the plaid horse media kit 2016

THE PLAID HORSE CALL 541-905-0192 EMAIL [email protected] VISIT theplaidhorse.com

2016 MEDIA KIT

The Plaid HorseAmerica’s Premiere Horse Show Magazine

Caitlyn Shiels riding for Michelle Durpetti.

at Showplace Productions

at Lamplight Equestrian Center

DEAR ADVERTISERS,Welcome to the 2016 Media Kit for The Plaid Horse!

Advertising with The Plaid Horse has been an unparalleled value proposition for the last thirteen years. It is what has made us successful. We are expanding both our print and digital reach daily, while keeping our core affordability. We want to include you in our growth and success.

Our readers are well educated, have a high disposable income, and a passion for horses. Go to a show and watch people leaf through The Plaid Horse Magazine – your message is literally in the hands of your target market. The Plaid Horse partners the right advertisers in the right place at the right time in the hands of the right people creating an ideal marriage for any advertiser.

As America’s Premier Horse Show Magazine, The Plaid Horse reaches a national market from the multi-week circuit competitions of Showplace Productions (IL, MN), Classic Company (FL, MS, GA, SC), Queenie Productions (MO, NE), and HITS (CA, FL, NY, VA, AZ); to the traditional classics of Devon (PA), Menlo Charity (CA), and Pin Oak Charity (TX). The Plaid Horse appeals to horse show attendees everywhere from the USEF Premier level to local schooling shows and IHSA competition.

NEW FOR 2016: The Plaid Horse is now an all-glossy print publication. This exciting advancement offers more opportunity and high-quality exposure to our advertisers while keeping our signature affordability-in-sizing options.

We continue to increase our connection to readers through our website, mailing list, and social media with the inclusion of current horse show news, news about our advertisers, and informative articles. Facebook, Instagram, Twitter, and Pinterest all display content from our advertisers.

We have the target market, we have their attention, and we have the geography – all at a fraction of other advertising offerings. Reserve your advertising space today by phone or email!

Sincerely,

Piper Klemm, Ph.D. Owner, The Plaid Horse [email protected] 541-905-0192

P.S. Don’t take my word for it, read what our current advertisers are saying!

PG 2 • 2016 MEDIA KIT • THE PLAID HORSE • CALL 541-905-0192 • EMAIL [email protected] • VISIT theplaidhorse.com

ADVERTISER TESTIMONIALS:“Our partnership with TPH has really been invaluable - from exposure to making new industry contacts to growing our business exponentially - it's certainly our wisest business move yet!”

ANDREW RYBACK, Owner, Andrew Ryback Photography, Carpentersville, Illinois

Dealing with the staff of The Plaid Horse is one of the great pleasures of my day! They are helpful and knowledgeable and so easy to work with. My ads are always beautiful and effective! You have to love it when your friends and customers from all over the country call you to tell you how great your new ad looks.

JOHN MCQUEEN, Founder/Show Manager, Queenie Productions, LLC, Calhoun, Louisiana

“Advertising in The Plaid Horse is easy and fun and keeps everyone up-to-date with the achievements of Orion Farm.”

LINDA EVANS, Trainer, Orion Farm, South Hadley, Massachusetts and Wellington, Florida

“Advertising in The Plaid Horse is a comprehensive experience - TPH makes sure HorseWorks Insurance is out there in print, online, and on social media, as well as discussed and promoted at horse shows. There's no better or more cost-efficient way to spend advertising dollars – our message is spread across a large number of forms of media.”

BRENDAN TETRAULT, Agent & Founder, HorseWorks Insurance Specialists LLC, Colchester, Vermont

Advertising with The Plaid Horse magazine exceeded our expectations in every way. From the design and layout to the finished product, their attention to detail was phenomenal. We received the exposure we were hoping for from print advertising, not to mention that they have singlehandedly built our Twitter following and increased our followers on Instagram along the way! Their entire team is nothing short of extraordinary and we look forward to working with them for years to come.

