the people we are october 2015

26
Isabella Cattan. The Mixer From Realworld to Dreamworld thru Business & Pleasure October 2015 Monthly Newsletter of the Professional Women’s Association of Rome

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Page 1: The People We Are October 2015

Isabella Cattan The Mixer From Realworld to Dreamworld thru Business amp Pleasure

October 2015

Monthly Newsletter of the Professional Womenrsquos Association of Rome

2

Itrsquos time to dream bigIf you had to order the twelve months of the year from your favorite to the ickiest one I bet October is towards the end of the list Itrsquos cold it rains the trees lose their leaves and it gets darker ever so much earlier than during summer

Yet with PWA it becomes the most exciting month of the year for itrsquos time to build your dreams Cristiana Durante the Dream Builder will lead our October conference and give us tips on how to tune into success and prosperity by following our dreams Can you think of anything more electrifying than that

Well perhaps all the cool digital and tangible resources that can stimulate your dreams into visions that Lisa R Tucci presents in her piece From Dream to Vision Or the thrilling stories on a real Roman Dream Factory LUISS ENLABS and a focus on one of the Startups born in this very incubator LoveItaly

And wersquore not done yet The PWA website was launched 10 days ago and so far all the feedback and comments have been extremely positive If you havenrsquot visited it yet do so promptly and find out all about our amazing PWA Dream Team upcoming events resources and the latest news ndash including some of our latest ties to professionals all around Rome

Remember also that Lisa and I would love to receive for our November issue your photos articles news milestones amp more And we would appreciate your feedback on this one So drop us a line at newsletterpwaromeorg ― itrsquos your mouthpiece make the most of it

Wersquod love to hear from youHanna

PWA is an international hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibility

Editing TeamHanna Suni editor and layout designer

wwwhamedesigncomnewsletterpwaromeorg

Lisa R Tucci co-editorwwwartemediacommcom

3

4 October Conference The Dreambuilder ― The Power of Vision

6 From Dream to Vision

8 From Dream to Reality through the Roman Startup Factory LUISS ENLABS

10 Isabella Cattan The Mixer ― From Realworld to Dreamworld thru Business amp Pleasure

12 PWA and its value proposition Passion amp Collective Leadership

14 Culture Corner Doesnrsquot everyone just LoveItaly

15 Enjoying the WIN Journey The Experience of the WIN Scholarship Winner

16 October ConneXion Ottobrate Romane with Marcus Eaton in Concert

17 Beware of the Unconscious Robot ― Creativity Think Through Your Fingers

18 Getting the Most out of The People We Are and Issuu

19 TIMEOUT Invest Your Time to Reap Rewards Later

20 Letrsquos Go Social Join the Conversation on Social Media

21 Scholarship Winners 2015-16

22 Announcing Our Newest Alliance Federprofessional

23 News from our Partners John Cabot University

16

11

4

in t

his

issu

e

14

8

4

The dream builderThe Power of Vision - From victim to hero

PWA October Conference

bull Do you want to experience more prosperity and balance in your life

bull Are you pouring your heart and soul into your work and still not getting the results you want

bull Would you like to increase your success while remaining in complete harmony with your highest values and spiritual beliefs

If these questions resonate with you then you are going to love the PWA October conference

By NOT pursuing our dreams we are actually repressing our creative energy and eventually we begin to experience symptoms At first like a feather dusting our cheek it may feel like a tiny nuisance about our life But if we donrsquot do anything about it the pressure increases until it feels like a nudge showing up as disorder in our lives Eventually if we continue to ignore these signs of distress in order to really grab our attention the symptoms multiply ndash leading to a much more serious problem in many facets of our lives

The Dream Builder Keys to Accelerating Your ResultsIn this conference you will learn

radic Two essential keys for tuning into your lifersquos purpose

radic A 5-point test for determining whether your dream is right for you

radic Simple thinking-strategies that will guard you from fear doubt and worry

radic The number one factor that causes people to lose steam when pursuing their dream and how to stay motivated to override it

radic The one critical thing you must give up in order to reach your dream

And much more

5

The dream builderThe Power of Vision - From victim to hero

Cristiana Durante has long been dedicated to lifelong learning along with the application of various disciplines and therapies applied throughout both her personal and professional

lives While pursuing her career she was always aware of the close connection between Body Mind and Spirit and her unbridled curiosity led her down a path where she is today

First graduating from Romersquos La Sapienza University with a liberal arts degree in the 1980s Cristiana worked as an editor for television and radio But by the 1990s she took up studying CranioSacral work and Emotional Release in the USA under Dr Upledger in an attempt to unveil the truth behind some personal problems she had been experiencing As a result she became a practicioner as a CranioSacral therapist working for over 20 years between the USItaly Throughout she held a steadfast interest in brain function

In 2012 she became certified as a DreamBuilder coach at Mary Morrisayrsquos Life Mastery Institute in Los Angeles Not only incredibly rewarding but it was a life-changing experience Finally she had discovered a way to integrate her previous experiences as a

therapist with her drive to help others pursue more fulfilling lives

Cristiana found that by transforming her own limitations into new possibilities by becoming responsible for her own lifersquos choices she was literally opened to vast new horizons Today Cristiana is the only certified mental coach applying the DreamBuilder system in Italy Since starting her DreamBuilder business in 2013 she has helped countless people to transform their lives through the discovery of their dreams and the mission of their souls

Through her DreamBuilder work Cristiana is wholly committed to making her contribution toward creating a better world She firmly believes that for every human being that commits her or himself to change by doing it first and foremost for themselves many others will follow

Taking charge of our own wellbeing and learning to shift our consciousness into new higher states of being can deeply affect our lives and those around us as well as the environment and the politics of our countries ndash and the community as a whole

About Our SpeakerCristiana Durante

httpcristianadurantelifemasteryinstitutecomdreambuilderitaliagmailcom

Siamo un team di consulenti specializzati in strategie di sviluppoDa oltre 10 anni collaboriamo con aziende start up e professionisti di diversi settori a cui offriamo un supporto costante nella realizzazione di piani di marketing progetti di comunicazione e strategie per lrsquoacquisizione di nuovi clienti

Ci occupiamo del lancio di nuovi prodotti di campagne pubblicitarie di marketing e strategie di vendita con unrsquoattenzione particolare al canale Internet I nostri clienti ci vedono come un partner piugrave che come un fornitore di servizi questo approccio ci piace particolarmente percheacute sappiamo che alla fine porta a risultati concreti

wwwsabianlab i t

6

A goal is a dream with a deadlineNapoleon Hill

What else can I say about realizing your dreams For many of us that could be the dream job or creating the dream family or even the dream wedding or any countless ideas that spin in our head and down to our feet where we run it by a few peoplehellipandhellip So here are a few people that have inspired me to Dream Big - Dream Farther - and not take NO for an answer

For anyone following New Thought or Metaphysics or just plain vanilla Self-Improvement Dr Wayne Dyer is a household name He recently passed on to wider pastures but he has left an outstanding legacy of tomes to choose from as he grew in his spiritual quest From his first book Your Erroneous Zones to his movie The Shift and more in between one of my favorites is You will See it when you Believe it Ponder that for a whilehellip

ldquoVision without action is a dream Action without vision is a nightmarerdquo

Sodefineyourgoalssetaplanofactionandthenexecute

Vision + Action = Success

A goal without a plan is just a wish Antoine de Saint-Exupery French author (1900-1944)

Effort and courage are not enough without purpose and directionrdquo

JF Kennedy

Therersquos an app for everything so why not dream generators This is different from Dream Journalshellip You plug in you think about somethinghellip and then let

THE APP do its thinghellip Not sure how it works but heyhellip As for me Irsquoll stick to my app that makes beautiful windchimes that sing me to sleephellip

by Lisa R TucciArtampMedia CommunicationsQuantum Learning SuperCampItalywwwartemediacommcom

7

A Dream with a Deadline Turning strategy into actionBy Jacques Horovitz Anne-Valerie Ohlsson-Corbo

ldquoLetrsquos put a man on the moon in 10 yearsrdquo This was a dream with a deadline ― The deadline was met the dream came true and history was made Your vision may not be quite as groundbreaking as JFKrsquos but achieving it could still have a major impact on your business Formulating a brief and easy-to-grasp business vision can help inspire and focus people towards the same goals and objectives Having the vision is one thing you then need to make it happen A Dream with a Deadline will show you how to transform a well-articulated and inspiring vision into positive action and results This book will provide all business managers and leaders with a set of practical tools for turning their business dreams into reality Managers and leaders have your pen and paper at the ready by the time you have finished this book you will have a one-page visual representation and a three-page written summary specifiying your strategy and where you your team or your company are headed It also includes an all-revealing self-diagnosis exercise which will show you where you should concentrate your energy time and resources to make your vision happen Donrsquot just dream about what your business lsquocould be likersquo set a deadline and make it happen

Here it is the definitivebusinessbook

on putting your vision into action

And while wersquore on the subject of little girlshellip After all we started dreaming young Stop whatever yoursquore doing and go hear Malalarsquos passionate appeal for girlsrsquo education upon acceptance of her Nobel Peace Prize She discusses child brides and dreams of careers put asunder but itrsquos a real rabble-rousing speech

And finally here is the story of Olga a 60-year-old woman contemplating retirement who took what started out as a hiking trip in Nepal to providing education for thousands of kids and now frees girls from slavery by offering their villages pigs So girls can pursue their dreamshellip

Her book is just released Olgarsquos Promise One Womanrsquos Commitment to the Children of Nepal

So how to go from your dream to your vision let this joyous SlideShare show you how

Let us remember One book one pen one child and one teacher

can change the worldMalala Yousafzai

8

Termini Station The Terminal ndash where things naturally come to an end or if yoursquore a busy commuter or taking a trip it may be a launch pad for business or adventure as well But not

many Romans rushing through the station grabbing connections or milling about with friends and family for a quick coffee are aware of a place that is buzzing with activity even though a lot of people are seated And this place right above the train platforms on the third floor of the main building is littered with the telltale signs of a different kind of Launchpad a busy open-air space full of desks laptops and white boards which could double as the control room at NASA

It is here that dozens of students researchers and advisors start their workday ― in a real Dream Factory LUISS ENLABS PWA met Bianca Santillo Head of External Relations of LUISS ENLABS to find out more about this stimulating and engaging Startup factory that puts people and projects on the right track to success

In 2010 inspired by his experience in Silicon Valley Luigi Capello entrepreneur and business angel founded EnLabs with the mission of supporting Startups during their growth and development process But this marked just the start of the journey towards the creation of a real Startup accelerator LUISS ENLABS was officially founded in 2012 after a joint venture with LUISS University becoming fully operational in 2013

The driving force of ldquothe factoryrdquo consists in the organization of two 5-month Acceleration Programs each year During the Acceleration Program LUISS ENLABS helps the Startup go to market and reach explosive growth through financial investment and a balanced mix of management courses hands-on support and business insights provided by a network of advisors Selected Startups get a micro-seed funding from LVenture Group in exchange for 10 equity Startups are also asked to reserve a further 3 of equity for the pool of advisors ldquoSince 2013 we have received and evaluated over 1500 projects The number of applications grows geometrically each time we

announce a new Call for Applications For the last batch we received over 200 applications approximately a third of them coming from abroadrdquo explains Santillo

The selection process is highly selective and includes several stages In the end roughly 15 Startups get to the final stage in which they are invited to pitch their project to the team and the Board of Advisors of LUISS ENLABS The number of Startups that get selected to the Program varies from batch to batch but they are approximately four to six potential blockbuster companies

Over the past two years LUISS ENLABS has accelerated a total of 25 startups that roughly fit into four main categories crowdsourcing daily life food amp drink and for developers These can naturally be divided into more sub-categories ldquoSo far we have invested in a wide range of digital startups operating in several business fields As we keep monitoring the market in search for new opportunities we are now particularly interested in the Food and FinTech sectors FinTech - a line of business based on using software to provide financial services - is emerging as a new leading industry in the world of Startups and in 2014 investments in FinTech increased fourfold reaching a value of over 12 billion dollarsrdquo Santillo says

From Dream to Reality LUISS ENLABS Roman Startup Factory

by Hanna Suni

9

When asked about the most exciting or successful Startups in the history of LUISS ENLABS Santillo finds herself at a loss for words ldquoWe think that every single Startup we select amongst hundreds of candidates is truly exciting We sincerely believe in the potential of every idea we choose to invest in We put our hearts into all of them and itrsquos hard to set parameters to signify what lsquosuccessrsquo meansrdquo Santillo continues ldquoHosting so many teams of young entrepreneurs working in several different sectors you cannot really rely on mere financial results produced at the moment to make a judgment of what the outcome will be However if I had to mention three of my favorites right now Irsquod say CoContestGamepixand Tutoredrdquo To give you an idea of the innovation departing above Platform 24CoContest is a crowdsourcing platform dedicated to the world of interior design and is now opening its headquarters in Silicon Valley after having successfully participated at one of the most important acceleration programs in the world Gamepix is the worldrsquos first supplier of an all-in-one HTML5 video games publishing platform for developers and publishers It counts over 15000 titles and is receiving a lot of attention on the international scene Tutored is a portal that helps students find the tutor that best suits their needs for private lessons the team membersrsquo average age is 23 yet in under a year they have raised nearly one million euro in investments and theyrsquore already expanding abroad

Most of the Startuppers we see hunched over their laptops or huddled around a table to discuss ideas with their LUISS ENLABS colleagues appear to be young university students However the Dream Factory is not limited only to students In fact there is no age limit or any other kind of restriction to participate in the application process as long as every startup-team includes more than one person

Finally there is one important prerequisite fluent knowledge of English ldquoEven though not all of the activities that are carried out at LUISS ENLABS are in English most of the principal activities events and meetings are Therefore knowledge of English is essential and we check the English level of the startuppers from the very beginning of the selection process as the Application Form for the Acceleration Program has to be filled out in English in all its partsrdquo Santillo specifies

The resources available for the LUISS ENLABS Startuppers are truly magnificent and range from fully equipped facilities and non-tangible assets like business software to team-specific business advisors and numerous networking events not to mention all sorts of perks like technical services

So if you have a dream hidden in your desk drawer it is time to make it a reality The next innovation train pulling out of this station is October252015ApplicationDeadline Startup your engine to your destination Success

LuigiCapelloCEOofLVentureGroupandco-founderofLUISSENLABS

10

Isabella Cattan ndash The Mixer From Realworld to Dreamworld thru Business amp Pleasure

PWArsquos new Social director Isabella Cattan chose this position as a candidate for the Board yet we couldnrsquot have chosen a more competent woman to lead us through our social season As a mixer she rocks already successfully getting business people together to socialize and network She is a connoisseur of good food and wine and yoursquoll often find her around and about as she discovers great places to meet delicious food to taste and quality wine to sip

An ardent traveller Isabella loves to take photographs of the places she visits yet the most vivid memories of her travel experiences are linked to music ldquoMusic is the greatest collector or pipeline in the worldrdquo she says Thatrsquos why her Roman house is always a friendly hub of musician friends from

every part of the world And although she likes to travel the world every year like an appointment of the heart she returns to her ancient family estate in the Italian countryside When not travelling Isabella roams from real world to dream world when she mentally travels through literature Her passion for stories true or make-believe lingering between poetry and philosophy are important for the message they produce One of her preferred tomes is My name is Red by Turkish author Orhan Pamuk Set in Istanbul in the Ottoman Empire of 1591 it is a semi-historical murder mystery revolving around the murder of a master miniaturist Itrsquos also quite an exploration of philosophy of art (the tension between illustration in the European style against the traditional Eastern style) What impressed her

11

was the same story narrated by different people underlining the power of different points of view that change perspective with every individual

Isabellarsquos Lebanese grandfather was forced to leave the Lebanon during times of great peril One of the lessons learnt as a child from her grandfather after his studies for a diplomatic career in Italy is that ldquobeing different and conscious of that diversityrdquo evolves into a great sense of responsibility and reliability and was further shaped by her parentsrsquo teachings When Isabella was just a schoolgirl she was already singled out as a leader not a follower She dreamed of an initial career inside a multinational environment So equipped with a degree in Statistics amp Economics instead of accepting an offer in state owned ISTAT-Istituto Centrale di StatisticaCentral Institute for Statistics she chose a different challenge entering Ford a blue chip company in the private sector But it wasnrsquot until she arrived at Europcar that her professional experience gave her the chance to express her potential Both professionally and personally Isabella is convinced that usually corporate environments do not allow people to naturally express themselves and that ldquothe recipe for happiness doesnrsquot necessarily lie in the workplacerdquo

Isabella was introduced to PWA by a friend and long term member Sile OrsquoBroin She joined our association a few years back together with Caterina Flick PWArsquos present legal advisor As member of the Marisa Bellisario Foundation Isabella discovered

that PWA had a different nuance ldquoAn international environment demonstrating constancy in planning and concreteness of action From thought to action an open-minded climate where the choice was yours free to take an active role or simply participaterdquo

Our Collective Leadership gave her the opportunity to evaluate specifically certain aspects of the ldquogrouprdquo As she developed an unexpected interest in this new trend she found as she researched opinions on collective leadership for the PWA seminar ldquoIn the Driverrsquos Seat--Leadership challenges in tomorrowrsquos worldrdquo in collaboration with Rome Business School that the trio formed ad hoc Isabella Cattan Sonia Biondi and Simona Orlandi - affectionately nicknamed ldquothe three musketeersrdquo - was able to work in perfect harmony

Isabella is convinced that todayrsquos PWA fundamentally maintains its coherence of purpose facilitated relations and unusual in-depth conference topics When at table with Dacia Maraini in November 2013 during an event centred on violence against women Isabella was impressed by the authorrsquos modernity an iconic figure for contemporary women Happily married and mother of two boys she holds her family and friendships as prime valueshellip And while shersquos helping to bring innovation to PWA in the real world Irsquoll tell you a secret -- Isabella still has a dream unchanged from childhood To write a book

On the road with my camera (Egypt 1999)

The three musketeers at the Leadership Seminar (May 2015)

With family in Paris July 2015

byValerieBaxterPWA President

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 2: The People We Are October 2015

2

Itrsquos time to dream bigIf you had to order the twelve months of the year from your favorite to the ickiest one I bet October is towards the end of the list Itrsquos cold it rains the trees lose their leaves and it gets darker ever so much earlier than during summer

Yet with PWA it becomes the most exciting month of the year for itrsquos time to build your dreams Cristiana Durante the Dream Builder will lead our October conference and give us tips on how to tune into success and prosperity by following our dreams Can you think of anything more electrifying than that

Well perhaps all the cool digital and tangible resources that can stimulate your dreams into visions that Lisa R Tucci presents in her piece From Dream to Vision Or the thrilling stories on a real Roman Dream Factory LUISS ENLABS and a focus on one of the Startups born in this very incubator LoveItaly

And wersquore not done yet The PWA website was launched 10 days ago and so far all the feedback and comments have been extremely positive If you havenrsquot visited it yet do so promptly and find out all about our amazing PWA Dream Team upcoming events resources and the latest news ndash including some of our latest ties to professionals all around Rome

Remember also that Lisa and I would love to receive for our November issue your photos articles news milestones amp more And we would appreciate your feedback on this one So drop us a line at newsletterpwaromeorg ― itrsquos your mouthpiece make the most of it

