the passive income playbook - issue one
TRANSCRIPT
I SS U E O
N E
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
CASE STUDIES OF UK PHOTOGRAPHERS MAKING MONEY THROUGH PASSIVE INCOME.
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
WHAT IS THE PASSIVE INCOME PLAYBOOK?The Passive Income Playbook (Issue ONE) is a collection of Case Studies of UK Photographers making money through Passive Income.
As you read through this playbook, you’ll see a reoccurring theme. These photographers are highly driven (it takes some serious effort to create passive income), and willing to think outside the box.
You’ll notice the different ways that they’ve looked to make additional income, and how they’ve used their skills in other industries (sometimes related, sometimes not) to create diverse streams of income.
They all had to start somewhere… you’ll see that some of them really have a handle on all the possible ways they could be using their photography to make extra money, and then there are a couple that have made a start but have definite room for improvement.
The main thing I hope you see is that it’s not impossible to create passive income doing something you love.
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.1 – BRETT HARKNESS Brett Harkness is a Wedding & fashion photographer from the North East of the UK,
but now based in London.His style is very recognizable and he is highly sought after in both the wedding market and the commercial and fashion industry.He has a strong presence on Facebook, Twitter and Instagram.
Main Business
Wedding & Commercial Photography
Passive Income
DVD - Light up your wedding
DVD - Real weddingDVD - Creative Flash
PDF – Styling pro-photo shoots
Postcards – Limited edition Travel Postcards
Other Income
Workshops (his Speedlight course
continues to sell out after many years of doing it).
Fashion photography courses, Kids courses and
many other genres.1-1 Training sessions
www.brettharkness.com
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.2 – CHARLIE KINGSLAND-BARROW Originally a photographer based in the South of England, Charlie now runs a fee based program for female creatives.
Having been a member of the program, I’ve seen its growth from just a handful of members to now over 8,000 fee-paying members in less than 2 years.
It includes Training, videos, audio and a private Facebook group.
Main Business
Shining Lights – Membership Program
Master class – Membership Program
Passive Income
Books – Business & Film Photography booksStoryteller – Online Training Program
Other Income
Coaching/Mentoring
femalecreativesassociation.com
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.3 - ASPIRE PHOTOGRAPHY TRAININGAspire Photography Training was the brainchild of Annabel Williams ( the lifestyle photographer who is the reason I started lifestyle photography) and Catherine Connor a business expert.
Annabel stepped away from the business a few years ago to go back to photography, while Catherine has taken the business from strength to strength.
Main Business
Lifestyle Photography & Business Training based in
Cumbria (and now running courses in
Passive Income
Online Courses
Other Income
I believe she also co-owns (with her husband) an award winning Artisan
Bakery too.Public Speaking
Training Holidays
www.aspirephotographytraining.co.uk
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.4 - MELISSA LOVEMellissa is a graphic designer (and amateur photographer) who works with some world renowned Photographers (including Zach & Jody in the US), creating blogs, websites and branding
Main Business
Web Design & Branding
Passive Income
Ready-made blog templates
Ready-made add-ons for blogs
Other Income
1-1 Training workshops
www.melissalove.co.uk
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.5 – SARAH GARDENERSarah’s specialises in beautiful images of flowers and plants have led to her creating books and Photoshop Actions. She has a wonderful blog that she keeps up to date with her photos and shows off her Photoshop actions.
Main Business
Flower/plant Photographer
Passive Income
BooksPhotoshop Actions
Other Income
Training
www.sarahgardner.com
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.6 – CAT HEPPLECat is a wedding photographer based in Yorkshire – with a high fashion and editorial feel to her images. A former presenter on the BBC, she also has a blog where she gives advice on speaking in public and in front of a video camera.
Main Business
Wedding Photographer
Passive Income
Book on Natural PosingOnline audio Training
Other Income
1-1 TrainingWorkshops
Public Speaking
www.CatHepplephotography.comwww.lightofathousandstars.com
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.7 – LISA DEVLINLisa is a wedding photographer based in Brighton who also runs the Photography Farm (training school for photographers) and creates Photoshop actions for photographers
Main Business
Wedding Photographer
Passive Income
Online training via Photography FarmPhotoshop Actions
Other Income
Photography Farm – a school for wedding
photographersWorkshops
http://devlinphotos.co.ukhttp://www.photographyfarm.co.uk/
http://www.devlinsactions.co.uk
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.8 – JONNY DRAPERJonny is a Manchester wedding photographer specialising in contemporary style reportage wedding photography in Manchester, Cheshire, Lancashire.I’ve included Jonny in this list because he also has Photography Associates. Photographers who work under his brand, and presumably will pay a % of their profit to do so.
Main Business
Wedding Photographer
Passive Income
Photography Associates – photographers who work
under his brand
Other Income
TrainingWorkshops
Bridal Boutique (owned with his wife)
http://www.jonnydraper.co.ukhttp://lovebridalboutique.co.uk/index.html
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.9 – DAMIEN LOVEGROVEDamien started his career as a cameraman at the BBC and went on to become a successful photographer, whilst also creating stock photography. He is one of the top photography trainers in the UK and has only recently retired from shooting weddings.
