Wendy ReevesBDC Trainer
The Phone is Ringing…Why Aren’t There Any Customers
in the Showroom?
5 BDC obstacles to hurdle
3 Things to Remember
Establishing V2V Contact
ConversionShowsFollow up CSI
What to say
• Inbound or Outbound V2V
• Voicemails
• Text Messages
• Emails
What to Say • Identify
• Is now or later…?
• “I see it happen every day!”
• Tell you what…
What NOT to Say
• Sell the appointment, not the car!
• Absolutely we can!
• That vehicle is/is not available. Period.
• No, you don’t need.
How to Listen • Ask, Answer, Ask.
• I went to three dealers and they said.
• Nothing I liked on your website.
• I don’t want to sit there all day.
What to Say (Late Appointments)
• Are you lost?
• Let me know either way.
• Waiting to assist you.
What to Say (Missed Appointments)
• Day 1 • Can’t wait to hear
• Day 2 and beyond • Same time?
How to Listen • What if I don’t …
• I’ll try to make it.
• Do I have to?
• I’ll remember.
What Not to Say • No barriers
• Sorry!
• Did he really?
• When you’re ready
How to Listen • Frame of mind?
• Why not?
What to Say • Thank you …
• How was it?
• Review Pride before and after.
• Manager follow up call?
What NOT to Say
• We can’t help you. Period.
• I’ll call you back.
• That was wrong.
Thank You.
For More Information:
Visit http://www.dealerstrong.com/ Call our office @ 877-811-8107