the one-page strategy & execution (opse) map: a new way to rapidly achieve tame and wicked goals...

One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy

JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....

World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Whatcoherentobject(s)doyouseebelow?

WHAT

WHY

WHO

HOW

WHERE

WHEN


OPSEChain(6Q-Cards)




WHAT

WHY

WHO

HOW

WHERE

WHEN

OPSEChain(6Q-Cards)





ANovelPerspecEveUsing

Einstein’sSpaceTimeFabric

WhySomeGoalsareAchievedWhileOthersareNot

WHAT

WHY

WHO

HOW

WHENTime




OPSEChain(6Q-Cards)

WHERE

WHAT

WHY

WHO

HOW

WHENTime




OPSEChain(6Q-Cards)

WHERESpace

WHAT

WHYEnd

WHO

HOW

WHERESpace

WHENTime




OPSEChain(6Q-Cards)

WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime




OPSEChain(6Q-Cards)

WHAT

WHY

WHO

HOW OPSEChain(6Q-Cards)


GenericSpaceTimeFabric

WHERESpace

WHENTime



WHAT

WHY

WHO

HOW OPSEChain(6Q-Cards)



4Q-Diamond(System/Scene/

BusinessModelEngine)

WHERESpace

WHENTime



OPSEChain(6Q-Cards)



WHERESpace

WHENTime



WHATWays

WHYEnd

WHOPeople

HOWMeans



WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime




OPSEChain(6Q-Cards)

=

x

x




WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime




OPSEChain(6Q-Cards)

=

x

x


Einsteins’sFamousEquaEon

WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime




OPSEChain(6Q-Cards)

=

x

x

Energy(E)



WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime




OPSEChain(6Q-Cards)

=

x

x

Energy(E)

mass(m)



WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime




OPSEChain(6Q-Cards)

=

x

x

Energy(E)

mass(m)

speedoflight(c)



WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime




OPSEChain(6Q-Cards)

=

x

x

Energy(E)

mass(m)

speedoflight(c)

Squared(^2)



WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime




UniversalBusinessModelEqua2onfortheWEEconomy

OPSEChain(6Q-Cards)

RodKing’sUniversalBusinessModelEquaEon

AtAnyGivenTimeandSpace:

EffectóNetworkofCauses

Outputó

InteracWonofCommunity,Processing,Input,andEnvironment

WHYóWHO*WHAT*HOW

EndóPeople*Ways*Means

GoalóPeople*Strategy*ExecuEon

ResultóPeople*Strategy*ExecuEon

Y=F(x)

=

x

x

WHATStrategy

WHYEnd

WHOPeople

HOWExecu2on

WHERESpace

WHENTime





OPSEChain(6Q-Cards)

RodKing’sUniversalBusinessModelEquaEon

AtAnyGivenTimeandSpace:

EffectóNetworkofCauses

Outputó

InteracWonofCommunity,Processing,Input,andEnvironment

WHYóWHO*WHAT*HOW

EndóPeople*Ways*Means

GoalóPeople*Strategy*ExecuEon

ResultóPeople*Strategy*ExecuEon

Y=F(x)

=

x

x

PEOPLE

PURPOSE

SYNERGY

WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime





OPSEChain(6Q-Cards)

WHYEnd

Result

WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime





OPSEChain(6Q-Cards)

WHYEnd

Result

PeopleExecuEon Strategy

WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime





OPSEChain(6Q-Cards)

WHYEnd

WHOPeople

Result


WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime





OPSEChain(6Q-Cards)

WHATWays

WHYEnd

WHOPeople

Result


WHATWays

WHYEnd

WHOPeople

HOWMeans

WHERESpace

WHENTime





OPSEChain(6Q-Cards)

WHATWays

WHYEnd

WHOPeople

HOWMeans

Result


WHATWays

WHYEnd

WHOPeople

HOWMeans





OPSEChain(6Q-Cards)

