the one most important thing you can do for your business
TRANSCRIPT
12/10/2015 2
BEFORE THE DIGITAL ERA
12/10/2015 3
BRANDS
Large Budgets
Message
DEPLOYMENT BUYERS
BEFORE THE DIGITAL ERA
TV
Radio
Flyers
Outdoor
Other
Traditional
Channels
12/10/2015 4
BrandsContent
creators
BEFORE THE DIGITAL ERA
12/10/2015 6
THE DIGITAL ERA
Source: www.media.ofcom.org.uk
12/10/2015 7
THE DIGITAL ERA
Source: www.rsanw.files.wordpress.com
12/10/2015 8
Anyone with internet
connection
With a minimal budget,
sometimes even no budget
Message
DEPLOYMENT
•Owned blog
•Wordpress
•Blogger
•Facebook / Twitter / Linkedin /
Instagram / Google+ / Tumblr
•Youtube channel
•Any online channel
Any
interested
digital user
THE DIGITAL ERA
12/10/2015 9
THE DIGITAL ERA
Onlinepopulation
Content creators
12/10/2015 10
The deployment of your content can be done in a smart way, with a small budget
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You need one thing
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Remember!You are already the content
creator.
The internet users are always looking for valuable,
entertaining and educationalcontent or to solve their
problem.
And it needs to be presented in the digital channels they live in.
With low budget or no budget at all
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THE POWER OF CHOICE
http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-David-Choe-painted-HQ-set-bumper-shares-payday.html
12/10/2015 17
THE POWER OF CHOICE
http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-David-Choe-painted-HQ-set-bumper-shares-payday.html
12/10/2015 19
10,500,000+
Youtube subscribers
4,000,000+
Facebook fans
460,000+
Twitter followers
407.000
Instagram followers
If you are a business, how much
budget would it take you to get:
With no budget at all
12/10/2015 21
www.youtube.com/watch?v=Mb51Mvd-yWI
http://www.dailymail.co.uk/news/article-2095563/Comedian-makes-1million-month-YouTube-videos.html
With no budget at all
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https://www.youtube.com/watch?v=KmtzQCSh6xk
https://www.youtube.com/watch?v=W9m9UFhEARg
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Remember!You need courage to take the extra-step, to be relevant and
entertaining.
Let’s say... $4,500 (declared by the business owner)
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Rmember!
http://www.businessinsider.com/how-the-dollar-shave-club-became-a-615-million-company-2015-6
http://fortune.com/2015/03/10/dollar-shave-club-founding/
https://www.youtube.com/watch?v=ZUG9qYTJMsI
Take the step and push things forward!
12/10/2015 28