2019/2020 AnnualMedia KitBE CENTER STAGE

The Play That Goes Wrong

My Fair Lady

Charlie and the Chocolate Factory

Come From Away

Anastasia

Once on This Island

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PATRON PROFILEBlumenthal audiences are affluent, educated and cultured consumers. They are decision-makers with discretionary income and the ability to influence market trends. Our audiences take note of the businesses that support their interests.

The largest arts organization in the Carolinas, Blumenthal Performing Arts is a nonprofit multivenue performing arts complex. Comprising six state-of-the-art theaters along Charlotte’s “cultural mile,” it is nationally recognized as a top 10 Broadway market and is the largest performing arts center between Atlanta and Washington, D.C. Each season, patrons travel from Mecklenburg and 15 surrounding counties to experience one of the many performances that take place at Blumenthal Performing Arts.

ABOUT BLUMENTHAL PERFORMING ARTS

• 65 percent are female.

• 35 percent are male.

• Average age is 44.

• 78 percent are college graduates.

• 30 percent have advanced graduate degrees.

• Average income is $98,000.

CONNECT WITH OUR AUDIENCESANNUAL DISTRIBUTION: 375,000+Connect with more than 375,000 patrons during the season through your program ad. Members of the audience receive a copy of the program to review before the performance and during intermission. Your market-reach increases when audiences take their programs home as souvenirs to pass along to friends and family. Distribution includes PNC Broadway Lights, Broadway Extras, Charlotte Symphony Orchestra, Charlotte Ballet, Opera Carolina and many other performances in Blumenthal venues.

APPEARANCEPrograms feature four-color, high-gloss pages and attractive custom covers. Programs are 5.375 x 8.375 inches in size.

ONLINE PRESENCEThe PNC Broadway Lights and Broadway Extras programs are produced in digital format for the event pages of the Blumenthal websites and often distributed electronically to patrons prior to the performances.

CONTENTEach program is a must-read for audiences, with customized pages providing detailed information specific to the performance. The program is the audience’s reference for key information including cast bios, show synopses, musical numbers and more. Editorial content on upcoming events and special features, as well as a listing of major donors, are also included.

2019/20 PROGRAM DISTRIBUTION: PNC BROADWAY LIGHTS

MIKE BIRBIGLIA’S THE NEW ONE Oct. 8-13, 2019 • Knight Theater

ONCE ON THIS ISLAND Nov. 12-17, 2019 • Belk Theater

THE PLAY THAT GOES WRONG Nov. 19-Dec. 1, 2019 • Knight Theater

CHARLIE AND THE CHOCOLATE FACTORY Dec. 10-15, 2019 • Ovens Auditorium

COME FROM AWAY Jan. 7-12, 2020 • Belk Theater

MY FAIR LADY Jan. 21-26, 2020 • Ovens Auditorium

ANASTASIA April 28-May 3, 2020 • Ovens Auditorium

JESUS CHRIST SUPERSTAR July 28-Aug. 2, 2020 • Belk Theater

BROADWAY EXTRAS

LES MISERABLES Oct. 29-Nov. 3, 2019 • Ovens Auditorium

JERSEY BOYS Dec. 6-8, 2019 • Ovens Auditorium

THE NEW COLOSSUS Jan. 28-Feb. 2, 2020 • Knight Theater

RIVERDANCE NEW 25th ANNIVERSARY SHOW April 7-12, 2020 • Belk Theater

BLUE MAN GROUP April 24-26, 2020 • Ovens Auditorium

THE SPONGEBOB MUSICAL June 16-21, 2020 • Belk Theater

RESIDENT ARTS GROUPSCharlotte SymphonyCharlotte BalletOpera Carolina

Performance schedules for our resident company arts groups can be found on their websites.

*Blumenthal reserves the right to add additional show programs throughout the season.

ON THE COVER: First column from the top, The Play That Goes Wrong national tour. Photo by Jeremy Daniel; Noah Weisberg as Willy Wonka, and company of Roald Dahl’s Charlie and the Chocolate Factory. Photo by Joan Marcus; First North American Tour Company of Come From Away. Photo by Matthew Murphy; Lauren Ambrose as Eliza Doolittle in Lincoln Center Theater’s My Fair Lady. Photo by Joan Marcus. Second column from the top: Victoria Bingham and Joy Franz in the National Tour of Anastasia. Mia Williamson, Alex Newell, Hailey Kilgore and the cast of Once on This Island. Photo by Joan Marcus.

BELK THEATER AT BLUMENTHAL PERFORMING ARTS CENTER

FEBRUARY 2019

BELK THEATER AT BLUMENTHAL PERFORMING ARTS CENTERJANUARY 2019

BELK THEATER AT BLUMENTHAL PERFORMING ARTS CENTERSEPTEMBER 2018

OVENS AUDITORIUM DECEMBER 2017

BELK THEATER

AT BLUMENTHAL PERFORMING ARTS CENTER

MARCH 2019

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ADVERTISING WITH USPRINT MECHANICAL REQUIREMENTSDIGITAL FILES: (preferred)

• Preferred file format: Adobe Acrobat PDF (CMYK, fonts embedded & print optimized).

• Accepted image formats: EPS, TIFF (Grayscale or CMYK & 300 DPI) or PDF (CMYK and print optimized).

• Fonts (Macintosh only): Supply all screen and printer fonts including fonts used in EPS and PDF files.

• Dimensions: Ads must be supplied at exact dimensions. Trim on bleed ads is 1/8” from header, footer, face. Live matter must be at least 1/4” from trim for bleed ads (if applicable). Final trim size of playbill is 5.375” wide x 8.375” tall.

• Accepted media: CD ROM/RW; DVD; or USB flash drive (media returned only on request).

