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MEDIAKIT 1
MED
IAK
IT
The online media for the Italian
meetings & events industry
www.eventreport.it
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The Italian daily news website for meetings, conferences, conventions, marketing and communication events,
incentive travel, motivational events and business travel industry professionals.
Event Report
EventReport.it
Event Report is a website created by Exmedia, a 95%-owned subsidiary of TTG Italia (Rimini Fiera Group),
Italy’s leader in communication, services and the organisation of B2B events for the tourism industry.
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Event Report went online in May 2011. In the first six months, the amount of news, articles and content published grew to the point that it became necessary to double the newsletter and publish it twice a week.
It is the Italian website for the meetings and events industry that has been approved as a Google News feed.
It is the Italian meetings and events industry website optimised for Google indexing. EventReport.it articles are almost always included among the top results in an organic search.
EventReport.it offers web 2.0 functions, interaction with users, Google Maps services and integration with the main social media.
The website comprises the online Directory, a comprehensive database of events venues, agencies and suppliers.
So young, but how it’s grown!
First page (Prima pagina)The news section: interviews, market research and studies, reports of events, economic analyses, marketing and communications news, international content, articles on digital technology and social media, book reviews and stories on destinations, hotels, agencies, PCOs, conference centres, venues and events suppliers.
Diary (Agenda) Events of interest to the meetings and events community. Users can publish events in the Diary.
From the world (Dal Mondo)The news published online by the leading international industry publishers, taken by RSS feeds in original language and in real time, with links to the source.
Have your say (La tua opinione)Opinion polls. A quick and effective way to enable users to express their views on topical issues.
Web resources (Risorse sul web)A mine of links to new web tools and utilities, applications for smartphones and tablets for events, marketing, communication and work in general. Open to user recommendations.
SpotlightAdvertorials written by journalists, covering topical issues and including interviews. News made to measure.
DirectoryA comprehensive database of hotels, conference centres, venues and events suppliers, presented with dedicated web pages and multimedia contributions.
The website contentsMEDIAKIT 5
communications news, international content, articles on digital
on destinations, hotels, agencies, PCOs, conference centres,
The news published online by the leading international industry publishers, taken by RSS feeds in original language and in real time,
Opinion polls. A quick and effective way to enable users to express
for smartphones and tablets for events, marketing, communication
Advertorials written by journalists, covering topical issues and
A comprehensive database of hotels, conference centres, venues and events suppliers, presented with dedicated web pages and
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The complete guide to Italian hotels, venues and services for events, meetings and conferences.
The directory can be viewed online on the Event Report website.
Event Report Directory
The newsletter
The newsletter is sent to:
The Event Report newsletter is issued twice a week (Tuesday and Thursday) to a database of 40,000 Italian professionals operating in the meetings and events industry. It takes all the news published on the website directly to subscribers.
Events suppliers 32% Events buyers 68%
24% Corporates (event managers, meeting planners, marketing and communication managers, managing directors, procurement and HR managers, commercial directors)
14% Professional congress organisers (PCOs), incentive travel companies, destination management companies (DMCs)
12% Event, marketing, communication and advertising agencies. Consulting, team building, coaching and training agencies
11% Pharmaceutical companies, medical-scientific societies,
medical provincial associations, hospitals
5% Professional, commercial, industrial and trade
associations. Unions
2% Universities, public bodies, regional authorities,
trade fairs organisers
19% Hotels, hotel groups, conference centres, events venues,
exhibition centres/grounds
2% Convention bureaus, destination marketing organisatons,
tourism offices, tourism authorities
11% Events service suppliers (technology, audiovisuals, web, catering, entertainment, fittings, transport, merchandising companies, etc), travel agencies, airlines
BUYER
S
SUPPLIERS
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A large database with an advanced search engine able to identify – thanks to selection filters based on geographical location, hotel and conference capacity or service type – the most suitable venue, agency and suppliers for an event.
Suppliers included in the online DirectoryHotelsConference centresEvent venuesHistoric venuesConvention bureausEvent agenciesPCOs (Professional Congress Organisers)CME (Continuing Medical Education) providersCommunication, marketing and advertising agenciesIncentive agencies and DMCs (Destination Management Companies)Entertainment agenciesTechnology/audio/video providersEvent stagersCatering companiesTranslators and interpretersTransport companies
Integration with social media
Video
Photo gallery
Attachment to download(for example brochure)
Description
News, special deals, packages and updates
entered by the client
Google Maps service
Hotel facilities and services
Meeting and conference facilities and services
Event Report Directory
Online profiles of venues
and service suppliers
include photo galleries,
videos, Google Maps
localization, a description
of the services and facilities
provided, integration with
social media, updates
on special deals and
attachments to download.