Wersquod love to hear from youHanna

PWA is an international hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibility

Editing TeamHanna Suni editor and layout designer

wwwhamedesigncomnewsletterpwaromeorg

Lisa R Tucci co-editorwwwartemediacommcom

3

4 October Conference The Dreambuilder ― The Power of Vision

6 From Dream to Vision

8 From Dream to Reality through the Roman Startup Factory LUISS ENLABS

10 Isabella Cattan The Mixer ― From Realworld to Dreamworld thru Business amp Pleasure

12 PWA and its value proposition Passion amp Collective Leadership

14 Culture Corner Doesnrsquot everyone just LoveItaly

15 Enjoying the WIN Journey The Experience of the WIN Scholarship Winner

16 October ConneXion Ottobrate Romane with Marcus Eaton in Concert

17 Beware of the Unconscious Robot ― Creativity Think Through Your Fingers

18 Getting the Most out of The People We Are and Issuu

19 TIMEOUT Invest Your Time to Reap Rewards Later

20 Letrsquos Go Social Join the Conversation on Social Media

21 Scholarship Winners 2015-16

22 Announcing Our Newest Alliance Federprofessional

23 News from our Partners John Cabot University

16

11

4

in t

his

issu

e

14

8

4

The dream builderThe Power of Vision - From victim to hero

PWA October Conference

bull Do you want to experience more prosperity and balance in your life

bull Are you pouring your heart and soul into your work and still not getting the results you want

bull Would you like to increase your success while remaining in complete harmony with your highest values and spiritual beliefs

If these questions resonate with you then you are going to love the PWA October conference

By NOT pursuing our dreams we are actually repressing our creative energy and eventually we begin to experience symptoms At first like a feather dusting our cheek it may feel like a tiny nuisance about our life But if we donrsquot do anything about it the pressure increases until it feels like a nudge showing up as disorder in our lives Eventually if we continue to ignore these signs of distress in order to really grab our attention the symptoms multiply ndash leading to a much more serious problem in many facets of our lives

The Dream Builder Keys to Accelerating Your ResultsIn this conference you will learn

radic Two essential keys for tuning into your lifersquos purpose

radic A 5-point test for determining whether your dream is right for you

radic Simple thinking-strategies that will guard you from fear doubt and worry

radic The number one factor that causes people to lose steam when pursuing their dream and how to stay motivated to override it

radic The one critical thing you must give up in order to reach your dream

And much more

5

The dream builderThe Power of Vision - From victim to hero

Cristiana Durante has long been dedicated to lifelong learning along with the application of various disciplines and therapies applied throughout both her personal and professional

lives While pursuing her career she was always aware of the close connection between Body Mind and Spirit and her unbridled curiosity led her down a path where she is today

First graduating from Romersquos La Sapienza University with a liberal arts degree in the 1980s Cristiana worked as an editor for television and radio But by the 1990s she took up studying CranioSacral work and Emotional Release in the USA under Dr Upledger in an attempt to unveil the truth behind some personal problems she had been experiencing As a result she became a practicioner as a CranioSacral therapist working for over 20 years between the USItaly Throughout she held a steadfast interest in brain function

In 2012 she became certified as a DreamBuilder coach at Mary Morrisayrsquos Life Mastery Institute in Los Angeles Not only incredibly rewarding but it was a life-changing experience Finally she had discovered a way to integrate her previous experiences as a

therapist with her drive to help others pursue more fulfilling lives

Cristiana found that by transforming her own limitations into new possibilities by becoming responsible for her own lifersquos choices she was literally opened to vast new horizons Today Cristiana is the only certified mental coach applying the DreamBuilder system in Italy Since starting her DreamBuilder business in 2013 she has helped countless people to transform their lives through the discovery of their dreams and the mission of their souls

Through her DreamBuilder work Cristiana is wholly committed to making her contribution toward creating a better world She firmly believes that for every human being that commits her or himself to change by doing it first and foremost for themselves many others will follow

Taking charge of our own wellbeing and learning to shift our consciousness into new higher states of being can deeply affect our lives and those around us as well as the environment and the politics of our countries ndash and the community as a whole

About Our SpeakerCristiana Durante

httpcristianadurantelifemasteryinstitutecomdreambuilderitaliagmailcom

Siamo un team di consulenti specializzati in strategie di sviluppoDa oltre 10 anni collaboriamo con aziende start up e professionisti di diversi settori a cui offriamo un supporto costante nella realizzazione di piani di marketing progetti di comunicazione e strategie per lrsquoacquisizione di nuovi clienti

Ci occupiamo del lancio di nuovi prodotti di campagne pubblicitarie di marketing e strategie di vendita con unrsquoattenzione particolare al canale Internet I nostri clienti ci vedono come un partner piugrave che come un fornitore di servizi questo approccio ci piace particolarmente percheacute sappiamo che alla fine porta a risultati concreti

wwwsabianlab i t

6

A goal is a dream with a deadlineNapoleon Hill

What else can I say about realizing your dreams For many of us that could be the dream job or creating the dream family or even the dream wedding or any countless ideas that spin in our head and down to our feet where we run it by a few peoplehellipandhellip So here are a few people that have inspired me to Dream Big - Dream Farther - and not take NO for an answer

For anyone following New Thought or Metaphysics or just plain vanilla Self-Improvement Dr Wayne Dyer is a household name He recently passed on to wider pastures but he has left an outstanding legacy of tomes to choose from as he grew in his spiritual quest From his first book Your Erroneous Zones to his movie The Shift and more in between one of my favorites is You will See it when you Believe it Ponder that for a whilehellip

ldquoVision without action is a dream Action without vision is a nightmarerdquo

Sodefineyourgoalssetaplanofactionandthenexecute

Vision + Action = Success

A goal without a plan is just a wish Antoine de Saint-Exupery French author (1900-1944)

Effort and courage are not enough without purpose and directionrdquo

JF Kennedy

Therersquos an app for everything so why not dream generators This is different from Dream Journalshellip You plug in you think about somethinghellip and then let

THE APP do its thinghellip Not sure how it works but heyhellip As for me Irsquoll stick to my app that makes beautiful windchimes that sing me to sleephellip

by Lisa R TucciArtampMedia CommunicationsQuantum Learning SuperCampItalywwwartemediacommcom

7

A Dream with a Deadline Turning strategy into actionBy Jacques Horovitz Anne-Valerie Ohlsson-Corbo

ldquoLetrsquos put a man on the moon in 10 yearsrdquo This was a dream with a deadline ― The deadline was met the dream came true and history was made Your vision may not be quite as groundbreaking as JFKrsquos but achieving it could still have a major impact on your business Formulating a brief and easy-to-grasp business vision can help inspire and focus people towards the same goals and objectives Having the vision is one thing you then need to make it happen A Dream with a Deadline will show you how to transform a well-articulated and inspiring vision into positive action and results This book will provide all business managers and leaders with a set of practical tools for turning their business dreams into reality Managers and leaders have your pen and paper at the ready by the time you have finished this book you will have a one-page visual representation and a three-page written summary specifiying your strategy and where you your team or your company are headed It also includes an all-revealing self-diagnosis exercise which will show you where you should concentrate your energy time and resources to make your vision happen Donrsquot just dream about what your business lsquocould be likersquo set a deadline and make it happen

Here it is the definitivebusinessbook

on putting your vision into action

And while wersquore on the subject of little girlshellip After all we started dreaming young Stop whatever yoursquore doing and go hear Malalarsquos passionate appeal for girlsrsquo education upon acceptance of her Nobel Peace Prize She discusses child brides and dreams of careers put asunder but itrsquos a real rabble-rousing speech

And finally here is the story of Olga a 60-year-old woman contemplating retirement who took what started out as a hiking trip in Nepal to providing education for thousands of kids and now frees girls from slavery by offering their villages pigs So girls can pursue their dreamshellip

Her book is just released Olgarsquos Promise One Womanrsquos Commitment to the Children of Nepal

So how to go from your dream to your vision let this joyous SlideShare show you how

Let us remember One book one pen one child and one teacher

can change the worldMalala Yousafzai

8

Termini Station The Terminal ndash where things naturally come to an end or if yoursquore a busy commuter or taking a trip it may be a launch pad for business or adventure as well But not

many Romans rushing through the station grabbing connections or milling about with friends and family for a quick coffee are aware of a place that is buzzing with activity even though a lot of people are seated And this place right above the train platforms on the third floor of the main building is littered with the telltale signs of a different kind of Launchpad a busy open-air space full of desks laptops and white boards which could double as the control room at NASA

It is here that dozens of students researchers and advisors start their workday ― in a real Dream Factory LUISS ENLABS PWA met Bianca Santillo Head of External Relations of LUISS ENLABS to find out more about this stimulating and engaging Startup factory that puts people and projects on the right track to success

In 2010 inspired by his experience in Silicon Valley Luigi Capello entrepreneur and business angel founded EnLabs with the mission of supporting Startups during their growth and development process But this marked just the start of the journey towards the creation of a real Startup accelerator LUISS ENLABS was officially founded in 2012 after a joint venture with LUISS University becoming fully operational in 2013

The driving force of ldquothe factoryrdquo consists in the organization of two 5-month Acceleration Programs each year During the Acceleration Program LUISS ENLABS helps the Startup go to market and reach explosive growth through financial investment and a balanced mix of management courses hands-on support and business insights provided by a network of advisors Selected Startups get a micro-seed funding from LVenture Group in exchange for 10 equity Startups are also asked to reserve a further 3 of equity for the pool of advisors ldquoSince 2013 we have received and evaluated over 1500 projects The number of applications grows geometrically each time we

announce a new Call for Applications For the last batch we received over 200 applications approximately a third of them coming from abroadrdquo explains Santillo

The selection process is highly selective and includes several stages In the end roughly 15 Startups get to the final stage in which they are invited to pitch their project to the team and the Board of Advisors of LUISS ENLABS The number of Startups that get selected to the Program varies from batch to batch but they are approximately four to six potential blockbuster companies

Over the past two years LUISS ENLABS has accelerated a total of 25 startups that roughly fit into four main categories crowdsourcing daily life food amp drink and for developers These can naturally be divided into more sub-categories ldquoSo far we have invested in a wide range of digital startups operating in several business fields As we keep monitoring the market in search for new opportunities we are now particularly interested in the Food and FinTech sectors FinTech - a line of business based on using software to provide financial services - is emerging as a new leading industry in the world of Startups and in 2014 investments in FinTech increased fourfold reaching a value of over 12 billion dollarsrdquo Santillo says

From Dream to Reality LUISS ENLABS Roman Startup Factory

by Hanna Suni

9

When asked about the most exciting or successful Startups in the history of LUISS ENLABS Santillo finds herself at a loss for words ldquoWe think that every single Startup we select amongst hundreds of candidates is truly exciting We sincerely believe in the potential of every idea we choose to invest in We put our hearts into all of them and itrsquos hard to set parameters to signify what lsquosuccessrsquo meansrdquo Santillo continues ldquoHosting so many teams of young entrepreneurs working in several different sectors you cannot really rely on mere financial results produced at the moment to make a judgment of what the outcome will be However if I had to mention three of my favorites right now Irsquod say CoContestGamepixand Tutoredrdquo To give you an idea of the innovation departing above Platform 24CoContest is a crowdsourcing platform dedicated to the world of interior design and is now opening its headquarters in Silicon Valley after having successfully participated at one of the most important acceleration programs in the world Gamepix is the worldrsquos first supplier of an all-in-one HTML5 video games publishing platform for developers and publishers It counts over 15000 titles and is receiving a lot of attention on the international scene Tutored is a portal that helps students find the tutor that best suits their needs for private lessons the team membersrsquo average age is 23 yet in under a year they have raised nearly one million euro in investments and theyrsquore already expanding abroad

Most of the Startuppers we see hunched over their laptops or huddled around a table to discuss ideas with their LUISS ENLABS colleagues appear to be young university students However the Dream Factory is not limited only to students In fact there is no age limit or any other kind of restriction to participate in the application process as long as every startup-team includes more than one person

Finally there is one important prerequisite fluent knowledge of English ldquoEven though not all of the activities that are carried out at LUISS ENLABS are in English most of the principal activities events and meetings are Therefore knowledge of English is essential and we check the English level of the startuppers from the very beginning of the selection process as the Application Form for the Acceleration Program has to be filled out in English in all its partsrdquo Santillo specifies

The resources available for the LUISS ENLABS Startuppers are truly magnificent and range from fully equipped facilities and non-tangible assets like business software to team-specific business advisors and numerous networking events not to mention all sorts of perks like technical services

So if you have a dream hidden in your desk drawer it is time to make it a reality The next innovation train pulling out of this station is October252015ApplicationDeadline Startup your engine to your destination Success

LuigiCapelloCEOofLVentureGroupandco-founderofLUISSENLABS

10

Isabella Cattan ndash The Mixer From Realworld to Dreamworld thru Business amp Pleasure

PWArsquos new Social director Isabella Cattan chose this position as a candidate for the Board yet we couldnrsquot have chosen a more competent woman to lead us through our social season As a mixer she rocks already successfully getting business people together to socialize and network She is a connoisseur of good food and wine and yoursquoll often find her around and about as she discovers great places to meet delicious food to taste and quality wine to sip

An ardent traveller Isabella loves to take photographs of the places she visits yet the most vivid memories of her travel experiences are linked to music ldquoMusic is the greatest collector or pipeline in the worldrdquo she says Thatrsquos why her Roman house is always a friendly hub of musician friends from

every part of the world And although she likes to travel the world every year like an appointment of the heart she returns to her ancient family estate in the Italian countryside When not travelling Isabella roams from real world to dream world when she mentally travels through literature Her passion for stories true or make-believe lingering between poetry and philosophy are important for the message they produce One of her preferred tomes is My name is Red by Turkish author Orhan Pamuk Set in Istanbul in the Ottoman Empire of 1591 it is a semi-historical murder mystery revolving around the murder of a master miniaturist Itrsquos also quite an exploration of philosophy of art (the tension between illustration in the European style against the traditional Eastern style) What impressed her

11

was the same story narrated by different people underlining the power of different points of view that change perspective with every individual

Isabellarsquos Lebanese grandfather was forced to leave the Lebanon during times of great peril One of the lessons learnt as a child from her grandfather after his studies for a diplomatic career in Italy is that ldquobeing different and conscious of that diversityrdquo evolves into a great sense of responsibility and reliability and was further shaped by her parentsrsquo teachings When Isabella was just a schoolgirl she was already singled out as a leader not a follower She dreamed of an initial career inside a multinational environment So equipped with a degree in Statistics amp Economics instead of accepting an offer in state owned ISTAT-Istituto Centrale di StatisticaCentral Institute for Statistics she chose a different challenge entering Ford a blue chip company in the private sector But it wasnrsquot until she arrived at Europcar that her professional experience gave her the chance to express her potential Both professionally and personally Isabella is convinced that usually corporate environments do not allow people to naturally express themselves and that ldquothe recipe for happiness doesnrsquot necessarily lie in the workplacerdquo

Isabella was introduced to PWA by a friend and long term member Sile OrsquoBroin She joined our association a few years back together with Caterina Flick PWArsquos present legal advisor As member of the Marisa Bellisario Foundation Isabella discovered

that PWA had a different nuance ldquoAn international environment demonstrating constancy in planning and concreteness of action From thought to action an open-minded climate where the choice was yours free to take an active role or simply participaterdquo

Our Collective Leadership gave her the opportunity to evaluate specifically certain aspects of the ldquogrouprdquo As she developed an unexpected interest in this new trend she found as she researched opinions on collective leadership for the PWA seminar ldquoIn the Driverrsquos Seat--Leadership challenges in tomorrowrsquos worldrdquo in collaboration with Rome Business School that the trio formed ad hoc Isabella Cattan Sonia Biondi and Simona Orlandi - affectionately nicknamed ldquothe three musketeersrdquo - was able to work in perfect harmony

Isabella is convinced that todayrsquos PWA fundamentally maintains its coherence of purpose facilitated relations and unusual in-depth conference topics When at table with Dacia Maraini in November 2013 during an event centred on violence against women Isabella was impressed by the authorrsquos modernity an iconic figure for contemporary women Happily married and mother of two boys she holds her family and friendships as prime valueshellip And while shersquos helping to bring innovation to PWA in the real world Irsquoll tell you a secret -- Isabella still has a dream unchanged from childhood To write a book

On the road with my camera (Egypt 1999)

The three musketeers at the Leadership Seminar (May 2015)

With family in Paris July 2015

byValerieBaxterPWA President

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 3: The People We Are October 2015

3

4 October Conference The Dreambuilder ― The Power of Vision

6 From Dream to Vision

8 From Dream to Reality through the Roman Startup Factory LUISS ENLABS

10 Isabella Cattan The Mixer ― From Realworld to Dreamworld thru Business amp Pleasure

12 PWA and its value proposition Passion amp Collective Leadership

14 Culture Corner Doesnrsquot everyone just LoveItaly

15 Enjoying the WIN Journey The Experience of the WIN Scholarship Winner

16 October ConneXion Ottobrate Romane with Marcus Eaton in Concert

17 Beware of the Unconscious Robot ― Creativity Think Through Your Fingers

18 Getting the Most out of The People We Are and Issuu

19 TIMEOUT Invest Your Time to Reap Rewards Later

20 Letrsquos Go Social Join the Conversation on Social Media

21 Scholarship Winners 2015-16

22 Announcing Our Newest Alliance Federprofessional

23 News from our Partners John Cabot University

16

11

4

in t

his

issu

e

14

8

4

The dream builderThe Power of Vision - From victim to hero

PWA October Conference

bull Do you want to experience more prosperity and balance in your life

bull Are you pouring your heart and soul into your work and still not getting the results you want

bull Would you like to increase your success while remaining in complete harmony with your highest values and spiritual beliefs

If these questions resonate with you then you are going to love the PWA October conference

By NOT pursuing our dreams we are actually repressing our creative energy and eventually we begin to experience symptoms At first like a feather dusting our cheek it may feel like a tiny nuisance about our life But if we donrsquot do anything about it the pressure increases until it feels like a nudge showing up as disorder in our lives Eventually if we continue to ignore these signs of distress in order to really grab our attention the symptoms multiply ndash leading to a much more serious problem in many facets of our lives

The Dream Builder Keys to Accelerating Your ResultsIn this conference you will learn

radic Two essential keys for tuning into your lifersquos purpose

radic A 5-point test for determining whether your dream is right for you

radic Simple thinking-strategies that will guard you from fear doubt and worry

radic The number one factor that causes people to lose steam when pursuing their dream and how to stay motivated to override it

radic The one critical thing you must give up in order to reach your dream

And much more

5

The dream builderThe Power of Vision - From victim to hero

Cristiana Durante has long been dedicated to lifelong learning along with the application of various disciplines and therapies applied throughout both her personal and professional

lives While pursuing her career she was always aware of the close connection between Body Mind and Spirit and her unbridled curiosity led her down a path where she is today

