the partnership attitude tracking study (pats)...national youth anti-drug media campaign has become...

Parents with children 18 and younger2005

Partnership for a Drug-Free America • Parents 2005 • Partnership Attitude Tracking Study

THE PARTNERSHIPATTITUDE TRACKING STUDY

(PATS)

2Partnership for a Drug-Free America • Parents 2005 • Partnership Attitude Tracking Study

Table of Contents

Page

Our Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3The Partnership for a Drug-Free America® Today . . . . . . . . .3The Partnership Attitude Tracking Study . . . . . . . . . . . . . . . .4Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6The Partnership Attitude Tracking Study - Parents . . . . . . . .7Prescription and Over-the-Counter Medicines . . . . . . . . . . . .7Marijuana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Inhalants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Ecstasy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Methamphetamine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Drug Offers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Discussions about Drugs . . . . . . . . . . . . . . . . . . . . . . . . . . .12Monitoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Internet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

The Partnership for a Drug-Free America® is a private, non-profit coalition of professionals from the communications industry. Bestknown for its national, drug-education advertising campaign, the Partnership’s mission is to reduce illicit drug use in America. ThePartnership’s State /City Alliance Program supports the Partnership’s mission at the local level. The Partnership accepts no moneyfrom alcohol or tobacco manufacturers and receives major funding from the Robert Wood Johnson Foundation and financialsupport from more than 200 private sector corporations.

The Partnership is extremely grateful to the Robert Wood Johnson Foundation and the Procter & Gamble Fund for their supportin making this research possible.

3

Mission

The Partnership for a Drug-Free America®exists to reduce illicit drug use in America.

Our mission unfolds primarily in the form of aresearch-based national advertising campaign,now in its 19th year. With a diversity of privatesector funders supporting our work, thePartnership is beholden to no special interest, hasno political agenda and supports no commercialconcern.

The Partnership for aDrug-Free America®Today

The Partnership is comprised of a small staff andhundreds of volunteers from the communicationsindustry who create and disseminate the organi-zation’s advertising. Advertising agencies createPartnership messages pro bono; talent unionspermit their members to work for free; productionprofessionals bring Partnership messages to life;a network of advertising professionals distributethe group’s work to national and local media; pub-lic relations firms lend services to variousPartnership projects; and media companiesdonate valuable broadcast time and print space todeliver Partnership messages to millions ofAmericans.

The organization began in 1986 with seed moneyprovided by the American Association ofAdvertising Agencies. Today, the Partnershipreceives major funding from The Robert WoodJohnson Foundation and support from other foun-

dations, corporations, government and individu-als. The Partnership accepts no funding frommanufacturers of alcohol and/or tobacco prod-ucts. The Partnership’s first ad appeared in March1987; the campaign is now the largest publicservice media campaign in advertising history.

Since 1998 the Partnership has participated in anunprecedented public/private marketing effort –the largest ever undertaken in the United States –that is redefining public service advertising.Backed by an annual appropriation and withbipartisan support in the U.S. Congress, theNational Youth Anti-Drug Media Campaign hasbecome the centerpiece of the country's efforts toreduce demand for illegal drugs. Rolled outnationally in July 1998, the effort is taking severaldirections, but at its core the campaign is tappinginto the enormous power of mass media throughthe Partnership's national advertising campaign.The bulk of federal monies appropriated for thisprogram were specifically earmarked for the onething that eluded the Partnership’s campaign inthe early and mid-1990s – consistent, targetedand optimal national media exposure for anti-drugadvertising.

The Partnership, which receives no funding for itsrole in this campaign, is the primary provider ofadvertising to this federally backed effort. Theadvertising industry – which is and has been theheart and soul of the Partnership – continues tocreate our messages for free. All the Partnershipmessages are made available to the NationalYouth Anti-Drug Media Campaign.

The Office of National Drug Control Policy(ONDCP) in cooperation with the Partnershipcoordinates the campaign. Working with ONDCPand Congress, the campaign is commanding asmuch exposure as many leading commercialadvertisers, and returning outstanding value toU.S. taxpayers. For every dollar the government


1998 appropriation: $195 million; 1999 appropriation; $185 million; 2000 appropriation: $185 million; 2001 appropriation: $185 million; 2002 appropriation: $180 million; 2003 appropriation: $145 million; 2004 appropriation $130; 2005 appropriation $120 million.