WHATWays

WHYEnd

WHOPeople

HOWMeans

PeopleExecuEon

Result(Trade-off:-/+)

WHERESpace

WHENTime

Strategy

WHATWays

WHYEnd

WHOPeople

HOWMeans





OPSEChain(6Q-Cards)

WHATWays

WHYEnd

WHOPeople

HOWMeans


PeopleStrategy(Prototype)

ExecuEonWHERESpace

WHENTime

WHATWays

WHYEnd

WHOPeople

HOWMeans

q  ENVIRONMENTq  Industry





OPSEChain(6Q-Cards)

WHATWays

WHYEnd

WHOPeople

HOWMeans



ExecuEonWHERESpace

WHENTime

WHATWays

WHYEnd

WHOPeople

HOWMeans






OPSEChain(6Q-Cards)

WHATWays

WHYEnd

WHOPeople

HOWMeans



ExecuEonWHERESpace

WHENTime

CUSTOMERGROWTHENGINE

ENTERPRISEENGINE

VALUEENGINE

WHATWays

WHYEnd

WHOPeople

HOWMeans






OPSEChain(6Q-Cards)

WHATWays

WHYEnd

WHOPeople

HOWMeans



ExecuEonWHERESpace

WHENTime

CUSTOMERGROWTHENGINE:DeliversValue

ENTERPRISEENGINE:CreatesValue

VALUEENGINE:Captures/SharesValue






OPSEChain(6Q-Cards)



ExecuEonWHERESpace

WHENTime

CUSTOMERGROWTHENGINE:DeliversValue

ENTERPRISEENGINE:CreatesValue

VALUEENGINE:Captures/SharesValue

WHYEnd

WHATStrategy

WHYEnd

WHOPeople

HOWExecu2on

WHATStrategy

WHOPeople

HOWExecu2on

WHAT

WHY

WHO

HOW

WHERE

WHEN

OPSEChain(6Q-Cards)




WHAT

WHY

WHO

HOW

WHERE

WHEN




WHAT

WHY

WHO

HOW

WHERE

WHEN

OPSEChain(6Q-Cards)WEChain(6Q-Cards)

WHAT

WHY

WHO

HOW

WHERE

WHEN




WHAT

WHY

WHO

HOW

WHERE

WHEN

Org./Project:…......................Org./Project:…......................

WHAT

WHY

WHO

HOW

WHERE

WHEN




WHAT

WHY

WHO

HOW

WHERE

WHEN


Future(ToDo)

Present(Doing)



WHENTime


Future(ToDo)

Present(Doing)

WHATStrategy

WHYEnd

WHOPeople

HOWExecu2on

WHERESpace

WHENTime

WHATStrategy

WHYEnd

WHOPeople

HOWExecu2on

WHERESpace


WHAT

WHY

WHO

HOW

WHERE

WHEN

Org./Project:…......................




Swimlane

WHAT

WHY

WHO

HOW

WHERE

WHEN

Org./Project:…......................




Grid

WHAT

WHY

WHO

HOW

WHERE

WHEN

Org./Project:…......................




TIMESPACE

FUTURE(ToDo:“ToBe”)

PRESENT(Doing:“Asis”)

PAST(Done:“Aswas”)

OPSEKanban

WHAT

WHY

WHO

HOW

WHERE

WHEN

Org./Project:…......................




TIMESPACE

FUTURE(ToDo:“ToBe”)

PRESENT(Doing:“Asis”)

PAST(Done:“Aswas”)

OPSEKanban

WHAT

WHY

WHO

HOW

AgileWEStrategy

HowtoRapidlyAchieveGoalsinBusinessandLife




GOALS

WickedGoals

TameGoals

CategoriesofGoals




GOALS

WickedGoals

TameGoals

CategoriesofGoals

PROJECT




GOALS

WickedGoals

TameGoals

CategoriesofGoals

PROJECT

q  Novel;Ill-definedq  InnovaWonq  UnstableEnvironmentq  HighUncertaintyq  AdapWveStrategyq  Experimentsq  UnpredictableResult

q  RouWne;Well-definedq  Improvementq  StableEnvironmentq  LowUncertaintyq  LinearStrategyq  ProjectPhasesq  PredictableResult

WHAT

WHY

WHO

HOW

WHERE

WHEN

Org./Project:…......................