First graduating from Romersquos La Sapienza University with a liberal arts degree in the 1980s Cristiana worked as an editor for television and radio But by the 1990s she took up studying CranioSacral work and Emotional Release in the USA under Dr Upledger in an attempt to unveil the truth behind some personal problems she had been experiencing As a result she became a practicioner as a CranioSacral therapist working for over 20 years between the USItaly Throughout she held a steadfast interest in brain function

In 2012 she became certified as a DreamBuilder coach at Mary Morrisayrsquos Life Mastery Institute in Los Angeles Not only incredibly rewarding but it was a life-changing experience Finally she had discovered a way to integrate her previous experiences as a

therapist with her drive to help others pursue more fulfilling lives

Cristiana found that by transforming her own limitations into new possibilities by becoming responsible for her own lifersquos choices she was literally opened to vast new horizons Today Cristiana is the only certified mental coach applying the DreamBuilder system in Italy Since starting her DreamBuilder business in 2013 she has helped countless people to transform their lives through the discovery of their dreams and the mission of their souls

Through her DreamBuilder work Cristiana is wholly committed to making her contribution toward creating a better world She firmly believes that for every human being that commits her or himself to change by doing it first and foremost for themselves many others will follow

Taking charge of our own wellbeing and learning to shift our consciousness into new higher states of being can deeply affect our lives and those around us as well as the environment and the politics of our countries ndash and the community as a whole

About Our SpeakerCristiana Durante

httpcristianadurantelifemasteryinstitutecomdreambuilderitaliagmailcom

Siamo un team di consulenti specializzati in strategie di sviluppoDa oltre 10 anni collaboriamo con aziende start up e professionisti di diversi settori a cui offriamo un supporto costante nella realizzazione di piani di marketing progetti di comunicazione e strategie per lrsquoacquisizione di nuovi clienti

Ci occupiamo del lancio di nuovi prodotti di campagne pubblicitarie di marketing e strategie di vendita con unrsquoattenzione particolare al canale Internet I nostri clienti ci vedono come un partner piugrave che come un fornitore di servizi questo approccio ci piace particolarmente percheacute sappiamo che alla fine porta a risultati concreti

wwwsabianlab i t

6

A goal is a dream with a deadlineNapoleon Hill

What else can I say about realizing your dreams For many of us that could be the dream job or creating the dream family or even the dream wedding or any countless ideas that spin in our head and down to our feet where we run it by a few peoplehellipandhellip So here are a few people that have inspired me to Dream Big - Dream Farther - and not take NO for an answer

For anyone following New Thought or Metaphysics or just plain vanilla Self-Improvement Dr Wayne Dyer is a household name He recently passed on to wider pastures but he has left an outstanding legacy of tomes to choose from as he grew in his spiritual quest From his first book Your Erroneous Zones to his movie The Shift and more in between one of my favorites is You will See it when you Believe it Ponder that for a whilehellip

ldquoVision without action is a dream Action without vision is a nightmarerdquo

Sodefineyourgoalssetaplanofactionandthenexecute

Vision + Action = Success

A goal without a plan is just a wish Antoine de Saint-Exupery French author (1900-1944)

Effort and courage are not enough without purpose and directionrdquo

JF Kennedy

Therersquos an app for everything so why not dream generators This is different from Dream Journalshellip You plug in you think about somethinghellip and then let

THE APP do its thinghellip Not sure how it works but heyhellip As for me Irsquoll stick to my app that makes beautiful windchimes that sing me to sleephellip

by Lisa R TucciArtampMedia CommunicationsQuantum Learning SuperCampItalywwwartemediacommcom

7

A Dream with a Deadline Turning strategy into actionBy Jacques Horovitz Anne-Valerie Ohlsson-Corbo

ldquoLetrsquos put a man on the moon in 10 yearsrdquo This was a dream with a deadline ― The deadline was met the dream came true and history was made Your vision may not be quite as groundbreaking as JFKrsquos but achieving it could still have a major impact on your business Formulating a brief and easy-to-grasp business vision can help inspire and focus people towards the same goals and objectives Having the vision is one thing you then need to make it happen A Dream with a Deadline will show you how to transform a well-articulated and inspiring vision into positive action and results This book will provide all business managers and leaders with a set of practical tools for turning their business dreams into reality Managers and leaders have your pen and paper at the ready by the time you have finished this book you will have a one-page visual representation and a three-page written summary specifiying your strategy and where you your team or your company are headed It also includes an all-revealing self-diagnosis exercise which will show you where you should concentrate your energy time and resources to make your vision happen Donrsquot just dream about what your business lsquocould be likersquo set a deadline and make it happen

Here it is the definitivebusinessbook

on putting your vision into action

And while wersquore on the subject of little girlshellip After all we started dreaming young Stop whatever yoursquore doing and go hear Malalarsquos passionate appeal for girlsrsquo education upon acceptance of her Nobel Peace Prize She discusses child brides and dreams of careers put asunder but itrsquos a real rabble-rousing speech

And finally here is the story of Olga a 60-year-old woman contemplating retirement who took what started out as a hiking trip in Nepal to providing education for thousands of kids and now frees girls from slavery by offering their villages pigs So girls can pursue their dreamshellip

Her book is just released Olgarsquos Promise One Womanrsquos Commitment to the Children of Nepal

So how to go from your dream to your vision let this joyous SlideShare show you how

Let us remember One book one pen one child and one teacher

can change the worldMalala Yousafzai

8

Termini Station The Terminal ndash where things naturally come to an end or if yoursquore a busy commuter or taking a trip it may be a launch pad for business or adventure as well But not

many Romans rushing through the station grabbing connections or milling about with friends and family for a quick coffee are aware of a place that is buzzing with activity even though a lot of people are seated And this place right above the train platforms on the third floor of the main building is littered with the telltale signs of a different kind of Launchpad a busy open-air space full of desks laptops and white boards which could double as the control room at NASA

It is here that dozens of students researchers and advisors start their workday ― in a real Dream Factory LUISS ENLABS PWA met Bianca Santillo Head of External Relations of LUISS ENLABS to find out more about this stimulating and engaging Startup factory that puts people and projects on the right track to success

In 2010 inspired by his experience in Silicon Valley Luigi Capello entrepreneur and business angel founded EnLabs with the mission of supporting Startups during their growth and development process But this marked just the start of the journey towards the creation of a real Startup accelerator LUISS ENLABS was officially founded in 2012 after a joint venture with LUISS University becoming fully operational in 2013

The driving force of ldquothe factoryrdquo consists in the organization of two 5-month Acceleration Programs each year During the Acceleration Program LUISS ENLABS helps the Startup go to market and reach explosive growth through financial investment and a balanced mix of management courses hands-on support and business insights provided by a network of advisors Selected Startups get a micro-seed funding from LVenture Group in exchange for 10 equity Startups are also asked to reserve a further 3 of equity for the pool of advisors ldquoSince 2013 we have received and evaluated over 1500 projects The number of applications grows geometrically each time we

announce a new Call for Applications For the last batch we received over 200 applications approximately a third of them coming from abroadrdquo explains Santillo

The selection process is highly selective and includes several stages In the end roughly 15 Startups get to the final stage in which they are invited to pitch their project to the team and the Board of Advisors of LUISS ENLABS The number of Startups that get selected to the Program varies from batch to batch but they are approximately four to six potential blockbuster companies

Over the past two years LUISS ENLABS has accelerated a total of 25 startups that roughly fit into four main categories crowdsourcing daily life food amp drink and for developers These can naturally be divided into more sub-categories ldquoSo far we have invested in a wide range of digital startups operating in several business fields As we keep monitoring the market in search for new opportunities we are now particularly interested in the Food and FinTech sectors FinTech - a line of business based on using software to provide financial services - is emerging as a new leading industry in the world of Startups and in 2014 investments in FinTech increased fourfold reaching a value of over 12 billion dollarsrdquo Santillo says

From Dream to Reality LUISS ENLABS Roman Startup Factory

by Hanna Suni

9

When asked about the most exciting or successful Startups in the history of LUISS ENLABS Santillo finds herself at a loss for words ldquoWe think that every single Startup we select amongst hundreds of candidates is truly exciting We sincerely believe in the potential of every idea we choose to invest in We put our hearts into all of them and itrsquos hard to set parameters to signify what lsquosuccessrsquo meansrdquo Santillo continues ldquoHosting so many teams of young entrepreneurs working in several different sectors you cannot really rely on mere financial results produced at the moment to make a judgment of what the outcome will be However if I had to mention three of my favorites right now Irsquod say CoContestGamepixand Tutoredrdquo To give you an idea of the innovation departing above Platform 24CoContest is a crowdsourcing platform dedicated to the world of interior design and is now opening its headquarters in Silicon Valley after having successfully participated at one of the most important acceleration programs in the world Gamepix is the worldrsquos first supplier of an all-in-one HTML5 video games publishing platform for developers and publishers It counts over 15000 titles and is receiving a lot of attention on the international scene Tutored is a portal that helps students find the tutor that best suits their needs for private lessons the team membersrsquo average age is 23 yet in under a year they have raised nearly one million euro in investments and theyrsquore already expanding abroad

Most of the Startuppers we see hunched over their laptops or huddled around a table to discuss ideas with their LUISS ENLABS colleagues appear to be young university students However the Dream Factory is not limited only to students In fact there is no age limit or any other kind of restriction to participate in the application process as long as every startup-team includes more than one person

Finally there is one important prerequisite fluent knowledge of English ldquoEven though not all of the activities that are carried out at LUISS ENLABS are in English most of the principal activities events and meetings are Therefore knowledge of English is essential and we check the English level of the startuppers from the very beginning of the selection process as the Application Form for the Acceleration Program has to be filled out in English in all its partsrdquo Santillo specifies

The resources available for the LUISS ENLABS Startuppers are truly magnificent and range from fully equipped facilities and non-tangible assets like business software to team-specific business advisors and numerous networking events not to mention all sorts of perks like technical services

So if you have a dream hidden in your desk drawer it is time to make it a reality The next innovation train pulling out of this station is October252015ApplicationDeadline Startup your engine to your destination Success

LuigiCapelloCEOofLVentureGroupandco-founderofLUISSENLABS

10

Isabella Cattan ndash The Mixer From Realworld to Dreamworld thru Business amp Pleasure

PWArsquos new Social director Isabella Cattan chose this position as a candidate for the Board yet we couldnrsquot have chosen a more competent woman to lead us through our social season As a mixer she rocks already successfully getting business people together to socialize and network She is a connoisseur of good food and wine and yoursquoll often find her around and about as she discovers great places to meet delicious food to taste and quality wine to sip

An ardent traveller Isabella loves to take photographs of the places she visits yet the most vivid memories of her travel experiences are linked to music ldquoMusic is the greatest collector or pipeline in the worldrdquo she says Thatrsquos why her Roman house is always a friendly hub of musician friends from

every part of the world And although she likes to travel the world every year like an appointment of the heart she returns to her ancient family estate in the Italian countryside When not travelling Isabella roams from real world to dream world when she mentally travels through literature Her passion for stories true or make-believe lingering between poetry and philosophy are important for the message they produce One of her preferred tomes is My name is Red by Turkish author Orhan Pamuk Set in Istanbul in the Ottoman Empire of 1591 it is a semi-historical murder mystery revolving around the murder of a master miniaturist Itrsquos also quite an exploration of philosophy of art (the tension between illustration in the European style against the traditional Eastern style) What impressed her

11

was the same story narrated by different people underlining the power of different points of view that change perspective with every individual

Isabellarsquos Lebanese grandfather was forced to leave the Lebanon during times of great peril One of the lessons learnt as a child from her grandfather after his studies for a diplomatic career in Italy is that ldquobeing different and conscious of that diversityrdquo evolves into a great sense of responsibility and reliability and was further shaped by her parentsrsquo teachings When Isabella was just a schoolgirl she was already singled out as a leader not a follower She dreamed of an initial career inside a multinational environment So equipped with a degree in Statistics amp Economics instead of accepting an offer in state owned ISTAT-Istituto Centrale di StatisticaCentral Institute for Statistics she chose a different challenge entering Ford a blue chip company in the private sector But it wasnrsquot until she arrived at Europcar that her professional experience gave her the chance to express her potential Both professionally and personally Isabella is convinced that usually corporate environments do not allow people to naturally express themselves and that ldquothe recipe for happiness doesnrsquot necessarily lie in the workplacerdquo

Isabella was introduced to PWA by a friend and long term member Sile OrsquoBroin She joined our association a few years back together with Caterina Flick PWArsquos present legal advisor As member of the Marisa Bellisario Foundation Isabella discovered

that PWA had a different nuance ldquoAn international environment demonstrating constancy in planning and concreteness of action From thought to action an open-minded climate where the choice was yours free to take an active role or simply participaterdquo

Our Collective Leadership gave her the opportunity to evaluate specifically certain aspects of the ldquogrouprdquo As she developed an unexpected interest in this new trend she found as she researched opinions on collective leadership for the PWA seminar ldquoIn the Driverrsquos Seat--Leadership challenges in tomorrowrsquos worldrdquo in collaboration with Rome Business School that the trio formed ad hoc Isabella Cattan Sonia Biondi and Simona Orlandi - affectionately nicknamed ldquothe three musketeersrdquo - was able to work in perfect harmony

Isabella is convinced that todayrsquos PWA fundamentally maintains its coherence of purpose facilitated relations and unusual in-depth conference topics When at table with Dacia Maraini in November 2013 during an event centred on violence against women Isabella was impressed by the authorrsquos modernity an iconic figure for contemporary women Happily married and mother of two boys she holds her family and friendships as prime valueshellip And while shersquos helping to bring innovation to PWA in the real world Irsquoll tell you a secret -- Isabella still has a dream unchanged from childhood To write a book

On the road with my camera (Egypt 1999)

The three musketeers at the Leadership Seminar (May 2015)

With family in Paris July 2015

byValerieBaxterPWA President

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 4: The People We Are October 2015

4

The dream builderThe Power of Vision - From victim to hero

PWA October Conference

bull Do you want to experience more prosperity and balance in your life

bull Are you pouring your heart and soul into your work and still not getting the results you want

bull Would you like to increase your success while remaining in complete harmony with your highest values and spiritual beliefs

If these questions resonate with you then you are going to love the PWA October conference

By NOT pursuing our dreams we are actually repressing our creative energy and eventually we begin to experience symptoms At first like a feather dusting our cheek it may feel like a tiny nuisance about our life But if we donrsquot do anything about it the pressure increases until it feels like a nudge showing up as disorder in our lives Eventually if we continue to ignore these signs of distress in order to really grab our attention the symptoms multiply ndash leading to a much more serious problem in many facets of our lives

The Dream Builder Keys to Accelerating Your ResultsIn this conference you will learn

radic Two essential keys for tuning into your lifersquos purpose

radic A 5-point test for determining whether your dream is right for you

radic Simple thinking-strategies that will guard you from fear doubt and worry

radic The number one factor that causes people to lose steam when pursuing their dream and how to stay motivated to override it

radic The one critical thing you must give up in order to reach your dream

And much more

5

The dream builderThe Power of Vision - From victim to hero

Cristiana Durante has long been dedicated to lifelong learning along with the application of various disciplines and therapies applied throughout both her personal and professional

lives While pursuing her career she was always aware of the close connection between Body Mind and Spirit and her unbridled curiosity led her down a path where she is today

First graduating from Romersquos La Sapienza University with a liberal arts degree in the 1980s Cristiana worked as an editor for television and radio But by the 1990s she took up studying CranioSacral work and Emotional Release in the USA under Dr Upledger in an attempt to unveil the truth behind some personal problems she had been experiencing As a result she became a practicioner as a CranioSacral therapist working for over 20 years between the USItaly Throughout she held a steadfast interest in brain function

In 2012 she became certified as a DreamBuilder coach at Mary Morrisayrsquos Life Mastery Institute in Los Angeles Not only incredibly rewarding but it was a life-changing experience Finally she had discovered a way to integrate her previous experiences as a

therapist with her drive to help others pursue more fulfilling lives

Cristiana found that by transforming her own limitations into new possibilities by becoming responsible for her own lifersquos choices she was literally opened to vast new horizons Today Cristiana is the only certified mental coach applying the DreamBuilder system in Italy Since starting her DreamBuilder business in 2013 she has helped countless people to transform their lives through the discovery of their dreams and the mission of their souls

Through her DreamBuilder work Cristiana is wholly committed to making her contribution toward creating a better world She firmly believes that for every human being that commits her or himself to change by doing it first and foremost for themselves many others will follow

Taking charge of our own wellbeing and learning to shift our consciousness into new higher states of being can deeply affect our lives and those around us as well as the environment and the politics of our countries ndash and the community as a whole

About Our SpeakerCristiana Durante

httpcristianadurantelifemasteryinstitutecomdreambuilderitaliagmailcom

Siamo un team di consulenti specializzati in strategie di sviluppoDa oltre 10 anni collaboriamo con aziende start up e professionisti di diversi settori a cui offriamo un supporto costante nella realizzazione di piani di marketing progetti di comunicazione e strategie per lrsquoacquisizione di nuovi clienti

Ci occupiamo del lancio di nuovi prodotti di campagne pubblicitarie di marketing e strategie di vendita con unrsquoattenzione particolare al canale Internet I nostri clienti ci vedono come un partner piugrave che come un fornitore di servizi questo approccio ci piace particolarmente percheacute sappiamo che alla fine porta a risultati concreti

wwwsabianlab i t

6

A goal is a dream with a deadlineNapoleon Hill

What else can I say about realizing your dreams For many of us that could be the dream job or creating the dream family or even the dream wedding or any countless ideas that spin in our head and down to our feet where we run it by a few peoplehellipandhellip So here are a few people that have inspired me to Dream Big - Dream Farther - and not take NO for an answer

For anyone following New Thought or Metaphysics or just plain vanilla Self-Improvement Dr Wayne Dyer is a household name He recently passed on to wider pastures but he has left an outstanding legacy of tomes to choose from as he grew in his spiritual quest From his first book Your Erroneous Zones to his movie The Shift and more in between one of my favorites is You will See it when you Believe it Ponder that for a whilehellip

ldquoVision without action is a dream Action without vision is a nightmarerdquo

Sodefineyourgoalssetaplanofactionandthenexecute

Vision + Action = Success

A goal without a plan is just a wish Antoine de Saint-Exupery French author (1900-1944)

Effort and courage are not enough without purpose and directionrdquo

JF Kennedy

Therersquos an app for everything so why not dream generators This is different from Dream Journalshellip You plug in you think about somethinghellip and then let

THE APP do its thinghellip Not sure how it works but heyhellip As for me Irsquoll stick to my app that makes beautiful windchimes that sing me to sleephellip

by Lisa R TucciArtampMedia CommunicationsQuantum Learning SuperCampItalywwwartemediacommcom

7

A Dream with a Deadline Turning strategy into actionBy Jacques Horovitz Anne-Valerie Ohlsson-Corbo

ldquoLetrsquos put a man on the moon in 10 yearsrdquo This was a dream with a deadline ― The deadline was met the dream came true and history was made Your vision may not be quite as groundbreaking as JFKrsquos but achieving it could still have a major impact on your business Formulating a brief and easy-to-grasp business vision can help inspire and focus people towards the same goals and objectives Having the vision is one thing you then need to make it happen A Dream with a Deadline will show you how to transform a well-articulated and inspiring vision into positive action and results This book will provide all business managers and leaders with a set of practical tools for turning their business dreams into reality Managers and leaders have your pen and paper at the ready by the time you have finished this book you will have a one-page visual representation and a three-page written summary specifiying your strategy and where you your team or your company are headed It also includes an all-revealing self-diagnosis exercise which will show you where you should concentrate your energy time and resources to make your vision happen Donrsquot just dream about what your business lsquocould be likersquo set a deadline and make it happen

