the personality of popular facebook users
DESCRIPTION
http://www.cl.cam.ac.uk/~dq209/publications/quercia12personality.pdfWe study the relationship between Facebook popularity (number of contacts) and personality traits on a large number of subjects. We find that the predictor for number of friends in the real world (Extraversion) is also a predictor for number of Facebook contacts. We then test whether people who have many social contacts on Facebook are the ones who are able to adapt themselves to new forms of communication, present themselves in likable ways, and have propensity to maintain superficial relationships. We show that there is no statistical evidence to support such a conjecture.TRANSCRIPT
The Personality of Popular Facebook Users
@danielequercia
<who am i>
daniele quercia
offline & online
<goal>
social media language personality
social media
social media
<why>
social media
social media Pop press pundits (Archbishop England&Walses)“Social-networking sites “dehumanize” community life”
social media
social media 1Q&A
social media 2Q&A
social media 3Q&A
social media CS Researchers:“Twitter is NOT a social network but a news media”
social media Pop press pundits (Archbishop England&Wales):“Social-networking sites “dehumanize” community life”
CS Researchers:“Twitter is NOT a social network but a news media”
social media Pop press pundits (Archbishop England&Wales)“Social-networking sites “dehumanize” community life”
CS Researchers:“Twitter is NOT a social network but a news media”
“I beg to diff
er” ;-)
social media language personality
social media
social network
social media language personality
social media
social media language personality
social media
1
social media language personality
social media
@socialcom
language personality
social media
now
Who we are
online offline
Yes, online activities mirror offline onesNo, online activities are radically different
communication on Facebook: self-reduced!
Yes, online activities mirror offline onesNo, online activities are radically different
Yes, online activities mirror offline onesNo, online activities are radically differentHard to
test
Yes, online activities mirror offline onesNo, online activities are radically different
Who is sociometrically popular? popular offline (big 5 OCEAN test)
OR good at self-reducing (self-monitoring test)
Hard to test
big 5 personality traits & Facebook popularity
WEIRD trap!Few hundreds of WEIRDos(White,Educated,Industrialized,Rich, and Democratic)
5.5M, reliable, n
o WEIRDos
David Stillwell & Michal Kosinski
If we control for Extraversion,self-monitoring shows no relation with log(friends)
So what?
Theoretical Implications
Practical Implications
Limitations
Future (well, current & you could help)
Future (well, current & you could help)
big 5 personality traits & Twitter use
1 twitter
1 listeners, popular, & influential: extrovert & emotionally stable
2 highly-read: open to new experiences
predicting personality with twitter
predicting personality with twitter
YES, we can!
predicting personality with twitter
YES, we can!
And
only
using
follow
ers, f
ollowi
ng, li
sted!
2 privacy index & recsys
. model concealment & disclosure of users
. understand what is considered “more private”
. personalized privacy settings
@danielequercia