THE PERFECT STORE

GETTING USERS TO SPEND TIME AND MONEY IN YOUR STORE

ABOUT ME - YANIV NIZAN GAME GEEK TURNED ENTREPRENEUR

#1 in Digger

Addicted to Civilization

15 Years Later

ABOUT ME - YANIV NIZAN ENGAGEMENT, RETENTION, MONETIZATION

eyeview - Monetize videos

INTENTclick - Blog Monetization

SOOMLA - Game Monetization

ABOUT SOOMLA

•Create Beautiful Stores

•Templates and Wizard

•iOS, Android, Unity, Cocos2d-x

•Optimize Revenue

PERFECT STORES

PERFECT STORES

WHAT DOES IT MEAN?•Core part of the game

•Keep users engaged for long periods

•Give users reasons to come back

•MAKING MONEY

EVERY DAY SHOPPING

•Complete the story •Affordable •Enhance game play •Immediate ROI

STORE LOCATION

•Every Level/Session •On Winning Events •One Step Away

SELLING VALUE

•Visualize Attributes

•Easy Comparison

•Many Combinations

•"Are you Sure?"

MYSTERY

•Unlocking Items

•Silhouettes

•Surprise Box

KEEP IT FRESH

•Levels & Upgrades

•Seasonal items

•Limited editions

WAITING MECHANICS

•Fuel, Energy, ...

•Time to replenish

•Waiting in the store

SUMMARY

• Every Day Goods

• Store Location

• Selling Value

• Mystery

• Keeping it Fresh

• Waiting Mechanics

THANK YOU

www.soom.la blog.soom.la