Here it is the definitivebusinessbook

on putting your vision into action

And while wersquore on the subject of little girlshellip After all we started dreaming young Stop whatever yoursquore doing and go hear Malalarsquos passionate appeal for girlsrsquo education upon acceptance of her Nobel Peace Prize She discusses child brides and dreams of careers put asunder but itrsquos a real rabble-rousing speech

And finally here is the story of Olga a 60-year-old woman contemplating retirement who took what started out as a hiking trip in Nepal to providing education for thousands of kids and now frees girls from slavery by offering their villages pigs So girls can pursue their dreamshellip

Her book is just released Olgarsquos Promise One Womanrsquos Commitment to the Children of Nepal

So how to go from your dream to your vision let this joyous SlideShare show you how

Let us remember One book one pen one child and one teacher

can change the worldMalala Yousafzai

8

Termini Station The Terminal ndash where things naturally come to an end or if yoursquore a busy commuter or taking a trip it may be a launch pad for business or adventure as well But not

many Romans rushing through the station grabbing connections or milling about with friends and family for a quick coffee are aware of a place that is buzzing with activity even though a lot of people are seated And this place right above the train platforms on the third floor of the main building is littered with the telltale signs of a different kind of Launchpad a busy open-air space full of desks laptops and white boards which could double as the control room at NASA

It is here that dozens of students researchers and advisors start their workday ― in a real Dream Factory LUISS ENLABS PWA met Bianca Santillo Head of External Relations of LUISS ENLABS to find out more about this stimulating and engaging Startup factory that puts people and projects on the right track to success

In 2010 inspired by his experience in Silicon Valley Luigi Capello entrepreneur and business angel founded EnLabs with the mission of supporting Startups during their growth and development process But this marked just the start of the journey towards the creation of a real Startup accelerator LUISS ENLABS was officially founded in 2012 after a joint venture with LUISS University becoming fully operational in 2013

The driving force of ldquothe factoryrdquo consists in the organization of two 5-month Acceleration Programs each year During the Acceleration Program LUISS ENLABS helps the Startup go to market and reach explosive growth through financial investment and a balanced mix of management courses hands-on support and business insights provided by a network of advisors Selected Startups get a micro-seed funding from LVenture Group in exchange for 10 equity Startups are also asked to reserve a further 3 of equity for the pool of advisors ldquoSince 2013 we have received and evaluated over 1500 projects The number of applications grows geometrically each time we

announce a new Call for Applications For the last batch we received over 200 applications approximately a third of them coming from abroadrdquo explains Santillo

The selection process is highly selective and includes several stages In the end roughly 15 Startups get to the final stage in which they are invited to pitch their project to the team and the Board of Advisors of LUISS ENLABS The number of Startups that get selected to the Program varies from batch to batch but they are approximately four to six potential blockbuster companies

Over the past two years LUISS ENLABS has accelerated a total of 25 startups that roughly fit into four main categories crowdsourcing daily life food amp drink and for developers These can naturally be divided into more sub-categories ldquoSo far we have invested in a wide range of digital startups operating in several business fields As we keep monitoring the market in search for new opportunities we are now particularly interested in the Food and FinTech sectors FinTech - a line of business based on using software to provide financial services - is emerging as a new leading industry in the world of Startups and in 2014 investments in FinTech increased fourfold reaching a value of over 12 billion dollarsrdquo Santillo says

From Dream to Reality LUISS ENLABS Roman Startup Factory

by Hanna Suni

9

When asked about the most exciting or successful Startups in the history of LUISS ENLABS Santillo finds herself at a loss for words ldquoWe think that every single Startup we select amongst hundreds of candidates is truly exciting We sincerely believe in the potential of every idea we choose to invest in We put our hearts into all of them and itrsquos hard to set parameters to signify what lsquosuccessrsquo meansrdquo Santillo continues ldquoHosting so many teams of young entrepreneurs working in several different sectors you cannot really rely on mere financial results produced at the moment to make a judgment of what the outcome will be However if I had to mention three of my favorites right now Irsquod say CoContestGamepixand Tutoredrdquo To give you an idea of the innovation departing above Platform 24CoContest is a crowdsourcing platform dedicated to the world of interior design and is now opening its headquarters in Silicon Valley after having successfully participated at one of the most important acceleration programs in the world Gamepix is the worldrsquos first supplier of an all-in-one HTML5 video games publishing platform for developers and publishers It counts over 15000 titles and is receiving a lot of attention on the international scene Tutored is a portal that helps students find the tutor that best suits their needs for private lessons the team membersrsquo average age is 23 yet in under a year they have raised nearly one million euro in investments and theyrsquore already expanding abroad

Most of the Startuppers we see hunched over their laptops or huddled around a table to discuss ideas with their LUISS ENLABS colleagues appear to be young university students However the Dream Factory is not limited only to students In fact there is no age limit or any other kind of restriction to participate in the application process as long as every startup-team includes more than one person

Finally there is one important prerequisite fluent knowledge of English ldquoEven though not all of the activities that are carried out at LUISS ENLABS are in English most of the principal activities events and meetings are Therefore knowledge of English is essential and we check the English level of the startuppers from the very beginning of the selection process as the Application Form for the Acceleration Program has to be filled out in English in all its partsrdquo Santillo specifies

The resources available for the LUISS ENLABS Startuppers are truly magnificent and range from fully equipped facilities and non-tangible assets like business software to team-specific business advisors and numerous networking events not to mention all sorts of perks like technical services

So if you have a dream hidden in your desk drawer it is time to make it a reality The next innovation train pulling out of this station is October252015ApplicationDeadline Startup your engine to your destination Success

LuigiCapelloCEOofLVentureGroupandco-founderofLUISSENLABS

10

Isabella Cattan ndash The Mixer From Realworld to Dreamworld thru Business amp Pleasure

PWArsquos new Social director Isabella Cattan chose this position as a candidate for the Board yet we couldnrsquot have chosen a more competent woman to lead us through our social season As a mixer she rocks already successfully getting business people together to socialize and network She is a connoisseur of good food and wine and yoursquoll often find her around and about as she discovers great places to meet delicious food to taste and quality wine to sip

An ardent traveller Isabella loves to take photographs of the places she visits yet the most vivid memories of her travel experiences are linked to music ldquoMusic is the greatest collector or pipeline in the worldrdquo she says Thatrsquos why her Roman house is always a friendly hub of musician friends from

every part of the world And although she likes to travel the world every year like an appointment of the heart she returns to her ancient family estate in the Italian countryside When not travelling Isabella roams from real world to dream world when she mentally travels through literature Her passion for stories true or make-believe lingering between poetry and philosophy are important for the message they produce One of her preferred tomes is My name is Red by Turkish author Orhan Pamuk Set in Istanbul in the Ottoman Empire of 1591 it is a semi-historical murder mystery revolving around the murder of a master miniaturist Itrsquos also quite an exploration of philosophy of art (the tension between illustration in the European style against the traditional Eastern style) What impressed her

11

was the same story narrated by different people underlining the power of different points of view that change perspective with every individual

Isabellarsquos Lebanese grandfather was forced to leave the Lebanon during times of great peril One of the lessons learnt as a child from her grandfather after his studies for a diplomatic career in Italy is that ldquobeing different and conscious of that diversityrdquo evolves into a great sense of responsibility and reliability and was further shaped by her parentsrsquo teachings When Isabella was just a schoolgirl she was already singled out as a leader not a follower She dreamed of an initial career inside a multinational environment So equipped with a degree in Statistics amp Economics instead of accepting an offer in state owned ISTAT-Istituto Centrale di StatisticaCentral Institute for Statistics she chose a different challenge entering Ford a blue chip company in the private sector But it wasnrsquot until she arrived at Europcar that her professional experience gave her the chance to express her potential Both professionally and personally Isabella is convinced that usually corporate environments do not allow people to naturally express themselves and that ldquothe recipe for happiness doesnrsquot necessarily lie in the workplacerdquo

Isabella was introduced to PWA by a friend and long term member Sile OrsquoBroin She joined our association a few years back together with Caterina Flick PWArsquos present legal advisor As member of the Marisa Bellisario Foundation Isabella discovered

that PWA had a different nuance ldquoAn international environment demonstrating constancy in planning and concreteness of action From thought to action an open-minded climate where the choice was yours free to take an active role or simply participaterdquo

Our Collective Leadership gave her the opportunity to evaluate specifically certain aspects of the ldquogrouprdquo As she developed an unexpected interest in this new trend she found as she researched opinions on collective leadership for the PWA seminar ldquoIn the Driverrsquos Seat--Leadership challenges in tomorrowrsquos worldrdquo in collaboration with Rome Business School that the trio formed ad hoc Isabella Cattan Sonia Biondi and Simona Orlandi - affectionately nicknamed ldquothe three musketeersrdquo - was able to work in perfect harmony

Isabella is convinced that todayrsquos PWA fundamentally maintains its coherence of purpose facilitated relations and unusual in-depth conference topics When at table with Dacia Maraini in November 2013 during an event centred on violence against women Isabella was impressed by the authorrsquos modernity an iconic figure for contemporary women Happily married and mother of two boys she holds her family and friendships as prime valueshellip And while shersquos helping to bring innovation to PWA in the real world Irsquoll tell you a secret -- Isabella still has a dream unchanged from childhood To write a book

On the road with my camera (Egypt 1999)

The three musketeers at the Leadership Seminar (May 2015)

With family in Paris July 2015

byValerieBaxterPWA President

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 5: The People We Are October 2015

5

The dream builderThe Power of Vision - From victim to hero

Cristiana Durante has long been dedicated to lifelong learning along with the application of various disciplines and therapies applied throughout both her personal and professional

lives While pursuing her career she was always aware of the close connection between Body Mind and Spirit and her unbridled curiosity led her down a path where she is today

First graduating from Romersquos La Sapienza University with a liberal arts degree in the 1980s Cristiana worked as an editor for television and radio But by the 1990s she took up studying CranioSacral work and Emotional Release in the USA under Dr Upledger in an attempt to unveil the truth behind some personal problems she had been experiencing As a result she became a practicioner as a CranioSacral therapist working for over 20 years between the USItaly Throughout she held a steadfast interest in brain function

In 2012 she became certified as a DreamBuilder coach at Mary Morrisayrsquos Life Mastery Institute in Los Angeles Not only incredibly rewarding but it was a life-changing experience Finally she had discovered a way to integrate her previous experiences as a

therapist with her drive to help others pursue more fulfilling lives

Cristiana found that by transforming her own limitations into new possibilities by becoming responsible for her own lifersquos choices she was literally opened to vast new horizons Today Cristiana is the only certified mental coach applying the DreamBuilder system in Italy Since starting her DreamBuilder business in 2013 she has helped countless people to transform their lives through the discovery of their dreams and the mission of their souls

Through her DreamBuilder work Cristiana is wholly committed to making her contribution toward creating a better world She firmly believes that for every human being that commits her or himself to change by doing it first and foremost for themselves many others will follow

Taking charge of our own wellbeing and learning to shift our consciousness into new higher states of being can deeply affect our lives and those around us as well as the environment and the politics of our countries ndash and the community as a whole

About Our SpeakerCristiana Durante

httpcristianadurantelifemasteryinstitutecomdreambuilderitaliagmailcom

Siamo un team di consulenti specializzati in strategie di sviluppoDa oltre 10 anni collaboriamo con aziende start up e professionisti di diversi settori a cui offriamo un supporto costante nella realizzazione di piani di marketing progetti di comunicazione e strategie per lrsquoacquisizione di nuovi clienti

Ci occupiamo del lancio di nuovi prodotti di campagne pubblicitarie di marketing e strategie di vendita con unrsquoattenzione particolare al canale Internet I nostri clienti ci vedono come un partner piugrave che come un fornitore di servizi questo approccio ci piace particolarmente percheacute sappiamo che alla fine porta a risultati concreti

wwwsabianlab i t

6

A goal is a dream with a deadlineNapoleon Hill

What else can I say about realizing your dreams For many of us that could be the dream job or creating the dream family or even the dream wedding or any countless ideas that spin in our head and down to our feet where we run it by a few peoplehellipandhellip So here are a few people that have inspired me to Dream Big - Dream Farther - and not take NO for an answer

For anyone following New Thought or Metaphysics or just plain vanilla Self-Improvement Dr Wayne Dyer is a household name He recently passed on to wider pastures but he has left an outstanding legacy of tomes to choose from as he grew in his spiritual quest From his first book Your Erroneous Zones to his movie The Shift and more in between one of my favorites is You will See it when you Believe it Ponder that for a whilehellip

ldquoVision without action is a dream Action without vision is a nightmarerdquo

Sodefineyourgoalssetaplanofactionandthenexecute

Vision + Action = Success

A goal without a plan is just a wish Antoine de Saint-Exupery French author (1900-1944)

Effort and courage are not enough without purpose and directionrdquo

JF Kennedy

Therersquos an app for everything so why not dream generators This is different from Dream Journalshellip You plug in you think about somethinghellip and then let

THE APP do its thinghellip Not sure how it works but heyhellip As for me Irsquoll stick to my app that makes beautiful windchimes that sing me to sleephellip

by Lisa R TucciArtampMedia CommunicationsQuantum Learning SuperCampItalywwwartemediacommcom

7

A Dream with a Deadline Turning strategy into actionBy Jacques Horovitz Anne-Valerie Ohlsson-Corbo

ldquoLetrsquos put a man on the moon in 10 yearsrdquo This was a dream with a deadline ― The deadline was met the dream came true and history was made Your vision may not be quite as groundbreaking as JFKrsquos but achieving it could still have a major impact on your business Formulating a brief and easy-to-grasp business vision can help inspire and focus people towards the same goals and objectives Having the vision is one thing you then need to make it happen A Dream with a Deadline will show you how to transform a well-articulated and inspiring vision into positive action and results This book will provide all business managers and leaders with a set of practical tools for turning their business dreams into reality Managers and leaders have your pen and paper at the ready by the time you have finished this book you will have a one-page visual representation and a three-page written summary specifiying your strategy and where you your team or your company are headed It also includes an all-revealing self-diagnosis exercise which will show you where you should concentrate your energy time and resources to make your vision happen Donrsquot just dream about what your business lsquocould be likersquo set a deadline and make it happen

Here it is the definitivebusinessbook

on putting your vision into action

And while wersquore on the subject of little girlshellip After all we started dreaming young Stop whatever yoursquore doing and go hear Malalarsquos passionate appeal for girlsrsquo education upon acceptance of her Nobel Peace Prize She discusses child brides and dreams of careers put asunder but itrsquos a real rabble-rousing speech

And finally here is the story of Olga a 60-year-old woman contemplating retirement who took what started out as a hiking trip in Nepal to providing education for thousands of kids and now frees girls from slavery by offering their villages pigs So girls can pursue their dreamshellip

Her book is just released Olgarsquos Promise One Womanrsquos Commitment to the Children of Nepal

So how to go from your dream to your vision let this joyous SlideShare show you how

Let us remember One book one pen one child and one teacher

can change the worldMalala Yousafzai

8

Termini Station The Terminal ndash where things naturally come to an end or if yoursquore a busy commuter or taking a trip it may be a launch pad for business or adventure as well But not

many Romans rushing through the station grabbing connections or milling about with friends and family for a quick coffee are aware of a place that is buzzing with activity even though a lot of people are seated And this place right above the train platforms on the third floor of the main building is littered with the telltale signs of a different kind of Launchpad a busy open-air space full of desks laptops and white boards which could double as the control room at NASA

It is here that dozens of students researchers and advisors start their workday ― in a real Dream Factory LUISS ENLABS PWA met Bianca Santillo Head of External Relations of LUISS ENLABS to find out more about this stimulating and engaging Startup factory that puts people and projects on the right track to success

In 2010 inspired by his experience in Silicon Valley Luigi Capello entrepreneur and business angel founded EnLabs with the mission of supporting Startups during their growth and development process But this marked just the start of the journey towards the creation of a real Startup accelerator LUISS ENLABS was officially founded in 2012 after a joint venture with LUISS University becoming fully operational in 2013

The driving force of ldquothe factoryrdquo consists in the organization of two 5-month Acceleration Programs each year During the Acceleration Program LUISS ENLABS helps the Startup go to market and reach explosive growth through financial investment and a balanced mix of management courses hands-on support and business insights provided by a network of advisors Selected Startups get a micro-seed funding from LVenture Group in exchange for 10 equity Startups are also asked to reserve a further 3 of equity for the pool of advisors ldquoSince 2013 we have received and evaluated over 1500 projects The number of applications grows geometrically each time we

announce a new Call for Applications For the last batch we received over 200 applications approximately a third of them coming from abroadrdquo explains Santillo

The selection process is highly selective and includes several stages In the end roughly 15 Startups get to the final stage in which they are invited to pitch their project to the team and the Board of Advisors of LUISS ENLABS The number of Startups that get selected to the Program varies from batch to batch but they are approximately four to six potential blockbuster companies

Over the past two years LUISS ENLABS has accelerated a total of 25 startups that roughly fit into four main categories crowdsourcing daily life food amp drink and for developers These can naturally be divided into more sub-categories ldquoSo far we have invested in a wide range of digital startups operating in several business fields As we keep monitoring the market in search for new opportunities we are now particularly interested in the Food and FinTech sectors FinTech - a line of business based on using software to provide financial services - is emerging as a new leading industry in the world of Startups and in 2014 investments in FinTech increased fourfold reaching a value of over 12 billion dollarsrdquo Santillo says

From Dream to Reality LUISS ENLABS Roman Startup Factory

by Hanna Suni

9

When asked about the most exciting or successful Startups in the history of LUISS ENLABS Santillo finds herself at a loss for words ldquoWe think that every single Startup we select amongst hundreds of candidates is truly exciting We sincerely believe in the potential of every idea we choose to invest in We put our hearts into all of them and itrsquos hard to set parameters to signify what lsquosuccessrsquo meansrdquo Santillo continues ldquoHosting so many teams of young entrepreneurs working in several different sectors you cannot really rely on mere financial results produced at the moment to make a judgment of what the outcome will be However if I had to mention three of my favorites right now Irsquod say CoContestGamepixand Tutoredrdquo To give you an idea of the innovation departing above Platform 24CoContest is a crowdsourcing platform dedicated to the world of interior design and is now opening its headquarters in Silicon Valley after having successfully participated at one of the most important acceleration programs in the world Gamepix is the worldrsquos first supplier of an all-in-one HTML5 video games publishing platform for developers and publishers It counts over 15000 titles and is receiving a lot of attention on the international scene Tutored is a portal that helps students find the tutor that best suits their needs for private lessons the team membersrsquo average age is 23 yet in under a year they have raised nearly one million euro in investments and theyrsquore already expanding abroad

