The Plopsaland App

Sebastien Momerency – Marketing & Sales Director Plopsa Group

& Stefan Colins – Developer & Digital Strategy Consultant - 25/09/2018

The Plopsaland App version 1

The Plopsaland App version 1

The Plopsaland App version 1

ResultToo much functions

Too complicated to use

Too much website instead of inpark

This first app was used by almost 5% of the visitors, not bad …

but not good enough

Gathering information

Top 5 most frequently asked questions from visitors during a visit

Top 5 visitor complaints/remarks

Feedback from staff, information desk, visitors, …

Analytics: most populair items and content on website

Analytics: most used functions in app version 1

Gathering information

Top 5 most asked questions from visitors during a visit

Top 5 most received complaints/remarks

Feedback from staff, information desk, visitors, …

Analytics: most populair items and content on website

Analytics: most used functions in app version 1

Gathering information

Result

The Plopsaland App version 2 (light)

The Plopsaland App version 2 (light)After putting the app on a diet we received a lot of

positive feedback

Usage in the park increased to more than 11% of the visitors (when we count in families, it means our app is used by 44% of the visitors)

Profile: 63% male / 37% female - more than 50% in age group 28 - 37 yrs old

Since this year version 3 is online: new design & faster, takes into account operating

system updates and the GDPR

The Plopsaland App version 3The app is linked to a content management system

used by different departments in the company

The Plopsaland App research

Why do we use the Plopsaland app?

The Plopsaland App research

The Samson & Gert Zomershow will start in 15 minutesin the Plopsa Theatre.

For your convience, the park will stay open

an extra hour.

1: To receive notifications when a show or event in the

park is starting +20%

When you enter the park and used the app once that same day,

you'll receive notifications for the rest of that day

The Plopsaland App research

2: To get an indication of the current waiting times +17%

Indication based on experience and input of the park staff

The Plopsaland App research

3: To consult attraction Restrictions +15%

Use the 'select on height’ or ‘select on mark’ tool

The Plopsaland App research

4: To navigate in the park +12%

The Plopsaland App research

5: To consult the showsand events program +9%

The Plopsaland App budget

Talk with the right partner

The Plopsaland App budget

When apps started to be booming business, we were contacted by almost 100 companies who wanted to

create our app. Some offered to do it for free.

Double check possible developers. We talked with more than 20 companies, 16 of them claimed to make the

‘Tomorrowland’ app and 1 forgot to delete Plopsaland out of their presentation (to other potential customers they claimed

we were a client when we did not even had a park app).

Talk with your partners: The Plopsaland App is sponsored by Proximus (No.1 telecom company in Belgium),

with the app and the free WiFi they offer nice services to their clients and potential clients visiting the

park

The Plopsaland App conclusions

Our conclusions and experience

The Plopsaland App conclusionsWe also introduced the same app in our park in Germany, Holiday Park.

Here, usage is a little higher because of more teenage visitors.

We decided not to use it in our indoor parks, only in the bigger parks (based on the results of the surveys and results (less attractions, less navigation, …)

We see dad is taking the lead, but the whole family is joining, just like with the printed version.

Visitors download the app when they come to the park and a big part of them deletes it afterwards.

In general, we see the app is used a lot in waiting cues. Visitors optimalize their visit by using the app without losing time our quality time with the family.

The Plopsaland App conclusions

App vs printed park map:

Changements can be done faster and by ourselves

We can adapt the shows and events program immediately

We can send important messages whenever we want

Direct contact with the visitor

Possibility to mark attractions as closed by operational staff members

Thank you!Sebastien Momerency – Plopsa Group

25/09/2018