GOALS

WickedGoals

TameGoals

CategoriesofGoals

PROJECT



WHATStrategy

WHYGoal/Obj.

WHOPeople

HOWTac2cs

WHERE

WHEN

Org./Project:…......................




GOALS

WickedGoals

TameGoals

CategoriesofGoals

PROJECT



WHATStrategy

WHYGoal/Obj.

WHOPeople

HOWTac2cs

WHERE

WHEN

Org./Project:…......................




GOALS

WickedGoals

TameGoals

CategoriesofGoals

=

x

x

PROJECT



WHAT

WHY

WHO

HOW

WHERE

WHEN



Org./Project:…......................


1.   PROJECT(Proj):Whatisthename/descripEonoftheproject(experiment)?

2.   OBJECTIVE(Obj):WhatisthemainobjecEveorquesEontobeansweredfortheproject(experiment)?

3.   ORGANIZATION(Org):WhatisthenameofthetargetedorganizaEonorclient?

4.   JOBTOGETDONE(JTGD):WhatisthemaincustomerJobToGetDoneorgoal?

5.   CUSTOMERPAIN(CPain):Whatarecustomerpainsorhassleswhilege`ngthejobdone?

6.   CUSTOMERDELIGHT(CDel):Whatarecustomerbenefitsordelightwhilege`ngthejobdone?

7.   TODO(TASKS):Whatistobefurtherdoneorachievedfortheproject(experiment)?

8.  DOING(TASKS):Whatisbeingdoneorachievedfortheproject(experiment)?

9.  DONE(TASKS):Whathasbeendoneorachievedfortheproject(experiment)?

10.  LESSONSLEARNED:Whatarelessonslearnedorinsightsobtained?

QuesEonnaire

WHAT

WHY

WHO

HOW

WHERE

WHEN



Org./Project:…......................


WHAT

WHY

WHO

HOW

WHERE

WHEN


PEOPLE

PURPOSE

SYNERGY


Org./Project:…......................


WHAT

WHY

WHO

HOW

WHERE

WHEN


PEOPLE

PURPOSE

SYNERGY

AgileWEStrategy


Org./Project:…......................


Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN


PEOPLE

PURPOSE

SYNERGY

AgileWEStrategy

1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy


Org./Project:…......................


Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN


PEOPLE

PURPOSE

SYNERGY

Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.

STRATEGICCHOICECASCADE(SCC)1.  Whatisourwinningaspira<on?

2.   Wherewillweplay?

3.  Howwillwewin?

4.  Whatcapabili<esmustbeinplace?

5.  Whatmanagementsystemsarerequired?

AgileWEStrategy



Org./Project:…......................


Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN

JobToGetDone(JTGD):.....................................

PEOPLE

PURPOSE

SYNERGY


q  Past/Present/Future(S-Curve)q  Trends(PESTLIED);Test/Execu2on

Pain/Delight(-/+):….....



3.  Howwillwewin?



AgileWEStrategy



Org./Project:…......................


Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN


PEOPLE

PURPOSE

SYNERGY






3.  Howwillwewin?



AgileWEStrategy


q  PlayingField(Industry/Product)q  Compe2tors(Startups;Incumbents)q  SupplyChain;Non-customers


Org./Project:…......................


Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN

q  WinningAspira2on(MoEvaEon)q  SharedValue(ProfitMargin)


PEOPLE

PURPOSE

SYNERGY






3.  Howwillwewin?



AgileWEStrategy




Org./Project:…......................


Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN



PEOPLE

PURPOSE

SYNERGY






3.  Howwillwewin?



AgileWEStrategy




q  Customers/Market(1/2/MulE-sided)q  Channels(DistribuEon);Suppliersq  Rela2onships/Partners;Influencers

Org./Project:…......................


Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN

q  Strategy;Compe22veAdvantageq  ValueProposi2onq  Product/Service(Prototype)



PEOPLE

PURPOSE

SYNERGY






3.  Howwillwewin?



AgileWEStrategy




Org./Project:…......................



Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN




PEOPLE

PURPOSE

SYNERGYq  Capabili2es(Resources/AcEviEes)q  ManagementSystems(Dashboard)






3.  Howwillwewin?



AgileWEStrategy




Org./Project:…......................



Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN





PEOPLE

PURPOSE



TrendAnalysisPain/Delight(-/+):….....



3.  Howwillwewin?



AgileWEStrategy




Org./Project:…......................



Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN





PEOPLE

PURPOSE



IndustryAnalysis




3.  Howwillwewin?



AgileWEStrategy




Org./Project:…......................



Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN





PEOPLE

PURPOSE




3.  Howwillwewin?




CustomerValueAnalysis

IndustryAnalysis

BusinessModelAnalysis

CompeWtorAnalysis


AgileWEStrategy




Org./Project:…......................



Strategy

AgileWEExecu2on

HowtoRapidlyAchieveGoalsinBusinessandLife

WHAT

WHY

WHO

HOW

WHERE

WHEN

1

2

3

4

5

6

AgileWEExecu2on:StartwithWHO

Choose/DeployWHENChoose/DeployWHEREMeasureWHOBuildWHATDecideHOWLearnWHYREPEAT6Q-Loop(StarWngfromStep1&usingaWEFractal)

RodKing’s7STEPSFORSUCCESSFULLYMANAGINGLEANINNOVATION(“WICKED”)PROJECTS

7


PEOPLE

PURPOSE

SYNERGY


Org./Project:…......................


Execu2

on

WHY

HOW

WHERE

WHEN

1

2

3

4

5

6




7


PEOPLE

PURPOSE

SYNERGY

WHATProduct

WHOMarket


Org./Project:…......................


Execu2

on

WHY

HOW

WHERE

WHEN

1

2

3

4

5

6




7


PEOPLE

PURPOSE

SYNERGY

WHATProduct

WHOMarket

Fitness


Org./Project:…......................


Execu2

on

CaseStudyonP&G’sOlayAgileWEStrategy&Execu2on

P&G’sOlayAgileWEStrategy

WHAT

WHY

WHO

HOW

WHERE

WHEN


PEOPLE

PURPOSE

SYNERGY

One-PageStrategy&Execu2on(OPSE)MapforP&GRapidlyAchieveTameandWickedGoalsintheWE-Economy

AgileWEStrategy


Org./Project:P&G


Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN


PEOPLE

PURPOSE

SYNERGY

AgileWEStrategy




3.  Howwillwewin?



Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress. Org./Project:P&G



Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN


PEOPLE

PURPOSE

SYNERGY

AgileWEStrategy



IndustryAnalysis


CompeWtorAnalysis

TrendAnalysis



3.  Howwillwewin?



Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress. Org./Project:P&G



Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN

q  Begeran2-agingskin-careproductsq  Winningmarke2ngcampaignq  Establish“mass2ge”segment

q  Growfromthecore:leadingbrands,coremarkets,andmasscustomers

q  Extendintohome,beauty,health,andpersonalcare

q  Meaningfullyimprovethelivesoftheworld’sconsumers

q  Deliverleadership,sales,profits,andvaluecrea2on

q  Expandinemergingmarketstobuildleadingposi2onslongterm

q  Past/Present/Future(S-Curve)q  Trends(PESTLIED);Test/ExecuEon


PEOPLE

PURPOSE

SYNERGYq  ConsumerUnderstanding/Innova-

2on/Branding/Go-to-market/Scalingq  Objec2ves,Goals,Strategy&Metricsq  Opera2ngTotalShareholderReturnq  LeadershipDevelopment