Most of the Startuppers we see hunched over their laptops or huddled around a table to discuss ideas with their LUISS ENLABS colleagues appear to be young university students However the Dream Factory is not limited only to students In fact there is no age limit or any other kind of restriction to participate in the application process as long as every startup-team includes more than one person

Finally there is one important prerequisite fluent knowledge of English ldquoEven though not all of the activities that are carried out at LUISS ENLABS are in English most of the principal activities events and meetings are Therefore knowledge of English is essential and we check the English level of the startuppers from the very beginning of the selection process as the Application Form for the Acceleration Program has to be filled out in English in all its partsrdquo Santillo specifies

The resources available for the LUISS ENLABS Startuppers are truly magnificent and range from fully equipped facilities and non-tangible assets like business software to team-specific business advisors and numerous networking events not to mention all sorts of perks like technical services

So if you have a dream hidden in your desk drawer it is time to make it a reality The next innovation train pulling out of this station is October252015ApplicationDeadline Startup your engine to your destination Success

LuigiCapelloCEOofLVentureGroupandco-founderofLUISSENLABS

10

Isabella Cattan ndash The Mixer From Realworld to Dreamworld thru Business amp Pleasure

PWArsquos new Social director Isabella Cattan chose this position as a candidate for the Board yet we couldnrsquot have chosen a more competent woman to lead us through our social season As a mixer she rocks already successfully getting business people together to socialize and network She is a connoisseur of good food and wine and yoursquoll often find her around and about as she discovers great places to meet delicious food to taste and quality wine to sip

An ardent traveller Isabella loves to take photographs of the places she visits yet the most vivid memories of her travel experiences are linked to music ldquoMusic is the greatest collector or pipeline in the worldrdquo she says Thatrsquos why her Roman house is always a friendly hub of musician friends from

every part of the world And although she likes to travel the world every year like an appointment of the heart she returns to her ancient family estate in the Italian countryside When not travelling Isabella roams from real world to dream world when she mentally travels through literature Her passion for stories true or make-believe lingering between poetry and philosophy are important for the message they produce One of her preferred tomes is My name is Red by Turkish author Orhan Pamuk Set in Istanbul in the Ottoman Empire of 1591 it is a semi-historical murder mystery revolving around the murder of a master miniaturist Itrsquos also quite an exploration of philosophy of art (the tension between illustration in the European style against the traditional Eastern style) What impressed her

11

was the same story narrated by different people underlining the power of different points of view that change perspective with every individual

Isabellarsquos Lebanese grandfather was forced to leave the Lebanon during times of great peril One of the lessons learnt as a child from her grandfather after his studies for a diplomatic career in Italy is that ldquobeing different and conscious of that diversityrdquo evolves into a great sense of responsibility and reliability and was further shaped by her parentsrsquo teachings When Isabella was just a schoolgirl she was already singled out as a leader not a follower She dreamed of an initial career inside a multinational environment So equipped with a degree in Statistics amp Economics instead of accepting an offer in state owned ISTAT-Istituto Centrale di StatisticaCentral Institute for Statistics she chose a different challenge entering Ford a blue chip company in the private sector But it wasnrsquot until she arrived at Europcar that her professional experience gave her the chance to express her potential Both professionally and personally Isabella is convinced that usually corporate environments do not allow people to naturally express themselves and that ldquothe recipe for happiness doesnrsquot necessarily lie in the workplacerdquo

Isabella was introduced to PWA by a friend and long term member Sile OrsquoBroin She joined our association a few years back together with Caterina Flick PWArsquos present legal advisor As member of the Marisa Bellisario Foundation Isabella discovered

that PWA had a different nuance ldquoAn international environment demonstrating constancy in planning and concreteness of action From thought to action an open-minded climate where the choice was yours free to take an active role or simply participaterdquo

Our Collective Leadership gave her the opportunity to evaluate specifically certain aspects of the ldquogrouprdquo As she developed an unexpected interest in this new trend she found as she researched opinions on collective leadership for the PWA seminar ldquoIn the Driverrsquos Seat--Leadership challenges in tomorrowrsquos worldrdquo in collaboration with Rome Business School that the trio formed ad hoc Isabella Cattan Sonia Biondi and Simona Orlandi - affectionately nicknamed ldquothe three musketeersrdquo - was able to work in perfect harmony

Isabella is convinced that todayrsquos PWA fundamentally maintains its coherence of purpose facilitated relations and unusual in-depth conference topics When at table with Dacia Maraini in November 2013 during an event centred on violence against women Isabella was impressed by the authorrsquos modernity an iconic figure for contemporary women Happily married and mother of two boys she holds her family and friendships as prime valueshellip And while shersquos helping to bring innovation to PWA in the real world Irsquoll tell you a secret -- Isabella still has a dream unchanged from childhood To write a book

On the road with my camera (Egypt 1999)

The three musketeers at the Leadership Seminar (May 2015)

With family in Paris July 2015

byValerieBaxterPWA President

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 6: The People We Are October 2015

6

A goal is a dream with a deadlineNapoleon Hill

What else can I say about realizing your dreams For many of us that could be the dream job or creating the dream family or even the dream wedding or any countless ideas that spin in our head and down to our feet where we run it by a few peoplehellipandhellip So here are a few people that have inspired me to Dream Big - Dream Farther - and not take NO for an answer

For anyone following New Thought or Metaphysics or just plain vanilla Self-Improvement Dr Wayne Dyer is a household name He recently passed on to wider pastures but he has left an outstanding legacy of tomes to choose from as he grew in his spiritual quest From his first book Your Erroneous Zones to his movie The Shift and more in between one of my favorites is You will See it when you Believe it Ponder that for a whilehellip

ldquoVision without action is a dream Action without vision is a nightmarerdquo

Sodefineyourgoalssetaplanofactionandthenexecute

Vision + Action = Success

A goal without a plan is just a wish Antoine de Saint-Exupery French author (1900-1944)

Effort and courage are not enough without purpose and directionrdquo

JF Kennedy

Therersquos an app for everything so why not dream generators This is different from Dream Journalshellip You plug in you think about somethinghellip and then let

THE APP do its thinghellip Not sure how it works but heyhellip As for me Irsquoll stick to my app that makes beautiful windchimes that sing me to sleephellip

by Lisa R TucciArtampMedia CommunicationsQuantum Learning SuperCampItalywwwartemediacommcom

7

A Dream with a Deadline Turning strategy into actionBy Jacques Horovitz Anne-Valerie Ohlsson-Corbo

ldquoLetrsquos put a man on the moon in 10 yearsrdquo This was a dream with a deadline ― The deadline was met the dream came true and history was made Your vision may not be quite as groundbreaking as JFKrsquos but achieving it could still have a major impact on your business Formulating a brief and easy-to-grasp business vision can help inspire and focus people towards the same goals and objectives Having the vision is one thing you then need to make it happen A Dream with a Deadline will show you how to transform a well-articulated and inspiring vision into positive action and results This book will provide all business managers and leaders with a set of practical tools for turning their business dreams into reality Managers and leaders have your pen and paper at the ready by the time you have finished this book you will have a one-page visual representation and a three-page written summary specifiying your strategy and where you your team or your company are headed It also includes an all-revealing self-diagnosis exercise which will show you where you should concentrate your energy time and resources to make your vision happen Donrsquot just dream about what your business lsquocould be likersquo set a deadline and make it happen

Here it is the definitivebusinessbook

on putting your vision into action

And while wersquore on the subject of little girlshellip After all we started dreaming young Stop whatever yoursquore doing and go hear Malalarsquos passionate appeal for girlsrsquo education upon acceptance of her Nobel Peace Prize She discusses child brides and dreams of careers put asunder but itrsquos a real rabble-rousing speech

And finally here is the story of Olga a 60-year-old woman contemplating retirement who took what started out as a hiking trip in Nepal to providing education for thousands of kids and now frees girls from slavery by offering their villages pigs So girls can pursue their dreamshellip

Her book is just released Olgarsquos Promise One Womanrsquos Commitment to the Children of Nepal

So how to go from your dream to your vision let this joyous SlideShare show you how

Let us remember One book one pen one child and one teacher

can change the worldMalala Yousafzai

8

Termini Station The Terminal ndash where things naturally come to an end or if yoursquore a busy commuter or taking a trip it may be a launch pad for business or adventure as well But not

many Romans rushing through the station grabbing connections or milling about with friends and family for a quick coffee are aware of a place that is buzzing with activity even though a lot of people are seated And this place right above the train platforms on the third floor of the main building is littered with the telltale signs of a different kind of Launchpad a busy open-air space full of desks laptops and white boards which could double as the control room at NASA

It is here that dozens of students researchers and advisors start their workday ― in a real Dream Factory LUISS ENLABS PWA met Bianca Santillo Head of External Relations of LUISS ENLABS to find out more about this stimulating and engaging Startup factory that puts people and projects on the right track to success

In 2010 inspired by his experience in Silicon Valley Luigi Capello entrepreneur and business angel founded EnLabs with the mission of supporting Startups during their growth and development process But this marked just the start of the journey towards the creation of a real Startup accelerator LUISS ENLABS was officially founded in 2012 after a joint venture with LUISS University becoming fully operational in 2013

The driving force of ldquothe factoryrdquo consists in the organization of two 5-month Acceleration Programs each year During the Acceleration Program LUISS ENLABS helps the Startup go to market and reach explosive growth through financial investment and a balanced mix of management courses hands-on support and business insights provided by a network of advisors Selected Startups get a micro-seed funding from LVenture Group in exchange for 10 equity Startups are also asked to reserve a further 3 of equity for the pool of advisors ldquoSince 2013 we have received and evaluated over 1500 projects The number of applications grows geometrically each time we

announce a new Call for Applications For the last batch we received over 200 applications approximately a third of them coming from abroadrdquo explains Santillo

The selection process is highly selective and includes several stages In the end roughly 15 Startups get to the final stage in which they are invited to pitch their project to the team and the Board of Advisors of LUISS ENLABS The number of Startups that get selected to the Program varies from batch to batch but they are approximately four to six potential blockbuster companies

Over the past two years LUISS ENLABS has accelerated a total of 25 startups that roughly fit into four main categories crowdsourcing daily life food amp drink and for developers These can naturally be divided into more sub-categories ldquoSo far we have invested in a wide range of digital startups operating in several business fields As we keep monitoring the market in search for new opportunities we are now particularly interested in the Food and FinTech sectors FinTech - a line of business based on using software to provide financial services - is emerging as a new leading industry in the world of Startups and in 2014 investments in FinTech increased fourfold reaching a value of over 12 billion dollarsrdquo Santillo says

From Dream to Reality LUISS ENLABS Roman Startup Factory

by Hanna Suni

9

When asked about the most exciting or successful Startups in the history of LUISS ENLABS Santillo finds herself at a loss for words ldquoWe think that every single Startup we select amongst hundreds of candidates is truly exciting We sincerely believe in the potential of every idea we choose to invest in We put our hearts into all of them and itrsquos hard to set parameters to signify what lsquosuccessrsquo meansrdquo Santillo continues ldquoHosting so many teams of young entrepreneurs working in several different sectors you cannot really rely on mere financial results produced at the moment to make a judgment of what the outcome will be However if I had to mention three of my favorites right now Irsquod say CoContestGamepixand Tutoredrdquo To give you an idea of the innovation departing above Platform 24CoContest is a crowdsourcing platform dedicated to the world of interior design and is now opening its headquarters in Silicon Valley after having successfully participated at one of the most important acceleration programs in the world Gamepix is the worldrsquos first supplier of an all-in-one HTML5 video games publishing platform for developers and publishers It counts over 15000 titles and is receiving a lot of attention on the international scene Tutored is a portal that helps students find the tutor that best suits their needs for private lessons the team membersrsquo average age is 23 yet in under a year they have raised nearly one million euro in investments and theyrsquore already expanding abroad

Most of the Startuppers we see hunched over their laptops or huddled around a table to discuss ideas with their LUISS ENLABS colleagues appear to be young university students However the Dream Factory is not limited only to students In fact there is no age limit or any other kind of restriction to participate in the application process as long as every startup-team includes more than one person

Finally there is one important prerequisite fluent knowledge of English ldquoEven though not all of the activities that are carried out at LUISS ENLABS are in English most of the principal activities events and meetings are Therefore knowledge of English is essential and we check the English level of the startuppers from the very beginning of the selection process as the Application Form for the Acceleration Program has to be filled out in English in all its partsrdquo Santillo specifies

The resources available for the LUISS ENLABS Startuppers are truly magnificent and range from fully equipped facilities and non-tangible assets like business software to team-specific business advisors and numerous networking events not to mention all sorts of perks like technical services

So if you have a dream hidden in your desk drawer it is time to make it a reality The next innovation train pulling out of this station is October252015ApplicationDeadline Startup your engine to your destination Success

LuigiCapelloCEOofLVentureGroupandco-founderofLUISSENLABS

10

Isabella Cattan ndash The Mixer From Realworld to Dreamworld thru Business amp Pleasure

PWArsquos new Social director Isabella Cattan chose this position as a candidate for the Board yet we couldnrsquot have chosen a more competent woman to lead us through our social season As a mixer she rocks already successfully getting business people together to socialize and network She is a connoisseur of good food and wine and yoursquoll often find her around and about as she discovers great places to meet delicious food to taste and quality wine to sip

An ardent traveller Isabella loves to take photographs of the places she visits yet the most vivid memories of her travel experiences are linked to music ldquoMusic is the greatest collector or pipeline in the worldrdquo she says Thatrsquos why her Roman house is always a friendly hub of musician friends from

every part of the world And although she likes to travel the world every year like an appointment of the heart she returns to her ancient family estate in the Italian countryside When not travelling Isabella roams from real world to dream world when she mentally travels through literature Her passion for stories true or make-believe lingering between poetry and philosophy are important for the message they produce One of her preferred tomes is My name is Red by Turkish author Orhan Pamuk Set in Istanbul in the Ottoman Empire of 1591 it is a semi-historical murder mystery revolving around the murder of a master miniaturist Itrsquos also quite an exploration of philosophy of art (the tension between illustration in the European style against the traditional Eastern style) What impressed her

11

was the same story narrated by different people underlining the power of different points of view that change perspective with every individual

Isabellarsquos Lebanese grandfather was forced to leave the Lebanon during times of great peril One of the lessons learnt as a child from her grandfather after his studies for a diplomatic career in Italy is that ldquobeing different and conscious of that diversityrdquo evolves into a great sense of responsibility and reliability and was further shaped by her parentsrsquo teachings When Isabella was just a schoolgirl she was already singled out as a leader not a follower She dreamed of an initial career inside a multinational environment So equipped with a degree in Statistics amp Economics instead of accepting an offer in state owned ISTAT-Istituto Centrale di StatisticaCentral Institute for Statistics she chose a different challenge entering Ford a blue chip company in the private sector But it wasnrsquot until she arrived at Europcar that her professional experience gave her the chance to express her potential Both professionally and personally Isabella is convinced that usually corporate environments do not allow people to naturally express themselves and that ldquothe recipe for happiness doesnrsquot necessarily lie in the workplacerdquo

Isabella was introduced to PWA by a friend and long term member Sile OrsquoBroin She joined our association a few years back together with Caterina Flick PWArsquos present legal advisor As member of the Marisa Bellisario Foundation Isabella discovered

that PWA had a different nuance ldquoAn international environment demonstrating constancy in planning and concreteness of action From thought to action an open-minded climate where the choice was yours free to take an active role or simply participaterdquo

Our Collective Leadership gave her the opportunity to evaluate specifically certain aspects of the ldquogrouprdquo As she developed an unexpected interest in this new trend she found as she researched opinions on collective leadership for the PWA seminar ldquoIn the Driverrsquos Seat--Leadership challenges in tomorrowrsquos worldrdquo in collaboration with Rome Business School that the trio formed ad hoc Isabella Cattan Sonia Biondi and Simona Orlandi - affectionately nicknamed ldquothe three musketeersrdquo - was able to work in perfect harmony

Isabella is convinced that todayrsquos PWA fundamentally maintains its coherence of purpose facilitated relations and unusual in-depth conference topics When at table with Dacia Maraini in November 2013 during an event centred on violence against women Isabella was impressed by the authorrsquos modernity an iconic figure for contemporary women Happily married and mother of two boys she holds her family and friendships as prime valueshellip And while shersquos helping to bring innovation to PWA in the real world Irsquoll tell you a secret -- Isabella still has a dream unchanged from childhood To write a book

On the road with my camera (Egypt 1999)

The three musketeers at the Leadership Seminar (May 2015)

With family in Paris July 2015

byValerieBaxterPWA President

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 7: The People We Are October 2015

7

A Dream with a Deadline Turning strategy into actionBy Jacques Horovitz Anne-Valerie Ohlsson-Corbo

ldquoLetrsquos put a man on the moon in 10 yearsrdquo This was a dream with a deadline ― The deadline was met the dream came true and history was made Your vision may not be quite as groundbreaking as JFKrsquos but achieving it could still have a major impact on your business Formulating a brief and easy-to-grasp business vision can help inspire and focus people towards the same goals and objectives Having the vision is one thing you then need to make it happen A Dream with a Deadline will show you how to transform a well-articulated and inspiring vision into positive action and results This book will provide all business managers and leaders with a set of practical tools for turning their business dreams into reality Managers and leaders have your pen and paper at the ready by the time you have finished this book you will have a one-page visual representation and a three-page written summary specifiying your strategy and where you your team or your company are headed It also includes an all-revealing self-diagnosis exercise which will show you where you should concentrate your energy time and resources to make your vision happen Donrsquot just dream about what your business lsquocould be likersquo set a deadline and make it happen

Here it is the definitivebusinessbook

on putting your vision into action

And while wersquore on the subject of little girlshellip After all we started dreaming young Stop whatever yoursquore doing and go hear Malalarsquos passionate appeal for girlsrsquo education upon acceptance of her Nobel Peace Prize She discusses child brides and dreams of careers put asunder but itrsquos a real rabble-rousing speech

And finally here is the story of Olga a 60-year-old woman contemplating retirement who took what started out as a hiking trip in Nepal to providing education for thousands of kids and now frees girls from slavery by offering their villages pigs So girls can pursue their dreamshellip

Her book is just released Olgarsquos Promise One Womanrsquos Commitment to the Children of Nepal

So how to go from your dream to your vision let this joyous SlideShare show you how

Let us remember One book one pen one child and one teacher

can change the worldMalala Yousafzai

8

Termini Station The Terminal ndash where things naturally come to an end or if yoursquore a busy commuter or taking a trip it may be a launch pad for business or adventure as well But not

many Romans rushing through the station grabbing connections or milling about with friends and family for a quick coffee are aware of a place that is buzzing with activity even though a lot of people are seated And this place right above the train platforms on the third floor of the main building is littered with the telltale signs of a different kind of Launchpad a busy open-air space full of desks laptops and white boards which could double as the control room at NASA

It is here that dozens of students researchers and advisors start their workday ― in a real Dream Factory LUISS ENLABS PWA met Bianca Santillo Head of External Relations of LUISS ENLABS to find out more about this stimulating and engaging Startup factory that puts people and projects on the right track to success

In 2010 inspired by his experience in Silicon Valley Luigi Capello entrepreneur and business angel founded EnLabs with the mission of supporting Startups during their growth and development process But this marked just the start of the journey towards the creation of a real Startup accelerator LUISS ENLABS was officially founded in 2012 after a joint venture with LUISS University becoming fully operational in 2013