1

1

4

spends on media exposure, media companiesare asked to donate equivalent value throughadditional advertising exposure. To date, thematching component of the campaign has lever-aged substantial added media exposure for thecampaign.

In addition to its work on the national level, thePartnership has 27 state-level versions of itsnational advertising campaign through its Affiliate& Alliance Program. Working with state/city gov-ernments and locally based drug preventionorganizations, the Partnership provides the guid-ance, on-site technical assistance and creativematerials necessary to shape a mutimedia cam-paign tailored to local needs.

The Partnership is an organization that is dedi-cated to reducing demand for illicit drugs, by 1)preventing teen use, primarily through theNYADMC, 2) monitoring and equipping parents tocommunicate with their children about the risks ofdrug and alcohol use, 3) motivating and equippingfamilies to get help for a drug or alcohol problem.Creating effective anti-drug messages requirestalent, passion and dedication. It also requires anunderstanding of the issue that’s firmly groundedin research. The Partnership has the largest bodyof consumer-based attitudinal research on drugsin the nation. This research provides insights intothe minds of young people and helps to ensureour messages will reach and resonate with theirintended audiences. Consumer research – alongwith the critically important counsel of our part-ners in health care, education, government,entertainment and community volunteer organiza-tions across the country – ensure that Partnershipads continue to meet the highest standards ofexcellence.

(For more information about the Partnership andits programs, go to www.drugfree.org To requesta hard copy of the Partnership’s latest annualreport by mail, call the Partnership’s Public AffairsDepartment @ 212-922-1560.)

The Partnership Attitude Tracking Study

The Partnership Attitude Tracking Study (PATS) isthe Partnership’s unique contribution to the fieldof substance abuse prevention. An annual studythat tracks the elaborate and complex attitudesconsumers have about illegal drugs, this researchallows us to understand what our target audi-ences think and feel about various drugs. Thisconsumer-focused, consumer-based research isthe largest drug-related attitudinal tracking studyin the country. No other organization in the coun-try – commercial, non-profit or governmental –has the rich insights into consumers and drugsthat PATS has captured in its 18 installments. Theinsights gleaned from this study help us developadvertising designed to unsell drugs to con-sumers.

Attitudes drive behavior. According to theUniversity of Michigan’s Monitoring the Futurestudy, two critical drug-related attitudes – percep-tion of risk (how risky consumers view a particulardrug) and perception of social disapproval (con-sumer appeal and acceptance of a particulardrug) – move in correlation with consumption.Generally speaking, as adolescents come to viewdrug use as more risky and increasingly disap-prove of drugs, consumption declines. Similarly,the opposite holds true.

Understanding the vast dimensions of percep-tions of risk and social disapproval provides alook into the consumer mindset on drugs, andoffers some insight into the challenges of effec-tively unselling drugs via media communication.It is no easy task. When it comes to drugs anddrug taking, youth define risk in a multitude ofways – physical, emotional, social, aspirational.Specific types of attitudes segment each risk cat-egory. The same holds true for social disapproval.Both major categories, and the elaborate array ofsubcategories and attitudinal measures, are influ-


5

enced by a multitude of variables – age, gender,race, socio-economic background, geography,peers and other influencers.

In developing media messages to speak effec-tively and persuasively to our target audiencesabout drugs, we must understand their mindset,their attitudes about drugs. The more we do – andthe more our messages acknowledge this reality– the more effective the messages will be.

PATS consists of two nationally projectable sam-ples – a teen sample for students in grades 7through 12, and a parent sample. The 2005PATS is the 18th wave of this research conductedsince 1987. Prior to 1993, these studies wereconducted by interviews in public locations.Since the 1993 study, PATS has been conductedin schools and in homes. Beginning with the1995 study, the in-home study was conductedwith parents of children under the age of 19, anddata from that sample are projected accordingly.Since 1993 Roper Public Affairs and Media, aleading market research company, has conductedthe studies for the Partnership. PATS is funded,in part, by an organizational grant from TheRobert Wood Johnson Foundation.The parents’study also receives support from Procter &Gamble. In the 2005 PATS study, 1,200 parentswith children under age 19 nationwide were sur-veyed. The margin of error for the entire sampleis +/–2.8 percent.