SUSIE SALADINO, Owner, Social Call Media, San Diego, California

“The Plaid Horse is a wonderful business partner! They are helpful, responsive and flexible, and do a superb job with social media marketing. Advertising with The Plaid Horse is absolutely the best use of our advertising dollar!”

NANCY PREISSER, Director of Advertising and Promotions at streamhorsetv.com, an online calendar of all horse show live streams.


MISSION The Plaid Horse is a print and digital publishing company* providing exceptional coverage for the hunter/jumper/breeding disciplines at reasonable rates.

We support equestrian competitors, horse fans, the general public, and suppliers to the industry through horse show and event coverage, equine articles of interest, and advertisements.

MARKET All competitors in rated horse shows are members of the United States Equestrian Federation (USEF). Using USEF market research, these participants are part of an upscale market. Hunter/jumper competitors are well educated, have high disposable income, and have time to use it in pursuit of their passions.

The horse industry is a thriving complex market with a direct economic effect of $39 billion per year in the United States. Two million people in the United States own horses and another 4.6 million are involved in the horse industry. Our readers travel frequently, patronize upscale hotels and restaurants, invest in their passion and their children’s interests.

DISTRIBUTION The Plaid Horse Magazine is distributed at horse shows (rated, unrated, and intercollegiate), hunter/jumper association events, and clinics across the United States and Canada. Retail tack shops, feed stores, and barns provide additional distribution venues. In 2016, The Plaid Horse will publish 9 issues with a circulation minimum of 10,000 printed copies per issue.

The Plaid Horse is an official media partner of HITS, Washington International Horse Show, The National Horse Show, Classic Company, and the Pin Oak Charity Horse Show. In 2015, examples of horse show distribution included: The Devon Horse Show, USEF Pony Finals, all HITS shows, Lake Placid Horse Shows, Blenheim Equisport, Washington International Horse Show, and The National Horse Show.

The Plaid Horse is the go-to magazine for everyone at the horse show. There is quite a bit of down time at horse shows and The Plaid Horse is there for trainers, riders, spectators, and owners. With over 2,500 + recognized shows in the United States annually, The Plaid Horse selects the local and rated shows with the greatest value for readers and advertisers.

DIGITAL MEDIA Rounding out the magazine is the digital side of things – website and social media.

• Each issue is available in full free on Facebook and on theplaidhorse.com• The Plaid Horse takes advantage of collaboration, such as digital copies provided to every photo

purchase at Andrew Ryback Photography• News, press releases, and other media are available on theplaidhorse.com and social media• Our advertisers have a strong presence on Facebook, Instagram, Twitter, Pinterest, and Tumblr.• Over 45,000 followers on Instagram

* Proudly printed in the USA!


JANUARY/FEBRUARY: The Stallion Issue Ads & articles due January 5 Distribution begins January 20 Show distribution includes: • HITS Thermal (CA), Ocala (FL), & Arizona (AZ) • Gulf Coast Winter Series (MS) • Ledges Winter Series (IL) • Wellington (FL) • Pensacola Winter Series (FL) • Lake St. Louis Winter Series (MO)

MARCH: The Young Rider Style Issue Ads & articles due February 10 Distribution begins March 1 Show distribution includes: • Pin Oak Charity Horse Show (TX) • Ledges Winter Series (IL) • Atlanta Spring Classics (GA) • HITS Thermal (CA), Ocala (FL), & Arizona (AZ) • Lake St. Louis Winter Series (MO) • Blenheim Spring Classics (CA)

APRIL: The Equine Business Issue Ads & articles due March 20 Distribution begins April 5 Show distribution includes: • The International Omaha (NE) • IHSA National Finals (MA) • Spring National (WA) • Showpark Ranch & Coast Classic (CA) • Showplace Spring (IL) • Carolina Spring Circuit (SC)

MAY/JUNE: The Young Horse Issue Ads & articles due May 1 Distribution begins May 17 Show distribution includes: • The Devon Horse Show (PA) • HITS Saugerties (NY) & Culpeper (VA) • Atlanta Summer Classics (GA) • Mother’s Day Classic (OR) • Thunderbird (British Columbia, CAN) • Blenheim June Classics (CA) • Showplace Spring Spectacular (IL)