Profiles in online directory
Event Report online Directory
p
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A variety of advertising formats to meet different promotional requirements. The strategic position of banners
on the website and newsletter and the indexing of advertorials on search engines ensure advertisers maximum visibility.
EventReport
Advertising formats
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Banners Spotlight
Advertising banners are available in different formats and may be positioned:
On the homepage
On article pages
On “tool” pages without journalistic content
(Diary, From the world, Have your say, Web resources)
Spotlight preview on homepage
Spotlight page
Spotlight is an advertorial written by a journalist. It is given maximum visibility on the homepage, and is optimised for indexing on Google. It contains text, photos and other multimedia elements.
As well as the main photos, it may also include a photo gallery and is linked to the client’s website. It may contain a PDF attachment to download (e.g. the client’s brochure) and a Google map showing the location of the venue or company covered in the Spotlight.
The Spotlight can be given additional visibility by:
Publishing a preview banner in the weekly newsletter.
Sending it via e-mail to our database of 40,000 meetings and events industry professionals, with a lay-out that reproduces the web page.
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Promotional e-mails (DEM – Direct Email Marketing)
Newsletter
The newsletter, sent out twice a week (on Tuesday and Thursday) to a database of 40,000 Italian meetings and events industry professionals, may contain the following advertising formats:
Banners
Spotlight preview banners
Directory preview banners
Promotional e-mails, produced by the client, are sent to a database of 40,000 Italian contacts specialising in the meetings and events industry.
On request, the database may be segmented, and the e-mail sent only to a specific target group, by type (e.g. corporates and agencies, or hotels and events venues) or by geographical location.
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International Meetings Review, the meetings industry global information website, has chosen Event Report as its exclusive publishing partner for Italy.
International Meetings Review publishes a rich media mix – written, podcast and video – of the latest news and insight for professional meetings planners and organisers. Content is supplied by a network of publishing partners comprising 13 leading regional and country publications, which each manage a “regional” page within the global website.
Event Report exclusively manages the “Italy” regional page of the International Meetings Review website, where it publishes news on the Italian market and provides updates, information and insight on Italian destinations, venues and suppliers that offer services to international meetings and events organisers.
International Meetings Review publishes a weekly news alert, which also includes Italian news, distributed to a database of 310,000 meetings planners and organisers worldwide. Event Report is responsible for distribution in Italy.
As well as distribution by all publishing partners, the International Meetings Review news alert reaches event partners IMEX, EIBTM and IT&CMA databases of meetings and events professionals.
Event Report brings news on Italian destinations, venues and suppliers to the international market
IMR homepage
International Meetings Review’s publishing partners
BBT Online - Benelux
CAT Publications - UK
CIM News Magazine - Australia
Event Report - Italy
Kongres Magazine - Sud-est Europa
Meet Me - Medio Oriente e Nord Africa
Meetingsnet - USA
Meetings International - Scandinavia
Questex Hospitality+Travel - USA
Restec - Russia
The Event - South Africa
TTG Mice - Asia and China
TW Magazine - Germany
International Meetings Review’s industry association partners
Professional Convention Managers Association - PCMA
International Congress and Convention Association - ICCA
Society of Incentive and Travel Executives - SITE
International Association of Professional Congress Organisers - IAPCO
Global Association of the Exhibition Industry - UFI
International Association of Congress Centres - AIPC
European Federation of the Associations of Professional Congress Organisers - EFAPCO
The news alert
Italy’s regional page run by Event Report
News by Event Report in the International Meetings Review newsletter
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Event Report is part of a wider system of integrated tools for communication and B2B services for the meetingsand events industry.
Exmedia, the publisher of Event Report, organises BTC,the only Italian trade show dedicated exclusively to events(events, meetings, conferences, conventions, incentive traveland business tourism).
BTC is the international marketplace where professional corporate, association and agency events organisers meet a wide range of suppliers: destinations, hotels, conference centres and events venues, DMCs, communication agencies, providers of technological, entertainment, catering, events support and transport services. BTC is held every year over two days, and takes place in Florence.
The integration of Event Report and the trade show ensures advertisers/exhibitors abundant visibility on the market and direct contact with Italian and international meetings and events buyers.
www.btc.it
An integrated communication systemp
BTC – Italy’s Events Exhibition
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SALES OFFICE
Sales ManagerGloria [email protected]. +39 02 806892.9Fax +39 02 806892.50
EDITORIAL OFFICEForo Buonaparte 74 – 20121 Milan, ItalyTel +39 02 806892.9Fax +39 02 [email protected]
Editor-in-ChiefMargherita [email protected]
WebmasterDomenico [email protected]
Submit press [email protected]
Submit advertising [email protected]
Contact us
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Foro Buonaparte, 7420121 Milan, ItalyTel. +39 02 806892.9Fax +39 02 806892.50www.EventReport.it
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Exmedia Srl is a subsidiary of TTG Italia RIMINI FIERA GROUP