The Only Way Is Essex Marketing

Merchandise The Only Way Is Essex is clearly targeted at an audience of teenagers and young adults when you see the merchandise which includes fragrances, clothing, a make up range, a calender, a workout video and a book.

The merchandise does associate with TOWIE because in the tv show it demonstrates the a glamourous and expensive lifestyle. Also the majority of the cast are good looking so the merchandise is mostly to do with beauty.

PublicitySome examples of publicity for The Only Way Is Essex are:

Amy Childs leaves TOWIE to be in the first channel five series of celebrity big brother

Mark Wright leaves TOWIE to be in ‘I'm a celebrity get me out of here!’

Lauren Goodger aborts Mark Wrights baby

Lauren Pope and Kirk Norcross get matching nose jobs

Lucy Mecklenburgh sleeps with mark Wright in Marbella while he is still with Lauren Goodger then denies it

Sam and Billie Faiers beaten up and robbed on a night out

All of these publicised events don’t necessarily have a positive outcome but in modern day most audiences aren't looking for a happy ending they just want gossip, comedy and drama which The Only Way is Essex provides

Advertising

http://www.youtube.com/watch?v=rrIxGRSHu00

The Only Way Is Essex Has Many Forms Of Advertising, Such As :

Tv Adverts:

Webpage: http://www.itv.com/channels/itv2/itv2shows/theonlywayisessex/

Posters And Flyers:

Magazine And Newspapers:With all of these forms of publicity its extremely difficult to not know what the only way is essex is…