The open chain of conceptual Boutiques TM IMOGEN-HOME

Business Project 2014-2015

Structural branches

1.Manufacturing department.- Development workshop of production samples.- Product release of all collections

2. Photo Studio ( own or third party), taking down of material for the website, catalogs,advertisements, videos, movies.

3. Marketing Department.-Brand website.-New account development.-Promotional support.-Organization of demonstrations of new collections ( with the staging of the musical concert).- Marketing and branding programs4. Consulting and HR Department.- Accountancy and maintenance of accountsControl and training of personnel.- Recruitment.- Advanced training.5. Technical Department.- Development of shop fitting. Elaboration of integration techniques,- Art objects,- Architectural projects,- Development of Designed furniture- Maintenance6. Legal Department- running of legal documents- protection of company interests- conducting legal negotiations7. Music Studio - recording of soundtracks for fashion shows and Company music events

Lump sum investments into functional departments of the Company

№ Name of the Department (division)

Equipment Specialists( staff, number of people)

Total amount ( RUB)

1 Manufacturing department 1 000 000 8 1 000 000

2 Advertising Department ( photo Studio)

500 000 2 500 000

3 Consulting and HR Department

300 000 4 300 000

4 Technical department 700 000 7 700 000

5 Legal department 300 000 2 300 000

6 Marketing Department 300 000 4

27

300 000

3 100 000

Provision of one Boutique

№ The name of the attachment Amount in total (RUB)

1 Modular hardware + software 4 000 000 4 000 000

2 Clothing collection ( male and female )

2 400 000 2 400 000

3 Rent + Deposit (requirements of the landlord)

800 000*2 1 600 000

4 Advertising, corporate materials

1 000 000 1 000 000

5 Repair and Art-decor 1 000 000 1 000 000

in total: 10 000 000

The Women collection ( all expenses included, every next collection releases once in 2-3 months)

№ Collection number medium price

in total(RUB)

markup % +profit

1 Evening dresses 60 7 000 420 000 300% 1680 000

2 Cocktail dresses 60 5 000 300 000 300% 1200 000

3 Wedding dresses 60 12 000 720 000 500% 4320 000

4 Cruise collection 50 5 000 250 000 300% 750 000

5 The collection of jackets

40 5 000 200 000 300% 600 000

6 The LUX collectionExclusive dresses

30

500

25 000

In total:

750 000

2 640 000

500%

10 041 000

4 500 000

13 050 000

Collection IMOGEN-SPORT - Suits: male, female.

- Bags, shoes.- Accessories. Complete collection (released in 1 to 3 months)

№ Name Number Price (RUB) in total (RUB)

1 The costumes, the outfits men and women

200 5 000 1 000 000

2 Bags, shoes 100 5 000 500 000

3 Accessories 100 3 000 300 000

Minimum margin + 350% in total: 1 800 000

Monthly expenses of the store

№ Name cost Number Price in total (RUB)

1 Rent + communication 100 sg meters 500 000 500 000

2 The salary of the employees of the store

3 40 000+% 120 000

3 Taxes ( fees) 1 50 000 50 000

4 Advisory services 1 50 000 50 000

5 Advert 1 200 000 200 000

6 Products ½ collection 1 1320 000 1320 000

In total: 2 240 000

Estimated profit per store (in the first year of operation )

№ Average byer~s cheg (RUB)

The average number of clients per month

in total (RUB)

Average markup %

- costs in total Net profit

1 50 000 150 7500 000 350 % 2 240 000 5260 000

The promotion of the product (the estimated cost for 3-6 months)

№ Name Number Prise In total (RUB)

1 Brand TM website IMOGEN-HOME (design and optimization)

150 000 150 000

2 Advertising (TV, VOGUE, Harper's BAZAR,Fashion TV)

2000 000 2000 000

3 Training 1/3 months (qualification)

400 000 400 000

4 Videos, image advertising 500 000 500 000

5 The organization of the new collection shows 1/3 months

1500 000 1500 000

In total 4 550 000

The estimated turnover of all Boutiques

№ City (Country)The population of people

All collections Turnoverin rubles

In total (RUB)

1 Moscow (Russia)-10 500 000 - 7 500 000 7 500 000

2 St. Petersburg - 5200 000 - 7 500 000 7 500 000

3 London - 8 000 000 - 7 500 000 7 500 000

4 New York – 8 500 000 - 7 500 000 7 500 000

5 Paris - 2 500 000 - 7 500 000 7 500 000

37 500 000

With the growth of retail commodity turnover in months. 7-10%

Total project investments cost№ The name of the attachment Number Amount

(RUB)In total (RUB)

1 Lump sum investments into functional divisions of the Company

1 3 100 000 3 100 000

2 Provision of one Boutigue 5 10 000 000 50 000 000

3 Collections Women 1/3 months 2 640 000 2 640 000

4 Collection SPORT 1/3 months 1 800 000 1 800 000

5 Monthly expenses of the store 1 months ( 5 Boutigue)

2 240 000 11 200 000

6 The promotion of the product ( the estimated cost for 3-6 months)

3/6 months 4 550 000 4 550 000

7

8

The salary of the employees

Rent industrial and consulting Department

27 (person)

150 (sg meters)

70 000

1000 in total:

1 890 000

150 000

75 330 000

Products IMOGEN-HOME

Products IMOGEN-HOME

Products IMOGEN-HOME

Client area (Approximate,inferred)

The construction of the headquarters IMOGEN-HOME

№ The name of the attachment

The area of the land / buildings, structures

Expenditure (RUB)

The date of starting

The date of works completion

In total expenditure ( RUB)

1 The purchase of land in the city of St. Petersburg

Land of 2 hectares

30 000 000 01.01.15 01.03.15 30 000 000

2 Construction project and construction work

building, construction 1000 (sg meters)

50 000 000 01.03.15 01.03.16 50 000 000

3 Start building (Opening Headquarters IMOGEN)

- 3 000 000 01.02.16 01.03.16 3 000 000

83 000 000

The main Project characteristics.(based on the 5-year cash flows)

• The investment amount required: $2 million• The investment period: 2 years• Payback period: 2 years• Net present value (NPV); $7,7 million• The discount rate: 12%• Internal rate of return (IRR): 102%

Construction of Headquarters ( at the expense of the Company profit)

1. Exhibit Hall - Exhibition shop2. Concert Hall3. The catwalk (for fashion shows of new collections)4. Development (collections)5. Photo Studio6. Music Studio, Library, offices.7. Samples - the ART of Properties and Design Architecture IMOGEN-HOME.

ART Objects

Headquarters TM IMOGEN-HOME Construction