the patch, nov. 2013: less privacy, more ads, and battle for the teenagers on social media
TRANSCRIPT
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The PatchSocial media new features updates for marketers
November 2013
• Create ads on Facebook based on objectives• Twitter becoming a remote control for TV
• Pinterest 2nd traffic referral source after Facebook• Ads on Instagram are rolling out
• Google+ launches features for live video-chats
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FacebookAd creation easier with objective-based interface
Facebook makes advertising easier with objective-based interface :
• Last summer, Facebook committed to reduce ad formats from 26 to 13
• Now, anyone can understand better ads with objectives ranging from traffic generation to app installs or event responses on Facebook
• Simplification also hits Facebook Insights with new looks and breakdown of "People Talking About This" by sub-actions (Like, Share, comment, visit, etc)
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FacebookRe-engage Facebook users after they have downloaded your app
Facebook strengthen its ad offer for apps on mobile to re-engage existing users
• Facebook "Mobile app install ad" have had great conversion rate since inception (about 25%)
• A new ad format allows app publishers to target their users on Facebook to re-engage them
• Possible call-to-actions in new mobile app ad includes "Use App", "Book Now", "Play Game"
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FacebookEasier Insights as an admin of a Facebook Page
Facebook rolls out Page Insights with simpler metrics
• "People Talking About This" now clearly split into separate elements (Likes, Mentions, Check-ins...)
• Each post has now a scorecard agregating positive and negative interactions (Hide post, Spam...)
• Insights now allow you to see who you've reach but also who you've engaged
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FacebookOn Facebook, you cannot hide anymore (privacy)
Facebook removes opt-out of name search ability, you cannot hide anymore
• More generally, do check out regularly your privacy settings, as they change often
• You can easily find back all posts & pictures you were tagged in
• Again, reputation matters as “your name” on Google will now lead to your Facebook profile
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TwitterBefore its IPO, Twitter rolls out media & ad features
Twitter is going public this month, which doesn’t prevent more new features:
• Twitter all the more media-friendly with @EvenParrot experiment to bring custom breaking news to users by DM
• Twitter is now your remote control for TV: a "see it" button will show on messages from @NBCUniversal this month #socialTV
• Ads for apps and websites to be available on Twitter, will target users based on tweets and following
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FoursquareReal-time recommendations on the go with Foursquare
Foursquare now pushes real-time recommendations to iPhone users:
• If you come to a new city, recommendations for spots to visit, stay, eat will pop-up
• If you enter a restaurant, best tips will be shown
• If friends are around you, you will be notified too
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PinterestPinterest 2nd to Facebook for website traffic referral
Don’t forget Pinterest! They’re now 2nd to Facebook to generate visits on your website.
• Pinterest also raised $225 millions dollars for international expansion
• If you are working in e-commerce, luxury, this is a sure hit for community management and lead generation
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YoutubeFree audio tracks for content creators on Youtube
Youtube launches free audio library with royalty free tracks, to help creative make better videos:
• Following a trend set up by Facebook who offered a few months ago Shutterstock pictures for ad creators
• Tracks downloadable as mp3, can be searched by mood/genre
• Artists can upload their own tracks to enrich the library
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InstagramAdvertising on Instagram rolls out
Instagram is rolling out its advertising service as expected:
• An ad on Instagram will be the same type of picture, with a "Sponsored" label above
• Advertising on Instagram is starting in the United States, with partner brands such as Adidas, Burberry, General Electric
• A metrics & analytics tool within Instagram should be available too for brands to assess their ROI
• Instagram has 150M active users, could generate $250M per year in ad revenues
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InstagramInstagram’s founder: discovery and news for near-future
Instagram founder Kevin Systrom anticipates how the platform could evolve in an interview
• Exploration and discovery is the main focus. Filters should be more subtle in future
• Instagram is a very compact way of transmitting info: think how your news must be a picture (and possible text overlay)
• "In 5 years, I want to read my morning news on Instagram", we're sure you can do it faster :)
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Google+#Hashtags searchable on Google, favors Google+ (again)
Google adds #hashtags to Google Search. We are at Agence Tesla strong believers of the "hashtagization" of the web:
• #hastags will give results from Google+, Twitter, Tumblr
• #hastags are a good way to find a topic around which users discuss, rather than only a content
• And, of course, you’re at Google, so Google+ results are highly put forward on the right column
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Google+Live video-chat with Q&A available on Google+ Hangout
Google offers a Live Q&A feature for Hangouts on Air. Translation: you can now organize live video-chats and have anyone ask questions in the comment section
• Community Managers can organize video-chats between celebrities/brand C-level and users
• Can be used for Crisis Management, to have a direct interaction on a platform you own
• Don't forget: as a part of Google+, video-chats like these have a powerful SEO boost
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Thanks!
Agence Tesla, a social media agency in Singapore and [email protected]
Follow us on Twitter @agencetesla or www.agencetesla.asia
Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve performance or update a program. We want to “patch” marketers with the latest curated
social media new features.