mymagneticblog.com/strategy-and-brand-development/
Brand building online
Source: http://www.seoinc.com/seo-blog/how-to-optimize-for-google-product-search/
http://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell#axzz2ZDdFnOZm
Product reviews and descriptions
Comprehensive multi-channel management
How Brightpearl & PHP Genie can help
Web developers specialising in eCommerce
Thank Youwww.brightpearl.comwww.phpgenie.co.uk
Body copy is Nobile 18pt and should be a RGb 67,67,67 keep the line spacing 1.15 as this makes the text clearer to read
If you need to make something stand out more increase the size or make it bold
Sub heading style
● Bullet point style ● Bullet point style ● Bullet point style ● Bullet point style
Main heading style Arvo 30pt, Orange
● If you don't have much copy on a slide
● Use 24pt as the text size and line spacing of 2.0
● This way short points are really clear to read
● See!
Main heading style Arvo 30pt, Orange