the physical web robert t. coneybeer managing director
TRANSCRIPT
The Physical WebRobert T. Coneybeer
Managing Director
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The Physical Web
COMPUTINGCONNECTIVITY
PHYSICALCONTEXT
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COMPUTING
The Physical Web
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COMPUTING
1964IBM System/360Monthly rental: $2,700./mo (base)Purchase price: $133,000. (base)
1985IBM PC XTPrice: $2,700.
2005Apple 5G iPodPrice: $250. = 4,000x
(storage)= 40x (CPU)
= 1/400 (size & weight)= 50x (CPU)
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1,000 : 1
1 : 1,000,000
Laptop
PDA
Motes
Time
Mainframe
Minicomputer
Workstation
PC
PhoneCom
pu
ters
: P
eop
le
1 : 1,000
COMPUTING
1 : 1
ENIAC
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CONNECTIVITY
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CONNECTIVITY
1700 1800 1900 2000
ComputerNetworks
Satellites
TelegraphTelephone
WirelessTelegraph
Radio
TV CellPhone
s
WiFi
Carrier Pigeons
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CONNECTIVITY
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PHYSICALCONTEXT
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What is PHYSICAL CONTEXT?
›location›temperature›pressure›sound›power usage›motion›light & images›direction›radiation›chemicals & gases
characteristics of the “Real World”
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PHYSICAL CONTEXT
characteristics of the real world are measured with sensors -
devices that measure physical characteristics and convert them into information
annual wired sensor market > $50 billion
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PHYSICAL CONTEXT
sensors ...
... are everywhere!
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but ...
... yet!
sensors are not connected to the Internet
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Energy Management
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Conditional Tracking (NOT RFID)
Perishables HealthcarePackages
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Pricing & Promotion
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Digital Signage
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Market Timing – Why Now?
1995
2000
2005
2010+
viable business models
+Internet
Connectivity
Cost, size & capabilities all dramatically
improving
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Potential Business Models
• Product sales– sell initial product, then sell further services
• Lead generation– based on free services
• Software & technology licensing– mixture of one-time charge, per-unit royalties, and
maintenance
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Home Wi-FiAccess Point
All major photo-sharingsites, including:
Eye-FiInternetServer
Mac & PC at home
Public Wi-FiHotspot
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Lead generation
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+
Community,self-improvement
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Summary
• Real world + Internet = Physical Web
• Strong businesses here – both in applications and infrastructure
• Requires blend of consumer and infrastructure expertise and experience