the pace press media kit 2011-2012
DESCRIPTION
The Pace Press is the student-run newspaper of Pace University in downtown Manhattan. This media kit provides all potential clients with information regarding rates, sizes, production schedule, and more! For inquiries, please contact [email protected] or call 212-346-1553.TRANSCRIPT
Media Kit | 2011-12
The
Pac
e P
ress
Pace University • The Pace Press • 41 Park Row New York, NY 10038Phone (212) 346-1553 • [email protected] • pacepress.org
Contact UsLEUCEPE MARTINEZ
Business [email protected]
BRIAN RENTAS Web Editor
KIM BUI [email protected]
KAITLYNN BLYTH Associate [email protected]
Pace University • The Pace Press • 41 Park Row New York, NY 10038Phone (212) 346-1553 • [email protected] • pacepress.org
About Us
The Pace Press is a student-run weekly newspaper at the New York City campus of Pace University. Founded in 1948, The Pace Press has continued to report, write, and edit articles about the University and worldly events to our student population and NYC residents.
With a primary location in downtown Manhattan, The Pace Press is close to Wall Street, the Brooklyn Bridge, and all major transportation points granting access to any area in the five boroughs of NYC and allowing us to cover news from all of these regions. Because of the easy access point, we can assure you that your ad, in addition to our campus population, will be seen by a multitude of people throughout the Big Apple. Besides our ideal location for optimum readership, The Pace Press constantly produces quality, hard-hitting journalism.
Former advisors of The Pace Press have worked at major and reliable news organizations such as Reuters and The New York Times, assuring a high-quality product created by University students. Former edi-tors and staff writers have interned or worked at a variety of media outlets including: Brooklyn Today, Gothamist, Viacom, Family Circle, O Magazine, Sesame Workshop, NBC-Universal, Hearst Corporation, Details Magazine, Tyra Banks, Popu-lar Mechanics Magazine, and much more.
Your ad will be placed in a newspa-per created by the best, in the best media capital of the world.
We look forward to speaking with you soon about advertising with us!
7,65260%
StudentsUndergraduates 70%Graduate Students 30%
40%
Dem
ogra
phic
s
There is a total of 7 DIFFERENT COLLEGE AND SCHOOLS within the University
Dyson College of Arts and Sciences, School of Health Professions, Lubin School of Business, School of Education,
School of Law, Seidenberg School of Computer Science and Information Systems,
Pforzheimer’s Honor College
RESIDENT VS. COMMUTER Residents*: 45% Commuters: 55%*73% of freshman live on campus
ALUMNI Worldwide: 128,029
New York State: 70,392 New York City: 37,021 Living or working in the
New York Metropolitan Area: 86,060
Ethnic DiversityWhite, non-Hispanic: 43%Hispanic: 12%African-American: 10%Asian/Pacific Islander: 8%Other: 5%Unknown: 22%
Circulation
63 years in print Weekly average page count is16 1,000+ Weekly free print issues 2,400+
Weekly online page views
FULL PAGE{W}10” X 13”COLOR - $750B/W - $575
3/4 PAGE{W}10” X 8.5”COLOR - $575B/W - $450
HALF PAGE
HORIZONTAL{W}10 x 6.25”
VERTICAL{W}5 x 13”
COLOR - $400B/W - $300
1/4 PAGE
HORIZONTAL{W}5 x 6.5”
VERTICAL{W}6.5 x 5”
COLOR - $200B/W - $150
1/8 PAGE
HORIZONTAL{W}5 x 3.25”
VERTICAL{W}6.5 x 2.5”
COLOR - $100B/W - $75
Pricing Info The Pace Press offers a variety of options for our advertisers who are interested in placing an ad in
our weekly print edition.
We have a great selection of sizes to choose from, in both color or black and white, depending on your
needs and budget.
Please contact Brian Rentas at [email protected] for inquiries on web ad prices.
We are currently switching websites and will provide pricing later on in the semester, but will be willing to fulfill web advertising request upon
inquiring.
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ine
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All Pace University clubs/organizations funded through the Student Ac-tivities fund are subject to one free advertisement per school year.
Student clubs/ organizations are granted ONE FREE ad with the following options:
1/2 PAGE BLACK AND WHITE AD OR 1/4 BLACK AND WHITE AD.
Submissions for these ads follow the same schedule for normal
advertisements.
All submissions for ads must adhere to our submission schedules.
Local businesses and organizations in the New York City area may qualify for a percentage off on pricing.