The data in this report were collected from Marchthrough May 2005. Parents of children under age19 were questioned with an oversampling ofAfrican- and Hispanic-American populations.Questionnaires were self-administered. Eachrespondent was asked to fill a questionnaire outat his or her convenience, and to place the com-pleted questionnaire into a sealed envelope.Questionnaires were not signed, nor were theyidentified in any way that might make it possibleto associate responses with the individuals whomade them.

Significant differences on charts and graphs inthis report are indicated only for 2005 results ver-sus 2004, unless otherwise noted. Moreover,long-term trends are noted by using regessionlines. If a long-term increase or decrease wasnoted (defined as a 10% increase or decreaseover ten years based on the regression line), astar appears next to the line.

QuestionnaireDevelopment

Roper Public Affairs and Media developed thequestionnaires for the Partnership AttitudeTracking Study in cooperation with thePartnership for a Drug-Free America.®

Self-Reported Data

PATS is based on self-reported data. Surveysbased on self-reported data collection representthe dominant methodology used in the market-place. Many academic/government institutionsuse self-reporting data when researching sensi-tive issues, i.e., Centers for Disease Control(Youth-At-Risk), University of Michigan(Monitoring the Future study), the U.S.Department of Health and Human Services(National Survey on Drug Use and Health).


6

Executive Summary

Parents today face new challenges to theiranti-drug education and prevention efforts.

Prescription and Over-the-CounterMedicines:As prescription and over-the-counter medicineabuse becomes more prevalent in their children’slives, parents are not aware of the serious healthrisks to their children.

Parents do not perceive abuse of prescription orover-the-counter cold or cough medicines to beas risky as illegal “street” drugs. In addition, onein 10 parents reports using a prescription medi-cine to get high at least once in their lives.

Although parents say they are aware of the grow-ing problem of prescription medicine abuseamong children and think the drugs are easy toobtain, parents are less likely than last year tothink their child perceives a great risk in tryingprescription medicines.

They may not be worried about the perceived lackof risk on the part of the children, because theyare significantly less likely to believe that theirchild abuses prescription or non-prescription coldor cough medicines than the actual numbers thatteens report.

Marijuana:Parents’ attitudes on marijuana appear to bechanging versus ten years ago. They are nowmore likely to believe that marijuana is easier fortheir children to get and importantly they are sig-nificantly less likely to believe that their child seesa great risk in trying or using the drug.

While parents are more likely to believe more kidsare likely to be smoking marijuana today, theydon’t believe it’s their child’s friends or their own

teen who are smoking it.Inhalants:A similar pattern appears for inhalant abuse.Parents believe that children are more likely thanin the past year to think that inhalants are easy toget and that children see less risk today in sniffingthings to get high than they did last year.

Ecstasy and Methamphetamine:The trends are similar for both drugs. Parentsbelieve their children see less risk in trying andusing Ecstasy and methamphetamine than theydid in the past.

Drug Offers:Parents in 2005 were more likely than any time inthe past to believe that their children have beenoffered drugs.

Discussions about Drugs:Parents believe that they are doing a good job ineducating their children about the risks of drugs.Over the past year, parents are more likely toreport an increase in frequency with which drugsare discussed, more in-depth discussion aboutdrugs and a focus on discussing marijuana,Ecstasy, and inhalants.

Discussions about Prescription andOver-the-Counter Medicine Abuse:Although reported frequency and depth of discus-sions have significantly increased, parents arenot discussing the risks of abuse of prescription orover-the-counter medicines with their children.

Monitoring Children:While frequency of and thoroughness in dis-cussing drugs has increased, there has been atailing off of monitoring children’s behavior.

Internet:As parents recognize that children are now morelikely to have access to the Internet, they havebecome more concerned about what their chil-dren might be exposed to over the Internet.


7

The PartnershipAttitude Tracking StudyAmong Parents

Issues on Prescriptionand Over-The-CounterMedicines

Prescription medications can be extremely helpfulto those for whom they are prescribed. However,non-medical use of these substances can lead toserious health risks including addiction.

Parents do not perceive abuse of prescriptionmedicines to be as risky as illegal drugs. In addi-tion, only 58.2 percent of parents believe there is“great risk” in taking non-prescription cold orcough medicine to get high.

Parents Perceptions of Risk% Great Risk

Over one in 10 parents (12.1 percent) reportusing a prescription medicine that was not pre-scribed by a doctor to get high at least once intheir lives.

