the only dedicated marketing procurement & sourcing event ... · citrix nick kline 6wudwhjlf...

The Only Dedicated Marketing Procurement & Sourcing Event In North America.

November 14 - 16, 2016 · Loews Hollywood Hotel, CA

Sponsors:

Julian Hooks

Consumer Johnson & Johnson

Keynote Presenters Include:

Doug Burcin

Klick

John Hardy

The Walt Disney Company

Martin Albrecht

Crossmedia

ProcureCon Marketing 2016:

www.procurecondm.com [email protected] 1.888.482.6012 Register Now and Save! Use Code BROCHURE

“Really insightful event! I found ProcureCon Marketing extremely interesting - A great opportunity to better understand that challenges

faced by marketing procurement executives across multiple sectors. There were many common themes - particularly around the lack of transparency of production costs and agency

for anyone working in marketing procurement!”

Richard Hen

“ Great event for newbies in Marketing Procurement I learned a great deal as a newbie in the procurement world. Great event to learn, share best practices and network with peers and agencies!”

Sherehan R

“I loved every topic during the conference. See you next Year!!!”

Sarah B

“Must-Attend Event for Anyone in Marketing Procurement ProcureCon is a must attend event for anyone with digital and marketing procurement

responsibilities who wants to strengthen his/her knowledge of best practices and industry

questions about compensation, advertising contracts, vendor relationship, performance measurement and many other topics. Who can

Bruno G

“ProcureCon was an event that got me thinking and excited about the possibilitiess of the next stage for our department. Listening to the best and

hearing about our same struggles and what works was re-energizing!”

Suzanne H



The Most In-Depth Content for Marketing Procurement

Transparency

Benchmark Trust

Technology

Develop Personally and Professionally

Unlock Innovation



Procurement Advice You Can’t Get Anywhere ElseLearn. Network. Get Inspired. This is ProcureCon.

Master the Fundamentals of

Marketing Procurement

Manage Through the Trust Crisis to Achieve Full Transparency

Achieve Operational Excellence in Digital and Programmatic Media

Build Intimacy and Trust with Internal and External Business Partners to Co-Create Value

Capitalize on Data-Driven Marketing and Marketing Automation to Obtain a Better ROMI



What Makes ProcureCon Marketing a Must-Attend Event?

Objective Perspectives Comprehensive Content

Procurement-focused Interactive Formats



Brands:Gabby Albert

Hilton Worldwide

Natalie Anillo

TD Ameritrade

Procurement McDonald’s Corporation

Procurement Mattel, Inc.

Astellas US, LLC

NBCUniversal, Inc.

Nicole Cefalu Tuttle

eBay

Fidelity Investments

MetLife

Michael Fielding

Adobe Systems Incorporated

Lawrence Gann

Procurement Mattel

Steve Gregory

The Clorox Company

Catherine Haiston

Gap Inc.

John Hardy

The Walt Disney Company

Kim Harrison Johnson

SunTrust Bank

Julian Hooks

Consumer Johnson & Johnson

Darden

Catherine Jones

VMware

Stacy Joslin

Citrix

Nick Kline

Toyota Motor Sales

Anna Kucenic

BNY Mellon

Procurement Diageo

Skip Lorimer

Amway

Herbalife

Rubina Malbari

The Estée Lauder Companies Inc.

Megha Malik

Adidas Group

Steve McKnight

Mattel, Inc.

Peter Melanson

Intel Corporation

Jennifer Murasky

Pharmavite LLC

Janice Norton

AstraZeneca

Janice Pedini

TD Ameritrade

Your 2016 Expert Speaker Faculty:



Angela Robinson

Procurement Genentech

Jennifer Sadr

Genentech

Mithun Sharma

Gap Inc.

Kevin Sherman Procurement Director Dell

Sebastien Slek

Time Warner

Larry Smith

Mars Inc.

Tim Steelman

RJ Reynolds

Steven Schwartzman

Procurement Sony Pictures Entertainment

Eric Suddarth

Procurement Eli Lilly and Company

Jim Wallace

HP

Agencies:Martin Albrecht

Crossmedia

Klick

MDC Partners

Industry Experts:

Ebiquity

Charles Cantu

Huddled Masses

Henrik Johansson

Boundless

Maigari Jinkiri

Ebiquity

White Ops

Patrick Fogarty

Charterhouse

Petros Paranikas

Director The Boston Consulting Group

Co-Founder FirmDecisions

Marc Krigsman

SQAD

Jethro Ferguson NA Prodigious

3:00PM SOLUTIONS ZONE RED CARPET PREMIERE

5:45PM CALIFORNIA DREAMIN’ COCKTAIL RECEPTION

1:00PM WARNER BROS. STUDIO TOUR HOLLYWOOD

6:00PM HOLLYWOOD GLAMOR WELCOME RECEPTION

Celebrate the grand opening of the Solutions Zone with a walk down the red carpet. Strike a pose and

a welcome glass of bubbly!

After a busy day of interactive, solution-focused workshops, relax with fellow speakers and attendees and take in all the sights and sounds of Hollywood.

