the. our team introduction 30 november 2009 2 cs410 red team 410red domain experts
TRANSCRIPT
CS410 Red Team 2
Our Team Introduction
Tihomi Hristov(Project Lead)
Aimeelyn Dineros
(Web Master)
Andrew Will(Hardware)
Barbara Dixon(Finance)
John Marr(Software)
30 November 2009
www.cs.odu.edu/~410red
Allstate Insurance
AgentJeanne Adams
Domain Experts
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Presentation Overview
The Problem Current Process The Solution Market Analysis Risks And Benefits Project Organization Work Breakdown Structure Requirements and Budget Overview
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Poor driving habits are the leading cause of accidents in the United States
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External Contributing Factors
48%
19%
18%
10%
4.9%0.1%
Following Too CloseSpeedingErratic Lane ChangesImproper TurnImproper BackingLights Not On
Virginia DMV
Data Set: 36,000 Car Crashes in 2008 in Virginia
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Life Toll• Majority of new drivers are in the age group 15-20
• Drivers in the age group 15 -20 are more likely to speed.
National Highway Traffic Safety Administration
15-20
21-24
25-34
35-44
45-54
56-64
65-69
70+0
10
20
30
40
50
60
70
Drivers Involved in Fatal Crashes per 100,000 Licensed
Drivers (2008)
Age Group (Years)
Num
ber
of
Dri
vers
Number of driversNumber of drivers speeding
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Financial Toll
Auto Insurance $1,000 per year for each American on average [1]
Economic cost of speed related crashes: $40.4 billion a year [2]
(1) CNN
(2) National Highway Traffic Safety Administration
U.S. car accident cost:
$164.2 billion every year 1
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Current Driver’s License Process for Virginia Residents
PassWrittenDrivers
Test
Receive Permit
(min age = 15yrs 6 mos)
Complete Driving Course
Pass DMVRoad Test
Judge Issues
License
Receive License or Endorseme
nt
ObtainAuto
Insurance
Virginia DMV 30 November 2009
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Current Driver Improvement Clinic Process in Virginia
Issued Ticket
Convicted
of Offense
RequiredDriving Clinic
(pen & pencil)
Successfully
Complete Clinic
RetainAuto
Insurance and
License
Virginia Defensive Driving Clinic
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Process With Defensive Driver
PassWrittenDrivers
Test
Receive Permit
(min age = 15yrs 6 mos)
Complete Driving Course
Pass Road Test
JudgeIssues
License
Receive License or
Endorsement
ObtainAuto
Insurance
Install The
Defensive Driver Unit
Issued Ticket
Convicted
of Offense
RequiredDriving Clinic
Successfully Complete
Clinic
RetainAuto
Insurance and
License30 November 2009
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Introducing The Defensive Driver
Sensor data and external data comparison
Improper/unsafe behavior detection
Alert generation Visual alerts Audio alerts (optional)
Driving activity data collection Report generationImage Credit: dashdaq.com
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Make The Defensive Driver an integral part of the current driving syllabus Requiring a minimum number of
recorded safe driving hours Requiring minimum good driving
habit percentage Actively remind drivers of unsafe
driving habits Insurance companies to make the
Defensive Driver a requirement to lower rates 30 November 2009
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Vehicle Integration
OBD-II (On-Board Diagnostics) Interface Data and power provider
Compatible with Vehicles Manufactured After 1996
ECU (Engine Control Unit) Parameters[1]
Rate of speed Brake utilization Seat belt usage
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(1) SAE Society of Automotive EngineersJ1979
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External Factor Touchpoints
External Factors Solution Feature
Seat Belt Measure if/when the driver wears the seat belt
Obtain posted speed limits
Determine if speeding
Obtain stop-sign locations
Determine if vehicle completely stops
Following too closely Records excessive braking patterns above a certain speed limitq
Erratic Lane Changes Uses accelerometer to note lane changes
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Device Process Flow
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Defensive Driver
Internal Speed and Stop SignsDatabase
GPS Satellites
Real-time Driving Data
Violation Detected
Proper Techniques Reinforced
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Memory card in PC
Load driving report software
Update PC databases
Update/clear memory card
databases
Generate driving report
Save driving report
PC-based Software Process Flow
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The Defensive Driver Software
Operating System – Linux Open Source Microkernel
Graphics design OpenVGA, OpenGL
Database Internal
Open speed limit and signs database [1]
VDOT speed limit and signs database External
MySQL profiling database
Real-time data monitoring algorithm Profiling software algorithms GPS mapping software
(1) Open Speed Limit Database30 November 2009
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Customers
Primary Driver Education
Public schools Private lessons Improvement clinics
Secondary Insurance companies Parents School bus drivers Taxi drivers Tractor trailer drivers DMV
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Revenue620
640
660
680
700
720
740
20052006200720082009
Private Driving Schools Revenues
$ Millions
(1) IBIS Driving Schools Industry Report
[1]
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Driving Schools Revenues
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US Revenues0.00
50.00
100.00
150.00
200.00
250.00
20052006200720082009
Auto Insurance Revenues
$ Billions
(1) IBIS Auto Insurance Report(2) Automotix
[1]
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State of Virginia: 466,557 insurance policies written on passenger vehicles in 2008 with an average cost of $698 for a total of $325 million.
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Current Competition
Competitors Speed Limit Monitoring
Safe Distance
Monitoring
Seat Belt Reminder
Stop Sign Monitoring
Lane Changes
Turn Signal
Collection
Analyzing Driving Habits
Real-time Availability
Driving Simulator
Maximum Speed
Refinforcement
Speed Demon X X
Tracking Key by RMT X
DriveCam X X
The Safe Driving Monitor
X X
MyKey X X
Virtual Driver Interactive
X
Drive Safety X
Drive Square X
The Defensive Driver
X X X X X X X X X X
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Privacy Issues
Who owns information collected by Defensive Driver?