Parents’ Lifetime Use

Today, parents perceive abuse of prescriptionmedicines to be a growing problem among teens.

Prescription Medicine:

.

At the same time, parents believe these medi-cines are getting easier for their children to obtain

Prescription Medicine:


Taking non-prescription cold or coughmedicines to get high

Taking prescription medicine that was not prescribedby a doctor, to get high, once or twice

Trying cocaine/crackonce or twice to get high

Trying Ecstasy once or twice to get high

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95100

58.2

61.3

72.4

72.8

%

heroin

Ecstasy

LSD

Prescription medicine that was notprescribed by a doctor to get high

cocaine/crack

marijuana

0 5 10 15 20 25 30 35 40 45 50 55 60

2.9

3.6

10.9

12.1

17.1

55.5

%

78.8

82.2

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200565

70

75

80

85

90

95

Taking prescription medication to get high is a growing problem among teens

%

= Significant vs. 2004 at the .05 level

% Agree Strongly/Somewhat

14.1

20.8

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 20050

5

10

15

20

25

30

Prescription medicine without adoctor’s prescription to get high

%


% Very Easy to Get

8

Parents also believe their children see less risktoday in trying prescription medicines than theydid last year.

Prescription Medicine: Child’s Perceived Risk in Trying% Great Risk

Parental DisconnectParents are less likely to believe that their childabuses prescription or non-prescription cold orcough medicines than teens report.

Issues on Marijuana

1995 to 2005: Parents attitudes arechanging

Today’s parents are less likely than parents 10years ago to believe that their children see a greatrisk in marijuana.

Parents now believe marijuana is easier for theirchildren to get.

Marijuana:Ease of Children Getting Marijuana% Very Easy to get

Since 1998, parents believe the risk their childrensee in trying or using marijuana has steadilydecreased -- and while there is no significant dif-ference between 2005 data and 2004 data, bothdeclines can be regarded as a long-term trend. Astar on the graph indicates at least a 10 percentdecrease over the years.


64.8

59.8

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200545

50

55

60

65

70

75

Taking a prescription medicine to get high, once or twice

%


23.6 24

27

24.8

33.3

24.1

26.724.9 26.5

31.8

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200510

15

20

25

30

35

40

Marijuana

%

TEENSI have tried a prescription medicine

that was not prescribedby a doctor, to get high

PARENTSMy teen has tried prescription medicine

that was not prescribedby a doctor, ot get high

0 5 10 15 20 25 30 35 40

19

5

%

TEENSI have tried a

non-prescription coldor cough medicine to get high

PARENTSMy teen has tried a

non-prescription coldor cough medicine to get high

0 5 10 15 20 25 30 35 40

10

4

%


9

Marijuana:Overall Risk Child Has in Trying% Great Risk

Marijuana:Overall Risk Child Has in Using Regularly% Great Risk

Parents were also asked the perceived risk forvarious outcomes they believe their children seein using marijuana.

Their perception of what risk their child might sayto missing out on the good things in life has fallen-- both vs. last year and over the long run.

Marijuana:Child’s Perceived Risk in Using Marijuana% Great Risk

Relative to last year, parents are now more likelyto believe the risk their child would place onbecoming a loser as a result of using marijuanahas also fallen significantly.

Marijuana:Child’s Perceived Risk in Using Marijuana% Great Risk

The belief that more and more children in theirchild’s school are smoking marijuana has alsoincreased over last year.


41.1

50

5253.2

48.4

46.2

44.2 43.9

37.6

35.7

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200530

35

40

45

50

55

60

Trying marijuana once or twice

%

64.4

71 71

73.6

70.1

64.2

68.4 68.1

58.154.9

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200550

55

60

65

70

75

80

Using marijuana regularly

%

71

71.2

68.166.8

68.8 68.8

64.8

60.2

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200550

55

60

65

70

75

80

Missing out on the good things in life

%


66.8

70

72

75.4

71 71.370.4

69.1

65.8

61.7

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200555

60

65

70

75

80

85

Becoming a loser

%


10

Marijuana:

% Agree Strongly/Somewhat

While parents are more likely to believe more kidsare likely to be smoking marijuana today, theydon’t believe it’s their child’s friends or their ownteens who are smoking it.