Main Business
Photographic HolidaysWorkshops
1to1 training
Passive Income
Training Video’s - DVDBooksPDF’s
Online trainingStock Photography
Other Income
Product Sales – Lighting equipment
www.lovegrovephotography.com
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.10 – VICKY KNIGHTSVicky is a family & kids lifestyle photographer based in Surrey in the UK; she also runs workshops and training for photographers and parents
Main Business
Family Lifestyle Photography
Passive Income
Online training for parents
Other Income
Business Retreats for Photographers – Delight
Retreats1-1 Mentoring
Workshops
http://vickiknights.co.ukhttp://www.photographyforbusyparents.com
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.11 – SUE WESTWOOD RUTLEDGE I am led to believe that Sue was originally a general photographer but her love of Horses led to the creation of The Horse Photographer brand where not only does she take stunning images of horses (with or without their riders) but now also offers franchises
Main Business
Horse & Dog Photography
Passive Income
Franchises – Initial payment plus ongoing
commissionFine Art Prints – Horses
Other Income
Training
http://www.horsephotographeruk.co.uk
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.12 – KATE HOPEWELL-SMITH Kate is a wedding and Portrait photographer based in the south of the UK. Though she doesn’t appear to create any passive income, it is interesting to see the other things that she gets involved with.
Main Business
Wedding & Family Photography
Passive Income
Not known
Other Income
Training1to1 training
MentoringBranding
Nikon Ambassador UKMagazine Writer
http://www.katehopewellsmith.com
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.13 – ROSIE PARSONSOriginally Rosie was a wedding and portrait photographer, however she’s currently looking to offering online training. She also at one time ran the blog www.thephotographyparlour.co.uk which was very popular.
Main Business
Photography training
Passive Income Online Photography Training
Other Income
Not Known
http://rosieparsons.com
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
NO.13 – NICOLA TAYLORNicola Taylor is an interesting one. She takes fine art self-portraits and gives them as an almost magical feel and then sells them as prints (and other products). She’s also just launched another business selling business workbooks.
Main Business
Self Portraits - Prints & merchandise
Passive Income
Self-portraits – Prints & Merchandise
Creative Photography online Course
Business WorkbookPrints – Etsy
Other Income
Not Known
http://www.nicolataylorphotographer.co.uk
OTHER INTERESTING PEOPLEThere are photographers doing all sorts of different things for extra income, but some have used what they know of the industry to improve it.
Stewart Randall Stewart was originally a very respected wedding photographer based in Yorkshire (UK). A few years ago he started the Wedding Album company Folio Albums, which has become one of the best-loved Wedding Album manufacturers in the UK. He spotted a gap that needed filling!
www.folioalbums.co.uk
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
THE BEST O
F THE REST
H O W TH E Y ’ R
E DO I N
G I T I N
TH E U
S A
JASMINE STARIf you haven't heard of Jasmine Star, quite frankly I’m not sure you’re a wedding photographer…
Jasmine was one of the first wedding photographers I followed and has become pretty famous within the wedding industry, appearing in countless magazines, on CreativeLive, in her own videos, running workshops, creating magazines and public speaking.
Main Business
Wedding Photography
Passive Income
EBook’sMagazines
Templates for photographers
Print BooksOnline Training
BloggingVideos
Other Income
Public SpeakingTraining on CreativeLive
www.jasminestar.comwww.jasminestarphotography.com
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
SUE BRYCEHere's another unbelievably successful photographer (Australian), who took her knowledge of how to make women look great in photographs and taught it to everyone.
Since her appearance on CreativeLive back in 2012, she has created Training manuals, posing guides and obviously videos.
Main Business
Beauty Portrait Photography
Passive Income
EBook’sOnline Training Courses
Posing guidesOnline Training (CreativeLive)
Other Income
CreativeLiveTraining
Public Speaking
www.subryce.com
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
MELISSA HILLMelissa is another American wedding photographer who has moved into other areas after becoming a successful photographer.
The main reason being her very popular blog where she gives excellent free training. Check out her series on Flash. As the blog gained popularity she began to expand into other areas.
Main Business
Wedding & Portrait Photography
Passive Income
Templates for photographers
Photography AssociatesAffiliate Marketing
Other Income
Wedding album design company
WorkshopsTraining
www.melissajhill.com
CHASE JARVISChase Jarvis is a highly prolific photographer, again in the USA. He shoots major campaigns, he shoots portraits and has brought out books {and has a brilliant Podcast ChaseLive}.
More importantly he created the Free Training website CREATIVELIVE. Where you can watch photography (and business) training for free while it’s live. Then if you want to keep the training you buy the videos.
Main Business
Wedding & Portrait Photography
Passive Income
EBook’sPrint Books
Online Training CourseAffiliate MarketingBlog Sponsorship
Podcasts (sponsorship)Training Videos
YouTube (sponsorship)
Other Income
CreativeLive
www.chasejarvis.comwww.creativelive.com
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
TAKE AWAY…Here are a few things to take away from this report.
• There are so many different ways that photographers have created extra income because of their photography business.
• The most common ways seem to involve Training.• These people started off you like you and actively looked for
ways to find extra income.• If they can do it so you can you.
W W W. T H E PA S S I V E P H O T O G RA P H E R . C O M
THE BIG FINALE…So it’s as simple as that.
Photographers all over the UK (and the world) are creating a living by using their skills as photographers in different ways, and you can to too.
Visit www.thepassivephotographer.com the place where photography & creative business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses through passive income.Facebook – www.facebook.com/thepassivephotographerTwitter - @thepassivephoto