JULY: The Horse Care Issue Ads & articles due June 5 Distribution begins June 25 Show distribution includes: • Charleston Summer Classics (SC) • Lake Placid Horse Shows (NY) • Country Classic (OR) • Oregon High Desert Classic (OR) • West Coast Junior Hunter Finals (CA) • Equifest (IL)

AUGUST: The Pony Issue Ads & articles due July 10 Distribution begins August 1 Show distribution includes: • USEF Pony Finals (KY) & KY Summer Classic (KY) • Evergreen Classic (WA) • Menlo Charity Horse Show (CA) • HITS Saugerties Children’s Pony Finals (NY) • Showpark August & Summer Classics (CA)

SEPTEMBER: The Fall Fashion Issue Ads & articles due August 25 Distribution begins September 7 Show distribution includes: • HITS Saugerties Million Dollar Weekend (NY) • HITS Culpeper (VA) • WHJA Finals (WI) • Northwest Spectacular (OR) • Showplace Fall (IL) • Minnesota Fall Harvest (MN)

OCTOBER/NOVEMBER: The Equitation Issue Ads & articles due September 20 Distribution begins October 10 Show distribution includes: • Pennsylvania National (PA) • Washington International (WIHS) • Royal Winter Fair (Toronto, CAN) • National Horse Show (KY) • National Sunshine Series (CA)

DECEMBER/JANUARY: The Education Issue (featuring the Holiday Gift Guide) Ads & articles due November 9 Distribution begins December 1 Show distribution includes: • Ledges Winter Circuit (IL) • Lake St. Louis Winter Series (MO) • USHJA Annual Meeting • Wellington (FL) • HITS Ocala & Thermal 2016

2016 ISSUE SCHEDULE

NOTE: Distribution includes dozens of each issue to hundreds of horse shows (rated, local, and IHSA) around the United States and Canada, as well as hundreds of tack stores, clinics, and barn events.

Graphic design is included in the rates shown above. Your ad is created with the materials you submit and a final layout is offered for your review, revision and approval. If subsequent rounds of revision are required, an additional cost of $45 per hour will be applied.

Please call 541-905-0192 or email [email protected] for more information.

AD SUBMISSION: • To submit your ad, please send by email to: [email protected].• Maximum attachment size is 10MB. For files larger than 10MB, contact us at [email protected]

to arrange submission by other methods.• Preferred file formats are high resolution flattened PDF, EPS, or TIFF files.• Native formats (Adobe InDesign, Adobe Illustrator or Adobe Photoshop only) can be accepted.

Please include all necessary Postscript screen and printer fonts or have fonts converted to outlines.• All photos should be no less than 300 dpi at least 100% of the size being used.

You must supply your layout at 100% of final size and include bleed if required.• All full color ads will be printed in CMYK. Do not provide ads that include RGB or PMS spot colors -

these will be converted to CMYK in-house and your final ad may not look as you expect.• The Plaid Horse does not accept responsibilty for any errors and/or mistakes in your files,

including errors of file size, spelling or scaling.

PREMIUM DESIGN SERVICES ARE ALSO AVAILABLE Call 541-905-0192 or email [email protected] for more information.

AD SIZES AND RATES


SIZE COST

FULL PAGE (FOR FULL BLEED SPECS SEE NEXT PAGE*) $1015

1/2 HORIZONTAL – 7" W x 4.33" H 1/2 VERTICAL – 3.4" W x 8.875" H

$512

1/3 HORIZONTAL – 7" W x 2.8" H 1/3 TALL VERTICAL – 2.3" W x 8.875" H 1/3 WIDE VERTICAL – 3.4" W x 5.85" H 1/3 SQUARE – 4.6" W x 4.33" H

$355

1/4 VERTICAL – 3.4" W x 4.375" H $289

1/6 HORIZONTAL – 3.4" W x 2.8" H 1/6 VERTICAL – 2.2" W x 4.33" H

$185

1/8 HORIZONTAL – 3.4" W x 2.125" H $155

SPECIALTY PAGES WHEN AVAILABLE (FULL PAGE ONLY)

