the past, present & future of linkbait - distilled searchlove london october 2011
DESCRIPTION
A trip down memory lane - linkbait that's worked in the past, plus a look at what's happening right now and some theories about what SEO linkbait campaigns might look like in the future.TRANSCRIPT
Hannah Smith@hannah_bo_banna
The Past, Present & Future of Linkbait
1997...
30,000 links
from 1500 domains
2000...
1,200,000 links
from 2800 domains
2006...
4,000 links
from 900 domains
2007...
1200 links
from 334 domains
2008...
30,000 links
from 840 domains
2009...
9,000 links
from 1200 domains
But getting links to a commercial
site is
harder#sadtrombone
2000...
79,000 links
from 2565 domains
2005...
8,000 links
from 3,000 domains
2006-2008...
45,000 links
from 832 domains
2008...
203 links
from 123 domains
Guess he’s an Xbox and I’m more
Atari but the way you play your game ain’t fair...
beerpockets
250 links
148 links
from 72 domains
iPhone users have More Sex Finally, statistical proof that iPhone users
aren’t just getting f*cked by Apple
859 links
from 424 domains
tl;dr
low budget? written content can get you great links
what is distilled doing right now?
the future
is already here — it's just not very evenly distributed...
William Gibson
SEO <3Social Media,
PR & Marketing
invest in the
platform
472 millionsmartphones will be shipped in 2011
70% of smartphone users regularly
browse the internet & use online apps
67% plan to buy a
tablet in the next 12 months
Your best won’t cut it... do it better...
dowhat?
start (small is fine – get buy in)
build relationships
mitigate against failure
invest in the
platform
the time isnow
Hannah SmithSEO Consultant – [email protected]://twitter.com/#!/hannah_bo_banna