AgileWEStrategy



3.  Howwillwewin?








Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN


q  Growfromthecore:leadingbrands,coremarkets,andmasscustomers

q  Extendintohome,beauty,health,andpersonalcare

q  Expandinemergingmarketstobuildleadingposi2onslongterm



PEOPLE

PURPOSE

SYNERGYq  ConsumerUnderstanding/Innova-

2on/Branding/Go-to-market/Scalingq  Objec2ves,Goals,Strategy&Metricsq  Opera2ngTotalShareholderReturnq  LeadershipDevelopment

AgileWEStrategy



3.  Howwillwewin?






IndustryAnalysis


CompeWtorAnalysis

TrendAnalysis


q  Meaningfullyimprovethelivesoftheworld’sconsumers

q  Deliverleadership,sales,profits,andvaluecrea2on



Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN


q  Targetyoungerwomenin30’s&40’sq  Moveupmarket(in“mass2ge”

channelwithexis2ngmassretailers)

q  Becomealeadingskin-carebrandq  Createkeypillarinbeauty-carebus.q  Wininchosenchannelsandmarkets

q  Sellinmajorgeographies(NorthAmericaandUK)


One-PageStrategy&Execu2on(OPSE)MapforP&G’sOlayRapidlyAchieveTameandWickedGoalsintheWE-Economy

PEOPLE

PURPOSE

SYNERGY

AgileWEStrategy



3.  Howwillwewin?






q  Leveragecapabili2esofconsumerunderstanding,brandbuilding,etc.

q  Partnertowinwithconsumers,etc.q  LeverageP&Gsystems,partners…q  “Lovethejobyou’rein”

JobToGetDone(JTGD):Fightsignsofaging


Strategy

WHAT

WHY

WHO

HOW

WHERE

WHEN

q  PresWgecompeWtorswillnottrytofollowOlayintomassWgesegment

q  MasscompeWtorsfacelowerpriceOlay

q  Sufficientlylargenumberofwomenwantto“fightthe7signsofaging”

q  MassretailerswillembracemassWgeq  Pricingsweetspotexistsformasses


q  EmergingmassWgesegmentwillbeatleastasstructurallyalracWveasthecurrentmass-marketsegment



PEOPLE

PURPOSE

SYNERGY

AgileWEStrategy–Predic<ons(Hypotheses)



3.  Howwillwewin?






q  P&GcancreatepresWge-likebrandposiWoning,packaging,andin-storepromoWoninthemasschannel

q  P&Gcanbuildstrongpartnershipswithmassretailers

q  P&GcanhavesweetspotcoststructureWorld-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME).AgileWEStrategist

[email protected]&@rodKuhnKing


Strategy

WHY

HOW

WHERE

WHEN









PEOPLE

PURPOSE

SYNERGY

AgileWEStrategy–Predic<ons(Hypotheses)



3.  Howwillwewin?








q  P&Gcanhavesweetspotcoststructure

WHAT

WHO



Strategy

P&G’sOlayAgileWETesEng/ExecuEon

WHAT

WHY

WHO

HOW

WHERE

WHEN


q  Targetyoungerwomenin30’s&40’sq  Moveupmarket(in“mass2ge”

channelwithexis2ngmassretailers)


q  Sellinmajorgeographies(NorthAmericaandUK)


PEOPLE

PURPOSE

SYNERGYq  Leveragecapabili2esofconsumer

understanding,brandbuilding,etc.q  Partnertowinwithconsumers,etc.q  LeverageP&Gsystems,partners…q  “Lovethejobyou’rein”

AgileWEExecu2on


1

2

3

4

5

6


7STEPSFORSUCCESSFULLYMANAGINGLEANINNOVATION(“WICKED”)PROJECTS

7




Execu2

on

WHY

HOW

WHERE

WHEN









PEOPLE

PURPOSE

SYNERGY




q  P&Gcanhavesweetspotcoststructure

1

2

3

4

5

6


7STEPSFORSUCCESSFULLYMANAGINGLEANINNOVATION(“WICKED”)PROJECTS

7

AgileWETes2ng/Execu2on–Predic<ons(Hypotheses)