BACK COVER $2000

INSIDE FRONT COVER $1800

PAGE 3 $1650

INSIDE BACK COVER $1800

SPECIALTY COMBOS

2-PG SPREAD $1900

FULL PG (FULL BLEED*) + 1/2 PG ADD-ON (NO BLEED) $1450

1/3 SQUARE 4.6" W x 4.33" H

1/6 HORIZONTAL 3.4" W x 2.8" H

1/6 VERTICAL 2.2" W x 4.33" H

*FULL PAGE WITH BLEED

PAGE SIZE (INCL BLEED) 8.5" W X 10.5" H

PAGE TRIMS TO 8" W X 10" H

LIVE AREA 7" W X 9" H

(SEE SAMPLE ON NEXT PG.)

MECHANICAL SPECIFICATIONS

*FULL PAGE, NO BLEED 7" W x 9" H

1/3 HORIZONTAL 7" W x 2.8" H

1/2 VERTICAL 3.4" W x 8.875" H

1/3 TALL VERTICAL 2.3" W x 8.875" H

1/2 HORIZONTAL 7" W x 4.33" H

1/4 VERTICAL 3.4" W x 4.375" H


1/3 WIDE VERTICAL 3.4" W x 5.85" H

1/8 HORIZONTAL 3.4" W x 2.125" H

Volition Farm is a full service equestrian center

specializing in the training and sales of exceptional

sport horses for the jumper, equitation, and hunter rings.

Contact Amanda Flint 55 Bartley Rd., Long Valley, New Jersey (917) 560-3952 • [email protected] www.volition-farm.com/

Volition and the Coverboy Group congratulate Skara Glen Stables on the purchase of Skara Glen’s

Machu Picchu (formerly Chester VDL).

FULL PAGE, FULL BLEED AD MEASURES 8.5" W X 10.5" H THESE DIMENSIONS INCLUDE 1/4” BLEED TOP, BOTTOM, & SIDES PAGE TRIMS TO 8" W X 10" H THIS IS THE FINAL PAGE SIZE AFTER BLEED IS TRIMMED OFF DURING PRINTING.

LIVE AREA: 7” W X 9” H SLIPPAGE CAN OCCUR DURING PRINTING PROCESS. KEEP IMPORTANT TEXT & IMAGES WITHIN THIS AREA TO AVOID THEIR BEING TRIMMED OFF.

THE PLAID HORSE FULL PAGE/FULL BLEED SPECS:


* When generating a PDF for a full page, full bleed ad, use Press Ready Settings. Click on “Marks and Bleeds” & check “Use Document Bleed Settings”. The final PDF will measure 8.5" x 10 .5" & should NOT include registration marks.


p 1/2 VERTICAL: 3.4" W X 8.875" H p

St. Lawrence SUMMER

HORSE SHOW SERIES

April 18 • May 16 June 20 • September 13 FINALS – October 3

The St. Lawrence Summer Horse Show Series is a hunter/jumper show series held at St. Lawrence University in Canton, New York – it includes classes for lead line, beginner equitation, beginner hunter, short stirrup and long stirrup. Classes progress in ability from special hunters to training jumpers. The Finals in October offer a modified class schedule and include Hunter Derbies, Equitation Challenge and Mini-Prix final.

For those who choose to be a member of the show series, points are awarded and tallied and year-end awards are given out at the Finals.

For more information visit www.leaguelineup.com/sluss

or call Mary Dreuding • 315 239 5300

Summerwood Farm • Ponies for ChildrenDivision prospects and started ponies by

*Telynau Royal Charter, Land’s End Monarch, Sugarbrook Blue Pacific, and Blue Who. Contact Amy Redman • 248-760-5178 www.summerwoodwelsh.com • MI & FL

Best of Luck to Summerwood’s Rhythm N’ Blues & Nikki Boyle at Pony Finals!

p 1/3 HORIZONTAL: 7" W X 2.8" H p


raising the standard of equestrian style ESSEXCLASSICS

ORION FARM WISHES BEST OF LUCK

AT INDOORS TO

Dreamland &Abigail Brayman

2014 GRAND PONY CHAMPION, PENNSYLVANIA NATIONAL

HORSE SHOW

LINDA EVANS413-530-9685 • [email protected] • Wellington, Florida

p 1/2 HORIZONTAL: 7" W x 4.375" H


Follow us on Instagram @candchardware

Photo © Kate Houlihan

Fine Used Saddles For SaleLove Your Saddle GUARANTEE!

