the one most important thing you can do for your business

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Page 1: The ONE most important thing you can do for your business
Page 2: The ONE most important thing you can do for your business

12/10/2015 2

BEFORE THE DIGITAL ERA

Page 3: The ONE most important thing you can do for your business

12/10/2015 3

BRANDS

Large Budgets

Message

DEPLOYMENT BUYERS

BEFORE THE DIGITAL ERA

TV

Radio

Flyers

Outdoor

Other

Traditional

Channels

Page 4: The ONE most important thing you can do for your business

12/10/2015 4

BrandsContent

creators

BEFORE THE DIGITAL ERA

Page 5: The ONE most important thing you can do for your business
Page 6: The ONE most important thing you can do for your business

12/10/2015 6

THE DIGITAL ERA

Source: www.media.ofcom.org.uk

Page 7: The ONE most important thing you can do for your business

12/10/2015 7

THE DIGITAL ERA

Source: www.rsanw.files.wordpress.com

Page 8: The ONE most important thing you can do for your business

12/10/2015 8

Anyone with internet

connection

With a minimal budget,

sometimes even no budget

Message

DEPLOYMENT

•Owned blog

•Wordpress

•Blogger

•Facebook / Twitter / Linkedin /

Instagram / Google+ / Tumblr

•Youtube channel

•Any online channel

Any

interested

digital user

THE DIGITAL ERA

Page 9: The ONE most important thing you can do for your business

12/10/2015 9

THE DIGITAL ERA

Onlinepopulation

Content creators

Page 10: The ONE most important thing you can do for your business

12/10/2015 10

The deployment of your content can be done in a smart way, with a small budget

Page 11: The ONE most important thing you can do for your business

12/10/2015 11

You need one thing

Page 12: The ONE most important thing you can do for your business

12/10/2015 12

Page 13: The ONE most important thing you can do for your business

12/10/2015 13

Remember!You are already the content

creator.

The internet users are always looking for valuable,

entertaining and educationalcontent or to solve their

problem.

And it needs to be presented in the digital channels they live in.

Page 14: The ONE most important thing you can do for your business

With low budget or no budget at all

Page 15: The ONE most important thing you can do for your business
Page 16: The ONE most important thing you can do for your business

12/10/2015 16

THE POWER OF CHOICE

http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-David-Choe-painted-HQ-set-bumper-shares-payday.html

Page 17: The ONE most important thing you can do for your business

12/10/2015 17

THE POWER OF CHOICE

http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-David-Choe-painted-HQ-set-bumper-shares-payday.html

Page 18: The ONE most important thing you can do for your business
Page 19: The ONE most important thing you can do for your business

12/10/2015 19

10,500,000+

Youtube subscribers

4,000,000+

Facebook fans

460,000+

Twitter followers

407.000

Instagram followers

If you are a business, how much

budget would it take you to get:

Page 20: The ONE most important thing you can do for your business

With no budget at all

Page 21: The ONE most important thing you can do for your business

12/10/2015 21

www.youtube.com/watch?v=Mb51Mvd-yWI

http://www.dailymail.co.uk/news/article-2095563/Comedian-makes-1million-month-YouTube-videos.html

Page 22: The ONE most important thing you can do for your business

With no budget at all

Page 23: The ONE most important thing you can do for your business

12/10/2015 23

https://www.youtube.com/watch?v=KmtzQCSh6xk

https://www.youtube.com/watch?v=W9m9UFhEARg

Page 24: The ONE most important thing you can do for your business

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Remember!You need courage to take the extra-step, to be relevant and

entertaining.

Page 25: The ONE most important thing you can do for your business

Let’s say... $4,500 (declared by the business owner)

Page 26: The ONE most important thing you can do for your business

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Rmember!

http://www.businessinsider.com/how-the-dollar-shave-club-became-a-615-million-company-2015-6

http://fortune.com/2015/03/10/dollar-shave-club-founding/

https://www.youtube.com/watch?v=ZUG9qYTJMsI

Page 27: The ONE most important thing you can do for your business

Take the step and push things forward!

Page 28: The ONE most important thing you can do for your business

12/10/2015 28