The driving force of ldquothe factoryrdquo consists in the organization of two 5-month Acceleration Programs each year During the Acceleration Program LUISS ENLABS helps the Startup go to market and reach explosive growth through financial investment and a balanced mix of management courses hands-on support and business insights provided by a network of advisors Selected Startups get a micro-seed funding from LVenture Group in exchange for 10 equity Startups are also asked to reserve a further 3 of equity for the pool of advisors ldquoSince 2013 we have received and evaluated over 1500 projects The number of applications grows geometrically each time we

announce a new Call for Applications For the last batch we received over 200 applications approximately a third of them coming from abroadrdquo explains Santillo

The selection process is highly selective and includes several stages In the end roughly 15 Startups get to the final stage in which they are invited to pitch their project to the team and the Board of Advisors of LUISS ENLABS The number of Startups that get selected to the Program varies from batch to batch but they are approximately four to six potential blockbuster companies

Over the past two years LUISS ENLABS has accelerated a total of 25 startups that roughly fit into four main categories crowdsourcing daily life food amp drink and for developers These can naturally be divided into more sub-categories ldquoSo far we have invested in a wide range of digital startups operating in several business fields As we keep monitoring the market in search for new opportunities we are now particularly interested in the Food and FinTech sectors FinTech - a line of business based on using software to provide financial services - is emerging as a new leading industry in the world of Startups and in 2014 investments in FinTech increased fourfold reaching a value of over 12 billion dollarsrdquo Santillo says

From Dream to Reality LUISS ENLABS Roman Startup Factory

by Hanna Suni

9

When asked about the most exciting or successful Startups in the history of LUISS ENLABS Santillo finds herself at a loss for words ldquoWe think that every single Startup we select amongst hundreds of candidates is truly exciting We sincerely believe in the potential of every idea we choose to invest in We put our hearts into all of them and itrsquos hard to set parameters to signify what lsquosuccessrsquo meansrdquo Santillo continues ldquoHosting so many teams of young entrepreneurs working in several different sectors you cannot really rely on mere financial results produced at the moment to make a judgment of what the outcome will be However if I had to mention three of my favorites right now Irsquod say CoContestGamepixand Tutoredrdquo To give you an idea of the innovation departing above Platform 24CoContest is a crowdsourcing platform dedicated to the world of interior design and is now opening its headquarters in Silicon Valley after having successfully participated at one of the most important acceleration programs in the world Gamepix is the worldrsquos first supplier of an all-in-one HTML5 video games publishing platform for developers and publishers It counts over 15000 titles and is receiving a lot of attention on the international scene Tutored is a portal that helps students find the tutor that best suits their needs for private lessons the team membersrsquo average age is 23 yet in under a year they have raised nearly one million euro in investments and theyrsquore already expanding abroad

Most of the Startuppers we see hunched over their laptops or huddled around a table to discuss ideas with their LUISS ENLABS colleagues appear to be young university students However the Dream Factory is not limited only to students In fact there is no age limit or any other kind of restriction to participate in the application process as long as every startup-team includes more than one person

Finally there is one important prerequisite fluent knowledge of English ldquoEven though not all of the activities that are carried out at LUISS ENLABS are in English most of the principal activities events and meetings are Therefore knowledge of English is essential and we check the English level of the startuppers from the very beginning of the selection process as the Application Form for the Acceleration Program has to be filled out in English in all its partsrdquo Santillo specifies

The resources available for the LUISS ENLABS Startuppers are truly magnificent and range from fully equipped facilities and non-tangible assets like business software to team-specific business advisors and numerous networking events not to mention all sorts of perks like technical services

So if you have a dream hidden in your desk drawer it is time to make it a reality The next innovation train pulling out of this station is October252015ApplicationDeadline Startup your engine to your destination Success

LuigiCapelloCEOofLVentureGroupandco-founderofLUISSENLABS

10

Isabella Cattan ndash The Mixer From Realworld to Dreamworld thru Business amp Pleasure

PWArsquos new Social director Isabella Cattan chose this position as a candidate for the Board yet we couldnrsquot have chosen a more competent woman to lead us through our social season As a mixer she rocks already successfully getting business people together to socialize and network She is a connoisseur of good food and wine and yoursquoll often find her around and about as she discovers great places to meet delicious food to taste and quality wine to sip

An ardent traveller Isabella loves to take photographs of the places she visits yet the most vivid memories of her travel experiences are linked to music ldquoMusic is the greatest collector or pipeline in the worldrdquo she says Thatrsquos why her Roman house is always a friendly hub of musician friends from

every part of the world And although she likes to travel the world every year like an appointment of the heart she returns to her ancient family estate in the Italian countryside When not travelling Isabella roams from real world to dream world when she mentally travels through literature Her passion for stories true or make-believe lingering between poetry and philosophy are important for the message they produce One of her preferred tomes is My name is Red by Turkish author Orhan Pamuk Set in Istanbul in the Ottoman Empire of 1591 it is a semi-historical murder mystery revolving around the murder of a master miniaturist Itrsquos also quite an exploration of philosophy of art (the tension between illustration in the European style against the traditional Eastern style) What impressed her

11

was the same story narrated by different people underlining the power of different points of view that change perspective with every individual

Isabellarsquos Lebanese grandfather was forced to leave the Lebanon during times of great peril One of the lessons learnt as a child from her grandfather after his studies for a diplomatic career in Italy is that ldquobeing different and conscious of that diversityrdquo evolves into a great sense of responsibility and reliability and was further shaped by her parentsrsquo teachings When Isabella was just a schoolgirl she was already singled out as a leader not a follower She dreamed of an initial career inside a multinational environment So equipped with a degree in Statistics amp Economics instead of accepting an offer in state owned ISTAT-Istituto Centrale di StatisticaCentral Institute for Statistics she chose a different challenge entering Ford a blue chip company in the private sector But it wasnrsquot until she arrived at Europcar that her professional experience gave her the chance to express her potential Both professionally and personally Isabella is convinced that usually corporate environments do not allow people to naturally express themselves and that ldquothe recipe for happiness doesnrsquot necessarily lie in the workplacerdquo

Isabella was introduced to PWA by a friend and long term member Sile OrsquoBroin She joined our association a few years back together with Caterina Flick PWArsquos present legal advisor As member of the Marisa Bellisario Foundation Isabella discovered

that PWA had a different nuance ldquoAn international environment demonstrating constancy in planning and concreteness of action From thought to action an open-minded climate where the choice was yours free to take an active role or simply participaterdquo

Our Collective Leadership gave her the opportunity to evaluate specifically certain aspects of the ldquogrouprdquo As she developed an unexpected interest in this new trend she found as she researched opinions on collective leadership for the PWA seminar ldquoIn the Driverrsquos Seat--Leadership challenges in tomorrowrsquos worldrdquo in collaboration with Rome Business School that the trio formed ad hoc Isabella Cattan Sonia Biondi and Simona Orlandi - affectionately nicknamed ldquothe three musketeersrdquo - was able to work in perfect harmony

Isabella is convinced that todayrsquos PWA fundamentally maintains its coherence of purpose facilitated relations and unusual in-depth conference topics When at table with Dacia Maraini in November 2013 during an event centred on violence against women Isabella was impressed by the authorrsquos modernity an iconic figure for contemporary women Happily married and mother of two boys she holds her family and friendships as prime valueshellip And while shersquos helping to bring innovation to PWA in the real world Irsquoll tell you a secret -- Isabella still has a dream unchanged from childhood To write a book

On the road with my camera (Egypt 1999)

The three musketeers at the Leadership Seminar (May 2015)

With family in Paris July 2015

byValerieBaxterPWA President

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 8: The People We Are October 2015

8

Termini Station The Terminal ndash where things naturally come to an end or if yoursquore a busy commuter or taking a trip it may be a launch pad for business or adventure as well But not

many Romans rushing through the station grabbing connections or milling about with friends and family for a quick coffee are aware of a place that is buzzing with activity even though a lot of people are seated And this place right above the train platforms on the third floor of the main building is littered with the telltale signs of a different kind of Launchpad a busy open-air space full of desks laptops and white boards which could double as the control room at NASA

It is here that dozens of students researchers and advisors start their workday ― in a real Dream Factory LUISS ENLABS PWA met Bianca Santillo Head of External Relations of LUISS ENLABS to find out more about this stimulating and engaging Startup factory that puts people and projects on the right track to success

In 2010 inspired by his experience in Silicon Valley Luigi Capello entrepreneur and business angel founded EnLabs with the mission of supporting Startups during their growth and development process But this marked just the start of the journey towards the creation of a real Startup accelerator LUISS ENLABS was officially founded in 2012 after a joint venture with LUISS University becoming fully operational in 2013

The driving force of ldquothe factoryrdquo consists in the organization of two 5-month Acceleration Programs each year During the Acceleration Program LUISS ENLABS helps the Startup go to market and reach explosive growth through financial investment and a balanced mix of management courses hands-on support and business insights provided by a network of advisors Selected Startups get a micro-seed funding from LVenture Group in exchange for 10 equity Startups are also asked to reserve a further 3 of equity for the pool of advisors ldquoSince 2013 we have received and evaluated over 1500 projects The number of applications grows geometrically each time we

announce a new Call for Applications For the last batch we received over 200 applications approximately a third of them coming from abroadrdquo explains Santillo

The selection process is highly selective and includes several stages In the end roughly 15 Startups get to the final stage in which they are invited to pitch their project to the team and the Board of Advisors of LUISS ENLABS The number of Startups that get selected to the Program varies from batch to batch but they are approximately four to six potential blockbuster companies

Over the past two years LUISS ENLABS has accelerated a total of 25 startups that roughly fit into four main categories crowdsourcing daily life food amp drink and for developers These can naturally be divided into more sub-categories ldquoSo far we have invested in a wide range of digital startups operating in several business fields As we keep monitoring the market in search for new opportunities we are now particularly interested in the Food and FinTech sectors FinTech - a line of business based on using software to provide financial services - is emerging as a new leading industry in the world of Startups and in 2014 investments in FinTech increased fourfold reaching a value of over 12 billion dollarsrdquo Santillo says

From Dream to Reality LUISS ENLABS Roman Startup Factory

by Hanna Suni

9

When asked about the most exciting or successful Startups in the history of LUISS ENLABS Santillo finds herself at a loss for words ldquoWe think that every single Startup we select amongst hundreds of candidates is truly exciting We sincerely believe in the potential of every idea we choose to invest in We put our hearts into all of them and itrsquos hard to set parameters to signify what lsquosuccessrsquo meansrdquo Santillo continues ldquoHosting so many teams of young entrepreneurs working in several different sectors you cannot really rely on mere financial results produced at the moment to make a judgment of what the outcome will be However if I had to mention three of my favorites right now Irsquod say CoContestGamepixand Tutoredrdquo To give you an idea of the innovation departing above Platform 24CoContest is a crowdsourcing platform dedicated to the world of interior design and is now opening its headquarters in Silicon Valley after having successfully participated at one of the most important acceleration programs in the world Gamepix is the worldrsquos first supplier of an all-in-one HTML5 video games publishing platform for developers and publishers It counts over 15000 titles and is receiving a lot of attention on the international scene Tutored is a portal that helps students find the tutor that best suits their needs for private lessons the team membersrsquo average age is 23 yet in under a year they have raised nearly one million euro in investments and theyrsquore already expanding abroad

Most of the Startuppers we see hunched over their laptops or huddled around a table to discuss ideas with their LUISS ENLABS colleagues appear to be young university students However the Dream Factory is not limited only to students In fact there is no age limit or any other kind of restriction to participate in the application process as long as every startup-team includes more than one person

Finally there is one important prerequisite fluent knowledge of English ldquoEven though not all of the activities that are carried out at LUISS ENLABS are in English most of the principal activities events and meetings are Therefore knowledge of English is essential and we check the English level of the startuppers from the very beginning of the selection process as the Application Form for the Acceleration Program has to be filled out in English in all its partsrdquo Santillo specifies

The resources available for the LUISS ENLABS Startuppers are truly magnificent and range from fully equipped facilities and non-tangible assets like business software to team-specific business advisors and numerous networking events not to mention all sorts of perks like technical services

So if you have a dream hidden in your desk drawer it is time to make it a reality The next innovation train pulling out of this station is October252015ApplicationDeadline Startup your engine to your destination Success

LuigiCapelloCEOofLVentureGroupandco-founderofLUISSENLABS

10

Isabella Cattan ndash The Mixer From Realworld to Dreamworld thru Business amp Pleasure

PWArsquos new Social director Isabella Cattan chose this position as a candidate for the Board yet we couldnrsquot have chosen a more competent woman to lead us through our social season As a mixer she rocks already successfully getting business people together to socialize and network She is a connoisseur of good food and wine and yoursquoll often find her around and about as she discovers great places to meet delicious food to taste and quality wine to sip

An ardent traveller Isabella loves to take photographs of the places she visits yet the most vivid memories of her travel experiences are linked to music ldquoMusic is the greatest collector or pipeline in the worldrdquo she says Thatrsquos why her Roman house is always a friendly hub of musician friends from

every part of the world And although she likes to travel the world every year like an appointment of the heart she returns to her ancient family estate in the Italian countryside When not travelling Isabella roams from real world to dream world when she mentally travels through literature Her passion for stories true or make-believe lingering between poetry and philosophy are important for the message they produce One of her preferred tomes is My name is Red by Turkish author Orhan Pamuk Set in Istanbul in the Ottoman Empire of 1591 it is a semi-historical murder mystery revolving around the murder of a master miniaturist Itrsquos also quite an exploration of philosophy of art (the tension between illustration in the European style against the traditional Eastern style) What impressed her

11

was the same story narrated by different people underlining the power of different points of view that change perspective with every individual

Isabellarsquos Lebanese grandfather was forced to leave the Lebanon during times of great peril One of the lessons learnt as a child from her grandfather after his studies for a diplomatic career in Italy is that ldquobeing different and conscious of that diversityrdquo evolves into a great sense of responsibility and reliability and was further shaped by her parentsrsquo teachings When Isabella was just a schoolgirl she was already singled out as a leader not a follower She dreamed of an initial career inside a multinational environment So equipped with a degree in Statistics amp Economics instead of accepting an offer in state owned ISTAT-Istituto Centrale di StatisticaCentral Institute for Statistics she chose a different challenge entering Ford a blue chip company in the private sector But it wasnrsquot until she arrived at Europcar that her professional experience gave her the chance to express her potential Both professionally and personally Isabella is convinced that usually corporate environments do not allow people to naturally express themselves and that ldquothe recipe for happiness doesnrsquot necessarily lie in the workplacerdquo

Isabella was introduced to PWA by a friend and long term member Sile OrsquoBroin She joined our association a few years back together with Caterina Flick PWArsquos present legal advisor As member of the Marisa Bellisario Foundation Isabella discovered

that PWA had a different nuance ldquoAn international environment demonstrating constancy in planning and concreteness of action From thought to action an open-minded climate where the choice was yours free to take an active role or simply participaterdquo

Our Collective Leadership gave her the opportunity to evaluate specifically certain aspects of the ldquogrouprdquo As she developed an unexpected interest in this new trend she found as she researched opinions on collective leadership for the PWA seminar ldquoIn the Driverrsquos Seat--Leadership challenges in tomorrowrsquos worldrdquo in collaboration with Rome Business School that the trio formed ad hoc Isabella Cattan Sonia Biondi and Simona Orlandi - affectionately nicknamed ldquothe three musketeersrdquo - was able to work in perfect harmony

Isabella is convinced that todayrsquos PWA fundamentally maintains its coherence of purpose facilitated relations and unusual in-depth conference topics When at table with Dacia Maraini in November 2013 during an event centred on violence against women Isabella was impressed by the authorrsquos modernity an iconic figure for contemporary women Happily married and mother of two boys she holds her family and friendships as prime valueshellip And while shersquos helping to bring innovation to PWA in the real world Irsquoll tell you a secret -- Isabella still has a dream unchanged from childhood To write a book

On the road with my camera (Egypt 1999)

The three musketeers at the Leadership Seminar (May 2015)

With family in Paris July 2015

byValerieBaxterPWA President

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 9: The People We Are October 2015

9

When asked about the most exciting or successful Startups in the history of LUISS ENLABS Santillo finds herself at a loss for words ldquoWe think that every single Startup we select amongst hundreds of candidates is truly exciting We sincerely believe in the potential of every idea we choose to invest in We put our hearts into all of them and itrsquos hard to set parameters to signify what lsquosuccessrsquo meansrdquo Santillo continues ldquoHosting so many teams of young entrepreneurs working in several different sectors you cannot really rely on mere financial results produced at the moment to make a judgment of what the outcome will be However if I had to mention three of my favorites right now Irsquod say CoContestGamepixand Tutoredrdquo To give you an idea of the innovation departing above Platform 24CoContest is a crowdsourcing platform dedicated to the world of interior design and is now opening its headquarters in Silicon Valley after having successfully participated at one of the most important acceleration programs in the world Gamepix is the worldrsquos first supplier of an all-in-one HTML5 video games publishing platform for developers and publishers It counts over 15000 titles and is receiving a lot of attention on the international scene Tutored is a portal that helps students find the tutor that best suits their needs for private lessons the team membersrsquo average age is 23 yet in under a year they have raised nearly one million euro in investments and theyrsquore already expanding abroad

Most of the Startuppers we see hunched over their laptops or huddled around a table to discuss ideas with their LUISS ENLABS colleagues appear to be young university students However the Dream Factory is not limited only to students In fact there is no age limit or any other kind of restriction to participate in the application process as long as every startup-team includes more than one person

Finally there is one important prerequisite fluent knowledge of English ldquoEven though not all of the activities that are carried out at LUISS ENLABS are in English most of the principal activities events and meetings are Therefore knowledge of English is essential and we check the English level of the startuppers from the very beginning of the selection process as the Application Form for the Acceleration Program has to be filled out in English in all its partsrdquo Santillo specifies

The resources available for the LUISS ENLABS Startuppers are truly magnificent and range from fully equipped facilities and non-tangible assets like business software to team-specific business advisors and numerous networking events not to mention all sorts of perks like technical services

So if you have a dream hidden in your desk drawer it is time to make it a reality The next innovation train pulling out of this station is October252015ApplicationDeadline Startup your engine to your destination Success

LuigiCapelloCEOofLVentureGroupandco-founderofLUISSENLABS

10

Isabella Cattan ndash The Mixer From Realworld to Dreamworld thru Business amp Pleasure

PWArsquos new Social director Isabella Cattan chose this position as a candidate for the Board yet we couldnrsquot have chosen a more competent woman to lead us through our social season As a mixer she rocks already successfully getting business people together to socialize and network She is a connoisseur of good food and wine and yoursquoll often find her around and about as she discovers great places to meet delicious food to taste and quality wine to sip