When a court order is required to collect data from internal devices?
Do drivers need to be informed if they have their information recorded?
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Consumer Affairs
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User Probability
Expected High Moderate
Low Not Likely
Impact
Extreme U3, T3, L1
U2, F1 T1
High E1 T2, F2
Moderate U1
Low
Negligible
Risk Analysis
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Risk PlanningProblem Mitigation
Database not accurate Create a self-maintained database for small regional areas and utilize a gradual marketing approach
Government fails to mandate product use
Continue to target driving schools for basic drivers and additionally taxi and tractor trailer programs
Possible Distraction Test multiple methods of alerts
Users bypass the system Use a fingerprint reader
User may not want to use the system
User may not have a choice depending on the course structure
OBD II may be replaced by a new standard
Releasing a new version of Defensive Driver with the new capabilities offered by the latest standard
Driving standards and rules may change
Software updates may be offered to comply with new standards
Software may not work on future platforms
Software updates may be offered to comply with new systems
Market base unable to afford the system
Search for possible grants that the product may apply towards
Competition Learn from their mistakes/Prove that our product works better
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Phase 2 Staffing Requirements
TitleNumber
of Personnel
SalaryHourly Rate*
# Hours
Total
Project Manager 1 $ 89,000.00 $ 42.79
2024 $ 86,603.85
Software Engineer 2 $ 74,000.00 $ 35.58
808 $ 28,746.15
Hardware Engineer 2 $ 82,000.00 $ 39.42
216 $ 8,515.38
Financial Director 1 $ 65,000.00 $ 31.25
716 $ 22,375.00
Marketing Director 1 $ 46,000.00 $ 22.12
80 $ 1,769.23
Documentation Specialist
1 $ 36,000.00 $ 17.31
312 $ 5,400.00
HR Manager 1 $ 57,000.00 $ 27.40
400 $ 10,961.54
Technical Director 1 $ 68,000.00 $ 32.69
1012 $ 33,084.62
Software/Hardware Tester
1 $ 72,000.00 $ 34.62
352 $ 12,184.62
Webmaster 1 $ 45,000.00 $ 21.63
956 $ 20,682.69
Database Administrator
1 $ 80,000.00 $ 38.46
1536 $ 59,076.92
Total Cost $ 289,400.00
40% Overhead $ 115,760.00
Total Phase 2 Staffing Requirement $ 405,160.00
30 November 2009*Based on 2080 hours/year.
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Phase 2H/W Requirements
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Description Quantity Cost Per Unit Total Cost
Processor Board 1500 $ 30.00 $ 45,000.00 GPS Receiver 1500 $ 10.00 $ 15,000.00
ODB-II Interface Chip 1500 $ 10.00 $ 15,000.00 LCD Touch Screen Display 1500 $ 70.00 $ 105,000.00
Fingerprint Reader 1500 $ 5.00 $ 7,500.00 Accelerometer 1500 $ 5.00 $ 7,500.00
Production 1500 $ 10.00 $ 15,000.00 Material (paper, box, etc.) 1500 $ 5.00 $ 7,500.00
Assembly and Manufacturing 1500
$ 10.00 $ 15,000.00 Testing 100 $ 15.00 $ 1,500.00
Workstations 13 $ 500.00 $ 6,500.00 Hardware Labs 1 $ 5,000.00 $ 5,000.00
TOTAL H/W COST $155.00 $245,500.00
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Budget Overview
StaffingHardware
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Phase Staffing Hardware
Total
Phase 2 $405,160.00
$245,500.00
$650,660.00
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Return on Investment
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Driving Schools will be able to: Provide a more efficient, interactive
reinforcement of good driving techniques Automatically track student performance Generate reports on individual drivers Increase Revenues
Students/Drivers will be able to: Identify bad driving habits Reinforce good driving habits Decrease insurance rates Reduce number of traffic accidents
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References
http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF National Highway Traffic Safety Administration
http://www-nrd.nhtsa.dot.gov/Pubs/811036.PDF National Highway Traffic Safety Administration
http://money.cnn.com/2008/03/05/news/economy/AAA_study/ CNN
http://www.dmv.state.va.us/webdoc/citizen/drivers/eligibility.asp Virginia DMV
http://www.dmv.state.va.us/webdoc/citizen/drivers/applying.asp Virginia DMV
http://www.dmv.virginia.gov/webdoc/commercial/business/diclinic/index.asp Virginia DMV
http://www.dmv.state.va.us/webdoc/citizen/drivers/backonroad.asp Virginia DMV
http://dashdaq.com DashDAQ
http://www.abika.com/Reports/driving_moving_violations.htm Driving and Moving Violations
http://www.itfacts.biz/17-of-americans-have-a-gps-device-34-are-handheld-33-are-car-mounted/8873 ITFacts
http://www.prb.org/pdf07/07WPDS_Eng.pdf Population Reference Bureau
http://eetimes.eu/showArticle.jhtml?articleID=207603212 DriveCam indentifies risky driving, by R. Coling Johnson, EETimes Europe
http://blogs.zdnet.com/ITFacts/?p=11523 Portable GPS navigation market statistics, by ZDNet
http://www.consumeraffairs.com/news04/2006/02/black_boxes_states.html Consumer Affairs
www.dmv.state.va.us Virginia DMV
http://www.virginiadefensivedrivingclinic.com/register/index.php Virginia Defensive Driving Clinic
http://www.dmv.state.va.us/webdoc/safety/crash_data/total/pdf/driver_action.pdf Virginia DMV
http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF NHTSA
30 November 2009