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The pluses of Google+ The business value in Google’s social network

Daryl Pereira

August 2013

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What is Google+?

The pluses of Google+

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What is Google+?

The pluses of Google+

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Yet another social network to participate in?

The pluses of Google+

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At one level Google+ is a social network like any other

The pluses of Google+

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You have a network

The pluses of Google+

Your network

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At one level Google+ is a social network like any other

The pluses of Google+

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You can share stuff

The pluses of Google+

Share stuff

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How does Google+ differ from other social networks?

The pluses of Google+

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Unlike Facebook, people you follow don’t have to follow you back

The pluses of Google+

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Unlike Facebook, you can easily create groups for targeted communication

The pluses of Google+

Link similar interests in Circles

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Unlike Facebook, you can easily create groups for targeted communication

The pluses of Google+

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Unlike Twitter, good outlet for long-form content

The pluses of Google+

Posts can include videos, photos and more

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Unlike Twitter, good outlet for long-form content

The pluses of Google+

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Google+ Hangouts: great for video discussions

The pluses of Google+

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With Hangouts you can simplify creating YouTube content

The pluses of Google+

Post video directly to YouTube with Hangouts on Air

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With Hangouts you can simplify creating YouTube content

The pluses of Google+

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If you have a blog or other site…

The pluses of Google+

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You may find Google Search a good source for traffic

The pluses of Google+

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Drive more traffic to your blog from search with Google+

The pluses of Google+

Google+ Authorship helps promote your blog

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So is anyone on Google+?

The pluses of Google+

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How many people use Google+?

The pluses of Google+

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What are some business use cases?

The pluses of Google+

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Feature content shared on other networks

Source: If applicable, describe source origin

The pluses of Google+

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Use of Hangouts for ongoing video series

The pluses of Google+

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Spotlight: IBMer Jason O’Donnell

The pluses of Google+

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Where should I get started?

The pluses of Google+

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Getting started with Google+

Setup an account at https://plus.google.com/

Check out the video series on Getting Started with Google+

Search for people and interests and add at least 10 to Circles

Attend an upcoming IBM Big Data Google+ Hangout

The pluses of Google+

Google+ Pages and Profiles to check out

Jason O’Donnell

IBM Big Data

IBM

Scott Laningham

IBM Innovation Center, Austin

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