• Proofs: Supply PDF file proof or laser hard copies with colors indicated and any special instructions (please print out at 100 percent).

ADVERTISING MATERIAL DELIVERYSENDING ART BY MAIL:

Spirit Square, Blumenthal Marketing DepartmentAttn: Mark Wallace345 N. College St., Charlotte, NC 28202

Please indicate on materials, advertiser name, contact information, ad size and month(s) running.

SENDING ART BY EMAIL:

You may send compressed files using ZIP (preferred) or Stuffit that are no larger than 10MB to: bpaartwork@blumenthalarts.org.

Please indicate in subject line, advertiser name, ad size and month(s) running.

Please indicate in message, name of file(s) attached, contact information and requests for receipt verification.

CONTACT INFORMATIONADVERTISING AVAILABILITY AND CONTRACTS:

Hila Johnson, advertising sales305-978-2922 or hjohnson@blumenthalarts.org

AD ART QUESTIONS AND DEADLINES: Mark Wallace, creative services and publication manager704-348-5824 or mwallace@blumenthalarts.org

DISPLAY ADVERTISING DIMENSIONS

ANNUAL ADVERTISING RATES10 ISSUES

SizeFull Page ..................................................................... $16,315Half Page ......................................................................$9,703Quarter Page ............................................................... $6,829

COVERSSizeBack Cover (SOLD) ...................................................$19,580Inside Front Cover ......................................................$18,035Inside Back Cover ......................................................$16,969

Additional Options*

Designated Placement ..........................................10 percentArtwork Rotation ............................................................ $200*rates are noncommissionable

For additional advertising opportunities, including tabling, ticket backs and ticket envelopes, call 305-978-2922. For corporate sponsorship opportunities to fit your demographic, call 704-379-1355.

MONTHLY DEADLINESpace reserved with signed contract on a first-received basis. Artwork due on the first of the month prior to the month the ad is running.

FULL PAGENo Bleed

4.875” x 7.875”

HALFPAGE

Vertical

2.375” x7.875” HALF PAGE

Horizontal4.875” x 3.875”

QUARTERPAGEVertical

2.375” x 3.875”

FULL PAGEBleed

With Bleed:5.625” x 8.625”

Trim Size:5.375” x 8.375”

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Oct. 8-13, 2019Knight Theater

Mike Birbiglia has a new one. It’s called The New One. He’s made you laugh in Sleepwalk With Me, My Girlfriend’s Boyfriend and Netflix’s “Thank God for Jokes.” Now he’s bringing a Broadway show to Charlotte, telling a new story in a new way with the same heart and humor audiences have come to expect. Vogue calls The New One “a life affirming piece of work, for fathers, mothers, and all of us who have them.”

Nov. 12-17, 2019Belk Theater Winner of the 2018 Tony Award for Best Revival of a Muscial, Once on This Island is the sweeping, universal tale of Ti Moune, a fearless peasant girl in search of her place in the world, and ready to risk it all for love. Guided by the mighty island gods, Ti Moune sets out on a remarkable journey to reunite with the man who has captured her heart.

Nov. 19-Dec. 1, 2019Knight Theater

What would happen if Sherlock Holmes and Monty Python had an illegitimate Broadway baby? You’d get The Play That Goes Wrong, Broadway and London’s award-winning smash comedy! Called “a gut-busting hit” (The New York Times) and “the funniest play Broadway has ever seen” (HuffPost), this classic murder mystery is chock-full of mishaps and madcap mania.

Dec. 10-15, 2019Ovens Auditorium

Roald Dahl’s amazing tale is now Charlotte’s golden ticket! It is the perfect recipe for a delectable treat: songs from the original film, including “Pure Imagination,” and “The Candy Man,” alongside a toe-tapping and ear-tickling new score from the songwriters of Hairspray. Get ready for Oompa-Loompas, incredible inventions, the great glass elevator, and more, more, more at this everlasting showstopper!

Jan. 7-12, 2020Belk Theater

Broadway’s Come From Away is a Best Musical winner all across North America! This New York Times Critics’ Pick takes you into the heart of the remarkable true story of 7,000 stranded passengers and the small town in Newfoundland that welcomed them.

Jan. 21-26, 2020Ovens Auditorium

From Lincoln Center Theater comes Lerner & Loewe’s My Fair Lady. Boasting such classic songs as “I Could Have Danced All Night,” “The Rain in Spain,” and “Wouldn’t It Be Loverly,” My Fair Lady tells the story of Eliza Doolittle, a young cockney flower seller, and Henry Higgins, a linguistics professor who is determined to transform her into his idea of a “proper lady.” But who is really being transformed?

April 28-May 3, 2020Ovens Auditorium

Inspired by two beloved films, the romantic and adventure-filled new musical Anastasia is on a journey to Charlotte at last! This dazzling show will transport you from the twilight of the Russian Empire to the euphoria of Paris in the 1920s, as a brave young woman sets out to discover the mystery of her past.

July 28-Aug. 2, 2020Belk Theater

In celebration of its 50th anniversary, a new production of Jesus Christ Superstar comes to North America. The musical phenomenon is set against the backdrop of an extraordinary series of events during the final weeks in the life of Jesus Christ, seen through the eyes of Judas. Originally staged by London’s Regent’s Park Open Air Theatre, this production pays tribute to the historic 1971 Billboard Album of the Year and creates a modern, uniquely inspiring world.

THE LINCOLN CENTER THEATER PRODUCTION

Jesus Christ Superstar. Photo by Evan Zimmerman, MurphyMadeLila Coogan and the company of the National Tour of Anastasia. Photo by Evan Zimmerman, MurphyMade.