TheTheOverground Overground MovementMovement

Company MissionCompany Mission

To refresh and revitalize mind, body, and To refresh and revitalize mind, body, and planetplanet

ObjectivesObjectives

Create a series of healthy beverages through Create a series of healthy beverages through environmentally-friendly meansenvironmentally-friendly means

Offer a completely organic productOffer a completely organic product

Offer a healthy alternative at a competitive Offer a healthy alternative at a competitive priceprice

Company HistoryCompany History

Founders :Founders : Martin Payne, James Claiborne, Martin Payne, James Claiborne,

Milton Whynes, Ryan KorbelyMilton Whynes, Ryan Korbely

Began October 25, 2010 at Began October 25, 2010 at Hillsborough Community CollegeHillsborough Community College

Overground Movement

•Solar panel arraySolar panel array

Hydroponic systemHydroponic system

In-line blenderIn-line blender

Automated bottlerAutomated bottler

Production FacilitiesProduction Facilities

Exclusive ContractsExclusive ContractsContracts with Nestle Waters NorthContracts with Nestle Waters North– 100% natural spring water100% natural spring water– Receive 5000 gallons per wk. for Receive 5000 gallons per wk. for

beveragebeverage

Benefits of rooftop gardeningBenefits of rooftop gardening

Lowers heating/cooling expensesLowers heating/cooling expenses

Fewer problem pest and insectsFewer problem pest and insects

PrivacyPrivacy

More growing space in urban areasMore growing space in urban areas

GreenGreen33

Your diet is about to get cubed. Grab Your diet is about to get cubed. Grab your calculator… its going to get your calculator… its going to get healthy.healthy.

– IngredientsIngredientsBroccolli 1/4lbBroccolli 1/4lb

SpinachSpinach ¼ lb¼ lbKiwi 4 kiwisKiwi 4 kiwis

Pure PunchPure PunchWake up your face with this Wake up your face with this antioxidant blastantioxidant blast– Pull your pants up and enjoy these Pull your pants up and enjoy these

natural flavorsnatural flavorsStrawberriesStrawberriesBlueberriesBlueberriesRaspberriesRaspberries

White TeaWhite Tea

Totally organicTotally organic

Brewed locally from natural Brewed locally from natural ingredients from natural sourcesingredients from natural sources

Infused with natural flavorInfused with natural flavor

CompetitorsCompetitors

SobeSobeVitamin WaterVitamin WaterMona-VieMona-VieOdwallaOdwallaArizona TeaArizona TeaSnappleSnapple

PricesPrices

Overground Movements beverages Overground Movements beverages are comparable to our competitors.are comparable to our competitors.

Prices: $1.75 for 12 ounce bottle.Prices: $1.75 for 12 ounce bottle.

Marketing strategiesMarketing strategiesLocal marketingLocal marketing

– Free toursFree tours

– Handouts to local bar linesHandouts to local bar lines

– Seed LabelsSeed Labels

– Red Bull-esque giveawaysRed Bull-esque giveaways