A trip to Hollywood isn’t complete without a studio tour! Following the conclusion

fellow attendees on a custom-designed tour through the

reserve your space ASAP! Email wbresearch.com to be placed on the priority list.

After a full day of interactive workshops, unwind in The Solutions

cocktails and tasty appetizers. Look

shot of you!

Monday, November 14, 2016 Tuesday, November 15, 2016

Wednesday, November 16, 2016

LET’S HAVE SOME FUN!



An Interactive Learning Experience

PANELS

INTERACTIVE CASE STUDIES

WORKSHOPS

INTERACTIVE ROUNDTABLES

PRESENTATIONS

INNOVATION SPOTLIGHTS



Registration and Breakfast (registration and breakfast remain open until workshop concludes at 8:50.)

Optional Pre-Conference Workshop: Mastering the Fundamentals of Marketing Procurement

·

·

· ·

· · · ·

Angela Robinson

Genentech Jennifer Sadr

Genentech

Quick Break

DAY 1: Strengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape

Monday, November 14, 2016



Day 1 Continued

Welcome

Opening Remarks

KEYNOTE PRESENTATION: Building the Marketing Procurement Department of the Future

·

· ·

·

· Julian Hooks

Johnson & Johnson

KEYNOTE PRESENTATION: Inside the Matrix- How the Rise of AI and Machine-Generated Content Will Upend Agency Models and Strengthen Procurement

Klick

Extended Q&A with Morning Speakers

Bringing A Global, Integrated Content Model To Life Jethro Ferguson, NA Prodigious

Networking Break



Day 1 Continued

Concurrent Sessions Begin

Track A: Workshops for Mastering Marketing Procurement

Track B: Workshops for Mastering Agency Management

Maximizing Your Team’s Role in Driving Internal and External Innovation to Meet Business ObjectivesSkip Lorimer, Amway

Mattel, Inc.

Moving the Advertiser-Agency Relationship Forward: What Do Both Sides Need to Bring to the Table to Avoid Going Around in Circles?

MDC PartnersCatherine Jones,

VMware

Communicating Your Value Proposition to Internal Stakeholders: What Proven Strategies Achieve True Cross Functional Collaboration?Gabby Albert,

Hilton WorldwideSteven Schwartzman, Sony Pictures Entertainment

How to Structure Agency Contracts To Achieve the Transparency You NeedNicole Cefalu Tuttle, eBay

Networking Lunch

Programmatic 101: Everything You Need

Measuring Programmatic Spend

Show Me The Money: Structuring Agency Compensation in an Era of Transparency

McDonald’s CorporationMegha Malik, Adidas Group

Mature Spend Management in MarcomKevin Sherman, Dell

How to Develop Agency Performance Reviews to Achieve a True 360° Perspective That Gives Your Business Transparency Tim Steelman,

RJ ReynoldsNick Kline, Toyota Motor Sales



Networking Break and Solutions Zone Red Carpet Premiere

Media Transparency – Prescriptions, Principles, and Processes for Advertisers Ebiquity FirmDecisions

PANEL DISCUSSION: The Trust Crisis- How We Got Here and Can It Be Fixed?Maigari Jinkiri, Ebiquity

Herbalife McDonald’s Corporation Darden Marc Krigsman, SQAD

Q&A with Panelists

Interactive Roundtable Discussions TABLE 1 Social and Mobile Strategies

Natalie Anillo, TD Ameritrade TABLE 2 Building an In-House Digital Agency

Mithun Sharma, Gap Inc. TABLE 3 Marketing Sourcing Metrics

Catherine Haiston, Gap Inc.

TABLE 4 Encouraging Innovation with a Slow-To-Change Company MetLife

TABLE 5 Achieving ROI on Point-of-Sale Material Diageo

TABLE 6 Sourcing Celebrity/Production Talent Michael Fielding, Adobe Systems Incorporated

TABLE 7 Media Transparency – Prescriptions, Principles, and Processes for Advertisers Ebiquity; FirmDecisions

TABLE 8 Topic TBA Prodigious

Hollywood Glamor Welcome Reception in the Solutions Zone

Day 1 Continued



Registration and Breakfast

Welcome

Opening Remarks

KEYNOTE PRESENTATION: What Are the Best Ways to Interact with Groundbreaking Marketing Start-Ups to Drive Innovation?

·

·

·

John Hardy, The Walt Disney Company

AGENCY KEYNOTE: Procuring Trust – Overcoming the Mutual Arms Race of Intransparency

· · ·

Martin Albrecht, Crossmedia

Extended Q&A

DAY 2: Strengthening Internal and External Collaborative Relationships

Tuesday, November 15, 2016



Why You Need White Hat Hackers to Protect Your Marketing Budget White Ops

OPEN FORUM: Can We Ever Expect True Media Transparency? Should We?

Steven Schwartzman, Sony Pictures Entertainment

Networking Break

PANEL DISCUSSION: Empowering Marketing Procurement to Take Control of Media Spend: How Can You Gain the Key Business Skills Required to Become an Expert in this Domain?

