the power of bing ads (netherlands)
TRANSCRIPT
35 countries, 14 in EuropeAustriaBelgiumDenmarkFinlandFranceGermanyIreland
ItalyNetherlandsNorwaySpainSwedenSwitzerlandUK
ArgentinaAustraliaBrazilCanadaChileChinaColombia
PhilippinesSingaporeTaiwanThailandUnited StatesVenezuelaVietnam
Hong KongIndiaIndonesiaMalaysiaMexicoNew ZealandPeru
1 Ad
2 Search Engines
AverageInternet
100Google
156249Yahoo Bing
Network
Buying Power Index1 - Worldwide
Europe
122M
1.9B
Monthly searches onthe Yahoo Bing Network1
Italy
8.6M
192M
Unique searchers onthe Yahoo Bing Network1
4.5M
52M
Netherlands
26M
615M
UK
16M
152M
Germany
16M
272M
France
Global reach
The power of Bing Ads
Quality audience
Sources: 1. comScore qSearch (custom), September 2014; the Yahoo Bing Network includes Microsoft and Yahoo search sites in Europe and worldwide. | 2. Internal Microsoft study in the U.K. compared ads with Sitelink Extensions to ads without Sitelink Extensions, June 2013. | 3. Bing.com data for all ads displayed in the mainline in response to local queries in the US compared ads with Location Extensions to ads without Location Extensions, October 8 – 28, 2012. | 4. BIA/Kelsey (2012) Call-Based Ads: Eliminating the Unknown From Advertising. | 5. Marin Software custom study sample of the Marin Global Search Index,customers buying in EUR, Q2 2103 indexed vs. Q2 2012. All devices, partner network excluded. | 6. PhotoBox case study, May 2013. | 7. Zelf Insurance case study, August 2014.
In percentages, the Bing Ads audience purchased more [than AdWords users] — that was a big find for us. We quickly realized that this was a different pool of customers …
— Victor Küppers, marketing manager at Zelf Insurance, the Netherlands, online car insurance
Our Bing Ads CPA is on average 25% lower than our target CPA making it the most efficient traffic source in our digital account6
— Bhavik Patel, Search Specialist at PhotoBox, UK Online, publishing and printing industry
Advertisers on Yahoo Bing Network in Europe areexperiencing CPCs to be 32% lower than last year5
— Marin Software, Custom study
impressions+54%
cost per click-32%
clicks+88%
3 major adformatslaunchedin Europe
New features driving ROI
Industry study
Customer feedback
Drive calls withCall Extensions.Phone calls are themost valuable newlead type.4
Sitelinks increased CTRsan average of 15-25%.2
Location Extensionsincreased CTRs by33% on average.3
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who were likely to stay longer on the site. 7