An ardent traveller Isabella loves to take photographs of the places she visits yet the most vivid memories of her travel experiences are linked to music ldquoMusic is the greatest collector or pipeline in the worldrdquo she says Thatrsquos why her Roman house is always a friendly hub of musician friends from

every part of the world And although she likes to travel the world every year like an appointment of the heart she returns to her ancient family estate in the Italian countryside When not travelling Isabella roams from real world to dream world when she mentally travels through literature Her passion for stories true or make-believe lingering between poetry and philosophy are important for the message they produce One of her preferred tomes is My name is Red by Turkish author Orhan Pamuk Set in Istanbul in the Ottoman Empire of 1591 it is a semi-historical murder mystery revolving around the murder of a master miniaturist Itrsquos also quite an exploration of philosophy of art (the tension between illustration in the European style against the traditional Eastern style) What impressed her

11

was the same story narrated by different people underlining the power of different points of view that change perspective with every individual

Isabellarsquos Lebanese grandfather was forced to leave the Lebanon during times of great peril One of the lessons learnt as a child from her grandfather after his studies for a diplomatic career in Italy is that ldquobeing different and conscious of that diversityrdquo evolves into a great sense of responsibility and reliability and was further shaped by her parentsrsquo teachings When Isabella was just a schoolgirl she was already singled out as a leader not a follower She dreamed of an initial career inside a multinational environment So equipped with a degree in Statistics amp Economics instead of accepting an offer in state owned ISTAT-Istituto Centrale di StatisticaCentral Institute for Statistics she chose a different challenge entering Ford a blue chip company in the private sector But it wasnrsquot until she arrived at Europcar that her professional experience gave her the chance to express her potential Both professionally and personally Isabella is convinced that usually corporate environments do not allow people to naturally express themselves and that ldquothe recipe for happiness doesnrsquot necessarily lie in the workplacerdquo

Isabella was introduced to PWA by a friend and long term member Sile OrsquoBroin She joined our association a few years back together with Caterina Flick PWArsquos present legal advisor As member of the Marisa Bellisario Foundation Isabella discovered

that PWA had a different nuance ldquoAn international environment demonstrating constancy in planning and concreteness of action From thought to action an open-minded climate where the choice was yours free to take an active role or simply participaterdquo

Our Collective Leadership gave her the opportunity to evaluate specifically certain aspects of the ldquogrouprdquo As she developed an unexpected interest in this new trend she found as she researched opinions on collective leadership for the PWA seminar ldquoIn the Driverrsquos Seat--Leadership challenges in tomorrowrsquos worldrdquo in collaboration with Rome Business School that the trio formed ad hoc Isabella Cattan Sonia Biondi and Simona Orlandi - affectionately nicknamed ldquothe three musketeersrdquo - was able to work in perfect harmony

Isabella is convinced that todayrsquos PWA fundamentally maintains its coherence of purpose facilitated relations and unusual in-depth conference topics When at table with Dacia Maraini in November 2013 during an event centred on violence against women Isabella was impressed by the authorrsquos modernity an iconic figure for contemporary women Happily married and mother of two boys she holds her family and friendships as prime valueshellip And while shersquos helping to bring innovation to PWA in the real world Irsquoll tell you a secret -- Isabella still has a dream unchanged from childhood To write a book

On the road with my camera (Egypt 1999)

The three musketeers at the Leadership Seminar (May 2015)

With family in Paris July 2015

byValerieBaxterPWA President

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 10: The People We Are October 2015

10

Isabella Cattan ndash The Mixer From Realworld to Dreamworld thru Business amp Pleasure

PWArsquos new Social director Isabella Cattan chose this position as a candidate for the Board yet we couldnrsquot have chosen a more competent woman to lead us through our social season As a mixer she rocks already successfully getting business people together to socialize and network She is a connoisseur of good food and wine and yoursquoll often find her around and about as she discovers great places to meet delicious food to taste and quality wine to sip

An ardent traveller Isabella loves to take photographs of the places she visits yet the most vivid memories of her travel experiences are linked to music ldquoMusic is the greatest collector or pipeline in the worldrdquo she says Thatrsquos why her Roman house is always a friendly hub of musician friends from

every part of the world And although she likes to travel the world every year like an appointment of the heart she returns to her ancient family estate in the Italian countryside When not travelling Isabella roams from real world to dream world when she mentally travels through literature Her passion for stories true or make-believe lingering between poetry and philosophy are important for the message they produce One of her preferred tomes is My name is Red by Turkish author Orhan Pamuk Set in Istanbul in the Ottoman Empire of 1591 it is a semi-historical murder mystery revolving around the murder of a master miniaturist Itrsquos also quite an exploration of philosophy of art (the tension between illustration in the European style against the traditional Eastern style) What impressed her

11

was the same story narrated by different people underlining the power of different points of view that change perspective with every individual

Isabellarsquos Lebanese grandfather was forced to leave the Lebanon during times of great peril One of the lessons learnt as a child from her grandfather after his studies for a diplomatic career in Italy is that ldquobeing different and conscious of that diversityrdquo evolves into a great sense of responsibility and reliability and was further shaped by her parentsrsquo teachings When Isabella was just a schoolgirl she was already singled out as a leader not a follower She dreamed of an initial career inside a multinational environment So equipped with a degree in Statistics amp Economics instead of accepting an offer in state owned ISTAT-Istituto Centrale di StatisticaCentral Institute for Statistics she chose a different challenge entering Ford a blue chip company in the private sector But it wasnrsquot until she arrived at Europcar that her professional experience gave her the chance to express her potential Both professionally and personally Isabella is convinced that usually corporate environments do not allow people to naturally express themselves and that ldquothe recipe for happiness doesnrsquot necessarily lie in the workplacerdquo

Isabella was introduced to PWA by a friend and long term member Sile OrsquoBroin She joined our association a few years back together with Caterina Flick PWArsquos present legal advisor As member of the Marisa Bellisario Foundation Isabella discovered

that PWA had a different nuance ldquoAn international environment demonstrating constancy in planning and concreteness of action From thought to action an open-minded climate where the choice was yours free to take an active role or simply participaterdquo

Our Collective Leadership gave her the opportunity to evaluate specifically certain aspects of the ldquogrouprdquo As she developed an unexpected interest in this new trend she found as she researched opinions on collective leadership for the PWA seminar ldquoIn the Driverrsquos Seat--Leadership challenges in tomorrowrsquos worldrdquo in collaboration with Rome Business School that the trio formed ad hoc Isabella Cattan Sonia Biondi and Simona Orlandi - affectionately nicknamed ldquothe three musketeersrdquo - was able to work in perfect harmony

Isabella is convinced that todayrsquos PWA fundamentally maintains its coherence of purpose facilitated relations and unusual in-depth conference topics When at table with Dacia Maraini in November 2013 during an event centred on violence against women Isabella was impressed by the authorrsquos modernity an iconic figure for contemporary women Happily married and mother of two boys she holds her family and friendships as prime valueshellip And while shersquos helping to bring innovation to PWA in the real world Irsquoll tell you a secret -- Isabella still has a dream unchanged from childhood To write a book

On the road with my camera (Egypt 1999)

The three musketeers at the Leadership Seminar (May 2015)

With family in Paris July 2015

byValerieBaxterPWA President

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 11: The People We Are October 2015

11

was the same story narrated by different people underlining the power of different points of view that change perspective with every individual

Isabellarsquos Lebanese grandfather was forced to leave the Lebanon during times of great peril One of the lessons learnt as a child from her grandfather after his studies for a diplomatic career in Italy is that ldquobeing different and conscious of that diversityrdquo evolves into a great sense of responsibility and reliability and was further shaped by her parentsrsquo teachings When Isabella was just a schoolgirl she was already singled out as a leader not a follower She dreamed of an initial career inside a multinational environment So equipped with a degree in Statistics amp Economics instead of accepting an offer in state owned ISTAT-Istituto Centrale di StatisticaCentral Institute for Statistics she chose a different challenge entering Ford a blue chip company in the private sector But it wasnrsquot until she arrived at Europcar that her professional experience gave her the chance to express her potential Both professionally and personally Isabella is convinced that usually corporate environments do not allow people to naturally express themselves and that ldquothe recipe for happiness doesnrsquot necessarily lie in the workplacerdquo

Isabella was introduced to PWA by a friend and long term member Sile OrsquoBroin She joined our association a few years back together with Caterina Flick PWArsquos present legal advisor As member of the Marisa Bellisario Foundation Isabella discovered

that PWA had a different nuance ldquoAn international environment demonstrating constancy in planning and concreteness of action From thought to action an open-minded climate where the choice was yours free to take an active role or simply participaterdquo

Our Collective Leadership gave her the opportunity to evaluate specifically certain aspects of the ldquogrouprdquo As she developed an unexpected interest in this new trend she found as she researched opinions on collective leadership for the PWA seminar ldquoIn the Driverrsquos Seat--Leadership challenges in tomorrowrsquos worldrdquo in collaboration with Rome Business School that the trio formed ad hoc Isabella Cattan Sonia Biondi and Simona Orlandi - affectionately nicknamed ldquothe three musketeersrdquo - was able to work in perfect harmony

Isabella is convinced that todayrsquos PWA fundamentally maintains its coherence of purpose facilitated relations and unusual in-depth conference topics When at table with Dacia Maraini in November 2013 during an event centred on violence against women Isabella was impressed by the authorrsquos modernity an iconic figure for contemporary women Happily married and mother of two boys she holds her family and friendships as prime valueshellip And while shersquos helping to bring innovation to PWA in the real world Irsquoll tell you a secret -- Isabella still has a dream unchanged from childhood To write a book

On the road with my camera (Egypt 1999)

The three musketeers at the Leadership Seminar (May 2015)

With family in Paris July 2015

byValerieBaxterPWA President

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 12: The People We Are October 2015

12

The three ldquoBsrdquo - Belonging Believing BehavingThis is the second installment of the series on Collective Leadership ndash something we have implemented already to great success here at PWA and that we invite all of our members to take a part inhellipAfter all you get out of PWA what you put in

PWA now has a new mission

ldquoPWA is an International hub in the heart of Rome where ideas and values tradition and innovation diversity culture and professionalism meet and intersect On our journey into the future our travel companions are respect ethics and a sense of social responsibil ityrdquo

A SENSE OF BELONGINGhellipthru Building and Retaining your Trust

First and foremost our organization is only as strong as our members Each and every one of us whether one-time guests or long-standing members add something to PWA And whatever that something is itrsquos what has kept us going for nearly two decades despite the comings and goings of what is often a volatile city where expats and Italians alike change countries cities or family states So by its very nature volunteer organizations do not have the same shareholder obligations

as those in the private sector However as the distinction between non-profit and private sector organizations becomes blurred there are concerns that the ethical role of both sectors ndash is being undermined Non-profit organizations are increasingly expected to achieve targets and become more lsquobusiness l ikersquo similar to private sector enterprises

Looking at it from an ethical approach we expect to involve a range of stakeholders including

(a) Constituents on whose behalf the organization exists and operates ndash our own association members

(b) An Executive Board amp Team Members who conduct the organizationrsquos affairs

(c) Customers who receive the goods or services the organization produces (in our case our visitors and members who take part in our activities)

(d) Suppliers who provide the input materials for the organizationrsquos activities and

(e) A President who guarantees an organizationrsquos rights and privileges enforces its responsibil it ies and regulates its behaviors through policy and processes

The shareholders or stakeholders are the owners of the organization and the organization has a binding fiduciary duty

PWA - Our Value Proposition Passion amp Collective Leadership

by Valerie BaxterPWA President

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 13: The People We Are October 2015

13

to put their needs first to increase value for them In a simple private sector input-output model of an organization it converts the inputs of investors employees and suppliers into usable (sale-able) outputs which customers buy thereby returning some capital benefit to the firm By this model private sector organizations only address the needs and wishes of those four parties investors employees suppliers and customers However for voluntary associations we must first provide a platform based on Trust in the Organization And in order to build trust a non-profit stakeholder theory must first and foremost make the case that additional outputs are necessary

BELIEVING IN THE ORGANIZATIONhelliporhellipCreating Shared Value and Sharing our Values

Creating Shared Value (CSV) is a concept first introduced in a Harvard Business Review article Strategy amp Society The Link between Competitive Advantage and Corporate Social Responsibil ity and further expanded upon with a follow-up piece entitled Creating Shared Value Redefining Capitalism and the Role of the Corporation in SocietyTaking this concept even further ndash and applying it to collective leadership demonstrates the strong ties between business strategies and corporate social responsibil ity which is best i l lustrated by the example of GE

General Electricrsquos redirection of its business plan to an ldquoeco-maginationrdquo program in 2005 was a result of the societal and governmental push for reduction in electrical and fuel costs and in carbon emissions With the help of environmental consulting firm Green Order GE managed to modify its products making them more eco-friendly and energy saving Its sales reached $18 bil l ion in 2009 and were predicted to grow twice as fast as overall company revenues over the following five years The real numbers oscil lated around $15 bil l ion from 2010-2014 maintaining not only a steady performance despite the global economic crisis but also and above all demonstrating that social responsibil ity in reducing emissions to respect the environment was a sound business decision

The central premise behind creating shared value is that the competitiveness of an organization and the health of the communities around it are mutually dependent Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth

Closer to home PWA ldquothe People We Arerdquo concept within PWA takes the theory of Creating Shared Value and unites it with our member-centric identity by Sharing Our Values These combined with passion for what we do and why we do it form the collective

leadership building blocks upon which our strategy for growth is based

But these two blocks and a mission statement are not truly enough For collective leadership to work we need to balance two more important blocks upon them Conformity (eg with laws codes structures and roles) and Collective Performance To assure our continued strength we need to revise our statutes (from 2007) to reflect the changes in our culture and climate ndash making way for an ldquoAs Onerdquo association of many in pursuit of shared goals and objectives Moreover good governance on its own cannot make an organization successful It stands to reason therefore that we as an association must also perform collectively l ike a symphony orchestra As a conductor shares a performance piece with his players we must also have a shared vision revealing clarity and emotional intell igence (EI) without which collective performance is at risk and the long-term success of the association is in serious doubt If we as individuals are driven by engagement commitment and passion every effort towards collaborative behavior wil l be a plus for the group as a whole The sum will show itself far greater than the whole of its parts

CHANGING BEHAVIOURS

In conclusion CSV and sharing our values (culture) encourages each organization (both private and non-profit) to create economic and social value simultaneously by focusing on the social issues that each is uniquely capable of addressing

hellip and so with this in mind we can identify support and promulgate our collective vision

PWA is committed to building a strong network anticipating new trends believing in women and changing lives starting with our own

Together -- everyone can achieve more Because in PWA we differentiate ourselves by truly making connections that count we are able to stimulate greater response among members Our shared values enhance our capacity for inspiring and empowering each other Singly and collectively we will react both at home and at work in favor of equal opportunity regarding education decision making remuneration representation training and professional growth We will strive to show our best practices respect ethics diversity our integrity These are our performance strengths and ldquofair valuerdquo Together they form our ldquovalue propositionrdquo And together we come together in perfect harmony with ourselves our community our organizations our world

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 14: The People We Are October 2015

14

Doesnrsquot just

Tracy Roberts ― known to the Roman English-speaking community as ldquoMs Yellow Pagesrdquo ― founded and successfully led the company for almost 25 years as testiment to her own personal

passion and love for Italy From there still captivated by its vast and enchanting cultural heritage she decided to dive head first into the founding of LoveItaly - a startup looking to leave Italy better than when she found it and become its Vice President ldquoClosing Yellow Pages in 2013 was like watching my own baby die I had almost decided not to work anymore and was not motivated to think of new projects or startups for that matter Then one day Luigi Capello and I came up with the idea of an initiative of restoring and preserving Italian art and archeology through crowdfunding We talked to Richard Hodges archeologist and President of The American University of Rome and he immediately fell in love with the projectldquo says Roberts

LoveItaly is a non-profit association dedicated to the preservation promotion and appreciation of Italyrsquos unique cultural patrimony and first of its kind to support conservation projects throughout the country The association was founded by LVenture Group a holding company quoted on the Italian Stock Market that participates in digital startup businesses and an international group of coordinators professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy

ldquoOur objective is not only to reach the millions of visitors coming to Italy but also the countless number of people worldwide who are passionate about Italian history and culture We use a crowdfunding platform the most powerful and innovative tool available to better connect with local and international communities By implementing new forms of communications we can reach out and engage new audiencesrdquo Roberts says

In her office above Termini Station at LuissEnlab the innovation incubator of new projects and start ups Roberts talks about Loveitaly but also about Italian cultural heritage and new ways of supporting archaeological research and restoration On the contrary to Britain and the United States partnerships between public and private entities are not common in the Bel Paese nor is the use of private sponsorships The renovation of public monuments and resources was always seen as the duty of the state operating under the technical direction of the Soprintendenze territoriali and the Universities

Thankfully things are changing Starting in 2013 Diego della Valle managing director of Todrsquos has invested 25 million euro for the restoration of the Colosseum obtaining the exclusive use of the images of the monument for the next 15 years in return Fendi for Fountains sees the Fendi Group spend 218 million euro to refurbish the Trevi Fountain and the Complesso delle Quattro Fontane in

Rome The upcoming restoration of the Spanish Steps is supported by Bulgari investing 15 million euro to celebrate its 130th anniversary in the Eternal City

ldquoThese are all wonderful examples and together with the Art Bonus -law of 2014 proposed by Dario Franceschini the Minister of Cultural Heritage and Tourism they will certainly encourage private investmentrdquo Roberts says ldquoBut due to the bureaucracy it is still very difficult to manage and finance restoration projects in Italyrdquo

For its inauguration LoveItaly has kicked off two ambitious but manageable fundraising projects The restoration of the Cubiculum n3 of the Domus of theCentaur one of Pompeiirsquos finest and most important examples dating back to its Golden Age in the 2nd Century BCE The second project involving the National Institute for Conservation and Restoration which aims to bring back the splendor of the magnificent Age marble sarcophagus in Romersquos Corsini Gallery

ldquoItaly has more cultural and historical sights to offer to its citizens and visitors than any other country in the world These sights need to be wholly improved appreciated and taken care of the way they merit Our aim is to raise funds for restoration but more than anything to promote civic awareness and to allow people from all over the world to participate in its culture The global LoveItaly community will involve everyone local school children tourists Italians living abroad corporations and private donors not to mention the elderly who can also lend a handrdquo states Roberts ldquoTogether we can make a difference in preserving the beauty and magnificence of this extraordinary extraordinary cultural heritage that belongs to us allrdquo

CULTURAL C O R N E R

by Laura Rizzi amp Hanna Suni

To give your contribution and support Italian cultural heritage visit wwwloveitalyorg

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 15: The People We Are October 2015

15

Be open This was the advice I received from the PWA friends who had previously attended WINConference ndash Womenrsquos Preferred Global Leadership Forum

I couldnrsquot have asked for any better advice since in the months leading up to the event I felt overwhelmed and disconnected from my inner guidance that I generally tap into whenever I need to make a decision My inner voice had been silent for months and I needed a way to re-connect with it

So I went to WIN as this yearrsquos scholarship recipient graciously gifted to me from all of you at PWA totally open to whatever should come my way And what I needed to hear arrived immediately upon arrival through the words of the first keynote speaker Helga Hengge the first German woman to successfully climb Mount Everest In her presentation Helga shared her enthusiasm for the adventure for pushing physical and emotional boundaries for getting out of her comfort zone and for dealing with any challenge that might lie ahead She described the step-by-step ascent being the only woman with a team of men dealing with setbacks and discouragement but always trusting her inner strength She reminded me how important it is to focus on the journey to take a moment to turn back and look at what you have accomplished rather than always focusing on the destination that sometimes may appear unattainable thus increasing your discouragement The highlight of her presentation was finally reaching the summit the fulfillment of a lifersquos dream The moment when there is only the sky above And that sounded like another great reminder we often forget that the sky is the only limit we have