WHATProduct

WHOMarket

Fitness



Execu2

on

Appendix1

AGILEWESTRATEGY&EXECUTION:

“PutPeopleFirst”JobToGetDone

ChangingEnvironment:UnpredictableINNOVATION(“Yang”)

StableEnvironment:Predictable

IMPROVEMENT(“Yin”)

Mission/Purpose:RapidlybuildorganizaWonsforphysical,intellectual,emoWonal,andspiritualchange

One-PageStrategy&Execu2on(OPSE)RapidlyAchieveTameandWickedGoalsintheWE-Economy









ONE-PAGEPROJECTPROPOSAL&MNGT(O3PM)














WICKEDGOAL:LeanInnovaEon

Project(LIP)

TAMEGOAL:TradiEonalImprovement

Project(TIP)







LEANSTARTUP(LS)APPROACH

PLAYINGTOWIN(PTW)APPROACH






Project(LIP)


Project(TIP)



Birth

Infancy

ConcepWon

Death/Renewal

Growth

Maturity





LEANSTARTUP(LS)APPROACH

PLAYINGTOWIN(PTW)APPROACH






Project(LIP)


Project(TIP)

Appendix2

ChecklistofIdeas/ToolsforWEFractal(Project)

WHY:IMPACTSPACEq LeapofFaith;GrandChallenge;Mission/Purposeq VisionTemplate;CoreValuesq PaymentTest;PriceSensiEvityMeter

WHO:CUSTOMERPROBLEM/CHANNELSPACEq CustomerSegmentaEon(Testers’ContactLists)q Job-To-Be-DoneStatement;InfluencePyramidq Pain-storming;Root-causeAnalysis(5Whys)q AdviceSolicitaEonVisit;Ethnographyq ColdCallTestq VoteTest(Crowdsourcing)q ProofTest(Prototyping)q Smoke(Fake/FicWonal)Testq WowTestq CustomerConsumpEonChain(10QuesWons)

WHAT:PRODUCT/STRATEGYSPACEq TheoreEcalPrototypeq VirtualPrototypeq MinimumViablePrototypeq MinimumAwesomeProduct

HOW:PROCESS/RESOURCESPACEq Q.O.N.E.S.:QuesWoning;Observing;NetworkingExperimenWng;

Synthesisq SoluEon-ProcessTemplate(Build-Measure-LearnLoop);Scrumq BusinessModelCanvas/Snapshot

WHAT

WHY

WHO

HOW

WHERE

WHEN

OPSEChain(6Q-Cards)




WHAT

WHY

WHO

HOW

JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE(BME)

WHERE?WHEN?


OPSEChain(6Q-Cards)


WHATWays

WHYEnd

WHOProblem

HOWMeans


WHERE?WHEN?


OPSEChain(6Q-Cards)


WHATWays

WHYEnd

WHOProblem

HOWMeans


WHERE?WHEN?

Organiza2on/Project/Scene:….....................


OPSEChain(6Q-Cards)


WHATWays

WHYEnd

WHOProblem

HOWMeans


WHERE?WHEN?







Organiza2on/Project/Scene:….....................


OPSEChain(6Q-Cards)


WHATWays

WHYEnd

ValueProposi2on(VP)

KeyResources(KR);

KeyPartners(KP)

PROFITMARGIN(P$);SHAREDVALUE;

MISSION

CustomerSegments

(CS)

WHOProblem

HOWMeans Organiza2on/

Project/Scene:….....................

Product/ServiceSTRATEGY

JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE(BME)ChecklistofIdeas/ToolsforWEFractal(Project)







OPSEChain(6Q-Cards)


JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE

WHAT

WHO

WHY

HOW


OPSESNOWMAN






WHERE

WHEN



JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE

WHAT

WHO

WHY

HOW






People

Product(Strategy)

Process(Resources)

Purpose


WHERE

WHEN


OPSESNOWMAN