Marijuana:

% Agree Strongly

Parental Disconnect

Issues on Inhalants

Inhalants are ordinary household products thatare inhaled or sniffed by children to get high.There are hundreds of household products on themarket today that can be misused.

Effects of inhalants can include a rapid high simi-lar to alcohol intoxication –i.e. initial excitation,then drowsiness, disinhibition, lightheadedness,and agitation. Anesthesia, a loss of sensation,and even unconsciousness are also possible.Sniffing highly concentrated inhalants can directlyinduce heart failure and death (“sudden sniffingdeath”) even the first time. Chronic abuse of sol-vents can cause severe, long-term damage to thebrain, the liver, and the kidneys. For more infor-mation go to www.drugfree.org.

Parents believe that children are more likely thanin the past year to think that inhalants are easy toget.

Inhalants:% Very Easy to Get

Parents believe children see less risk today insniffing things to get high than they did last year.


60

58

60 60.6 59.8 59.260.6

63.2

56.8

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200545

50

55

60

65

70

75

In My Child's School, Most Kids Don't Smoke Marijuana

%


8.5

9.5

15.8

11.8

9.110.6

12.9

10.2

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 20050

5

10

15

20

25

30

My child has friends who smoke marijuana

%


TEENSI have tried marijuana

PARENTSMy teen has tried marijuana

0 5 10 15 20 25 30 35 40

37

19

%

37.7

30

34

30.4

37.5

31.6

40.3

37.4

32.8

38.7

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200520

25

30

35

40

45

50

Inhalants

%


11

Inhalants:Child’sPerceived Risk in Using % Great Risk

Issues on Ecstasy

MDMA or Ecstasy (3-4-methylenedioxymetham-phetamine) is a synthetic drug with amphetamine-like and hallucinogenic properties.

Effects of Ecstasy can include feelings of peace-fulness and acceptance, a loss of inhibitions,involuntary teeth clenching, severe dehydrationand hyperthermia potentially leading to musclebreakdown and organ failure. After-effects caninclude anxiety and depression. For more infor-mation visit: www.drugfree.org.

Parents believe their children see less risk inusing Ecstasy than in 2004. The decline in thebelief that their child’s perceived risk in usingEcstasy regularly is a long-term trend.

EcstasyChild’sPerceived Risk in Trying% Great Risk

EcstasyChild’s Perceived Risk in Using% Great Risk

Issues onMethamphetamine

Methamphetamine (‘meth’, ‘speed’, ‘ice’ or ‘crys-tal’) is a synthetic stimulant made in makeshiftlaboratories from ingredients including pseu-doephedrine, battery acid and paint thinner. It ishighly addictive and can cause heart attacks anddeath. Long term use can cause paranoia, delu-sions and violent behavior.

Warning signs of meth use include insomnia,


76

85

79

81.580.3

76.5

79.5

83.5

75.5

69.7

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200560

65

70

75

80

85

90

Sniffing things like glue, gas or sprays, to get high regularly

%


2.21

31.6

3.4

1.3 1.1

2.8 2.23.7

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 20050

5

10

15

20

25

30

Things you sniff to get high, like glue, gas or sprays

%


74.5

80.2

72.4

69.5

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200560

65

70

75

80

85

90

Using Ecstasy once or twice

%


79.6

88.1

78.8

75

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200570

75

80

85

90

95

100

Using Ecstasy Regularly

%

More parents beleive that their childrenhave tried inhalants than in 2004

12

decreased appetite and possible weight loss,increased agitation or physical activity, excitedspeech and repetitive actions such as cleaningand grooming or sorting/ disassembling objects.For more information go to www.drugfree.org.

Over the past year, parents believe their childrensee less risk in using methamphetamine regular-ly than they did in 2004.

MethamphetamineChild’s Perceived Risk in Using

% Great Risk

Moreover, there has been a long-term trend inchildren’s perceived use of this drug once ortwice.

MethamphetamineChild’s Perceived Risk in Trying

% Great Risk

Offers/Sales of Drugs to Kids

Parents in 2005 were more likely than any time inthe past to believe that their children have beenoffered drugs. Sales of these drugs are believednot to come from friends but from strangers inmalls.

Incidence of Selling Drugs to Children

Discussions about Drugs

Over the past year, parents are more likely toreport an increase in the frequency with whichdrugs are discussed, more in-depth discussionsabout drugs and a focus on duiscussing marijua-na, Ecstasy and inhalants.