For these rates, please contact Leucepe Martinez at [email protected]
Local Businesses
Pace Clubs/Organizations
Web Advertisements
Pub
licat
ion D
ates
Fall 2011Sept 14*,21*, 28Oct 5, 12, 19, 26*Nov 9, 16*Dec 7, 14*
Spring 2012Feb 1*, 8, 15, 22Mar 7*, 28*Apr 4, 18*, 27May 2*
*The asterisks notes special edition issues. Special Edition Issues statistically have a higher circulation rate than normal weekly issues.
Therefore, prices for ads in these issues are 150% the standard price. However, we do offer early-bird specials for ads acquired at least two
weeks before the standard deadline. More Information for our special is-sues are located on the following page.{ }
2011- 2012 Calendar
Pace University • The Pace Press • 41 Park Row New York, NY 10038Phone (212) 346-1553 • [email protected] • pacepress.org
All standard deadlines for ad submissions are exactly one week prior to the publication date.
Pace University • The Pace Press • 41 Park Row New York, NY 10038Phone (212) 346-1553 • [email protected] • pacepress.org
Special IssuesIssue Print Date Early Deadline Standard Deadline10-year 9/11 Tribute September 14 August 31 September 7Fashion Week 2011 September 21 September 7 September 14Halloween October 26 October 12 October 19Black Friday November 16 November 2 November 9Finals/Internships December 14 November 30 December 7New Year February 1 January 18 January 25Spring Break March 7 February 22 February 29April Fools March 28 March 14 March 21The 4/20 Issue April 18 April 4 April 11Best Of 2011 - 2012 May 2 April 18 April 25
FULL PAGE{W}10” X 13”COLOR - $862B/W - $661
3/4 PAGE{W}10” X 8.5”COLOR - $661B/W - $517
HALF PAGE
HORIZONTAL{W}10 x 6.25”
VERTICAL{W}5 x 13”
COLOR - $460B/W - $345
1/4 PAGE
HORIZONTAL{W}5 x 6.5”
VERTICAL{W}6.5 x 5”
COLOR - $230 B/W - $172
1/8 PAGE
HORIZONTAL{W}5 x 3.25”
VERTICAL{W}6.5 x 2.5”
COLOR - $115B/W - $86
FULL PAGE{W}10” X 13”COLOR - $757B/W - $603
3/4 PAGE{W}10” X 8.5”COLOR - $603B/W - $472
HALF PAGE
HORIZONTAL{W}10 x 6.25”
VERTICAL{W}5 x 13”
COLOR - $420B/W - $315
1/4 PAGE
HORIZONTAL{W}5 x 6.5”
VERTICAL{W}6.5 x 5”
COLOR - $210B/W - $157
1/8 PAGE
HORIZONTAL{W}5 x 3.25”
VERTICAL{W}6.5 x 2.5”
COLOR - $105B/W - $78
Early Deadline Special Issue Prices
Special Issue Prices
Accepted formats for submission include:.BMP, .JPEG, .PDF, .PPT, .PSD, .TIFF, .INDD
It is recommended that ads be higher than 300 dpi for optimal quality
More Information on Advertising with The Pace Press
PROOF OF PUBLICATIONFor display ads, one single page tear sheet and one full issue will be mailed within nine days of publication. If more tear sheets are needed, please be sure to specify this on your insertion order.
BILLINGOrders cancelled before the deadline will not be charged. Orders cancelled after the deadline will be charged in full. Accounts over 60 days old will be considered past due and assessed a charge of 1.5% per month of total balance due. Accounts over 90 days old will be considered delinquent and all current and future advertisements will be suspended until payment is received.
ERRORS AND MAKE GOODSThe Pace Press will make partial or full adjustments for errors made on its part that detract from the value of the ad in question. The Pace Press may offer to publish a corrected ad in another edition of the newspaper in lieu of monetary adjustment. Claims for adjustments due to errors in published ads must be received within five business days of receipt of proof of publications. Adjustments after this period will not be made.
The Pace Press always checks ads for errors or typography and imaging and tries to correct them before publication. In the case of camera ready and read-only artwork, the advertiser will be notified of the problems as soon as possible. Adjustments will not be made for the ads published with errors made solely by the advertiser or advertising agency. Claims for adjustments due to errors in billing must me made within seven business days of receipt of invoices.
METHODS OF PAYMENTChecks or money orders, made payable to The Pace Press, can be mailed to:
The Pace Press41 Park Row, Suite 902New York, NY 10038
* The Pace Press reserves the right to refuse ads for any reason.
Submission Formats