Fidelity Investments Eric Suddarth, Eli Lilly and Company NBCUniversal, Inc. Larry Smith, Mars Inc.

Q&A with Panelists

Petros Paranikas, The Boston Consulting Group

Networking Luncheon

Day 2 Continued



Concurrent Sessions Begin

Track A: Digital and Programmatic Track B: Marketing (Sub)Category Management

PRESENTATION: Can Programmatic Buying Be Brought In-House?John Hardy, The Walt Disney CompanyCharles Cantu, Huddled Masses

PRESENTATION: 3 Must Have Tools For Protecting Your Brand in The Age of TransparencyHenrik Johansson, Boundless

PANEL DISCUSSION: Reducing Fraud, Minimizing Waste, and Measuring Viewability in Programmatic Buys

PANEL DISCUSSION: Market Research—How Do You Negotiate in a Challenging Supplier Universe?Steve Gregory,

The Clorox CompanyPeter Melanson, Intel Corporation

Innovation Spotlight Innovation Spotlight

Networking Break

PANEL DISCUSSION: Measuring Your Digital Spend: What Are the Best Approaches to Increase Transparency in an Opaque Landscape?

Astellas US, LLCJanice Norton,

AstraZeneca

PANEL DISCUSSION: Optimizing Your Production Budget for Maximum Savings and Best Value Patrick Fogarty, CharterhouseJim Wallace,

HPLawrence Gann,

MattelRubina Malbari,

The Estée Lauder Companies Inc.

CASE STUDY: Transitioning Below the Line Materials From a Tactical Sourcing Activity to a Strategic Production Category Delivering Real Return on Marketing Investment

CASE STUDY: From Adversary to

SourcingJennifer Murasky,

Pharmavite LLC

Day 2 Continued



Ask the Speakers: Interactive Roundtable Discussions

Jennifer Murasky, Pharmavite LLC Henrik Johansson, Boundless John Hardy, The Walt Disney Company Martin Albrecht, Crossmedia White Ops Petros Paranikas, The Boston Consulting Group Charles Cantu, Huddled Masses

Cocktail Reception

Day 2 Continued



Registration and Breakfast

Welcome

Opening Remarks

Partner Perspective: The CMO— The Dos and Don’ts of Working with Marketing

PANEL DISCUSSION: How to Navigate the Universe of New Technologies and Decide Which Are Best Placed to Drive Greater End-to-End Marketing Value

Stacy Joslin, Citrix MetLife Steve McKnight, Mattel, Inc.

Q&A with Panelists

PANEL DISCUSSION: The Rise of Data-Driven Marketing and Marketing Automation—Tools for Applying Technology and Data Management Platforms for Delivering ROI and Adding Value

Sebastien Slek, Time Warner Anna Kucenic, BNY Mellon

Q&A with Panelists

Networking Break and Final Visit to the Solutions Zone

DAY 3: Technology, Data and Talent Management

Wednesday, November 16, 2016



PANEL DISCUSSION: The Best Talent to Deliver on Future Marketing Procurement Needs: What Will Be the New Skill Sets Required?

Janice Pedini, TD Ameritrade Kim Harrison Johnson, SunTrust Bank Herbalife

OPEN FORUM: Your Unanswered Questions, Answered

Box Lunch To Go and Conference Concludes

Day 3 Continued



Keep your finger on the pulseDownload the ProcureCon Marketing app

beginning November 8 to download the event app.

Download the ProcureCon Marketing Event App November 8

Don’t miss your must-attend sessions

Benchmark against your peers

Unlimited opportunity

Filter the crowd

Your ultimate networking tool



Why SponsorTo tailor a sponsorship package to meet your needs contact:

James Miguel

Gain Industry-wide exposure to clients and key prospects

Position your brand

Ensure unrivaled networking time

Benchmark your strategy

Build customer loyalty

1.7:150+

13010250+

8+



Welcome to Loews Hollywood Hotel

heated rooftop poolchic poolside cabanas exhale Spa

free Wi-Fi,

BEWARE OF ROOM BLOCK AND RESERVATIONS SCAMS!

Loews Hollywood

Dates: November 14 – 16, 2016

Rate

Venue



APS Group

Marketing services

Secure solutions

Retail solutions

Print management

Marketing technology

BCG

Boundless

Charterhouse

Sponsors



Comcast Wholesale

QUALITY

Decideware

Ebiquity & FirmDecisions

HH Global

Huddled Masses



Prodigious

SQAD

White Ops

Zorch



Buyers Meeting Point

Internet Retailer

Logistics Institute

My Purchasing Center

Supply & Demand Chain Executive

SupplyChainBrain

Media Partners



Supply Chain World

The Paypers



VISIT PROCURECONDM.COM FOR THE WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY

current discounted price



Pricing & Registration

Practitioners and

Marketing

Group Discounts for Procurement

Practitioners

Agencies, Consultants and Solutions Providers

Easiest Way To Book:www.ProcureConDM.com

Code: BROCHURE

Register Now

the only dedicated marketing procurement & sourcing event ... · citrix nick kline 6wudwhjlf...

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