Frequency of talking about drugs increased thisyear significantly over the levels reached in 2004.


86

84

85.4

82.3

81.7 81.7

87.3

79.3

75.2

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200565

70

75

80

85

90

95

Using methamphetamine regularly

%


83

79

81.9

77.674.5

73.3

79.8

73.4

69.9

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200560

65

70

75

80

85

90

Using methamphetamine once or twice

%

19.1 2021

19.8

22.9 22.5 22

20.2 21.8

26.6

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200510

15

20

25

30

35

40

Someone tried to sell / give child drugs

%


13

Frequency of Talking about Drugs

Parents also report that their discussions aboutdrugs have been more thorough than reportedover the last ten years.

Depth of Discussions about Drugs

Although reported frequency and depth of discus-sions have significantly increased, parents arenot discussing the risks of abuse of prescription orover-the-counter medicines with their children.

Parents Not Discussing theRisks of Prescription or Over-the-Counter Medicine Abuse% Discussed Topic a Lot

Monitoring Children

While frequency of and thoroughness in dis-cussing drugs has increased, there has been atailing off of monitoring children’s behavior andother discussions with them.

Agreement with Statementsabout Drugs% Agree Strongly



1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 20050

10

20

30

40

50

60

70

80

90

100

9.7

22.8

33.3

30.5

3.7

9

9

36

45

1

7.7

10.6

36.2

43.9

1.6

7.6

6.1

28.3

57.3

0.7

13

9

32.2

44.2

1.6

9.1

7.4

34.5

48.5

0.5

9.6

7.3

38.2

44.2

0.7

12.9

7.1

36.3

41.6

2.1

13.4

6.1

29.3

48.7

2.5

Never

Once

Two or three times

Four or more times

Don't Know


1998 1999 2000 2001/2002 2003 2004 20050

10

20

30

40

50

60

70

80

90

100

53.6

39.5

6.9

64

32.1

3.9

55.4

35.5

9.1

57.5

36.3

6.2

55.5

36.6

7.9

61.2

31.9

6.9

69.3

25.1

5.6

Thoroughly

Partly

Just barely got into it


prescription medicine that is notprescribed by a doctor to get high

non-prescription cold or coughmedicines to get high

heroin/cocaine/crack

inhalants

marijuana

alcohol

cigarettes

drugs in general

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95100

34.4

34.7

42.2

43.7

61.1

68.8

72.4

73.3

%

73.4

73.9 74.7 75 75.7

70.7

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200555

60

65

70

75

80

85

Every day, I try my best to monitor my child’s activities

%


14

Issues about the Internet

In 2005, 69.9 percent of parents are aware thatyou can get information about drug treatment andintervention on the internet.

Fully 60 percent are very or extremely likely to beseeking intervention information from the internet.

Likelihood of Using Internetfor Intervention Information

Not surprisingly there has been a long- termperceived increase in children’s access to theinternet.

Child’s Access to Internet

And coupled with children’s greater access to theinternet are parents growing concerns about whattheir children might be exposed to over the inter-net.


79.2

75.276.6

77.3

80.7

72.3

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200560

65

70

75

80

85

90

I try my best to make and enforce rules about my child’s behavior

%

71.8

70.3

75.9

7475.7

70.8

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200560

65

70

75

80

85

90

Every day or nearly every day,I ask my child about how his/her day went

%


20050

10

20

30

40

50

60

70

80

90

100

20.4

39.3

26.5

10.8

3

Extremely likely

Very likely

Not very likely

Not at all likely

Don't Know

62.7

70.5

72.9

71.4

74.4

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200555

60

65

70

75

80

85

Child has access to the Internet

%

15

Concern over Information on Internet

While there has been a long-term increase in par-ents admission that they are very knowledgeableabout their child’s activities on the internet, lastyear interestingly marks a decrease in their belief.

Child’s Access to Internet


53.2

51

54.7

56.857.6

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200540

45

50

55

60

65

70

Very concerned about what childmight be exposed to on Internet

%

37.8

45.2 46

50.6

46.2

1995 1996 1997 1998 1999 2000 2001/2002 2003 2004 200530

35

40

45

50

55

60

65

70

Very knowledgeable about child's activities on Internet

%


the partnership attitude tracking study (pats)...national youth anti-drug media campaign has become...

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