Throughout the conference each and every plenary session and workshop that I attended

and even during the coffee and lunch breaks I spoke with other amazing women from all over the world ndash and thru these seemingly simple conversations I kept on receiving food for thought or inspiration

This is the beauty of events like this they are opportunities where you always find what you need in that particular moment And this is the reason why everyone should invest in her personal and professional development re-connect with oneself and get whatever at that particular moment is necessary for onersquos growth

PWA offers its members many unique opportunities in the form of scholarships My advice to my PWA sisters they are opportunities are there for you Donrsquot let them pass unnoticed Take them and enjoy the journey

For a complete roster of speakers and the WINConference Agenda Click HereTo get a daily dose of inspiration from past WINConferences check out their YouTube Channel

by Paola Devescovi

Enjoying the WIN journeyTHE EXPERIENCE OF THE WIN SCHOLARSHIP WINNER

Paola Devescovi PWA Community Director won the PWA scholarship to participate at the yearly WIN Conference this year held in Rome on 30 Sept-2 Oct She tells The People We Are about her experience at the 18th edition of this empowering and enchanting forum for women and men from all over the world

PWA grants one scholarship each year to the international WIN Conference If you are interested in applying contact presidentpwaromeorg

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 16: The People We Are October 2015

16

October ConneXion Ottobrate Romanewith Marcus Eaton in concert

The Ottobrate Romane ConneXion regaled the PWA members and guests with a gorgeous sunset across the skyline of the Eternal City Together with the delicious Italian wines and the fresh tasty hors drsquooeuvres served at our exclusive venue Hotel Independent it was a feast of the senses including our earshellip

The absolute highlight of the evening was the clever and touching lyrics and melodious yet original tunes played by Marcus Eaton on his acoustic guitar Eaton Idaho songwriter and musician is in Italy to release his latest albumVersions Of The Truth with Italian label Route 61 The album consists of thirteen songs and two preludes that introduce the listener to a new space before particular songs David Crosby is singing on three tracks and also helped Eaton with the production

ldquoWithout a doubt this is the best recording I have ever done from every perspective My recording engineer and friend Kitch Membery and I worked diligently on this album to create something with incredible musicality and sonic integrity Recording this at home created a completely new connection to the songs and it was an absolute joy to dedicate all of the time needed to produce the music exactly the way I envisioned itrdquo Eaton explains

If you missed the ConneXion but would like to hear Marcus on another gig you are lucky for he will be back in Rome on October 29th at LrsquoAsino che Vola To find out more on Marcus tune intohttpwwwmarcuseatoncom

photos and storyby Hanna Suni

Social Director Isabella Cattan introducing the star of the evening Marcus

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 17: The People We Are October 2015

17

September conference BEWARE OF THE UNCONSCIOUS ROBOTCREATIVITY think through your Fingers

The word creativity usually leads us to think about art and design But true lsquocreative thinkingrsquo can be applied to virtually any discipline Creativity applied to everyday life helps us to discover new ways of carrying out routine tasks and to find innovative solutions to problems As Simona Orlandi certified business trainer life coach and founder of Sam_Insight_to_go explained to our members and guests creative activity also enhances our overall mood creativity makes us produce adrenalin endorphin and seratonin and therefore all those feel good feelings much like sports enthusiasts experience when theyrsquore in lsquothe Zonersquo Legoreg Serious Playreg method (LSP) is a great example of using creativity in everyday problem solving The method is based on simple facts bull Our brains are limited in how much information they can

consciously handle at one timebull With the help of all the neural connections located in our hands

- they are connect to 70 to 80 to our brain cells - we ldquoknowrdquo a lot more at any given moment than we think we know

In fact LSP activates the connection between our hands and brain cells helping us quickly develop innovative solutions to any problem

Luisa La Via Leadership Coach and expert trainer in Human Resource Development also provided her testimony to the effectiveness of the Legoreg Serious Playreg method (LSP) She has used the method with experienced business managers to allow them find creative solutions in problem solving According to La Via at first the rigid managers have difficulty with this new approach but in the end the problem solving sessions evolve smoothly and the experiences are positive for everyone concerned with long-lasting results

1

42 3

1 Simona Orlandi conference speaker2 Valerie Baxter PWA President3 Christine Sterpetti Programming Director4 Luisa La Via Leadership Coach

PWA members Michela Lazzegrave Monica Sorcetti and Barbara Lee trying out the Legoreg Serious Playreg method (LSP)

photos and storyby Hanna Suni

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 18: The People We Are October 2015

18

ampMembers guests and people throughout your network can read and browse through the People We Are online magazine on Issuu without creating an account All anyone needs to do is go on wwwissuucom search for The People We Are and enjoy

Issuu allows you to flip through their vast selection of online maga-zines with ease and pleasure You can zoom in and out to adjust the size of each page (red arrow on the left) and choose whether you wan to flip through one page or the whole spread (two pages) at a time (the red arrow on the right) To move up and down within a page use the hand tool by pressing it down until yoursquove found the spot to stop on

Getting the most out of

If yoursquod like to download the magazine and read it with Adobe Reader (as a PDF file) you can do so by clicking on the Share option and then choosing Download Share also allows you to share contects on Social Media

All the interactive links on any magazine show up within blue dot-ted frames and you can easily click on the link and your browser will open a new tab with the website in question You will find that our articles are filled with links to learn more about the people and projects that make up our Association

by Hanna Suni

But donrsquot have just a passive read ndash by all means it wouldnrsquot be online if it werenrsquot interactive too You can leave your comments by clicking on the blue clip-icons

You can also share or leave a comment on any page and spot of the magazine by using the Clipping-feature (the orange plus-sign at the upper right-hand corner of each page) Click on the plus-sign determine the image text area or page yoursquod like to sharecom-ment and start spreading the love

If you have any other questions or doubts regarding online reading I am happy to help Write to me at newsletterpwaromeorg

Enjoy

However if you want to benefit from the cool features of sharingclippingcommentingor downloading you need to create a personal account You can easily do this through your FacebookLinkedIn or Google+ -accounts without having to create and remember new login information Once you are logged in the world is at your fingertips

our monthly online magazine for women professionals

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 19: The People We Are October 2015

19

a TimeBank project inspired by our very own PWA Rome ThinkTank in collaboration with

Providing our members with a meaningful exchange of professional skills to empower others ourselves our community

WHAT IT IS - WHO ITrsquoS FOR - HOW IT WORKS

TIMEOUT is a way of giving and receiving services for mutual benefit within PWA with members of Federprofessional and in our community Any member can make available herhis competencies and skills to others One hour helping another earns one TimeBank Hour or Time Credit that can be used at a later date in a pay-it-forward policy The Time Credit can be spent by asking the services of any other member that you may require

Exchanges can take placeExchanges can be

This professional help exchange will prove to be a valuable and meaningful offer of professional services by members of different associations at your disposal

CORE VALUESASSET We are all assets We all have something to giveRESPECT Every human being matters and needs help to empower oneselfREDEFINING WORK Any professional profile needs to be honoured recorded and rewardedRECIPROCITY How we can help each other build the world we all live inSOCIAL NETWORKS We need to reweave communities of support strength and trust

Together with Federprofessional we are paving the way for the PILOT PROJECT (January-June 2016) Each TimeBank is a unique reflection of its members who they are the expectations they have for their community and what they choose to offer and receive Our skills and resources depend on you so come and Be a Part of It

Letrsquos take Time Out from our ldquomoney-drivenrdquo economy - to share our knowledge our skills and our power with others

For further info and application form please contact ThinkTank - Michela Lazzegrave and Alessandra Tacconelli

specialprojectspwaromeorg

1Many ndash a workshop with one speaker and a small group11 ndash one person helps another

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 20: The People We Are October 2015

20

Social Media has now become a staple of life in the 21st century Social and economic movements are ever-expanding thanks to

these networks Political candidates use them to campaign and comment on the dayrsquos events It has become one of the easiest channel for companies to build relationships with customers It is our daily source for information on our friends and colleagues

We use Facebook LinkedIn Twitter YouTube Instagram and other social networking platforms to converse with friends and colleagues and to share family photos videos and important moments in our lives Social Media experts Peter Ciobo and Peter Munro define it as ldquohellip A conversation over the (digital) backyard fence where your side of the fence is in Melbourne and your neighborrsquos is in Parisldquo

Conversation on Social Media is also an integral part of the People We Are mission and vision Our pages and groups are not only privileged channels to inform our members about our Associationrsquos activities but first and foremost they are a platform to talk about what matters to us and to share ideas values concerns celebrations

As in every dialogue to be real and effective it must be a two-way process This is why we invite you all to engage and share what is being published on our Facebook page and group our LinkedIn page and group and on Twitter But donrsquot stop there Share our info and your comments and thoughts with your own networks as well You show the world what yoursquore interested in what engages you and you invite ndash by your example ndash others into the conversation as well Simply tag other people and use hashtags to pull others into your sphere of influence

Letrsquos make our Social Media space a virtual coffee lounge open 24 hours a day Some of you may pop in for just a few minutes and just watch Others may converse for hours on end You can listen in on other peoplersquos conversations or drop in on a conversation you may find fascinating

If the conversation doesnrsquot hold your interest tell us that too Your opinion matters

With your participation we aim to make our Social Media space an endless source of information sharing and dialogue amongst professional women in Rome in Italy and even further afield

So letrsquos get socially active ndash we want your two centsrsquo worthhellipand more

Facebook page Facebook group

LinkedIn page LinkedIn group

Twitter If you have any questions on how best to use Social Media

send them to communitypwaromeorg Wersquoll be sure to discuss them in upcoming Letrsquos Get Social installments

Join the conversation on Social Medialetrsquos go ldquosocialrdquo

by Paola Devescovi

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 21: The People We Are October 2015

21

SCHOLARSHIP WINNERS 2015-16PWA would like to congratulate the winners of the five scholarships

Paola Devescovi - WINConference (Womenrsquos Preferred Global Leadership Forum) Scholarship

Michelle Bassanesi - The Performance Coach Scholarship - Foundation Coaching Competences

Monica Livan - The Performance Coach Scholarship - Foundation Coaching Competences

Nicole Giacomarra - Rome Business School Scholarship - Public Speaking

Anne Tasca - Rome Business School Scholarship - Tecniche di Negoziazione

For more information on scholarships contact Michelle Bassanesiat treasurerpwaromeorg

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 22: The People We Are October 2015

22

PWA is intent on expanding its network of business alliances in Rome Italy and even further afield Toward this end I am very pleased to share with you all a significant step forward in institutional

relations for PWA We have just formalized an agreement with Federprofessional ndash A Federation of High Profile Independent Professionals This is an ideal relationship based on a common vision and values In fact our shared mission is as follows1 The common aim of both organizations is to sustain

and add value to the professional culture of individual members and to be a primary point of reference for the personal and professional needs of members

2 With this aim in mind the objective of both associations is to increase the quality and quantity of service given to its members according to statute and purpose of each association also regarding aspects of information training and relations in the workplace

3 Both organizations share the goal of extending and coordinating their respectful spheres of relations within the institutional world with mass-media with other associations and users of professional services with professional representative organizations and in general with all leading national and international organizations of similar reference

4 Each association proposes a regular exchange of experience and welcomes the opportunity to integrate the diverse professions in order to further an exchange of knowledge and competences

How to integrate and collaborateEach party will endeavor to activate forms of permanent collaboration and consultation with the aim to further the afore-mentioned strategic and operational objectives To this end PWA and Federprofessional will identify and promote initiatives and activities that can be co-organized or coordinated between usPWA and Federprofessional will both circulate and add value to our various joint ventures via the usual communication channels In specific each is bound to

publicize this agreement and the individual initiatives organized in collaboration to members and guests via each associationrsquos own website printed or digital correspondence and press facilities It is important however that we maintain each associationrsquos separate identity and full independence

For PWA amp Federprofessional MembersWith this agreement members of each association have the right to avail themselves of productsservices predisposed by the association of which they are not members at the same conditions applied to members of the association offering such productsservices

For PWA Members This important agreement with Federprofessional will allow us to gain more visibility for PWA thru a greater online presence and newsletter readership and the promotion of our conferences to a wider audience For individual members we will widen our scope and sphere of influence and bring about new business opportunities for our members and much more bull expansion of our mentoring programbull meeting even more qualified professionals (women

and men)bull obtaining professional certification bull gain access to national and European projectsbull opportunity to participate in national cooperation

agreements stipulated by Federprofessionalbull And last but not least we shall be able to implement

a JV in our project ldquoTIMEOUTrdquo - professional Time Bank which will also includes the occasional use of an office and conference room in the Federmanager building in Via Ravenna 14 00161 ROME (Piazza Bologna)

This introduction is by courtesy of our PWA member amp Thinktank leader Michela Lazzegrave to whom we express heartfelt appreciation for this extraordinary opportunity Your comments are most welcome

ANNOUNCINGhellipOUR NEWEST ALLIANCE for PROFESSIONAL WOMEN

About FederprofessionalFEDERPROFESSIONAL is an association founded in 2001 on the initiative of a number of independent consultants former managers and corporate heads all working independently with the purpose of promoting supporting and safeguarding professionalism across various fields FEDERPROFESSIONAL is a point of reference for those who believe that work outside corporate employer-employee relationships can be regarded as a positive and profitable opportunity both for the professional and for organizations

FEDERPROFESSIONALrsquos mission is to give a ldquocommunity homerdquo to all entrepreneurs even those already organized in guilds regulated lists or otherwise like the ldquoatypicalrdquo or ldquoproject workersrdquo or similar autonomous workers who cannot refer to any entity able to aggregate them in order to provide necessary support and advice Furthermore FEDERPROFESSIONAL is open to all professionals without a point of reference regarding the safeguard of common interests assistance counsel and interpersonal communication in general

federprofessionalfedermanagercomwwwfederprofessionalcom

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 23: The People We Are October 2015

23

Corsi di Master in italiano per il 2016

offerti dal Centro di Alta Formazione e Avviamento alla

Carriera della John Cabot University

SCOPRI di PIU sullrsquoofferta dei Master 2016

1 - Management delle Piccole Imprese in Ambito Internazionale Brochure2 - Marketing delle Organizzazioni Pubbliche e Private e Strategia Digitale Brochure3 - Management Strategico delle Risorse Umane ed Organizzazione Aziendale Brochure4 - Business Finance Brochure

Approfitta del 10 di sconto sul costo dei Master per i membri di Professional Women Association e i loro familiari

ldquoCommunicating to Impress How to Set Up a Successful

Presentationrdquo

1-Day Workshop ProgramThis short course is aimed at those who want to gain a good basic understanding of how to create and deliver an effective presentationThe course starts off by providing the bases of communication strategy and an introduction to Public Speaking It explores the relationship between the communicator and the public the pros and cons of oral communication the different types of audiences the ground rules for effective oral communicationThe course then goes on to introducedifferent types of presentations informational persuasive etc A major emphasis will be placed on different ways of organizing a presentation and how each one is suited to a different audience and objectiveThe preparation of slides and visual aids will be examined and discussed at length The course then focuses on delivery techniques and how to effectively use your voice body eyes posture to gain maximum effect Finally the class will watch videos of famous speakers and will analyse the texts of landmark speeches to draw practical lessonsThe final part of the course is dedicated to a group project students will be divided into groups and will prepare and deliver a presentation to the rest of the classThe presentations will be video taped and students will receive feedback from all participantsand the instructor

Guest Speaker Micheacutele FavoriteDateFridayNovember202015Time 9 am ndash 5 pmFee 80 euro

NEWS FROM OUR PARTNERS JOHN CABOT UNIVERSITY

PWA and JCU have renewed their mutual agreement of sharing resources and promoting each otherrsquos activities reciprocally The agreement includes the right forone PWA member to audit a course each semester at JCU and fiveJCUmemberstoparticipateinallof PWArsquos events PWAers are also entitled to a 10 discount on executive education short courses and masters in Italian PWA experts have the possibility of teaching courses at JCU and JCU students of interning with PWA membersrsquo companies We encourage all PWA and JCU members to take advantage of this incredible agreement

AGREEMENT OF GREAT OPPORTUNITIES

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 24: The People We Are October 2015

24

November Eatalyan ConneXion Eataly Roma RepubblicaPiazza della Repubblica 41

Wed 4 November 1830-2100Cocktail will take place in ldquosalumi e formaggirdquo area onfloor -1Price 10 euro members and guests

Upcoming events

November Conference Overcoming Fear

by Julie MacKenzie

Wed 21 November 1930Hotel Aleph Via San Basilio 15 Rome

PWA in 2015-16ConneXions4 November2 December13 January3 February2 March6 April4 May8 June

Conferences6 November

20 January17 February

16 March20 April18 May

PWA conferences Hotel Aleph Rome

Via San Basilio 15 (Via Barberini)

Check out wwwpwaromeorg

Special Events16 December X-mas Party 8 March IWD15 June Summer Party

PWA ConneXions are held at different Roman venues - Stay tuned via direct emailsocial media and our website

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 25: The People We Are October 2015

25

2015-2016 PWA Board and Team membersPresident Valerie Baxter presidentpwaromeorgSecretary Edna Francis secretarypwaromeorgTreasurer Michelle Bassanesi treasurerpwaromeorgProgramming Sonia Biondi programmingpwaromeorgProgramming co-chair Christine Sterpetti programmingpwaromeorgMembership Olga Plyaskina membershippwaromeorg Corporate Member coordinator Maria Banks membershippwaromeorgAssociate Member coordinator Nicole Giacomarra membershippwaromeorgSocial Isabella Cattan socialpwaromeorgPR amp Sponsorship Christina Barbiero prsponsorshippwaromeorgPR amp Sponsorship co-chair Marta Schneider prsponsorshippwaromeorgNewsletter Hanna Suni newsletterpwaromeorgNewsletter editorial consultant Lisa R Tucci newsletterpwaromeorgWebmistress Rossana Scazzocchio webmistresspwaromeorg Community Director Paola Devescovi communitypwaromeorgMentoring Program Manager Maria Letizia Nesta mentoringpwaromeorgLuisa La Via MentorThink Tank Michela Lazzegrave specialprojectspwaromeorgThink Tank Alessandra Tacconelli specialprojectspwaromeorgSocial media communications assistant Giuseppina RizzoloMedia communications assistant Katia IngegneriLegal Advisor Caterina Flick

New Members WelcomeWe would like to welcome TracyRobertsFiona Stelfox and Charmaine Wilkerson who have recently joined our Association PWA is a place that grows with each member therefore we are looking forward to enjoying PWA together with you If yoursquod like to join visit our website and contact membershippwaromeorg

Membership news

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor

Page 26: The People We Are October 2015

Our partners and sponsors

Our patron

Progettiamo il TUO Successo con METODODalla strategia alla pubblicazione

dallrsquoanalisi allo sviluppowwwsabianlabit

Conference sponsor