14 Day Trials

Saddles Accepted on ConsignmentCall Katy @ 617-710-4106

www.bluesaddles.comPhoto © Carly Genovere

Preppy for the Pony Ring

Red Roan Equestrian Couture [email protected] redroanequestrian.storenvy.com

p 1/4 VERTICAL: 3.4" W X 4.375" H p


p 1/8 HORIZONTAL: 3.4" W X 2.125" H p

Nautilus Farm Donna Pace • (203) 948-8201 • nautilusfarm.com

Celebrating 50 years of breeding champions.

Excellent selection of ponies for sale. Contact Doris – 620-857-4331 • [email protected]

Patchwork Zodiac 2008 12.2 gelding, GlanNant Captain x Patchwork Karma ex Farnley Sparkler.

Zodiac is a 3/4 sibling to the 2011 USEF’s Small Green HOTY.

OFFERED FOR SALE

© Daniel Johnson/foxhillphoto.com

& EQUESTRIAN FASHION, RIDING TIPS, equine news, MORE FROM REAL-LIFE RIDERS.

thelegalequestrian.com • Twitter: @legaleq

p 1/3 TALL VERTICAL: 2.25" W X 8.875" H p


1/6 HORIZONTAL

1/6 HORIZONTAL

1/6 HORIZONTAL

1/3 WIDE VERTICAL


p 1/6 HORIZONTAL: 3.4" W X 2.8" H p

1/6 HORIZONTAL

p 1/3 WIDE VERTICAL: 3.4" W X 5.85" H p

1/3 SQUARE

1/6 VERTICAL

1/6 VERTICAL


1/3 SQUARE

p 1/3 SQUARE: 4.6" W X 4.33" H p 1/6 VERTICAL: 2.2" W X 4.33" H p

PG 16 • 2016 MEDIA KIT • THE PLAID HORSE • CALL 514-905-0192 • EMAIL [email protected] • VISIT theplaidhorse.comp FULL PG FULL BLEED (SHOWN HERE @ 8" W x 10" H TRIMMED SIZE)

Stefanie Mazer • (561)-346-4228 [email protected] • www.ForgetMeNotFarmFl.com

Forget Me Not Farm, Wellington, Florida

Mia Green (age 8) and Farmore State of the Art at

USEF Pony Medal Finals 2015

Limited space available for training with Stefanie Mazer and special rates for top quality sale ponies during Pre-Circuit and the Winter Equestrian Festival.

Isabella White (age 7) and Clovermeade My Boyfriend’s Back at

USEF Pony Finals 2015

Join us in Wellington this Winter!

Sophia Calamari and UnforgettableWinner USEF Pony Finals

Medium Green Model & Under Saddle 2015

Caroline Passarelli and True Colors Winner USEF Pony Finals

Over Fences 2014

photos © briar field farm, shawn mcmillen photography, and Sportfot.

2016 MEDIA KIT

WRITE Piper Klemm, Ph.D. 14 Mechanic Street Canton, New York 13617

CALL 541-905-0192

EMAIL [email protected]

WEBSITE theplaidhorse.com

FACEBOOK facebook.com/theplaidhorsemag

TWITTER @PlaidHorseMag twitter.com/PlaidHorseMag

INSTAGRAM @theplaidhorsemag instagram.com/theplaidhorsemag

PINTEREST pinterest.com/theplaidhorse

GOOGLE + The Plaid Horse Mag

TUMBLR theplaidhorsemag.tumblr.com ISSUU issuu.com/theplaidhorsemag

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the plaid horse media kit 2016

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